J1tj ARMORED -
TROJAN solid eastern maple
playing fields are fully guaran-
teed against warping, crowning
and cupping for one year • • •
BECAC!SE • ••
I~Di",eslgn aSSOcIates
"2 SOUTH LAICI AVINUI,
'ASADINA ZONI 5,
(AU'OIH'A SYCAMOII 2.714. I f AN ' .. 60P'
A.~IL II,
1949
KAQy .. OIIfHl
NUHT "WIS
S . MII.NDINO
JAMIfS K. MOSH ••
I . I . W'U'AMS
.... Ro.EIItT a...III'O
Tllllool"N SHW'''LI: BOAlIIID SALH
*
*
*
*
1221 WElT U-EYENTH 8T"IET
4NQ£I.£1I 15. CAL.. "ORNI A
Loa
It's
ARMORED
RIELATIVE TO OU" ... r:O,,.ICATION ,.Olt THE ARt4:ltED "EINP'O"~IN. or
YOUR 101.10 EAaTE"N HAIII'O MA"LI: THill' ,I[ INCH LAM I NATED "I.AYtN8
,.. IELD U8ED ON YOU" r"Ool"N SHU,.,.LE 80""0, WE qUOTE YOU THIE
I"OLLOWING ""OM DUIII DEBI caN NOTEI,
It's
COMPLETE
It's
GUARANTEED
Invade
HE LOCATION
We feature high quality and competitive
prices. R easonable financing available.
A faster, more exciting game with Tro-
jan's "Positive Profit" electric "Frames"
or "Standard" scoring units. Complete
THE ",OILEM I. TO "£INF'OfItCE A TH"EE INCH LAMI"IAT£D baTEIltN
M.A"O MAo"LE 10AI'I0 80 THAT IT WIl.L. NOT GO OUT 0,. TItVE OR DE,.L.ECT.
THE ,.1t0,,£1It WAY TO DO THI. I. TO fit!: I N"DACE THI: WHOLE aOARD
aE,.Oflt£ IT HAS A CHANCE TO OE"LECT AT ANY SPOT. THE1ItEIIY
ELIMINATING THE EXCEI.'VE .T"Ele ' " PULLIHe THE lo.RO aACK
IN SHAPE A,.TEIt OE"LECTtON WITH THE aU •• EQUEHT GO.NCI OUT tw
TRUE AT 80ME OTHE" IPOT.
IN OfltDEfII: TO ATTACK T1-411 OULECTION PR08LCM ,.fltOM ... 8TllltUa nAND-
POI"'T t SOME ALLOW .... LE DE"LECTION HAD TO .E ASILIMED.
THI.
..... UMPTION ..... MADE AT "'VE THOUS ... NOTI-4. OF' ... N INCH, AND ON
THI8 .....
THE ULTIMATE aT"£NCTH OF' HAfltD MAPLE WAS VIED AT
SEVEN THOUSAND POUNOI flEfit 8QUAfIt£ INCH.
USING THE ... IOYE t
C ... LC\4LATt ONa WEfitE MADE TO ,., NO HOW MUCH aTEEL NETWORK WOUL.O
IE REQUI fltED TO HOLD THE 1I0AfitO TfitUE.
,8
THEIE C ... LCULAT I ON8 RcaUL TED I H A COMfiLETE ... ttEA COVERAGE IY
ITEEL. STRUTI AI IfI£C'''I£O IN OUIit fltEflOftT.
WHEN THE ITRu'a ARE
","PLIEO A' .. E1It OUtt I"COI,.'C ... TION8 t THE 80 ... ttO WILl.. HOLD TlltuE
TO OUIlt AL.LOW .... LE OULECTION TOLElltANCE8 0" F"VE THOUSANDTH. 01"
AN INCH hHICKNEI. t I A fI'ECE 0,. ..... "EfIt).
auxiliary kit.
TROJAN SALES CO.
INOUSTRIAL DESIQN ASSOCIATEa
1221 W. 11 th St., Los Angeles 15
Telephones: RI. 5101 -
Thus, the total operating expenses for a
season may be summarized as follows :
Total Team Prizes __ ._ ........... $445
Secretary's Salary ...... __ .. _ .... __ 300
Incidental Expenses .... __ ... _.__ 35
TOTAL.. ... __ ._._._. __ .$780
Many leagues print a number of league
schedules on which they sell advertising
space, thereby adding to the league's
revenue.
If unable to get enough sponsored entries
to form a 12-team league, our firm will, on
request, supply and forward the plans and
patterns adoptable for the operation of 4,
6, 8, 10, 14, 16, 18 and 20 team leagues.
Also, playing schedules for same, sample
score sheets, roster sheets and membership
cards.
As shown in the above suggested plan of
operation, the sponsor of each competing
team will have 11 league matches played
on the premises of his place of business or
club. As additional revenue on such occa-
sions, he may count on practically a 100
per cent turnout of the number of players
on his roster and their friends and rooters.
He may also look forward to a like number
of players and their fans to attend from the
visiting tap room or club.
As it is unadvisable, when arranging a
playing schedule, to have all league games
played on the same night, the locations
where league matches are held will attract
all parties interested in top notch shuffie-
board competition on the nights matches
are held at their establishments. With all
these additional people gathered in his
place of business on match nights, the
proprietor-sponsor may safely figure on at
least $100 additional bar receipts on the
evening matches are played.
JULY, 1949
TR. 0811
The added revenue from this source alone
brings a sponsor at least $1,100 in excess
of what normal business would have ac-
counted for on those eleven nights when
league matches are played at his establish-
ment. Not a bad return for an outlay of a
mere $65 with which the league was organ-
ized and operated, is it? And those ·figures
offer only a part of the league story.
More Dividends
The players on all sponsor's teams will
quite naturally be desirous of making the
finest showing possible in the league stand-
ing and records. This means that in order
to better achieve their desired objective
.hp.v will spend many more hours (which
adds up to many more dollars) throughout
the week on the shuffieboard to sharpen
their game. The players on the team next
to visit and play the sponsor's team will
wish to become acquainted with the board
on which the match is to be played, so they
also may be expected to drop around for
a bit of shuffieboard practice. All of which
adds up to still another sizable bit of
revenue realized through participation in a
shuffieboard league.
It is safe to say that during th e course
of a season's play in a shuffieboard league
between 300 and 500 will attend the
matches played at a sponsor's establish-
ment that have never before entered
through its doors. It is possible that a
goodly number of these people have never
before heard of the place and so, were com-
pletely unaware that the location had a
shuffieboard on its premises, as well as
numerous other attractions. Assuming the
proprietor-sponsor is a genial host and good
business man, he will make many friends
and new customers from this influx of new,
HRG: ....
never-seen-before, patrons. A well-known
adage in the advertising game is: "Just let
me get people inside the doors of my busi-
ness place so I may show what I have to
offer and success will be mine." Advertising
experts puzzle their $100,000 a year minds,
get gray-headed or bald and develop stom-
ach ulcers trying to determine the best way
in which that happy result might be ac-
complished.
And here we are aware that participation
in a shuffieboard league assures between 300
and 500 new faces will enter through our
doors during the 22 weeks the league is in
operation. Is anyone able to name any other
method of advertising capable of accom-
plishing such a feat? At any expenditure?
While on the subject of advertising, spon-
sors should take pains to see that matches
played in their establishments are well
publicized. Signs in the window, bar and
back room, announcing forthcoming
matches, and newspapers are the two best,
sure-fire mediums for publicity of this kind.
"Hercules" Playfields
Replacing Wood Fields
LOS ANGELES-J. E. Bergstedt, ongl-
nator of the famous Masonite top and
manufacturer of the nationally known
Hercules Green Top shuffleboard, reports
that he is doing an increasing business
selling Hercules playfields to replace
warped wood playfields. "This," he said,
"is in addition to a steady sales volume on
the Hercules Green Top shuffieboard, which
is the smoothest, fastest board built."
Bergstedt pointed out that eight coats
of a new type plastic finish are baked on
the masonite field, preventing warping and
splitting.
15