by weight and 22 per cent of cost of candy
made. Corn products made up 24.6 per
cent by weight and 10 per cent in cost;
cocoa" products made up 15 per cent by
weight and 26 per cent in cost; milk and
dairy products made up 14 per cent in
weight and 11 per cent in cost; peanuts
and other nuts made up 8.5 per cent in
weight and 24 per cent in cost; fats, oils
and other minor ingredients made up about
4 per cent in weight and about 7 per cent
in cost. Fractional points in the tabula·
tion have been converted to whole num-
bers in this report.
High cost of chocolate and of peanuts
shows up in the tabulation of ingredients
by rank. Use of corn products was increas-
ing at th e time, as a substitute for sugar,
and soybean products are also being sub-
stituted for corn.
To show use of farm products by the
candy industry, the NCA report says beet
sugar used had a value of $16,470,000, re-
quiring the production of over 95,000 acres
of farm land. Corn products used had a
; value of $27,200,000, requiring the produc-
tion from about 950,000 acres. Peanuts
used in candy had a value of $68,682,000,
requiring the yearly production of about
525,000 acres of southern farmland_
The state-by-state breakdown in the
NCA report undertakes to throw more
light on the puzzling question of why candy
sales and consumption per capita vary so
much in different sections. The data will
not solve the question of wide variations
that show up in vending machine locations,
but operators will find interesting facts in
the national picture.
Utah surprised the candy industry by com-
ing up with the highest per capita consump-
tion in the 1946 survey. The NCA report
compares this high candy consumption rate
with the per capita income and the total
retail sales and per capita spending in the
state. This same plan is followed in the
report for all the 48 states.
Taking Utah with the highest per capita
candy consumption (34.2 lbs. per person),
the state ranks 30th in per capita income,
39th in total retail trade, and 29th in per
capita retail trade. So, it would not be its
rank for retail trade nor the earning power
of its citizens that give it first place in per
capita candy consumption.
Climate has a lot to do with candy eat-
ing and also the section, but Arizona ranks
41st in per capita consumption and New
Mexico in 15th place. Nevada, however,
takes 3rd place in per capita use of candy.
These are all states with relatively small
population, and age or working habits may
hold the secret. They are not industrial
areas, where it might be supposed that per
capita use of candy would be highest.
The above figures apply to all kinds of
candy. In the candy bar field the picture
changes considerably. Packaged and other
kinds of. candy sell better in Utah than
candy bar's on basis of total sales for the
state. While in industrial states like New
York and Pennsylvania bar goods sales
rank hig!l above any other type of candy.
Previous reports have shown that con-
centrated candy sales also coincide with the
candy manufacturing states.
In New York, bar goods in 1946 marked
up total sales of $32,123,000, while the
state total for all kinds of candy, including
bars, was $78,974,000, New York ranks
12th on a per capita basis for eating candy,
holds first place for total retail sales and
second place for per capita income.
In territories like New York State the
question will naturally be raised as to what
YENDALL
CANDY
MERCHANDISERS
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part other products play in cutting the per
capita use of candy. In states like New
York the competition of soft drinks, ice
cream and many other items with candy
is quite evident. Such competition is not
assumed to be so keen.in Utah, because the
big national concerns do not push so much
for business in Utah. -
The present NCA report does not take
into account the bearing of population, age,
employment and other conditions on candy
consumption, a field that government agen-
cies are now exploring. In the NCA report
there does seem to be some relation be-
tween per capita spending for goods in
general and per capita spending for candy_
In Ohio, for example, the rank is 24th
on per capita retail sales and 26th on per
capita candy consumption. Ohio ranks 13th
on per capita income and fifth on total
store sales.
The southern states naturally show up
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YENDALL
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F_O. B. Los Angeles
C. A. ROBINSON & CO.
2303 West Pi<:o Blvd .
LOS ANGELES 6. CALIF.
FAirfax 5951
Phones : FEderal 1810 -
MAY, 194 8
YENDALL COMPANY
2323 Wolfram
Chicago 18. 111_
Phone Humboldt 6600
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