Six Operators Handle
Cincy Drink Vending
102
FOIt
O CTOBER
1947
CINCINNATI-A half dozen operators of
soft. drink vendors are reported to be doing
busmess here. Competition seems to be
greatest in getting theater locations, with
three of the operators catering to these 10'
cations.
One operator claims there is no money in
industrial locations and has evacuated this
field for the theater business. It is esti-
mated there are something over 100 theater
locations doing a five-cent cup business.
A local bottler is vending via the bottle
Illachines and is satisfied with that kind of
operation. The others prefer cup dispens·
ing.
One pioneer operated all during the war
on old machines with a minimum of trouble,
due to the fact that they were able to ob-
tain standard parts, though the company
supplying the machines had gone into war
production.
Now they would like to expand and re-
place equipment, but say the machines they
have seen do not meet their requirements.
Six-hundred-cup capacity, they say is
ideal, as it does not require servicing more
than once a day, as a rule. Under 500 cups
is not enough, they believe, but declare
1,000-cup capacity too unwieldy and occupy
too much space.
Another deterring factor is what they con-
sider the exorbitant price tags on new ma-
chines.
This outfit considers a location doing only
100 cups a day as not profitable, and re-
moves equipment when that minimum is
reached.
Twenty per cent commission is deemed
ample and higher than that unsafe, al-
though it is reported some newcomers are
offering as high as 30 per cent.
Syrups are fast catching up with the de·
Illand and the situation is expected to be-
eome normal shortly.
There is no tax on vending machines at
present, but there is a fee of $2 per year per
location for machines dispensing edibles.
This is assessed by the Board of Health and
is an inspection fee.
The fee covers a location, no matter how
Illany and varied the vending machines
being operated there.
As with other things, costs have gone up
in ,he health department, and it would not
be surprising if this fee were raised to $5 in
the near future. It needs no legislation, but
a simple action of the Board of Health,
amending a paragraph in the present State
enabling act.
If the bottle-neck of new machines and
prices can be overcome, there is no thin g to
hinder the soft drink automatics from going
places here.
"Postmaster" Successfully
Tested on Locations
CHICAGO-In order to test the earning
capacity and mechanical stamina of their
new Postmaster stamp vending machine,
Daval Products Corp. has just completed an
exhaustive three month location test, re-
ports Ben Lutske, sales manager.
In a substantial number of locations in
Chicago, the Postmaster came through with
flying colors-averaging a profit of $2.40
per week-despite the fact that locations
chosen were not top traffic stops but typical
neighborhood stores. In fact, most of the
locations were small drug stores where traf-
fic is always comparatively light as com-
pared with heavy-demand loop locations.
Many of the people interviewed at the lo-
cations said they were attracted to the ma-
chine by its handsome, official look. They
3 Big Profit V END 0 R S
by KAYEM
v Vit-O-Mins Vendor
186%
Profit Margin!
Absolutely no competition in this new type of vendorl
Four-column ve ndor holds 96 bons (two tablets to a
box ) of Vitamin·Mineral tablets. Operatar makes 6 '12
cents on each lO·cent salel Sturdy, f ull cadmium and
chromium plate steel machine .
Unlimited locations l
Machine backed up w ith national radio and ne wspaper
publicity featuring lovely movie star Ilona Massey. Be
first in your territory. Invest igate tadayl
V Dental Kit Vendor
Dispenses l-cent de ntal kit containing colored plast ic
toothbrush , tube of toothpast e, and packe t of toothpicks .
Kit costs oper ator only 5 1 11 c.ents.
Tr emendous con sumer
demandl
v Chewing (jum Vendor
A mecha nicall y perlect, trouble .. f r ee, convenient to service chewing gum vending machine.
Interc hangeable fo r eithe r penny o r nickel pack . Will out-sell any other gum mac hine
on the ma rke t . Get you rs t odayl
WRITE -
WIRE -
TELEPHONE
PAU L A. LAY MON,l nc.
1429-31 West Pico Blvd.
Los Angeles 15. Calif.
PRospect 7351
liked the "whirring" sound it made as the
lever was pulled and the stamps vended.
Although in constant use, a check.up on
the mechanical parts of the Postmaster re-
vealed not a single mechanical defect, says
Lutske. The case hardened working parts
showed no visible signs of wear and the
machines operated smoothly throughout the
entire test period.
Awareness of P'a ckaging
Psychol.o gy Spurs Sales
NEW YORK-"You can't tell a book !>y
its cover," is an old adage, but the progres-
sive candy bar vender is the man who ar-
ranges his "covers"-or his packaged com-
modity-to stimulate the interest of certain
types of buyers.
For example, let us say one particular
location is patronized chiefly by youngsters.
They are not too familiar with brand names
nor can they be classed as "impulse" buy-
ers. Chief reaction is to color, design, and
size of the bar. Motif here is attractive
colors which will enable the youthful cus·
tomers to mentally associate the colorful
wrapper with the appetite appeal of the
product.
Next comes spots catering primarily to
teen·agers. The bar with an interesting de·
sign, which at the same time subtly suggests
sophistication and maturity, will prove most
popular.
The adult succumbs in a good measure to
"impulse" huying. An eye-catching wrap-
per in rich colors will tempt him, especially
if the product has been backed by national
advertising which he recognizes.
While attractive packaging, psycnologi-
cally geared to separate groups, will pro-
mote sales, repeat business will not be ob·
tained unless the quality of the product
measures up.
Candy vending operators who wish to
slant their machine wares to certain ae:e
groups can bolster volume only if they make
sure that both package and product are
fir.t rate.
Production Increased
On Mint Selector
SAN FRANCISCO-Manufacturers
Agent Sales Co., makers of the four-way
mint selector, is now in quantity produc-
tion. Vendor has a capacity of approxi-
mately 100 five-cent chocolate-covered mints
and requires only six square inches of
counter space. It can also be placed on
stands or brackets.
Operators report exceptionally fine re-
turns and look for an increased volume of
business with the advent of the fall season.
In making available nationally known
mints, the firm is able to assure operators
of an adequate supply of high quality mer-
chandise.
Central Vending Moves
PHILADELPHIA-Central Vending Ma-
chine Service Co. has moved to larger quar-
ters, at 3967 . .P.arrish St., according to the
owners, William Goldberg and Herman J.
Wolf.
The firm is fully equipped to take care
of all types of repairs and refinishing for
cigarette machines and automatic merchan-
dise vendors. Central Vending also buys
and sells used equipment.
First Vendor Sold Wine
NEW YORK-What is the oldest auto-
matic vending machine in the world and
what did it dispense?
This Week, the national pictorial weekly,
has dug deep into the archives to come
lip with this answer: The oldest machine
is the one in the British Museum which
vended wine 2,000 years ago.