Coin Machine Review (& Pacific ...)

Issue: 1947 March

-,
'f.
C. A. ROBINSON
C. A. Robinson & Co.
NICK CARTER
Nickabob Co.
afraid outside spots will be vandalized and
broken into so much they will cease to be of
value to operator or proprietor."
Nominations for the "I'd Like to Murder
the Guy" Club includ e the man who is called
upon to speak at a meeting and says,
"Everything I had intended to say has al·
ready been covered, but-" and th en
rambles on for 20 minutes, confirming hi s
initial statement ... "Just lookin g around,"
was the way Sales board Wholesaler C. F.
. Durheim of Triple D. Enterprises, Great
Bend, Kan., summed up his show sojourn
. . . Two we eks of Palm Springs' sunshine
verved Max Mondschein of Seattle's Acm e
Amusement for th e big event.
"
"
.
,
Lithesome, well-dressed feminine torsos
were draped all over the place but th e per-
sonality kid who topped all other personal-
ity kids was Decca Boother Dayl Rodney, a
winsome chick of 18 who was crowned "Miss
Plastic of 1947," winning the award out of
it group of 40 entrants. Having interviewed
many an eye-ca tcher in his day, your on-th e-
spo t reporter (and what a wonderful spot it
is, too) was agreeably surprised to find at
least one pretty girl who didn't carry a
. sugarload of conceit. Miss Rodney, a Joe
Keith model at present, is not allowing a
pretty face and figure to carry h er torch
through life. She's' studying dramati cs and
radio; doesn't smoke, drinks no co ffee, and
imbibes only to be socia ble. Hollywood,?
"Let 'em (;om e to me if they want me," she
says.
George Sch nabel, major-domo at Puget
Sound Novelty, Seattle, was glad to get oul
of the Pacific Northwest where a 40-mile
gale and snowstorm raged, but when h e ar-
rived in Chi he wasn' t so glad. Seems like
th e storm h ad raced on ahead and was wait-
ing to greet him here . .. Len Ivey, a vet-
eran of the1busin ess si nce 1932 (operated in
Los Angeles, Oakllh-ld, San Francisco and
Sea ttle), is now associated with Schnabel.
Len killed two shows with one birdie, taking-
in the National Boat Meet during the sa me
week as th e Coin Confab. Last October he
won the Class F Hydroplane national out-
board championship in Boulder Dam and is
now officially kin gpin in his class until next
year at the very same ti me wh en he will de-
fend hi s titl e.
Operators and jobbers from Southern Cal-
ifornia, who were too busy to warm their
vo ices over the conversa tional coals during
th'e work week, received ample opportunity
during the train trip to Coin land's Capi tal.
More than a dozen of them were on the City
of Los Angeles. Severa~ days later the lads
got together .in the Leuenhagen-Bullock su ite
for a chinfest. There must have been a magi-
cian in th e house because when the boys
entered the room at 9 there were two fifth s
of whi skey on th e dresser. At 9 :30 the whis-
key had been transformed into empty bot-
tles. The fella> s opined that a 70-30 com-
mission spirt I)
'ekel play would work out
~pr than lO-cerlt play. A
better for th ~ .
growing tet ~ert ('y IJtt th e part of jobbers to-
-..~ .
-
"..
...
. . .
--::;---
JACK M. BROWN
National Service Sales Corp.
ward diversification of lines was also noted.
Those on hand included Bill Simmons, Jack
Dolan, Nels Nelson, Nick Carter, Frank
Showalter, Frank Navarro, Henry Bringas,
Joe Simski; Budge Wright, Portland, Ore.;
and J. D. Cox, San Francisco.
LonCJ Time No See;
Now See and Hear
CHICAGO- Tucked away in an unosten·
tatious suite on the 31st floor of the Con-
tin en tal Hotel was Mills' long.heralded,
long-awaited phonograph. The lightest
mu sic machine on the market, weighing 325
pounds, its cabinet is all· aluminum ; capaci-
ty is 40 tunes (two-side feature); an "X"
marks a unique coin slot designed for
easier customer insertion and for ac-
cep tan ce of bent coins without jimmying
th e chute.
.. • .
T here are two slots: one to handle nickels
for s in gle selections; th e other for quarters
(six hit tun es of the week-no selection).
CHARLES PASCOE
Coin·O·Matic Cashier Co.
Train Depots
Will Go Coiny
CHICAGO- According to "exhihitors at
the Coin Machine Industries, Inc. conven-
tion, the properly equipped railroad station
should fairly jangle with nickel-in-the-slot
gimmicks," the Associated Press teletyped
to its hundreds of newspapers.
"A traveler, among oth er things," says
the AP dispatch, "should be able to get his
shaving needs,. a press for his necktie, a
shine for his shoes, his railroad ticket, a
toothbrush, a book, a horoscope, two flavors
of ice cream, pop corn and an electrically
heated hot dog {no mustard}-all from
coin machines."
POp Corn EatinCJ Contest
CHICAGO- Five wide-eyed youngsters,
aged 10 to 12, sat around ~table containing
more pop corn than th ey'had ever seen in
their lives. Place: Viking Tool & Machine
booth at th e show. Time: 4:30 p. m.,
Permo Has Novel Display
February 3. Purpose : To see which lad
eould devour the most pop corn in five
CHICAGO- Instead of a long recitation
mi nutes.
on the merits of Permo Point needles, th e
When the clocker signalled "stop," two
firm had a unique display de$igned to prove
the excellence of its product. Four turn-
and a half bags of corn -had been gulleted.
tables were set up in a glass enclosure. On _ The winner received $20, with the remain-
turntable "A" was a Permo needle i "B"
ing four pocketing ten dollars each.
contained a sapphire one ; "Ct' and "D"
Bell-O-Matic Buys Plant Site
were competitors' products. The needles
CHICA.GO-In a transaction involving
grooved discs for 11 consecutive hours or
more than $175,000, Bell-O-Matic Corp.
a total of 220 plays. ResUlts of the test,
purchased the block bounded by Kinzie
conducted each day. of the show, demon -
and Lake Sts. and Kilbourn and Kenton
strated which needlt! was less wearing on
Aves. and plans to erect a new plant to
th e record.
\ .
supplClment the present factory.
,
.
COIN
MACHINE
REVIEW
15
FOR
MARCH
7947
'
BRAND NEW EQUIPMENT FOR EVERY TERRITORY!
YOU'VE SEEN THESE WINNERS A T THE SHOW-
Now Order Them From Monarch For Quick Delivery!
5 Ball Free Play Pin Games
Kilroy (Chi Coin)
Show Girl (Williams)
Rio (United)
Vanit ies (Exhibit)
Miss America (Gottlieb )
Double Barrel (Bally)
State Fair (Genco)
Smoky (Exhibit)
Sea Breeze (United)
BRA'ND NEW
SLOTS
Legal Equipment
Bas ket Ba ll (Chi Co in)
Boomerang (Amusematic)
Jack~Rabbit (Amusematic)
Sco re· A· Barrel
Grip-Vue
Pop Up
ACE Coin Counter
A B T Challenger
A B T Target Stands
Silver King Peanut Vendors
Skill Thrfll (Daval)
Best Hand (Daval)
Consoles
Bally Deluxe Draw Bell 5c
Bally Deluxe Draw Bell 25c
Bally Triple Bell
Evans Consoles (All Models)
Mills 3 Bells
One Balls
Bally Entry
Bally Special Entry
Gottlieb Da ily Races
WRITE FOR
PRICES
Mills Black Cherry Bells
}
Mills Golden Falls
Mills Jewel Bells
5<:-10<:-25<:.50<:
J e nnings Standard, Bronze & Del uxe Chiefs
play
Jennings Super Deluxe Lite Up Chiefs
Watling Rol '" Tops
Groetchen Columbias Standard & Deluxe Models
Mills Vest Pockets - Daval 's Free Play
Mill s 25c Q T Glitter gold s
BRAND NEW DE LUXE REVOLVE A ROUND SAFE STANDS . SINGLE ~ DOUBLE ~ TRIPLE Unit
Cabinets . Beautiful . streamline, rugged fini sh. M ~de .. o~ extra ~eayy gauge steel, ins uring many
years of fine service. SINGLE-Box Type Slot Stands~budt to Withstand abuse...
. ........... WRITE
Terms: 1/ 3 Deposit, Balance C . O . D. or Sight Draft
MO'N ARCH COIN MACHINE CO.
1545 North Fairfield Ave .
Armitage 1434
Chicago 22, Illinois
,
, .
A
PERRY WACHTEL
De Perri Adyertising Agency
JUUUS A. LEVY
DuG~er, Inc.
BEN SMITH
D e Perri Adyertising Agency
,;I
. tate Associations
. Problems in Na tional Meet
Officer~ ef~ ~ : t,;
CHICAGO-Shoul~t:MI form.a national tax council? What steps should
be taken to elimin~se ta es (Vl phonographs? Should a national asso·
Idistributors, or Ii' national association of associations
ciation of. operl\tors
be formed? _ In whar specific ways can CMI 'improve its service to operators,
distributors and man~facturers?
These and many other questions were subjects of a lively informal three-
hour session attended by presidents and executives of state and local trade
associations on February 3.
why we started CM!. It's time to insure the
.r
eolN
MACHINE
.£VIM
16
FOR
MARCH
future of this Industry, which is an integral
Dave Gottlieb, president of CMI, opened
the program wit!I these remarks: "I have • part of all industry."
watched the annual convention grow from
James T. Mangan, director of CMrs Pub·
15 booths in the Northern Hotel to the pres-
lic Relations Bureau, followed Gottlieb to
ent gigantic show. I have seen this Industry
the speaker's dais and told the group that
grow from a 25 million dollar annual vol-
public relations was not just selling prod-
ume to 250 million dollars. It has grown in
ucts or selling the Industry-but much more
spite of our negligence. We've been lucky,
than that. He declared that there are other
but our luck may c'1TI out some day. That's
businesses which technically can be classi-
CLARENCE LOMMERIN
Viki"g Tool & M fied under the heading of ga~bling-such
as insurance or the stock exchange-but due
to a very effective public relations program
such businesses "have hypnotized themselves
to believe they are something they are not .
In order to reach an ideal of self-hypnotism
in our Industry, we need 10,000 operator .
associate members to make us invincible."
He defined public relations as activity
which creates respect of the public for the
industry, the product and the personnel. He
also announced that CMI is setting up three
principal divisions - music, vending, and
amusement-with a central means to guide
them.
Joseph Silverman, manager of Amusement
Machine Association of Philadelphia, placed
himself on record as favoring a national tax .
council. Colonel Choate, business manager
of the Alabama Music Operators' Associa-
tion, said that only 50 per cent of the oper-
ators in his territory were members and that
new operators were hurting both the asso-
ciation and fellow operators by using uneth-
ical practices. He favored a national organ-
ization of associations and a national tax
council.
1947
ASP E C I A L I ZE D C IR E D tT AND
FINANCING AGENCY FOR MANU·
FAC TU'RERS AND DISTRIBUTO'RS
O F COIN ;. OPERATED MACHINES

134 NOR TH LA SALLE STREET
/
717 MARKET ST .• SAN FRANCISCO. CALIF.

CHICAGO 2

ILLINOIS
tJ
CONSTRUCnON BLDG •• DALLAS. TEXAS

'.

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