it makes a very undesirable tasting ca~dy
and you are buying nine·cent sugar at 20
cents per pound.
When the operator has his machines filled
with a soft-coated candy and the weather
suddenly turns warm and moist, he is really
in trouble and this one loss may wipe out all
he has gained by buying the cheaper candy.
This happens every year and still operators
do not seem to learn.
The facts are that if this weather change
should come just after filling the machines,
it might cause a loss that the operator would
be many months in overcoming.
At this time of year, the operator cannot
be too careful in his choice of quality candy.
He must be sure the coating is hard enough
to withstand weather changes and still have
the proper eating quality. He must also be
watchful of the count per pound so that he
is sure he is not paying 20 cents per pound
for a lot of sugar that is selling for nine
cents or less per pound on the market.
The operator who buys the best quality
candv saves in service calls and enjoys much
bigger sales and profit.
low on per capita consumption of candy,
Kentucky having the lowest per capita rate
of all; Alabama comes next to Kentucky.
Per capita income is low in these states
also, as well as per capita retail sales. But
climate is regarded as the real reason for
low per capita eating of candy. They use
more soft drinks and ice cream and the
competition may reduce per capita candy
sales.
In the report, each state has interesting
data that lead to many comparisons and
questions on reasons why for candy sales.
Candy machine operators raise these ques- '
tions and many more to account for the
variations in candy sales in locations.
NCA collects and tabulates its data in
order to aid manufacturers in planning
their sales programs for the different ter-
ritories, if definite clues to all the markets
can be found.
A Summer Suggestion
By GEORGE F. EBY
Ferrara Candy Co.
Too often the cheaper items prove to be
. very expensive to use in the bulK vending
machine.
There are too many operators who are
price minded when they buy instead of look-
ing for quality items that will sell fast in
their machines.
As an example the difference in profit will
line up something like this. The "A-L" item
costs 25 cents per pound and there are about
1000 pieces to the pound. By giving about
10 pieces for a penny the return will be
about $1.00 per pound. By using this high
quality candy the sales run about $4.00 per
week and the operator has well-satisfied cus-
tomers.
Now let us see what happens when a
cheap item is used in these same machines.
This, item "B," costs about 22 cents per
pound and is much inferior in taste and is
irregular in size, so that, when the machine
is set for the proper portion, the customer
will sometimes get four pieces for a penny
. and sometimes he will get seven pieces.
While the weight of the four pieces may be
the same as the seven, it makes the cus-
tomer wonder. The more they think of it the
less they will buy and, instead of your mao
chines doing $4.00 per week, they drop to
only $2.00 or $2.50 per week.
Novel Birth Announcement
George F. Eby
The operator who is losing sales in that
way had better make a change to a better
grade of candy or nuts because nine chances
out of ten the reason is that. his customers
do not like the kind of candy they are get-
ting.
No manufacturer of candy can operate at
a loss and stay in business . . Everyone must
make a profit, and the fact that he under-
sells the market by five cents per pound
should be a warning that caution should be
the watchword and a very careful examina·
tion of the item should be made before pur·
chase. It is apparent that inferior ingredi-
ents are being used in order to undersell the
market.
The manufacturer of a hard-coated piece
of candy for the vending machine trade has
almost a fixed cost. When this item is offered
too far below the market, you should know
that it either has a soft coating and will not
stand up under varying weather conditions,
or it has such a thicK coating of sugar that
QUALITY
SWEET ' SHELL
CANDIES
FOR BULK VENDORS
approxi mate count
to pound
.
Re~i~~r Pe;i:,ee
Vendors Bake d Bea ns............................................ ........................................ 600
1000
Ra inbow Peanuts .............................................. ............................................ 600
1000
Cinnamon Peanuts .......... .............................................................................. 600
1000
Excel Mix .............. ........................................................................................ 600
1000
Licorice Lozenges ............................ .............................. ................. ............. 550
For 5c Ba r Vendors
5c Boston Baked Beans
In Car tons with Cellophane Window
Fo r samp l es and prices wrlfe fa
:GEORGE F. EBY
FERRARA CANDY CO.~ Inc.
2200· 10 W EST TAYLOR STREET
CHICAGO 12. ILLINOIS
40 Ye ars of Fin e Q ualify Confed lons
52
CHICAGO-Mack Postel, veteran cigar-
ette and candy machine distributor, has
a daughter who is now machine conscious
for when she and her husband announced
the birth of a daughter it read as follows:
Announcing the release of the 1948 model
baby-Cathy Fryer-released March 23rd;
weight, 9 Ibs. ; designer and chief en-
gineer, Martin Fryer; production manager,
Shirley Postel Fryer. SPECIFICATIONS:
Two·lung power, free squealing, water
cooled, latest bawl bearings, economical
feed, changeable seat covers, perfect knee
action, natural airflow. The management
assures the publis: there will be no new
models the coming year.
STONER
UNIVENDOR
CANDY and ASSORTED
MERCHANDISE VENDOR
In The Territory of
OREGON, WASHINGTON
IDAHO, MONT ANA,
BRITISH COLUMBIA and
ALBERT A, CANADA
CONTACT
DISTRICT REPRESENTATIVE
DON H. BURCHAM Co.
917 S.W . Oak Street
Por tland 5, Oregon
ASSOC IATES:
W. E. Ea rl
R. M. Loughrey
917 S.W. Oak St. 2530 Warr en Avenue
Portland 5, Oregon Seattle 9. Washington
COIN M A CHINE REVIEW
d