Coin Machine Review (& Pacific ...)

Issue: 1948 August

Hanna to Organize
N. Y. Game Operators
CHICAGO-Joseph A. Hanna, coinman
of Utica, N. Y., spent two days in Chicago
recently, following the adverse legal de·
velopments in New York City, conferring
with Coin Machine Industries, Inc. Hanna
has volunteered to enlist operators in New
York State to form a much needed associa·
tion. He will have the full cooperation of
CMI in the work.
Hanna has been an operator for several
years and is very active in civic affairs
in his city and state. A sketch in a recent
bulletin of the Utica Junior Chamber of
Commerce, giving his many civic activities,
tells the story of a man who does things.
He was honored by CMI for public rela·
tions at 1947 convention.
Moving force behind the present plans
is the fact that unfavorable influence of
the New York situation on pin ball is
already spreading to other cities and towns
in the state. Dudley Ruttenherg, attorney
for CMI, said the ' trend is almost sure to
hurt operators in a number of cities over
the state.
Hanna sent an appeal to operators in the
state in July and will foUow with a call
meeting for the state, in September if
possible.
Ray R. Powers Opens
Distributing Office
LOS ANGELES-Ray R. Powers, veteran
coin machine man, and for the past three
years general manager of E. T. Mape
Distributing Co.'s Los Angeles office, has
opened a distributing establishment at 2329
W. Pico Blvd. Powers will feature a com·
plete line of both new and used coin mao
chine equipment, as well as shuffleboards.
In addition, Powers has been named ex·
clusive distributor for the French Octagon
Billiard game, a combination pool and
pocket billiard table, for the states of Cali-
fornia, Washington, Oregon, Utah, Idaho,
Nevada, Arizona, and New Mexico.
A complete parts and service department
is bein/!: maintained for all types equip·
ment. The service force is headed by Matt
Pratt and the staff is comprised d Lee
Knox, John Endo, Victor Wallace and Sam
Pratt.
T he French Octagon Billiard game is
receiving enthusiastic reception from the
trade, Powers reports. "It is a fascina ting
new type /!:ame loaded with player appeal,"
he said. "It operates on ten·cpnt pIny anrl
enables two players to participate in each
game. It is mechanical, cheat· proof, made
of the finest hardwoods, and timer can
he set for any period desired. French
()ctagon Billiards, which is also available
in non·coin·operated models. nr.t tf"'ns tl,e
specifications of the fines t billiaro tahles
and contains Belgia; billiard rloth wh ich
is even more expensive than the material
found in re/!:ular tables."
Powers added that there are several
good territories open for distributor fran.
chises but demand is fast closing the choice
areas.
Build-up Bonus on
Bally Carnival
CHICAGO-Carnival, a new game offered
by Bally Manufacturing Co., continues the
policy of the firm in reviving the best fe~­
tures of hit games in former years and in-
corporating them with the most modern
ideas. The new game revives the build-up
bonus idea of the Bally Reserve game in
1938, according to the manufacturer.
Carnival offers the build-up bonus with
the entire accumulated replay bonus to the
player who hits all 12 bumpers on the play·
field. In addition to the "reserve" idea, th e
game also features the appeal of high-score
competitive play, kicker-bumpers operated
by buttons controlled by the player, a num-
ber of field actions that are currently popu-
lar, attractive cabinet, colorful glass and
playfield.
An automatic coin-divider is also built
into the game for the convenience of the
location attendant. Manufacturer states that
several new mechanical and electrical im-
provements are embodied in the game. Car-
nival offers 5-ball play.
"We decided the industry wants a real
shot-in-the-arm game," Ray Moloney, presi·
dent of the firm, said in announcing the
new device. "Ten years ago the entire trade
was in the doldrums and then we introduced
Bally Reserve. Almost overnight the pin·
ball depression of 1938 turned into an era
of prosperity. Today, the trade is also cry-
ing for a life-saver game, and we offer
Carnival."
Pepsi.Cola Record Loan
NEW YORK-In keeping with the trend
of large firms securing loans from insurance
companies. Pepsi-Cola Co. recently obtained
a loan of $5,000,000, to run for 15 years at
3 per cent interest, from the New York
Life Insurance Co.
President Mack, of Pepsi-Cola, explained
to stockholders that the loan will provide
adequate working capital over a period of
years. Earnings of the firm for the first
quarter of 1948 were 17 cents per share,
compared with 34 cents for the same perioo
last vear.
M~ck indicated that the firm is making
plans to push the 8·ounce bottle of Pepsi-
Cola, recently introduced, more vigorously
to meet competition, while the standard
bottle of, 12 ounces will be pushed for
carry.home trade.
Del.uJte Bowler.
by BALLY
The Blonde Beauty of Bowling Games
Sm oothest skill game ever built and a
£1 -------..,
Remember BALLY RESERV E of 1938?
CARNI-
VAL is a modern, up-ta -date version of this
fa mou s money maker, w ith origi nal BALL Y RE-
SE RV E BUILD-UP BONUS t hat steps up and up
a nd ho lds playe r's inte rest and patronage.
high-power
money-maker. Streamlined beauty, qu iet operation
and adjustable leng t h win welcome in eve ry locati on.
Powerful repeat p lay a ppeal i nsures t op earni ngs
He re is a ga me that has vi rtually everything
including eve r -increasing bonus, high score
com petitive p lay appeal, ki cker bumpers and
month after month.
new, f.:lst action. Yo u o we it to yourself to
see this 5-ball marvel to day.
NOW ON· DISPLAY
-ALSO-
GOLD CUP
TROP HY
TRIPLE BELL
DOUBLE -UP
AMAZING PLAYER APPEAL!
HI-BOY
W ILD LEMON
BIG INNING

HY-ROLL
ADJUSTABLE from 10 to 15 FEET
DIRECT LINE DISTRIBUTORS
PAO"LA. LAYMON, Inc.
DISTRIBUTORS FOR BALLY MFG. co. IN so. CALIFORNIA.
AND THE HAWAIIAN ISLANDS
1429-31 W. PI CO BLVD.
PRo 7351
so.
NEVADA
LOS ANGELES 15, CALIF.
MII,'S MII)-" a"",/I1P /II'1J'1~/II FMHI,fL
'~'S II/'II-Sd',fl' .1I'1'1'I1'1J11' '~/II' /I'H/I~
Here's the "shot-in-the-arm" 5-Ball game you've been waiting
for ... your big opportunity to " get well" in a hurry! CAR-
NIVAL is a modern, pepped.up version..of the famou s BALLY
RESERVE of 1938 . . . with original BALLY RESERVE
BUILD·UP BONUS that steps up , up, up and keeps players glued
.to the game, fascinated by the simple, easy-to -
understand score-system (hit all 12 bumpers)
and the powerful appeal of the EVER-I N-
CREASING BONUS. Bally's new CARNIVAL
IS BALLY RESERVE plus HIGH-SCORE
competitive play appeal . .. plus
new, fast action .. . plus KICKER-
BUMPERS ... plus new, modern
flash . . . plus new 1948 trouble-
free mechanisms. Earnings on test
locations are double and triple
usual 5-ball average. Get your
share. Try CARNIVAL on your
slowest spot and you'll agree ...
IT'S BALLY RESERVE AGAIN !
AUGUST, 1948
15

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