MARCH 1947
OFFICE OF PUBLICATION: 1115 Venice Blvd •• Los Angeles 15. Calif. Paul W •• laCl ..... d. Editor
and Publisher: Clarence G. Beardslee. Advertising Manager: Louis K ..... o .... y. Associa .. Edl·
tor. Fitzroy 8269. CHICAGO OFFICE' 111: C. J. Anderson. 35 East Wac ..... Drive. CENtNI
1112: NEW YORK OFFICE (171: Ralph P. -Mulligan. 441 Lexington Avenue. Murray Hill 2·5589.
SUBSCRIPTION RATES: $3.00 for 2 year~inimum term accepted: SOc per copy.
Veadol's Big al "eM.
"Ad. Age" Spotlights
Vendors 'at Show
Automatic Merchandisers Stop Booth Traffic
At Sherman With Dazzling ' An ~ of Equipment
CHICAGO-Beverage vendors, the Mills'
hot coffee machine, Viking's Minit-Pop, ice
By Louis K~rnofsky
cream and ticket dispensers, coin changers,
CHICAGO-This might have been the National Coin Machine Show in
radios, Automatic Book Vending's pocket
name, but in actuality it was almost the Nationa! Vending Show. Despite the
book machine, and Shine-A-Minit receiv~d
top billing in Advertising Age's account of
fact that vending machines occu'p1ed ~nly one-tenth ot the display area space,
the show.
they practically monopolized the lim~light. The show clearly revealed that
"Als~' ~vident," says the Age, "was the" ~947 and 1948 will be vending years, and more and more operators of other
most al'rHizing variety of automatic amuse- ,
,-"
11
b k "
ment devices ever llhown or imagined at one ' types of equipment, apprehensive about " putting a eggs in one as et, are
time anywhere_" ,:
leaning ven.d-ward for a source of steady revenue.
The Industry; 'which ' turns out a quarter '
The surest indication that vending is no longer in its infancy is contained
of a billion dol1ar~: (wholesale figure) ,of
in "sev~flil exclusive inside tips sifted out of t,h e coin show hopper. THE
mechanical and, electronic devices a year
R~vIEW has learned from an authoritative s(}url(e that General Foods is under-
is faced with two' main problems, accordinll.
'
h
f
f f
f d
h'
h
f $600 000
to this national marketing paper. They arel
)Vritin g t e manu acture 0 a tozen 00 'mac me)o t e tlJne 0
,.
prices and public relations,
THE REVIEW has also learned that the A &.p chaip. ~tores are seriously con·
"The Industry is split about half and
sidering vendors to dispense packaged fOQ.ds. ~.'ccording to the same unas-
half as to whether to stand by the nickel.
sailable source, both Coca-Cola and,,' Pepsi·Cola ,are u~derwriting the manu-
Nearly all the buyers of vending ~achines
facture of bottle vendors, transactions which w'ill run into millions of dollars.
operate dozens or scores of machmes and
I
dd"
'''C
C I
h
d r ' d :- ' h
fi '
d
make their money from sale of cigarettes,
n a ltI~p,:: ?ca- 0 a n~w as or ers · p a?~ ';It seven rms to pro uce
candy, etc. Inflation ,has cut down their .. '" .500,000 new dIspensers. ,
i ' , ',
. ~ ; "
~
profit on t~e mer?handise theY,are prima.ri!y~y,. t,. ,.:'~ . ,: . ,.: :." •
.
' •
G'iga"rette: cigar, candy, stamp, multiple
mterested m sellmg" Many belIeve m~chm,~~ ; .'l' .::.;r~~~ . 'Y.QJ c~v~r a ~Ide rang~; of" pub-
item vendors, ice cream and pop corn
should sell ten-cent Items.
" , . " ' ~C!ty,. and ' publI<:- 'relatIOns f,unctIOns, AA
machines, beverage dispensers, and pocket
"Against this is the realization that if ':- ' 'not.ed~ ':Some eVldence of t!:llS development
book vendors received receptions far ex-
ceediJ!g the exhibitors' .e xpectations.
machines are designed for dime-a-unit " was .appar"P,t .last week. FIrst to meet the
sales, any gen~ral price reduction would ' eye of the vmtor to t?el sf h ow alt tred S~ir. ' Bowling garnes, from the completely auto.
man Hotel was' : nove, a,ctua s 1 e , 1 1 m . matic facsimile of a regulation alley to the
make the machmes obsolete."
about
the Industry
featunng hi
a speCla
, ta bl e- b ow I' mg type, were
Th e newspaper re 1 ate d t h at more thalli
'tt
b ~'
Th Y corn b" matlOn pm
60 large manufacturers and 700 operator ' ir\/n son gd' a U 1 COld bas ,les' J
e
much in evidence and strong interest was
e
at~ \ ' crc~te sf,n k p a~e
~ 1 ~t
manifested.
associates are contributing more than $100·
000 yearly to CMI's Public Relation~
aen,!;Is. ~ty h " IC ers, IS, entlt e
at
Arcade equipment ' showed flash and
Bureau.
omag!e ec ,
'
.
•
Advertising Age reported that among the
I"''"ii* '-l/i
;'! ......
·
;;;iiii;;;iiii ....................... ;p=~1
machines attracting th e largest crowds were
~~
AMI's phonograph, Telequiz' question-and-
answer game, and an automatIc horoscope
typewriting machine, as well as many
varieties of pin ball games.
": •
'j '
d
AU H 1
REP A I B S
P A B T S
Call
DR. 3209
..
For Automatic: Equipmerit,
Parts and Suppiies
PAOL A. LAYMON
DISTRIBUTOR
,
.
-
""'"
Dixie Cup "Duo-Mat:'
CHICAGO- Proud addition :to Revco's ,
Model 350 Mono·Mat is the Model 500
Duo-Mat which dispenses J)ixie" cups in
two flavors. It can be set,f(l!"tJ:y 'saleS pric,e
from five to ten cents: for SIX-cent sales It
takes a nickel and a penny; for seven- ,
eigh t- or nine-cent sales, a dime is ins@rted
and change is returned.
Duo-Mat has the same type mechanism as
Mono-Mat.
REFINISHING
SLOT MACHINES AND VEST POCKET
CASTINGS FOR SALE
G. B. SAM
541 E. 32nd Street. Los Angel .. 11. Cal.
ADams 7688
THE REVIEW, H~VJ:n MISSEIJ l\N ISSUE IN TilE PAST THIRTEEN YEAH5!!
NO OTIIER ~IU~ III~ E MUNTHLY [AN MAKE THAT ST1\TEMENT!!
I ~-,
COIN
MACHINE
REYIEW
9
FOIl
MARCH
"47