Coin Machine Review (& Pacific ...)

Issue: 1947 December

NEXT CONVENTION. The spotlight falls
on the NAMA convention at the Palmer
House, Chicago, Dec. 14-17. The exhibit s
scheduled for the fourth and seventh
floors of the hotel assure the trade
there will be plenty to see. Probably
the most crucial interest will center in
the exhibits of merchandise supplies.
Such exhibits are significant in these
times of shortages; of all the goods to
be displayed, only cigarettes and soft
drinks suggest ample supply to meet de-
mand. Can the vending trade show enough .
strenqth this year to justify the mer-
chandise firms in exhibiting at the an-
nual conventions?
Due to widespread interest throughout
the Coin Machine Industry in vending ma-
chines, music and amusement games oper-
ators are expected to swell the attend-
ance at the NAMA convention.
WIDE PUBLICITY. Vendin~ machines have
been getting a lot of publicity in con-
ventions outside coin machine circles.
National conventions of the soft drink,
pop corn. ice cream and dairy industries
had displays of vendors. Even the Na-
tional Assn. of Ice Industries had ven-
ding machines at its annual convention.
Soft drink vendors were also on display
at such location conventions as that of
retail druggists and su~er mark~ts. evi-
dently for the purpose of making the
long sought entry of modern merchan-
dising machines into these important
establishment.s.
REGIONAL DINNER~ - The series of din-
ners in 17 or more nities on Nov. 23
have more meaning than the important job
of contributinq to the CMI Cancer Fund
Drive, for which the dinners were held.
It is a new idea in trade get-togethers
and may be used in the future for varied
purposes. What is needed is a great
cause and a concerted effort to make
such regional meetings an annual affair.
Such dinners are bound to have local
significance and news value wherever
they are held. NAMA has had good success
with its re~ional meeting program and
the idea has become an institution with
them. The Industry in its broad opera-
tions needs the tonic of annual regional
meetings.
TRADE LEADERS. At least two leaders in
the trade will get public recognition at
the conventions in December and January.
CMI will make its annual award to some
leader in public relations work, and a
luncheon on the second day of the con-
vention in January will be given to this
important recognition. NAMA will bestow
'i ts award to the "vending machine man of
the year" at its December convention.
8
That gives due recognition to two men
each year; The REVIEW gives recognition
to other deserving men in its column,
"Personality of the Month", also a stafr
editor has prepared a special article in
recognition of leaders in public rela-
tions work.
RECORDED MUSIC. The Petrillo ban on
recording, to become effective Dec. 31,
is getting much publicity even in the
general press. Trade reports suggest
that music operators are not worried so
much by the outlook. The record ban,
however, is likely to give more stress
to the copyright issue when it comes be-
fore Congress again next year. A contrib-
uted article in Broadcasting magazine
puts the finger on commercial phono-
graphs as the chief medium to consider
when copyright issue comes before Con-
gress.
CONGRESS. Special session of Congress
beginning Nov. 17 means prolonged dis-
cussion, at least until June, on many
tough issues, other than copyrights.
Present outlook is that federal taxes
may not get right-of-way until January
or later. Setting for presidential cam-
paign is being made in Congress. A na-
tional election year may sometimes be
disturbing to business.
COIN LIMITS. While other lines of
business can increase retail prices in
keeping with the general inflationary
trend, coin machine operators generally
are limited by coins and coin mechanisms
to pre-war prices. This is a serious
problem for the trade and will ~row more
serious as long as the price spiral con-
tinues upward. Music operators have
tried to do something, but current re-
ports indicate the public doesn't react
favorably to higher prices for music.
Vending operators, due to merchandise
costs, may have to do something. Cello-
phane sure has proved an unusual bles s -
ing to cigarette operators.
STEEL. In the field of materials steel
has become the item of greatest concern
to manufacturers of machines. Recent re-
ports show a tightening up in sheet and
strip supplies again. This shortage may
handicap a lot of manufacturers of new
vending machines, when they are getting
ready to make big headway in 1948.
LOCATIONS. A lot of attention will be
given locations of various kinds early
in next year, to determine how the pub-
lic is spending. Holiday trade is set-
ting a record but in November stores be-
gan to report cautious spending by the
public. Operators of coin machines have
felt what a slack in public spending ca n
do in the drop in tavern trade during
the year.
THE CALENDAR. Another year is about to
close, with all that it has meant for
the Coin Machine Industry, and our next
issue will bear date of a new year. What
will 1948 bring for the Industry?
COIN MACHINE REVIEW
DECEM BER 1947
OFFICE OF PUBLICATION: 11 15 Ve nice Blvd . , Los Angeles 15, Calif. Paul W . Blackfo r d , Edit or and
Publisher; Walte r W . Hur d , Executive Editor ; Clarence G . Bea r dslee, Adver tising Manager; Louis
Karnofsky, Associate Editor. Fl hroy 8269 . CHICAGO OFFICE (1 I : C . J . Anderson , 35 East Wacker
Drive, CENtral 1112; NEW YORK OFFICE 1171 : Ralph P. Mulligan, 441 Lexington Avenue, Murray
Hill 2· 5589. SUBSCRIPTION RATES : 55. 00 for 2 years-minimum term acce pted ; SOc per copy.
BUSINESS REVIEW • • • Displays Loom Big in January
The month of December will be a time
for guesses and predictions about what the
year 1948 may bring for business in general,
and also for the Coin Machine Industry.
It will be a time also for varied opinions
on what has happened in the year just clos·
in~, and what it all has meant in prepara·
tion for a new year.
The best opinion on what is happenin~
now recognizes that inflation was renewed
in September, is still going on, and the
outlook is that inflationary trends will con-
tinue until the summer of 1948 - if not
longer. Experts admit, however, that prices
can crash at any time and for unknown
reasons.
In looking back over 1947, many businesl'
leaders think that a leveling off of busi-
ness in general set in by the end of last
'[arch and that even a mi ld recession
might have been on the way. But a new
inflation trend was initiated by the much
publici ed corn shortage and. helped by a
number of other inflationary trends, the
movement is now making big headway and
promises to last for many months.
These same experts think that the new
wheat shortage, aided by other infla tionary
trends, will keep prices high until the
entire grain supply picture can be ch anged
to plenty.
The high price trend is spearheaded by
food and automohiles, while many durable
goods are showing .a trend to level off. If
the high prices on foods cannot be checked,
it now seems certain that new demands for
wage increases will be made early in 1948
and that will mean new price increases in
durable goods.
Looking at the business picture as a
whole. industrial activity and business in
general is making headway at high levels,
stimulated hy high prices. One of the be t
ideas on the subject was expressed in a
Del'll. of Commerce report which suggested
( See B USI NESS R EVI EW, Page 1 7)
Call
PR. 7351
For Automatic: Equipment,
Parts and Supplies
PAUL A. LAYMON
DISTRIBUTOR
1429-31 and 1503 W. Pico
DECEMBER, 1947
20 per cent 01 exhibitors ot eMI Show
pIon to disploy vending equipment
By Herb Jones
Vic e President and Advertising Manager, Bolly Manufadurlng Company
The 1948 Coin Machine Show- Sherman Hotel, Chicago, January 19, 20,
21, 22- will be the biggest show the Industry has ever seen. Every inch of
exhibition space is sold-ninety-five per cent of it to actual manufacturers
of amuseme'nt, music, service and vending equipment. Requests for room
reservations, pouring into all Chicago hotels, indicate an attendance far
greater than in any previous year. Statements by exhibitors promise the
biggest array of dive rsified equipmpl1t ever brought forward i n one exhi-
bi tion.
Indicating the trend toward diversified equipment is the fact that every
fifth exhibit operators walk into at the January Show will feature or, at least,
include vending equipment. A survey of exhibitors reveals that a total of 22
Jack R. Moore's Death
Blow to Industry
PORTLAND-Pacific Coast coi nmen and
the legion of operators, d istributors and
manufacturers thro ughout the United State~
were shocked and grieved at the death or
.Tack R. Moore on ovember 15.
A sudden heart attack blighted the 10llg
and illustrious career of one or the bes t
loved members of the Indu stry. H e wa,
president of Jack R. Moore Co., with oln-
ces at Portland, Seattle, San Francisco, and
Spokane.
Besides distinguishing himself in t""
Coin Mach ine Industry, Moore's war record
was so outstanding that he was presented
with the Exceptional Servi ce Medal several
months ago. A major, Moore wa s COlll-
mander of Civil Air Pa trol Liaison Patrol
No.1, Laredo, Texas: Coastal Patrol No.8,
Charleston, South Carolina; and Liaison
Patrol No.2, El Paso, Texas. He was cited
"for repeatedly exhibiting marked courage
in the face of danger while performing
regular war-time flying missions . . . under
difficult conditions in time of national
need:-
manufacturers will exhibit coin-operated
vendors-hot and cold drink vendors, cig-
arette vendors, nut an d candy vendors, vari-
ous types of merchand ise vendors, all dis-
played in their proper perspective as coin-
operated equipment.
Although operators and distributors visit-
ing the 1948 Coin Machine Show will be
chiefly in terested in new equipment dis-
played, they will also be interested in the
special programs, which are listed below.
Monday evening, January 19: dinner in
honor of the officers or all state and local
associations.
Tuesday noon , January 20: luncheon, fol-
lowed by an address by Dr. Preston Bradley,
who in past years has always had a message
of special importance to the coin-machine
industry. At the same meeting, Jim Man-
gan, director of CMI Public Relations
Bureau, will lead a discussion of the in -
dustry's public rela tions program.
( See PROGR AM, Page 24 )
REPAIBS
PABTS
REFINISHING
Expand
SLOT MACHINES AND VEST POCKET
CASTINGS FOR SALE
WITH NEW MACHINES
541 E. 32nd Stre_., Los Ang_IH 11, Cal.
ADams 7688

G. B. SliM
9

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