Coin Machine Review (& Pacific ...)

Issue: 1947 March

HERB JONES
Bally Mfg. Co.
BURNHART pLASSGOLD
DuGrenier" Inc.
Attendance ,a ,t P. R.
Program Disappoints
CHICAGO-The Public R elations Forum,
scheduled for February 4, was a disap-
pointment as far as attendance was con-
cerned_ Little more than a dozen coin men
made their appearance at the Bal Tabarin_
So small was the turnout, in fact, that the
meeting was changed to an informal dis-
cussion and held in James Mangan's office.
Mangan announced that the next step for
CMI's Public Relations Bureau will be to
establish a legal department and employ
a lawyer. He recited some of the Bureau's
achievements during the comparatively
short time of its existence: 1,500 newspaper
COIN
and magazine stories on the Industry have
MACHINE
been published; numerous magazines have
REVIEW
requested stories released by the P. R.
Bureau; everyone at the show was more
public relations conscious than ever before;
in years past no radio station had broadcast
news of the event-this year there were five_
FOR
MARCH
Mangan pointed with pride to CMI's
IH7
12-minute movie, giving facts and figures on
the Industry, which clogged traffic in the
lobby_ In respon!e to a request, he agreed
to mimeograph the text of the movie and
send it throughout the country for chan-
neling to legislators who may be in the
process of passing unfavorable legislation
but who are not cognizant of the true facts.
CMI, Mangan said, was responsible for the
first television convention broadcast ever
.' made_
Leonard Micon, subbin g tor -·\.,u'rley"
Robinson of Associated Operators of Los
Angeles County, suggested that a complete
list of "do's" and "don'ts" be given to
operators and distributors as a guide and
thus help to avoid unfavorable publicity.
Last year, Micon stated, AOLAC loaned
12
JAMES A. GILMORE
CMI, Inc.
equipmen t to charitable and church organ-
izations for special events which enabled
those organizations to realize more than a
million dollars in proceeds.
Both Micon and Gottlieb, president of
CMI, protested usage of the words "legal
everywhere" by manufacturers and distribu-
tors in a dvertising their products. "This is
unfair to other coinmen because it infers
that while the advertiser's product is legal,
all others are not," Gottlieb said.
Joe Hanna of Utica, N. Y., who has
operated for 12 years, stated: "Good public
relations starts with you. It means putting
the best foot forward . The entire Industry
is judged by you. I suggest that CMI ap-
point one public relations agent in each
community to guide activities." ~
Mangan endorsed Hanna's suggestion and
said that CMI will issue a nation-wide call
for such men, who will be asked to serve on
a voluntary, non-monetary basis.
All Drinks Purified
By Violet Ray Lamp
CHICAGO--After exhaustive tests during
the past year and a half, American Vending
Corp. proudly undraped its R e/resfv.O-
Matic 1,000-cup soft drink vendor.
The folks wpo prefer the bottled product
because of sanitation may be "eating them
words" after they thoroughly check this
machine. A germicidal violet ray purifying
lamp de-germs all drinks before they are
served. Other features: There ~s circulating
carbonated water at the faljcet at all
On the Cover •••
"
While the CMI show was in progress in
Chicago, and the temperature was sub-zero,
Barbara Bates, cute Universal starlet, decided
to have a fling in the pool for California was
saddled (ahem) with an as-degree climate.
We thought Barbara looked Deat enough to
photograph for this month's cover. Any com-
plaints?
times; after it passes the faucet it cools " .'
the syrup. The first drink, therefol'e, is just'
as cold as the last. A scale weighs all fluid ,
to eliminate overflow. Also, there is .an
automatic service door with safety featu res.
Packard All the Way-
To Everett, Wash.
CHICAGO-This is the prize Good
Samaritan story emanating from the show.
Ed Leese of Everett, Wash., inventor of
Master and Junior Changers, had a buddy
who was in the service durin g the war. On
several occasions the friend called on Ed
for monetary loans, and Ed obliged. Arriv-
ing in Chicago just before the show, he
met his fri end, who picked him up in a
1946 Packard.
When they arrived at the Sherman, the
chap moved over in the seat and said: "It's
yours. A token of my appreciation for the
help you gave me when I needed it_"
Leese is one fellow who feels the con-
vention was a mighty good investment.
Pop Corn Popper Pops
To Capacity at Show
CHICAGO-One of the most over-
worked men at the Shermagnifiganza was
.Edward C. Leeson, Viking Tool & Machine
Corp.'s general sales manager, who display-
operated Minit-'Poppra ctically every minute
of every day.
Minit-Pop is an eye-feast to watch_ The
entire operation, from th e dumping of raw
corn and oil into a popper until the hot
pop corn is dispensed into a bag 74 seconds
later, is visible to the customer. Principal
selling point is fre shness of the product and
the fact that the unit, while housed in a
cabinet no larger thim the pre-popped
variety, has the capacity for six times as
many bag-fulls.
Now Deliv1e ring
Height 24", 16" deep, 15" wide. Big, single automatic lackpot
will hold, if desired, 125 quarters, 250 dimes, 120 nickels. Jack·
pot has an automatic reserve. Changeable to 4 coin play. Double
slug protection; pays back first last coins played after having _
passed through visible escalator.
$209. 50 f . o.b. Fac:tory
GROETCHEN COLUMBIA BELLS
New, improved 1946 1II0dels in dazzling, durable finish. Can be
changed right on loc:ation to pea ny, nickel, dime or q~arter play;
henc:e you get the servic:e of 4 lIIachines for the price' of one.
$145.00 f.o.b. Fac:tory
,
SEE
PAUL A. LAYMON.··· INC.
WILLIAM RABKIN
International Mutoscope Corp.
RALPH SHEFFIELD
Empire Coin Machine Exchange
,
,

JOHN GOTTFRIED
National Slug Rejectors, Inc.
2;800 Pounds of Steak
. Devoured at B,a nquet
H. F. DENNISON
Personal Music Corp.
GEORGE PONSER
Amusement Enterprises, Inc.
Wby Nol Make il Nice
. ..,
For 111.1. 10 IIllend?
CHICAGO- ·For years now we've pon-
dered a question: at the annual CMI con-
vention banquet, just how much food is
consumed by the thousands of coinmen and
CHICAGO-Fourteen national coin machine shows have come and gone.
their families and friends?
Feeling that readers of THE REVIEW
Fourteen times operators, distributors and manufacturers have looked forward
would be interested in the gastronomical
to this traditional event, anticipating not only new and revolutionary equip-
figures, the roving reporter button-holed
ment with which to augment their earning power, but rest and relaxation from
Henry Ragner, executive chef of the Stevens
the daily grind. Fondly they anticipated tours of the city, a trip across the
Hotel. "This is th e world's .largest dining
room," Ra gner volunteered, "and there ', lake to buy a new car, and a pleasant drive home.
are 1,800 people here."
Demon Weather has laughed at coinmen's plans, and with venom, has
He then ducked into the kitchen, and a
saved the worst assortment in his bliz7;ardly repertoire for Coinland's Colossus.
short while later came out with this list :
1947 was no exception. Prior to Show Week the weather was briskly pleas-
250 Ibs. crabmeat
200 Ibs. tOmatoes
ant. Then came the savage onslaught: rain, snow, sleet and ice--all in the same
15 crates celery
day. Natives silid the week of February 3 was the worst in 16 years.
20 gallons olives
Ten yearS ~go THE REVIEW started a campaign to have the date of the show
100 gallons soup
2,800 Ibs. sirloin strips
cl)anged. Why not October r some time in the spring? Why not allow coin-
1,200 Ibs. po ta toes
. .men to take their families iIbd really enjoy themselves? Why schedule the
80 gallons mixed vegetables
eV,e nt during the worst weather 'period of the year?
'
12 crates oranges
12 crates grapefruit
On the opening day of the 1947 extra,'aglmza THE REVIEW placed the cards
100 gallons ice cream
squarely on the top of James GilmoJ"e's desk. Gilmore, secret§lry-treasurer of
150 gallons coffee
CMI, answered thusly: .
.
30 gallons cream
80 Ibs. butter
"As far _as we can te'tl, most men in the Industry prefer November, Decem-
50 Ibs. sugar
ber or JanJ ary. Manufacturers like the first part of January because the slack
period right after the holidays wou ld be ~o nsiderably shortened. But every
year, dJlr~hg the fiJ;st three weeks of that month, there is the . ..N.ational Furniture
Show, with.55,OQO p~~in attendance. This city cannot,ffandle two such huge
CHICAGO'-Jennings displayed its stan- . shows at the same time . . '..
.

.
..
dard Challenger console and milk dispens-
"N~
one
has
been
in
favor
of
spring,
as
far
as
I
know.
However,
the
next-
ing machine at its booth, and the Challenger
show 'will be different.CMI is going to find out which weeks are available at ""
DeLuxe, Super DeLuxe, and Silver Eagle
consoles at the plant.
Navy Pier, the Coliseum, and the Sherman, and then by mail, pol1 .manufac.· . '
The milk dispenser is a white enamel-
turers, both new and old; for the 'p referred time and place. The week during
finish unit, 3 by 4 feet, with 175 pint (either
the year which is favored b)'\the majority will be the week of the 1948 show."
cartons or bottles) capacity. Working model
on the floor was equipped with a ten-cent
Although belated, this aetion of CMI will contribute immeasurably to the
slot but machines now in production have
success of future shows.
Jennings Displays at
Plant and at Sherman
both nickel and dime slots, as well as
built-in coin changers. ' Cabinet is made by
Nash-Kelvinator, and cooling units by
Nash-Kelvinator, Westinghouse, and Gen-
eral Electric.

Packard Manufacturing Corp.
, 0. D. Jennings and Co.
Williams Manufacturing , Co.
International Mutoscope Corp.
United Manufacturing (:0.
Phoenix Distributing (0.
611 West Washington St.
rOB SIIIIE!
Used Super Bells in perfect condition, look good ond already crated for ship·
ment. Special price .................................................................................................. $139.50
Brand new rebuilt Bakers Racers, never been uncrated ............................................ 199.50
Slightly used rebuilt Bakers Racers, looks like new .................................................... 149.50
Slightly used rebuilt Evans Bang Tail, looks and runs Ilk. n.w .................................. 119.50
Brand new, never been uncrat.d, t./Iutoscope, -Voice·O·Graph ................................... 1195.00
Brand new, never been uncrated, Atomic Bomber, by Mutoscope ............................ 375.00
Brand n.w, never been uncrated, Total Roll, by Genco ............................................ 395.00
Brand new, never been uncrated, Wh.izz, b,y G.\lnco, complete with stand .............. 119.50
N.O.BI.EDSOE
COIN
IIACHI.n
RIi~IIW
13
FOR
MARCH
".7

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