Its scintillating tone brilliance is enhanced by the
COBRA TONE ARM
W urlitzer sets another precedent.
Enhances its long held leadership
in tone by being the first commer·
cial phonograph manufacturer to
adopt the famous Zenith Cobra
Tone Arm.
Less than 2/3 ounce pressure at
the "floating filament" stylus
point. Extremely low record sur·
face noise. Picks up the finest
modulations to reproduce tones
never before heard on a record.
The "floating filament" is housed
in a retractable cartridge. Therefore, the pickup will
stand amazing abuse. Your service man can acciden·
tally drop the pickup on the record, or scrape it clear
across the surface. No damage to record or stylus.
Any pressure on the tone arm rocks the cartridge up·
wards ... raises the "floating filament" point off the
record . . . leaves only a smooth plastic shoulder in
contact that will not harm a record.
You can move the phonograph, jolt it, run it on
springy floors without injury to record or the "floating
filament" stylus.
•
Sensational savings
•
In
record wear
The public plays the average popular numbers on
that point, falls off FAST. You have to replace that
your phonograph from 1500 to 2500 times. With
record 3 or 4 times during the life of that tune.
conventional pickups the fidelity of those records
Not so with the Zenith Cobra Tone Arm! ONE
RECORD will play the ENTIRE run. That .record
will have 95% fidelity after 2000 plays - will
STILL be suitable for secondary spots or for resale .
starts to fall off at from 50 to 300 plays and, from
W
""
.....
1800
W
1600
C
L&.I
There's a further economy feature, too. Conventional
pickups give you from 190 to 420 plays per dollar
spent for needles and records. Zenith's Cobra Tone
Arm gives you 1620 plays for the same dollar.
Z
otI
C
""
cr:::
1400
c.,:)
1200
0
L&.I
cr:::
-
C>
1000
Needles and record costs represent one of the major
factors in your operating expense. Now you can con·
servatively figure a 50 to 75% reduction in those
costs, a saving that can represent hundreds of dollars
in extra profits on every Wurlitzer Model llOO
Phonograph .
l-
e.-..
0
c.:I
800
:;;;
cr:::
w
a..
600
>-
'"
cc
.....
400
-
200
:z:
0
a..
C>
d
COBRA
liB"
"A"
CONVENTIONAL
P'CKUPS
Furthermore. the tone of your new Wurlitzer will
always be the type that attracts more and mO
ore
play - that produces more and more profits for
YOU.