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Coin Machine Review (& Pacific ...)

Issue: 1947 January

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JANUARY, 1947
OFFICE OF PU'BLICATION: 1115 Venice Blvd., Los Angeles 15, Calif. Paul W. Blackford, Edit";'
and Publisher; Clarence G. Beardslee, Assistant to the Publisher. Fitzroy 8269. CHICAGO
OFFICE 11 I: C. J. Anderson, 35 East Weicker Drive, CENtral 1112; NEW YORK OFFICE 1171:
Ralph P. Mulligan, 441 Lexington Avenue, Murray Hili 2-5589. SUBSCRIPTION RATES: $3.00 for
2 years-mlnlmum term accepted: SOc per coPy.
Show Space Solei In Becord Ti.e
AOLAC Petitions CM.
For Equitable Taxes
"
LOS ANGELES-In a letter to CMI,
"Curley" Robinson, dynamic director of
Associated Operators of Los Angeles Coun-
ty, Inc., declares that in his belief the first
job of CMl's Public Relations Program
should be to work toward a more equitable
excise tax for amusement machines which
the Internal Revenue Department has
classed as gaming devices.
. "You will recall," Robinson wrote, "that
in 1941, Section 3267 of the Internal Rev-
enue Code was amended to include pin ball
and other amusement machines with a
license fee of SIO; and slot machines, as a
result of the operation of which the person
operating same receives, or is entitled to
receive, cash, premiums or merchandise,
taxed at $50 per year. '
"In 1942, the same Section was further
amended to place music and amusement
machines in the $10 category and gaming
machines were doubled to $100.
"It has always been our contention that
gaming machines do not · include pin ball
, machines and/ or amusement devices, since
the original Section specifically set forth
pin ball and/ or amusement devices, as dis-
tinguished hom gaming devices, and sec-
ondly because the subsequent amendment
did not alter the meaning of the words
used in the first passage of the Section. It
is. our contention that a pin ball machine
and/or amusement devices, is not a slot
machine in the commonly accepted term,
even though Bliss of the Internal Revenue
Department has handed down a ruling that
where the player becomes entitled to re-
Call
DR. 3209
For Automatic Equipment,
Parts and Supplies
PAUL A. LAYMON
128 Exhibitors Purchase All Available
Display Area II Weeks Before Opening Date
CHICAGO,-In years past, exhibitors at the National Coin Machine Show
were able to buy display space several weeks before the event starte~. Some-
times there was space available even after opening day.
But not so in 1947. Indicative of the tremendous interest in the first national
gathering since Pearl Harbor, an all-time record fo, quick sell-outs has been
established. Eleven weeks before the gala event was scheduled to uncurtain,
every inch of display area was gone, and 128 exhibitors readied final plans
for unveiling their products_
"This unequalled record is convincing evidence that every exhibitor was
sold on the idea that the interest in this first post-war show was far in excess
of any previously known," says James Gilmore, secretary-manager of eM!.
"It is conclusive evidence that the coin machine trade is hungry for new
machines, hungry for a look at the factories, new and old, hungry for a look
at faces, new and old, hungry for a trip to the big city, hungry for a holiday
away from business and away from home.
ceive cash, premiums or merchandise by
reason of the operation of a pin ball game
and/ or amusement device, that such game
thereby becomes a slot machine or a
gaming device within the meaning of the
Section.
"We have alwl!Ys felt," Robinson con-
tinued, " that where a merchant redeems
unused free plays or, to put it plainly,
purchases the players' free plays, that the
merchant is ,b uying something tangible and
is not giving the cash, premiums or mer-
chandise as a reward for the operation of
the game. This becomes more cogent when
it is placed against Bliss' ruling that mere
winning of free plays does not make the
pin ball game, and/or amus~ment device,
a gaming device. If the winning of free
plays does not make the game a ,gaming
device, how can the purchase of the privi-
lege of using these free plays be converted
into a game of chance and thus making the
pin ball game, and/or amusement device,
a gaming device?"
, Robinson pointed out that while the $100
tax is on the merchant, that in 99 per cent
of the cases, the operator stands one-half
of it. During the war years, when the
operator was not compelled to purchase
new games, he was able to pay the tax
without undue hardship. However, now
that new games are being placed on the .·
market a t more than double the '41 prices,
"The 1947 show will have everything.
Twenty-two manufacturers will display coin-
operated vending machines that vend a wide
variety of beverages, also books, candy,
cigars, cigarettes, gum, ice cream, nuts, pop
corn, postage stamps, sanitary napkins, shoe
shines, etc. If it's vendhlg machines you
are most interested in, make no mistake
about it- you'll see 'em in infinite variety at
this show.
"Several manufacturers will display coin-
operated phonographs. Other types of coin-
operated music will be displayed along with
numerous record and needle manufacturers.
Music machines and accessories will be a
feature of our 1947 show. Amusement ma-
REPAIRS
PARTS
REFINISHING
---------,---
SLOT MACHINES AND VEST POCKET
CASTINGS FOR SALE
G. B. SAM
541 E. 32nd Street, Los Angeles 11, Cal.
.
ADams 7688
(See AOLAC PETITIONS, Page 14)
THE RI:VIl~W" II/\~ NEVEU MI~~EII 1\N ]~~aJE IN Till: P/\~jT TlllltTJ:EN YEl\H~!!
Nll llTHER [[1IN M/\[IIINI: MllNTIII.Y [i\N M/\fiE TII/\T ST11TEM[NT!!
COIN
MACHINE
REVIEW
11
FOR
JAHUA{Y
1947
chines, weighing machines-this show will
have everything. No matter what is upper.
most in your mind to see, it will be on dis-
play along with many other things of one
lQnd and description that you probably are
not yet familiar with."
Gilmore states that CMI has a list of pro-
spective exhibitors who are neither members
nor former exhibitors that were not solicited
because there was no more exhibit space to
offer them. "This is deeply regretted," CMI's
secretary-manager said, "and can only be
rectified by holding the 1948 Coin Machine
Show in a location that can provide room
for ALL who wish to display."
James T. Mangan, director of CMI's Pub-
lic Relations Bureau, declares that "The
Coin Machine Industry hasn't had a ,com-
prehensive look at itself since the Coin
Show of 1941. Everyone has stayed in touch
with everyone else through personal visits,
letters, advertising, and the publications of
the Industry. Yet, good as that contact has
been, we all yearn for a good old-fashioned
get-together in the Sherman Hotel, where
under one roof the latest offerings of the
oldest and newest manufacturers, the styles,
features, and attractions of 1947 coin-oper-
ated machines will all be placed together in
one spot in the biggest show Chicago or the
world ever knew.
"For that show is a panorama of the
whole industry; of its manufacturers, dis-
tributors, jobbers, and operators; of its
products, its purposes; of its nature, its hu-
manness, its economic justification."
COIN
MACHINE
IUVIEW
12
FOR
JANUARY
J947
Following is a complete list of exhibitors:
A. B. T. Mfg. Corp., Chicago
Ace Coin Counting Machine Co., Chicago
Acme Sale. Co., New York City
Advance Machine Co., Chicago
Aero Needle Co., Chicago
Aircraft Engr. Co., Secaucu'.L N. J.
Aireon Mfg. Corp., Kan ... ~ity, Mo.
American Amusement Co., Chicago
A. M. I., Inc., Chicago
Amity Mfg. Corp., Perth Amboy, N. J.
Ammco Diatributors, Chicago
Amuaematic Corp., Chicago
Amusement Enterprises New York
Apollo Record •• Inc., New York
Alco Vendi!,g Machine Exchange Corp.,
Newark~ N. J.
AasociateCl Op •• of L. A. Co., Inc., Los Angele.
Atla. Mfg. Be Sa!.:s Co., Cleveland
Atla. Novelty Co., Chicago
Automatic Book Vending Machine Co.,
New York
Automatic Diapen.ers, Inc., ·Minneapolia
Automatic World, Fort Worth
Baker Novelty Co., Inc., Chicago
BRlly Mfg. Co., Chicago
Baum Distributing Co., St; Loui.
Bee-Jay Products Co., Chicago
Bell Lock Co., Michigan City, Ind.
Bell-O-Matic. Corp., Chicago
Bercker Young Co. Milwaukee
L. Berman Be Co., Inc;: EvalUville, Ind.
Billboard Publishing ~o., Cincinnati
Block Marble Co., Philadelphia
Buclcley Mu.ic Sy.tem, Inc., Chicago
Cash Box Publishing Co., Chicago
Central Mfg. Co. Chicago
Champion Mfg. CO' l Beverly, Ma ...
Chicago Coin Machane Co., Chicago
Chicago Lock Co. Chicago
Coan Mfg. Co., Madison! Wis.
Coin-Art, Indu.tries, Milwaukee
Coin Machine' Journal, Inc., Chicago
Coin Machine Review, Los Angeles
Columbia Recording Corp., Bridgeport, Conn • •
Consolidated Mfg. Co., Chicago
Container Mfg. Co., St. Louis
Daval Products Corp., Chicago
D.ecca Distributing Corp., Chicago
Deut.ch Lock Co., Hammond, Ind.
DuGrenier, Inc., Haverhill Mass.
Eastern Electric Vending Machine Corp.,
New York City
Edelman Amusement Devices, Detroit
Electro-Amusement Game Co., Grand Rapids
Electronic Amusement Corp., Rochester
Empire Coin Machine Exchange, Chicago
Etching Co. of Americ8 r Chicago
H. C. Evana Be Co., Ch,cago
Exhibit Supply Co., Chicago
Extrabell Co. Chicago
Frantz Mfg. CO' L Chicago
Gam Sales Co., l'eoria
Gardner Be Co., Chicago
Gay Games, Inc., Muncie, Ind.
Genco Mfg. Be Sales Co., Chicago
Lamp Dept. of General E!.:ctric Co., Cleveland
John N. Germac~ New York
Max Gl .. s Mfg. ~o. Chicago
Globe Distributing Co., Chicago
D. Gottlieb Be Co., Chicago
Dan Gould Enterprises, Chicago
Groetchen Tool Be Mfg. Co., Chicago
Guardian Electric Mfg. Co., Chicago
Heath Diatributing Co., Macon, Ga.
Hirsh Coin Machine Corp., Washington, D. C.
Hollywood International Records! Lo. Angeles
Ho.pital Specialty Co., ClevelanCl
lIIinoia Leick Co., Chicago
Independent Lock Co., Chicago
Intemational Mutoscope Corp., Long Island
City, N. Y.
O. D. Jennings Be Co., Chicago
Kruse Be Connor, Chicago
Malkin-lIIion Co., Irvington, N. J.
Harry Marcus Be Co., Chicago
Mercury Radio Be Television Corp., Chicago
Monarch Coin Machine Co., Chicago
Mike Munve:' Corp., New York
MUlieraft Record., Inc., New York
Metropolitan Coin Machines, Inc., Brooklyn
Music Master Corp., Chicago
National Slug Reiector., Inc., St. Lou.
National Vendors, Inc., St. Lonia
Jack Nelson Co., Chicago
Northwestem Corp., Morris, Ill.
Packard Mfg. Corp., Indianapoli.
Pan Confections, Inc., Chicago
Pantages Maestro Co., Hollywood, Calif.
Permo, Inco, Chicago
Personal Music Corp., Newark, N. J.
Premier Coin Mach,ne Mfg. Co. r;rew York
Quality Pictures Co., Hollywood, Calif.
Radio Corp. of America, Camden, N. J.
Reliable Metal Engr. Co., Chicago
Reliance Instrument Co., Chicago
Revco, Inc., Deemeld Mich.
David Rosen, Philade phia
Runyon Sales Co., New York City
Runzel Cord Be Wire Co., Chicago
Scientific Machine Corp., New York
Shipman Mfg. Co., Los Angeles
Solotone Corp., Los Angeles
Soundi .. Distributing Corp., Chiaogo
Specialty Sales Co., Minnaapolia, Minn.
Stoner Mfg. Corp., Aurora, Ill.
Superior Products, Inc., Chicago
Telequiz Sale. C2:.r Chicago
Telotone Corp., ~bicago
Tradio, Inc., AtburyPark, N. J.
Triangle Mfg. Co., Minneapolia
U.Need-A Vendo'!z. Inc., Union City, N. J.
United Mfg. Co., ~bicago
U. S. Defartment of Commerce
Universa Mfg. Co., Kansas City, M .o .
Universal Pacific Sales Co., Lo. Angele.
Vendall Co., Chicago
Victory Sales Co. Baltimore, Md.
Viking Tool Be Machine Corp., Belleville. N.1.
. Tho •• A. Walth Mfg. Co., Omaha
Watling Mfg. Co., Chicago
Williams Mfg. Co., Chicago
World Wide Distributors, Chicago
e
Coin Machine Show to' be .Biggest,
Liveliest Trade Convention in U. s. A.
By Dave Gottlieb. President
Coin Machine Industries. Inc.
Never has a coin machine show been
more eagerly awaited than the great con-
vention of our Industry in the Hotel Sher-
man, February 3, 4, 5, 6. In the past, we
were always a little uncertain-right up to
a week before opening--on just how big
arid universal the show might be and- we
had space available right up to show time.
This time it is totally different. More
than two months before opening day we
found ourselves entirely sold out of exhi-
bition space. All indications presage an
attendance of at least 12,000 operators.
Our program this time will be more com-
plete than ever before, and every visitor to
Chicago during coin machine week will
VISIT, ATLAS
AT THE SHOW • ••
WE REPRESENT ALL LEADING MAN·
UFACTURERS
~ND
WILL BE ABLE
TO GIVE YOU PROMPT SERVICE ON
, GAMES. CONSOLE
SLOT & VEST POCKET
REPAIRING and
REFINISHING
All Work · Guaranteed
'rlng 'Em Inl
-~EE-
PAUL A.LAYMON
ANY E9UIPMENT YOU DESIRE. NEW
OR RECONDITIONED.
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