Coin Machine Review (& Pacific ...)

Turret Kicker New Skill
Feature of Bally's "Rancho"
Public Belalions Ideas
National and world problems are so momentous there is little chance for In-
dustry public relations work on any of these issues. Furthermore, the big issues
,are always controversial and decided on a political basis.
But there are some problems which provide public relations opportunities. The
n a: n objective at the present time is to encourage local and state organizations of
coinmen to keep some definite program agoing.
A list of suggestions is made in this editorial , on the theory that some of the
objectives will be chiefly summer campaigns and over by the time the national
elections are out of the way. The normal expectancy is that the next six months
or so will be subject to agitation and maybe crises, and hence the coin machine
trade can best undertake good-will programs that are temporary.
SAVE is a word that will underly some civic campaigns now under way that
have important national interest, and in which local trade groups can cooperate
with a lot of favorable publicity resulting therefrom.
Other civic and business leaders will manage all these campaigns, but coin-
men as a group can find ways to lend moral support, and maybe perform some
'active services. It will be a chance for coinmen to mix with leaders in other fields.
1. Save Gasoline. This is a campaign that might have special meaning for the
coin machine trade. True, a lot of the publicity about gas shortaqes is intended to
get people to avoid useless driving, but there is still the danger that gas shortages
might become all too real during the summer.
The oil industry is leading in the "Save Gasoline" campaign and the special
object will be to get summer tourists to save as much as possible. The campaign
is largely one of proper publicity, using posters, letters, stickers, etc. The coin
machine trade is interested in as big a summer tourist trade as possible, but this
may be a summer in which some curtailment would be advisable.
There is also the danger that coinmen themselves might be accused of wastinq
·gas. It would be preferable for the trade to help spread the slogan-"Save Gas."
2. Save Scrap Metal. During the last war, some coin machine firms did win
mention for joining in the scrap metal campaigns; in some cases it was simply
furnishing a truck to transport scrap to the market place. The good work was done,
and in those cities where performed, it added to the good reputation of the men in
the business.
The scrap metal saving idea is not over, and may become important before the
year ends. The American Iron and Steel Institute is leading in this campaign,
Teoresenting a great industry and, of course, composed of business men who them-
selves have a big public relations problem. They would understand the problems
of the coin machine trade in trying to win public approval.
The idea is not so much the scrap that could be recovered by coinmen, but the
joining in a city campaign to encourage people to collect scrap. In fact, local
coinmen could plan and carry out a city campaign as their very own civic enter-
prise.
3. Save Lives. Safety campaigns are a permanent thing, but at intervals it is
necessary for civic and business leaders to wage special safety drives, in order
to keep the safety idea in the minds of the people. Newspapers are always active
in such campaigns and coinmen, in taking active part in local safety movements,
would be working with leaders in many lines of business.
The coin machine trade has already developed some leaders in safety work.
Men like Grant Shay (Bell-O-Matic Corp.) prove that coinmen can make a name for
the business in the safety field.
Operating firms that have employees should conduct the approved forms of
safety instruction in their own business. Since safety work and instruction is a
well organized program, every coin machine firm that takes part in safety work
among its own employees should be duly registered with city and state agencies
that foster safety programs. Be sure to get credit for what you do.
4. Save Forests. This is an old stdry, but forest conservation is being given
special attention in a summer campaign aimed particularly at tourists. The cam-
paign will be publicized by prominent entertainers, radio and movie stars, etc.
Bob Hope and others will feature the campaign. If famous stars can give special
support to such a campaign, why not the coin machine trade? It is a program that
will cost little money and yet it may win a lot of good will.
Here again, there are a lot of cities in which coinmen themselves can lead
the entire city-wide campaign for forest conservation, cooperating with the national
organizations that sponsor such work. And the newspapers would have to give
forth with good publicity.
There are other public campaigns than these, in which coinmen can join
10cally, much to the credit of themselves and the Industry.
Keep in mind also that campaigns to raise funds for fighting cancer, heart
disease and other scourgeG will be conducted this summer in many cities. Coin
Machine Industries, Inc., supports the cancer campaign, while National Automatic
Merchandising Assn. supports the fund for fighting heart disease. So, the Industry
is definitely in these campaigns nationally; now, support loca1 drives.
CHICAGO-An entirely new skill fea-
ture, Turret Kicker, has been built into
Bally's newest five-ball novelty game,
Rancho, according to George Jenkins, vice-
president and general sales manager of
Bally Mfg. Co.
The new Turret Kicker wi th built-in
kicker hole is located near the bottom of
the playing field and constantly sways back
and forth during the game. As the ball
rolls down the field, it is frequently cap-
tured in the moving target and held in
the kicker hole while the turret con-
tinues its waying motion. The player
then aims the ball toward high score
bumpers and bonus pockets. The same
ball can be captured two, three or more
times as it rolls back down the field, per-
mitting extra skill shots.
T he game, thoroughly location tested,
bears a ranch motif and has a colorful
playing field and brill ian tly I ighted back-
glass.
I
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FROM STOCK!
•
UNZEL
ushback Wire
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68
Color Combinations
Pushback wire, for many years one of
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The wide variety of color combinations
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Coin machine service organizations and
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plete information as to how they may
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Manufacturers of coin machines may
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RUNZEL
Cord and Wire Co.
w. :\IO:\TROSE AVE.
CIIICA(;O 41, 1 LL.
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COIN MACHINE REVIEW