Coin Machine Review (& Pacific ...)

Issue: 1947 January

Los Angeles
COIN
MACHINE
REVIEW
90
FOR
JANUARY
1947
D~cember 1946 has had the dubious dis-
tinction of being perhaps the worst business
month for several years. The coal strike,
the freight embargo, the shortage of equip-
ment, the channeling of funds into Christ-
mas shopping, and the general discontent
over the excessive cost of merchandise laid
a heavy hand over Coin Machine Row.
Confidence, however, is mounting in the
face of these adverse conditions and there
are definite signs that not only is the worst
over, but that the next few months will see
conditions far improved. Shipments of post-
war cigarette machines and phonographs,
for instance, are beginning to trickle along,
the abolishment of most" OP A controls
promise a more plentiful supply of mate-
rials, and many new coin-controlled devices
are taking the public's fancy.
'
One sure indication that things are due
for a quick pick-up is the appearance once
more in our midst of the typewriter and
cash register salesmen. These boys have
been doing a bang-up selling job up and
down the Row, and you won't see any
crepe on their noses. If some of their en-
thusiasm and genuine merchandising· deter-
mination were conveyed to the inhabitants
of the Row • .. it would be a good thing.
As Edward W. Wilkes at Paul Laymon's
says, "Things aren't as bad as some people
complain. But if you really want things to
be bad, just keep talking about how bad
you think they are. As far as we're con-
cerned, conditions are good-and they're
going to be a lot better ... soon."
Nels Nelson's office is one of the places
gloom never seems to show its face. Nels
has what he is convinced is a leader in
automatic music, Aireon, and the machines
assigned ~to him aren't gathering any dust
in the showroom. Nels has been handing
out some handsome cigarette lighters to his
friends for Christmas-and his own holiday
spirits are the best, since he has had de-
livery on a 'brand new Hudson sedan.
Vance Popelka, parts manager for E. T.
Mape, has been in Stockton during opening
of the office there and is now ·back in the
Los Angeles office, according to Ray Pow-
ers, who recently returned from a trip to
Sacramento, the Bay City, and his snow-
, bound cabin at Lake Tahoe.
Ernie Graham's repair business in Glen-
dale has been taken over by Earl E. Stevens
and Richard A. Hodgson, both of whom
are experts in this type of repair work and
have a wide acquaintance among Southern
California coinmen. Ernie's father H. R.
Graham will continue active with the firm
and will specialize in making parts.
Clark Distributing Co. held a preview
showing of the new Wurlitzer Colonial
Model 1080 phonograph at the Chapman
Park Hotel on December 8. W. H. Schetter
' reports th at about 80 franchise operators
attended and were extremely well pleased
with the new machine.
Paul Johnson, local music operator who
had a serious automobile accident the latter
part of November and suffered a broken
collar bone and several broken ribs, is
well on the road to recovery.
Fred Kohler, well-known operator in this
territory, who has been ill for some time,
underwent an operation early in December
and is said to be much improved.
Solo tone Corp. is readying equipment
for the Chicago show and will have a large
display space for Solo tone and two other
"surprises," according to Bud Parr.
Nancy McLaren has taken over the job
so long held at General Music by Rudy
Pratt. Nancy is very easy on the eyes-
which accounts for the remarkable number
of operators who have taken to dropping
in at General Music on the slightest pre-
text.
Last month we reported a rumor that
Harry Marcus would take over the show-
room space occupied by Jimmy Rutter and
use it as distribution point for Bally parts.
We wish to correct an impression some
readers gathered that Marcus handles Bally
parts exclusively. Bally parts are only a
small percentage of the wide variety of
parts handled by Ma~cus.
.
Frank Navarro says that Aireon deliveries
are getting bigger all the time and that
sales are constantly mounting. Many new
operators are coming- into the field, accord-
ing to Navarro, and the majority, having
thoroughly investigated all automatic pho-
nographs, are definitely Aireon-minded.
Two new employees have been added to
the staff of Badger Sales. J. S. Duarte, who
hails from Brazil and has had years of
experience in the coin machine business
throughout South America, is export man-
ager in charge of the firm's rapidly expand-
ing business with Latin American coinmen.
Rosita Miranda, of Puerto Rico, is Duarte's
very efficient and charming secretary. "Bill"
Happel says that both are valuable addi-
tions to his staff at his spacious new head-
quarters, 2251 W. Pico Blvd.
George Ehrgott of Mills Sales has re-
turned from a trip to Palm Springs, the
San Bernardino area and Nevada and is
spending the holidays in San Francisco and
Oakland. The local office has been enlarged
with the completion of another showroom.
Thieves recently broke into the 'Mills
office and looted the cash register, then
proceeded down to Mac Sanders' place,
smashed the glass in the froI1t door, and
pi cked up some odd change, leaving a trail
of blood on the floor.
OPERATORS-HERE'S REALLY A "HOT" ITEM
"S-SECOND HEAT"
I'RON SOLDERING GUN
The most widely acclaimed soldering tool in universal use today.
No longer need you sit around a location 30 minutes to an hour
waiting for an iron to heat up or cool down to do a ten-second
soldering job. Air-cooled transformer built right in. Heats only when
trigger is pressed. Adjustable tip enables you to reach those "hard-to-
get-to" spots. Speed iron complete with extra tips,
i,
$12.95
Badger Sales Co •• Inc.
Write for Quantity Prlee
Badger Novelty Company
2251 West Pleo Blvd.
Los Angeles 6. Calif.
All Phones: DR. 4326
2546. NORTH 30th STREET
MILWAUKIE 10. WISCONSIN
All Phones: KIL. 3030
.' -
"
W. E. Simmons is expectin-g to receive a
sample of the new Packard PIa-MOT floor
model phonograph around Christmas and
also is making tentative plans to attend a
Packard sales meeting in Indianapolis. He
only recently made a flying trip through
Arizona and Utah visiting Packard Pia-MOT
distributors, jobbers and operators.
- Jack Leonard of Badger Sales is a pappy
again and is spending the night shift pacing
the floor with baby Gary, born December
3. Gary tipped the scales at 7 pounds 2V:z
ounces when he came into this world.
Mother Dorothy and sister Terry, aged 4V:z,
are very proud.
Dannie Jackson and Sam Donin of Auto·
matic Games are expecting a large ship-
ment of new_ and used Bells and invite
their friends to drop in .to see some choice
equipment.
Mike Holbert of Minthorne Music has
been doing a thriving business with the
'teen-agel's. Firm has been renting Seeburg
phonographs, complete with records, for
kids' parties. Charge is $25 a night.
Jean and Dolores Minthorne have a See-
burg show scheduled for Los Angeles on
January 13 and for Phoenix on the 17th.
Purpose of the show is to demonstrate the
new Seeburg model "1 -47" and to explain
how the "1-46" can be converted to a "1-47"
for only $75 and 15 minutes work. Discus-
sion also will be held on the new lO-cent
coin chute.
Ken Brown of Coinmatic has purchased
a new North American Navion personal
airplane and is making a lot of flights out
of town.
Jack Olsen says that Shipman Mfg. Co.
will have six new machines on display at
the Chicago Coin Machine Show: as-cent
almond vendor; a I-cent peanut machine;
a stamp vending machine; a de luxe 5-cent
picture machine showing third-dimensional ,
35-mm. film; a I-cent picture machine;
and a razor blade vending machine. Firm
has a big stock of new stamp vending ma-
chines and is able to make immediate
deliveries in large quantity lots.
Elky-Ray expects to establish quarters of
Gold Coast in the new building at 2848 W.
Pico shortly after January 1. Ray will have
a space 15 by 65 feet in size for showroom
and office and will continue to act as ex-
clUSive So. Calif. and Arizona distributor
and jobber for Gottlieb products.
The Associated Operators of Los Angeles
County and Fred Reilly also will take
occupancy of the rest of the building at
about the same time.
A very large number of Los Angeles coin
machine people will attend the show in
Chicago. Among those planning to be on
hand are : Mr. and Mrs. Paul Laymon,
Aubrey Stemler, Irving Gayer, Leonard
Micon, Nick Carter, Jack Gutshall, W. E.
Simmons, Wm. R. Happel, Wm . .E. Happel,
Jack Leonard, E. T. Mape, Vance Mape,
Leonard Baskfield, Ray Powers, Nels Nel-
son, Bud Parr, B. C. Beyer, Frank Navarro,
Max Thiede, Curley Robinson, Dave Boran,
Leon Rene, Dannie Jackson, Sam Donin,
Cliff Blake, Bob Stark, W. H. Leuenhagen,
George Ehrgott, A. H. Bouterious, W. H.
Taylor, Fred Samdbrig, Dick Eggleston,
and Frank Ferree, of the other Mills Sales
offices), E. C. McNeil, H. O. Heddergott,
.A. V. Shipman, Jack Olsen.
The parade of operators never seems to .
end at Paul A. Laymon, Inc. Each month
more and more operators put it on the
dotted line for equipment and supplies.
Checking in recently 'were Perry Irwin,
Ventura; Paul Sullivan, Carlsbad; L. J.
Bandauer, Bishop; Carl Fisher, Ingle-
wood; Frank Mathews, Hanford; Orville
Britian, J. A. Ewing, Alex Koleopolus and
, Fred Allen, _Bakersfield_; Dick _Shlg'p, ~a!!ta

-,
PINCH HITTER
NOW DELIVERING
NEW SENSATIONAL LEGAL ROLL DOWN
BASEBALL GAME '

FIRST ROLL DOWN LEGAL GAME
SINCE THE WAR

TOP RAISES FOR SERVICING
Completely New •••
ALL NEW PARTS AND MATERIALS
Be the First with the Latest!
~~:'ER
FREE
BALL
HOLDS
$459
00
F. O. B.
L'O. Angele •• Calif.
One-thIrd DeposIt WIth Order. Balance C. O. D.
WRlr,E - WIR,E - PHONE rODAY!!
PLAYER
TILL LAST
BALL PLAYED
r
L
PI(O SALES CO.
DISTRIBUTORS WANTED!!
A Fe~ Territories Open
5426 WEST WASHINGTON BLVD.
L~s Angeles 16, Calif. Phone: YOrk 2345
Manufact urers
COIN
MACHINE
REVllEW
91
FOR
JANUARY
Ana; Jack Arnold, Barstow; Lloyd Barrett,
Pomona; W. H. Shorey, Stuart Metz, Carl
Collard, San Bernardino; R. H. Causey,
Bell ; Charles P etti cord, Santa Ana ; Harry
Williams, Santa Monica ; C. Ellison, Lan-
caster; Anton J eppeson, Maywood; and J.
A. Stewart, Salt Lake City.
On the Packard front Bill Simmons re-
veals that sales are particularly brisk. In
San Francisco D_ H. Osborn has been busy
preparing for his first carload shipment of
Pla-M or merchandise which he ordered
while in French Lick at the International
Convention. C. D. Kemp, Denver, district
manager for Packard, topped all highs in
November in the sale of Packard products.
Saviers Electrical Products Corp., Reno,
old timers in the coin-controlled music field,
have been granted a franchise by Packard,
for Nevada. Firm started off with a two-
carload order. Saviers flies his own Beach-
craft plane and covers Nevada each week.
Ben Korte, local operator, is back from a
two-and-a-half-month vacation trip to South ,
America. Ben visited Rio and all points of
interest right down to the southern tip of
the country_
Al Sleight, Bally regional sales manager,
spent a week here confabing with Paul A.
Laymon on Bally products_
A mighty lucky girl is Mrs. Jack
GutshalL Recently when an operation be-
came necessary, Jack made an immediate
reservation at St. Vincent's, had the chore
performed and she was up and around the
day following-somewhat of a record fol-
lowing a major operation; Evelyn left the
hospital on Friday the 13th, which should
add double luck for her.
• • •
The radio will never entirely replace the
newspaper because you can't swat a fly with
a radio_
'
1e
Sea 44
....
Despite the seasonal last quarter slump,
aggravated by a Maritime snarl and threat
·
I I
of a national freight embargo, oca com-
men are looking forward to 1947 as poten-
tially the best year in history.
Timely end of the national coal strike
injected cheer, and the proposed stringent
curtailment of shipments did not mate-
rialize. Record distributors especially were
happy at the strike's end, for shipments
remained on a fluid basis, and they were
'd
happily on t h eir way to t h e b iggest h 0 l 1 ay
grossings of all time_
The Maritime tie-up is set for an early
settlement, and local coinmen feel that
after' the Chicago convention,' they can
uncork 1947 with a bang.
From Spokane, Clarence M. Livingston,
chairman of the Lions club operations com-
mittee, reported that gum machines, owned
by the club have produced an income of
$10,000 in the' five years they have been
operating. The Lions have 15 gum machines
in operation, and part of the profits from
the machines have been used in a voca-
tional guidance . program sponsored by
service clubs, from which more than 1,100
students have benefited.
COVERING COIN Row IN A WILLAWAW-
A willawaw, friends, is not a rig to ride in.
A willawaw is a gusty, bone penetrating
wind which comes from all directions at
once. Native to the frigid Alaska Aleutian
Islands, we don't know how this one got to
Seattle. Anyway, it served to keep most
coinmen at home where we could find
them, so you see it's an ill wind and so
forth that, doesn't · do something note-
worthy.
John Michaels, headman at Pla-Mor, was
on his way to Yakima. Members of his
staff were not certain if he was dodging
the local weather, or was going on business.
One gentleman advanced the theory that
he was selling automatic hobby horses, but
Vic Abdo, busy punching an adding ma-
chine with one finger, discredited that idea.
We have an idea that Yakima and vicinity
will be sporting several new Packard units
sO~t~dy Huffine, Decca manager, had a

long distance call wrapped around his
neck, so Ralph Yost, . his genial assistant,
gave us the word. Ralph says this is the
biggest month ever, and that amazing plat-
ter of Bing's, White Xmas, is going like
mad; bigger than ever. Lu Barry, sharp
counter gal, was expertly servicing Bob
Farrell, Skagit county operator, who was
trying on some new records fol' size.
Earl Everett, of Seattle Coin Machine, is
in Milwaukee to look over the new Shine-
A-Minit, reported to put a mirror gloss on
a set of shoes in one minute flat. Sam
Grosslllan, of the same organization, says
they have the Washington and Idaho terri-
tory for the new machine, and it will do
everything a shoe-shine boy does, except
.. - accept a tip.
When you open the fron t door at Sterling
Tobacco Co. you are greeted by a full sized,
old-fashioned wooden cigar store Indian,
complete with upraised tomahawk. He is a
fough looking character, but in order to
bolster Yuletide spirits around Sterling,
somebody put a Santa Claus mask, with
long flowing white beard, on the redskin.
,.,Now if they could get him to drop that
tomahawk, everything would be swell.
Cliff Berderson, manager of the vending
' machine division, told us about the various
taxes on ciggies ill this state of Washington~
Besides absorbing the recent Y2-cent na-
' tional up in prices, he must pay a 2-cent
" .. 7

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