Coin Machine Review (& Pacific ...)

Issue: 1948 May

an uneasy situation among manufacturers,
extending even to the candy manufacturing
industry. Rapid developments in the war
outlook make it difficult for manufacturers
to decide on future plans-whether to pre·
pare for converting to a war basis, or to
plan for an era of peace. Thus, manufac·
turing reports at the present time are in·
On the day this digest is being prepared,
the headlines say : "Senator Capehart
Warns U. S. Will Be On War Basis By
June 1."
It will probably be another month or
more before definite reports ' can be made
on trends in manufacturing industries.
MONEY-Circulation has tended to de-
dine when the seasonal trend calls for in-
creases. Per capita dollar in come for first
three months of 1948 was higher than last
year-but prices had advanced faster. The
experts have recently estimated that the
consumer's dollar is now worth about 60
cents; consumer purchasing power is the
lowest since 1942. Experts have also fig-
ured on the sales dollar. Of the sales dol-
lar, employes get 52 cents, compared with
54 cents in 1946 ; federal, state and local
taxes take 14 cents; proprietors got 10
cents of the sales dollar in 1947, compared
with nine cents in 1946. Consumer spend-
ing continues to rise.
Government money is assuming much
new importance and war plans call for
more and more spending this year and
next, and for years to come. Spending to
meet new plans now taking shape will
call for about $16,000,000,000, which
means a lot of money poured into cir-
culation. Total government outlay, as esti-
mated for next year, really gets into
big money-some estimates suggest $44,-
300,000,000.
MEATS-This food item is inserted here
temporarily because of the publici ty given
to meat during the recent strike in the
packing industry. The public had been
told for many months that a meat short-
age would show up by April or May and
that prices would get higher. But rumors
kept circulatin g in Chicago that storage
houses at the packing plants were bulg-
ing with meat. Significantly, the Wall
Street Journal said in a feature report
about mid-March: "Meat supplies in stor·
age are at record levels." In recent weeks
many ugly rumors have circulated among
consumers in Chicago, not complimentary
to the packing industry.
POWER- The coal strike reduced de-
mands for electric power in some areas.
New machinery being installed on a large
scale by the utilities is pow coming into
use and is providing more reserve power.
Recent water supply for hydro plants
has been plentiful in most sections of the
country.
PROFITS-As previously mentioned, a
recent public opinion survey made for the
oil industry, shows a majority of th e people
critical of the oil trade for its profits
made in 1947. Official reports for 1947
show that American business set a profit
record last year that is above all pre-
vious records, in peace or war. But in-
dustry costs keep rising. The outlook for
the year is that profits will increase, and
also costs. A few weeks ago the outlook
suggested that profit trends. th is year
would be downward.
PRICES-Since new inflationary trends
have developed, the general ~price trend
now is upward. Even farm '. prices that
dropped so fast in Feb. reversed th e
trend in March. The products on which
prices are now . falling grows fewer in
number by the week.
MAY, 1948
HERCULOCK*
the best
No. 4750Y Improved HERC
Pick-resisting design, with
tooth keyway. Double-si
ey
wrench-proof cylind
Ex-
heavy spur
.
screw and ke
ment. Tho
':d:?
ERCULOCKS on all your coin boxes and you'll
every nickel that goes in.
RCULOCK is the tight-fisted ILCO coin -machine lock
resists picking and shock. It's tough on sneak-thieves
because it opens instantly and easily only when the right man
uses the right key.
Plan now to , use HERCULOCKS for new machines or
change-overs. HERCULOCKS are the best collection insur.
ance you can have! Write for free, descripsive catalog.
Other reliable ILCO coin-machine locks
are available in a variety of shapes, styles
and cam sizes - keyed individually or
in groups. Catalog sent on request.
~ No. 4719 Cabinet
Coin Machine and
Lock
Disc tumbler, double-bitted.
Polished nickel finish, steel cam
and spur washer. Thousands of
key changes. 90 ° cam movement.
No. 4036LB Coin Machine and
Cabinet Lock
Die cast, disc tumbler cylin-
der. 90° cam m ovement.
Branchel. Serving You from Coalt to Coast
NEW YORK, 25 Warren 51.
CHICAGO, 555 W. Randolph St.
DETROIT, 2109 Cas. Ave.
PHILADELPHIA; 508 Commerce 51.
BALTIMORE,611 N. Eutaw St.
SAN FRANCISCO, 121 SecandSt.
LOS ANGELES, 406_Wall St.
SEATHE, 568 First Avenue, Soulh
13
The valuable monthly survey of the
National Assn. of Purchasing Agents for
March was quickly out-dated by more re-
cent developments; this survey will prob-
ably be the fastest and most timely for
watching trends during the crucial months
ahead.
TAXES- The 1948 income tax bill be-
came hi.w and is expected to boost busi-
ness in general. But political leaders have
already warned the nation that tax in-
creases are very probable next year. This
column has warned for many months
that any tax reductions this year are for
political purposes; next year will tell the
tale; a federal sales tax, probably in form
of manufacturer's sales tax, is coming up
in time and likely to pass next year. Th e
general tax revision bill, probably to be
delayed until next year, is getting serious
consideration by Congressional committees,
aided by Treasury experts. Many sound
ideas for tax revision are being consid ered.
Recent developments probably have killed
most hopes for reduction of excise taxes
this year. Just pray that excise taxes will
not be , increased next year.
RETAIL TRADE-General trends in
the retail field for the first quarter were
on the side of decline; Easter trade was
disappointing until shortly before the holi-
day_ More recent reports suggest an up-
ward trend in sales, at least in dollar
volume. There are still many who say
unit sales are not in keeping with dollar
volume. The new income tax law is ex-
pected to spur consumer spending; fear
of coming shortages may be an even
greater spur for many weeks. Retail price
trends are on the upswing again. R etail
leaders are said to expect a slow upward
trend for three months, and then faster
gains in sales for the last half of the
year.
SURVEYS-Opinion surveys by Fortune
and Modern Industry magazines are being
widely quoted; a majority of the Ameri-
can people expect a recession-or did
when the surveys were made; more recent
developments might change the majority
view if the survey were made now.
The Federal Reserve Board survey on
consumer spending was upset right at
the finish by war plan developments; the
agency was trying to measure the effects
of the February price breaks on con-
sumer spepding-and th en something else
happened.
Manufacturing industries are moving
West and South, and to the smaller cities,
a business survey shows. Fortune magazine
surveys also show wealth concentration
moving in that direction , with Houston
probably being the wealth center of the
U. S. More than half the new factories
built since the war have been built in
cities of less than 100,000 population ;
2,038 new factories were built since the
end of the war to last Oct. 31.
TOURIST TRADE-Most reports cur-
rent are largely promotional publicity
for coming summer trade. Travelers com-
ing back from the South often speak of
the new importance of the gas station
as a business cen ter; gas station managers
in the South almost universally complain
of slow business.
WAR PLANS-This new factor, added
to the Business Review column last month,
is considered in the introduction to this
column.
EXPAND with New Machines
LOS ANGELES lee
Bill Happel
MILWAUKEE ...
Carl Happel
"Often a few dollars less-Seldom a penny more"
GUARANTEED RECONDITIONED CONSOLES
NEW KEENEY GOLD NUGGET .. WRITEI NEW BALLY WILD LEMON .... WRITE
NEW BALLY TRIPLE BELLS . , .. . WRITE NEW BALLY DOUBLE UP ...... WRITE
Bally Triple Bells, 5- 10-25 .... . , . . $575.00
Bally Triple Bells, 5-5-25 .. . , , .... 565.00
Mills 1947 Three Bells . ....... . . 395_00
Mills 1941 Three Bells . . . . ,. .. .. 169.50
Keeney 4-Way Super Bells . " , . , 169.50
Keeney Twins, 5-25, F.P., P.O. . .. 99.50
Keeney Single Super, F.P., P.O . . . 59.50
Mills Jumbo, Late F.P., . . . , , . . .. 39.50
KEENEY BONUS, 3-WAY, 5c,
)Oc, 25~, Rebuilt and Relin-
IIhed LIke New . . '. . . . . •
ar GUARANTEED
$69500
Keeney Bonus 2-Way, 5-25 . .. ... , $575.00
Keeney Bonus 2-Way, 5-5 , ... .... 565.00
1947 Galloping Dominoes, P.O . . . 395.00
1947 Bangtails, P.O. , , . , , . . , . , . . 395.00
Bally De Luxe Draw Bells . .. . . . . . 314.50
Bally Draw Bells (R. B.) . ... , , , . . 259.50
Bally Draw Bells (M . B. ) . , ... ... . 239.50
Mills Jumbo, Late F.P., P.O. . . . .. 49.50
Mills Jumbo, Late P.O." . . .. . , . . 39.50
I
KEENEY BONUS I-WAY 5c or
25c, f .P., P .. O., Rebuilt and
Refinlsh . d LIke New . . . . . .
$29500
RECONDI'TIONED PHONOGRAPHS ....
Wurlitzer Model 1015 .. . , . . . .. . $495.00
Wurlitzer Model 1080 . .. . .... , ' 550.00
A_M.1. 1946 Model M ... . , , .... 675.00
Packard 1946 Model 7 . .. ... , .. 395.00
Seeburg
Seeburg
Rock-Ola
Rock-Ola
Model
Model
Model
Model
1-47 . ...... . .. . $575.00
1-46 , . ...... ... 495.00
1426 {1947} .. .. 450.00
1422 (1946) .. '. 375.00
RECONDITIONED SLOTS AND STANDS
Mills
Mills
Mills
Mills
New
Black Cherry, Orig., 5c .. .. $149.50
Black Cherry, Orig ., 10c ... 159.50
Black Cherry, Orig., 25c . .. 169.50
Black Cherry, Orig ., 50c . .. 295.00
Mills Vest Pocket Bells . . , . . . 59.50
Badger Sales Co., Inc.
2251 WEST PlCO BLVD.
LOS ANGELES 6. CALIF.
ALL PHONE DR. 4326
14
New Mills Jewel Bell ..... . . " . .. Write
New Mills Black Cherry .. . . • ... .. Write
New Mills Golden Falls .. . -. . , . . .. W rite
Single Weighted Stand ..... .... 19.50
149.50
Double Revolv-a-Round Safe. .
Badger Novelty Co .. ··
2546 NORTH 30TH STREET.
MILWAUKEE 10. WIS.
ALL PHONE KIL 3030
Gilmore Out As
Secretary-Manager
eM.
CHICAGO-Official announcement was
recently made that James A. Gilmore had
resigned as secretary-manager and director
of Coin Machine Industries, Inc_ His resig-
nation was presented at a meeting of the
board of directors of CMI on April 6 and
was accepted at that time.
The board voted Gilmore a substantial
pension in recognition of his long and
able services in behalf of the Industry,
and for the association.
Gilmore had been secretary of the manu-
facturers' organization since its organiza-
tion in 1939, and had made thousands of
acquaintances and friends among trade
members in all parts of the country.
During the war, while members of the
organization converted to war production,
Gilmore was given a leave of absence
and during that time was associated with
the National Hardwood Lumber Assn., di-
.r ecting a big membership campaign for
that group. Before his joining CMI, Gil-
more had spent many years in organization
work in the oil industry.
"We regret Jim's decision to leave us
I\nd wish him every success in the future.
He has been a loyal associate," Dave
Gottlieb, CMI president said.
Gilmore said he had no immediate plans
for the future, beyond his desire to take
a much needed rest. After that, he in-
dicated he would either enter business
for himself or possibly take another posi-
tion in the trade association field.
GIlmore will be remembered long by
the Industry for his work in conducting the
annual trade ' conventions, where he was
a very familiar figure each year. When
CMI resumed its activities at the end of
the war, Gilmore returned to take up
his work "as secretary-manager and not
many months later the organization hon-
ored him by electing him as a member of
the board of directors.
"Bat·A·Score" Batting High
Average at M. A Pollard Co.
SAN FRANCISCO-"It's the most life-
like baseball game ever introduced to the
trade," is the explanation M. A. Pollard
gives when questioned about the popularity
of H. C. Evans' new animated high score
game he is now delivering.
"Bat-A-Score's life-like player-controlled
action has increased profits in every loca-
tion," he said. "The animated manikin
pitcher actually picks up and pitches the
ball through the air. The batter swings,
and th e catcher actually catches the ball
on strikes, balls, and fouls."
M. A. Pollard Co., whose slogan is "The
House of Buys," carries a full line of new
as well as used equipment of all types.
Firm is exclusive Northern California dis-
tributor for H. C. Evans & Co.
"We offer operators the best buys in
San Francisco," Pollard stated, "and that's
the reason an increasing number of op-
erators are contacting us for their equip-
ment needs."
Cranes Ruled Skill
In St. Paul Decision
ST. PAUL-Following a ruling by State
Attorney General J. A. A. Burnquist, per-
mits to operate 10 Hollycrane coin-op-
erated diggers were granted by the city
council to Fritz Eichinger, St. Paul op-
erator.
The state attorney general in an opinion
handed down in February ruled that th e
devises were not in violation to state's
anti-gambling laws, pointing out that the
diggers were . a game of skill.
COIN MACHINE REVIEW

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