Coin Machine Review (& Pacific ...)

Issue: 1947 February

diversified in their scope of operation, and
contrary to certain claims advanced, gener·
ally handle more than one type of equip·
ment and are therefore good prospects for
more than one type.
CMI's ambitious show program is
sprinkled with everything of everything.
There will be public relations forums,
serious discussions on trends in the In·
dustry, a philosophical session titled "How
to Liv~," a huge banquet and dance, reo
freshments galore, and entertainment with·
out peer.
Highlight of the February 5 banquet will
be the presentation of a new Cadillac to the
man who has done the best public relations
job for the Industry in his own community
in 1946.
Following is a complete list of exhibitors:
COIN
MACHINE
UVIEW

12
FOR
,'flRUARY
1941
A. B. T. Mfg. Corp., Chicago
Ace Coin Counting Machine Co., Chicago
Acme Sales Co., New.York City
Advance Machine Co., Chicago
Aero Needle Co., Chicago
Aircraft Engr. Co., Secaucus, N. J.
Aireon Mfg. Corp., Kansas City, Mo.
American Amusement Co., Chicago
A. M. !'l Inc., Chicago
. Amity Mfg. Corp., Perth Amboy, N. J.
Ammco Distributors, Chicago
Amusematic Corp., Chicago
Amusement Enterprise., New York
Apollo Records, Inc., New York
Aico Vending Machine Exchange Corp.,
Newark] N. J.
Assodated Ops. of L. A. Co., Inc.! LOlL Angele.
Atlill Mfg. & Sales Co., Cleveland
Atlal Novelty Co., Chicago
Automatic Book Vending Machine Co.,
New York
Automatic: Dispensers, Inc., Minneapolis
Automatic World, Fort Worth
Baker Novelty Co., Inc., Chicago
B~lIy Mfg. Co., Chicago
Baum Distributing Co., St. Louis
Bee·] ay Products Co., Chicago
Bell Lock Co., Michigan City, Ind.
Bell·O·Matic Corp., Chicago
Berck .. Young Co. Milwaukee
L. Berman & Co., In,::! Evanaville, Ind.
Billboard Publishing \...0., Cindnnati
Block Marble Co., Philadelphia
Buckley Music System, Inc.:! Chicago
Cash Box Publishing Co., \...hicago
Central Mfg. Co., Chicago
Champion Mfg. Co., Beverly, Mass.
Chicago Coin Machine Co., Chicago
Chicago Lock Co., Chicago
Coan Mfg. Co., Madison Wi ••
Coin·Arts Industries, Milwaukee
Coin Machine Journal, Inc., Chicago
Coin M.a chine Review, Los Angeles
Columbia Recording Corp., Bridgeport, Conn.
Consolidated Mfg. Co., Chicago
Container Mfg. Co., St. Louis
Daval Products Corp., Chicago
Decca Distributing Corp., Chicago
Deutsch Lock Co., Hammond, Ind.
DuGrenier, Inc., Haverhill, Mass.
Eastern Electric Vending Machine Corp.,
New York City
Edelman Amusement Device., Detroit
Electro·Amusement Game Co.t.. Grand Rapid.
Electronic Amusement Corp., Kochester
Empire Coin Machine Exchange, Chicago
Etching Co. of America, Chicago
H. C. Evans & Co., Chicago
Exhibit Supply Co., Chicago
Show Program
Febr,uary 3: Special philosophy
forum entitled, "How to Li"e."
Pal·ticipants include James T. Man·
gan, director of CMI Public Rela·
tions Bureau; Woolf Solomon,
matlager of Central Ohio Coin Ma-
chine Exchange; Walter Tratsch,
A.B. T. Mfg. Co.; Samuel "Curley"
Robinson, managing director of As·
sociated Operators of Los Angeles
County; "Doc" Eaton, "ice.presi.
dent of AMI.
February 4: Meeting of Arcade
Owners' Assn. at 11 a. m. At noon,
luncheon in the College Inn, Sher-
man Hotel, featuring a nationally
known speaker. Three o'clock-a
special program, "Objecti"es of a
General Public Relations Program
for the Entire Coin Machine In·
dustry," conducted by James T.
Mangan. "Curley" Robinson will
speak on "Public Relations in State
or Local Communities."
February 5: Banquet at the Ste,,·
ens Hotel at 7 p. m. Officers and
directors of CMI will be introduced
and the Public Relations A ward of
1946 (a new Cadillac) will be pre·
sented.
Hours of · exhibition: Monday
(February 3), 10 a. m. to 9 p. m.;
Tuesday, 10 a. m. to 9 p. m.;
Wednesday, 10 a. m. to 4 p. m.;
Thursday, 10 a. m. to 4 p. m.
Registration: Sunday (February
2), 12 noon to 6 . p. m.; all day
Monday and Tuesday.
There are 128 exhibitors and 219
booths.
Extrabell Co., Chicago
Frantz Mfg. CO'l.. Chicago
Gam Sal.s Co., t'eoria
Gardner & Co., Chicago
Gay Games, Inc., Muncie, Ind.
Genco Mfg. & Sales Co .. Chicago
}:h''; 9.eli~r:,~~e~,:! 'i-~~ Co., CI....w..t
Max Glass Mfg. Co. Chicago
Globe Distributing Co., Chicago
D. Gottlieb & Co., Chicago
Dan Gould Enterprises, Chicago
Groetchen Tool & Mfg. Co., Chicago
Guardian Electric Mfg. Co., Chicago
Heath Distributing Co., Macon, Ga.
Hirsh Coin Machine Corp., Washington, D. C.
Hollywood International Recordl! Los Angeles
Hospital Spedalty Co., Cleveland
Illinois Lock Co., Chicago
Independent Lock Co., Chicago
International Mutoscope Corp., Long Island
City, N. Y.
O. D. Jennings &: Co., Chicago
Kruse & Connor, Chicago
Malkin·lllion Co., Irvington, N. J.
Height 24", 16" deep, 15" wide. Big. single automatic Jackpot
will hold, If desired. 125 quarters, 250 dimes, 120 nickels. Jack-
pot has an automatic reserve. Changeable to 4 coin play. Double
slug protection; pays back first last coins played after having
passed through visible escalator.
$209.50 f. o. b. Factory
GROETCHEN COLUMBIA BELLS
New, Improved 1946 models In dazzling, durable . finlsh. Can be
changed right on location to penny, nIckel, dime or quarter play ;
hence you get the service of 4 machines for the price of one.
5145.00 f.o . b. Factory
SEE
PAUL A. LAYMON. INC.
Hany Mareu. &: Co., Chicago
.
Mercnty Radio & Television Corp.. Oaicaao
Monarch Coin Machine Co., cru .... o
Mike Munvel Corp. New York
Musicraft Records, Inc., New York
Metropolitan Coin Machines, Inc., Brooklyn
Mu.ic Master Corp., Chicago
National Slug Rejeeton, Inc., St. Loao
National Vendon, Inc., St. Louis
Jack Nelson Co •• Chicago
Northwestern Corp., Morris, III.
Packard Mfg. Corp., Indianapolis
Pan Confection., Inc., Chicago
Pantagel Maestro Co., Hollywood, CallI.
Permo, Inc., Chicago
Personal Music Corp., Newark, N. J.
Premier Coin Machine Mfg. Co~ N'"ew York
Quality Pieturel Co., HollYWOOd, Calif.
Radio Corp. of America, Camden, N. J.
Reliable Metal Engr. Co., Chicago
Reliance Inltrument Co., Chicago
Ravco, Inc., Deemeld, Mich.
David Ro.en, Philadelphia
Runyon Sale. Co., New York City
Runzel Cord & Wire Co., Chicago
Sdentific Machine Corp., New York
Shipman Mfg. Co., Loa Angele.
Solotone Corp., Los Angel ..
Soundie. Distributing Corp., Cbicuo
Specialty Sal .. Co., ·Minneapolis, Minn.
Stoner Mfg. Corp., Aurora, IU.
SUf-erior Prodactl, Inc., Chicago
Te equia Sale. C!!.:.t Chicago
Telotone Corp., \.ohicago
Tradio, Inc~ Aabury Park, N. J.
Triangle Mig. Co., Minneapoli.
U . Need·A Vendo~ Inc., Union Citr, N. J.
United Mfg. Co., \.ohicago
U. S. Derartment of Commerce
Univena Mfg. Co., Kansas City, Mo.
Universal Pacific Sales Co., Lo. Angel ••
Vendall Co., Chicago
Victory Sales Co. Baltimore, Md.
Viking Tool & Machine Corp., BeUe¥ille, N .
Thos. A. Walsh Mfg. Co., Omaha
Watling Mfg. Co., Chicago
Williams Mfg. Co., Chicago
World Wide Distributor., Chicago
J.
Birth of Coin Industry
Dates Back 2,000 Years
CHICAGO-How old is the lruiustry?
When did it start? By whom?
The Greeks may have had a word for it,
but the Egyptians had the coin and the

device.
According · to Bennet Woodcroft, Profes-
sor of Machinery at University College,
London, Egyptian craftsmen in 100 B. C.
inserted five drachmas and a sacrificial ves-
sel spouted holy water.
This was the start of an industry which
now employs two million people in the
United States and has soread its activities
to every corner of the globe.
8c: Tax on 5c: Sale
VICTORIA, B. C.-The war is over but
you can't prove it by Canada's tax levyers.
A five·cent package of cigarette papers still '
carries an eight·cent tax.
Commenting on the irregularity of the
law, the Victoria Colonist remarked: "Taxa·
tion went to fantastic heights in the war,
and it has not shrunk much as yet."
- - - - - - - - - - - - --,------ - - - ------------------
Coin . Machine Industry of Today Is
Offspring of Arcades . of· Yesterday
By Walter A. Tratsch
President of A. B. T. Mfg. _ .C o.

A question often asked is, "How does the
coin machine age at the beginning of the
century compare with our present ·day In;
dustry?" In an attempt to answer this ques·
tion, I shall give you my impressions of
that era insofar as my memory enables
me to.
The penny arcade was one of the major
enterprises and the forerunner of our pres-
ent movies. At that time there were no
movies, no radios, and very few phono·
graphs. For this reason the arcade became
a meeting place for young and old where
amusement was sold through automatic
coin·operated machines. There were, how·
ever, phonographs in the arcades of con·
venient height for a person to rest his
elbows comfortably; individual ear phones
were used to shut out distracting noise. He
could listen to renditions of beautiful music,
poetry, or speeches of famous people of the
day.
of Secrets of Harem Life, Thousand and
One Nights, The Chorus Girl's Dressing
Room, a dime was usually required. Indeed,
~ they were a collection as alluring as the
modern pin-up girl.
There was a greater variety of attractions
at that time than there are today. Many of
these novelty machines were imported. Ex·
amples of these were the famous fortune
telling type and palmistry machines which
were particularly popular because of their
life· like app earance and performance. For
instance, the grandmother of wax or papier
mache, in an old·fashioned.black lace gown,
would move her head, roll her eyes and
select a small card with a printed fortune
on it and then deliver it to the customer.
There were many more characters of this
type. Swiss or French canary birds in cages
had quite a play. There was the life·sized
hen which cackled for every five cents
deposited and laid' a hard·boiled egg.
In addition, they had several types of
view or picture machines and hand·operated
movies. The QuatToscope had a revolving
drllm of sixty still pictures. For one cent
the customer saw one set of views in color.
In this way the machine permitted the
customer to have a sequence of pictures.
Then, too, they had the intriguing peep
shows costing one cent for every set of 15
pictures. In order to see the complete show
Metal type stamping machines sold an
identification disc for five cents with name
and address printed thereon. The well·
known Rover Name Plate vended a small
aluminum tape with name and address for
use on homes and mail boxes. They were
very popular and sold by the millions.
Peanut, chocolate, chewing gum, post card,
and pop corn machines were also attractive.
Interesting exhibits of the day were minia·
ture models under glass of cotton gins,
harvesting machines, locomotives in detailed
action-all operated by coin.
.
Novelty and skill machines, electric shock
vibrators, bowling games, pin tables and
scales were featured . . There was strength
testing apparatns of vario)Is types for lift-
ing, pulling, punching ana gripping. Elec-
tric guns and pistol practice targets were
lucrative earners. One of the latter bears
description. A penny was placed in the slot
of the gun, which acted as a projectile and
propelled by spring power in the direction
of a target which held a dollar watch
covered by an exceptionally heavy glass.
The instructions on the machine read as
follows: "If you can break the glass on this
watch with a penny, the watch is yours."
Inasmuch as I have never seen or heard of
one being broken, this crystal must have
been a forerunner of bullet· proof glass.
At the entrance of the average arcade the
"come·on," or "bally·hoo" machines were
given a conspicuous place. There were auto·
matic banjos and harps. Then, too, the
Regina . Music Boxes produced tinny but
loud music by means of revolving steel discs
which were set in motion by a large crank
-which the prospective customer-had to wind
by spring motor. He got plenty of exercise
and had to pay for it. In addition, there
were Swiss music boxes, Sandell's famous
Violin Virtuoso, and last but not least, the
exquisite European.made Orchestrian which
rendered music of a dozen or more instru·
ments. A miniature leader, by a wave of his
baton, would give the signal to his sur·
rounding musicians in the pit, who, in turn,
would play their tiny instruments. The
actual music, of course, was produced by
the large mechanical device. Most of the
musical instruments were operated by elec-
tric motors.
Besides
the popular shooting gallery
OPEIAfOR'S 'RIClI
$145°0
FOB
CHICAGO, ILL.
All orders must II. eccompuf.d by 0".-... 11 .deposft.
posbt monevord.rorcertiJied cnec,,",bllance ':.O.D.
IMMEDIATE
DELIVERY
You virtually get four machones for 'he prICe alone. Columbia
(and only ColumbIa) is changeable right on location on a few
moments time to I-S·IO·2Sc ploy
Colns played lost are paid out fIrSt after having passed through
the visible escalator, thus you get double slug protection. And
you get a smartly styled, dazzling, durable Hammerloid finished
Columbia Bell s; silent -operation and trouble free mechonism.
GROETCHEN
_
TOOL & MFG. CORP.
126 NOUH UNION AVENUE,
CHICAGO 6, tLL"RANdolph 2107
COIN
"lACHINe
REVIEW
13
FOR
FEBRUARY
7947

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