Coin Machine Review (& Pacific ...)

Issue: 1947 April

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APRIL 1947
OFFICE OF PUBLICATION: 1115 Venice Blvd •• Lo. Angele. 15. Calif. Paul W. Blackford. Editor
and Publisher; Clarence G. Beardslee. Advertising Manager; Louis Karnofsky. Associate Edl·
tor. Fitzroy 8269. CHICAGO OFFICE 11 I: C. J. Anderson. 35 East Wacker Drive. CEN .... I
1112; NEW YORK OFFICE 1171: Ralph P. Mulligan. 441 Lexington Avenue. Murray Hill 2-5589.
, SUBSCRIPTION RATES: $3.00 for 2 years-mlnlmum term accepted; SOc per copy.
Assembly Plant Ready
at Maser Music Co.
.
SAN FRANCISCO-Following its ap-
pointment as West Coast regional distri-
butor for Buckley Mfg. Co., H. R. Maser
Music Co. expanded and remodeled its
building at 1337 Mission St., and set up an
assembly department (parts will be shipped
direct to Maser Music from the factory, as-
sembled, and delivered to purchasers) in
order to speed service for Western coinmen.
The Buckley line includes the new Track
Odds, Music System, and custom build
Bells. The latter are available in three
models: Criss Cross Jackpot, with higher
payout than the conventional machine,
Hand Load Jackpot, which operates the
same as the standard model except the
jackpot does not have the automatic fill
feature. and Standard Chrome Bell, avail-
able with both regular and single cherry
payout.
The Maser Music Co. also carries-a com-
plete line of Buckley parts as well as Mills
machines.
HOLL YWOOD-Coinmen banking on
Australia as an export market for either
new or used equipment would do well to
defer plans for an indefinite period, accord-
ing to A. H. Weymouth, who has just re-
turned ti) the United States after an ex-
tended three months' tour of his native
country.
'
Weymouth points out that -there are two
major obstacles blocking export business:
1. Before the war, Australia had credits
established in this country which provided
for mutual purchases. With the advent
of Conflict II, these credits were cancelled
and haven't been renewed yet.
2. The Australian government prohibits
importation of all items. except actual
necessities.
Weymouth reveals that due to the war
and the present labor government, the
REVIEW Warms Londoner
economy of that country is caught in a
in Sub·Zero Storm
vicious cycle. "The government operates on
LONDON-"It is snowing hard as I
the basis that less spending and heavy
write and my water system has been frozen ' taxes will conserve money and make less
for the past eight days," rep,orts Harry
people dependent on the government for
Hooper, designer, manufacturer, and job-
financial aid when bad times arrive. The
ber of coin-controlled equipment. "Even
government strives for more production
my hot water tank, which is heated by the
so that taxes can be reduced, but by main-
kitchen fire, is frozen, so am unable to
taining such a high rate of taxation, in-
have a fire because it might explode the
centive for increased production is lost.
tank . . . . Here's hoping the next issue of
I know an executive who was offered the
THE REVIEW will be hot off the press, as
directorship of a new company; increase
one can get a little warmth and cheer from
in salary was 40Q pounds; but he turned
reading same."
it down, because after deductions, he would
Hooper states that because of shortage
receive only 40 pounds."
of materials, particularly metals, I there is
If Americans think their withholding tax
not much new activity in the trade.
is high, they should try workihg "down ,
under" for awhile. For example: a single
man earning 20 pounds per week (equival-
ent to $66 in U.S. money) is nicked $18.
A single man earning 30 pounds (or $100)
is subject to a slice-off of $34; if he has
one dependent, $33 is deducted.
Coinmen will drool when they read that
. all of Australia's coin equipment is pre-
war, manufactured in America-some of it
For Autolllatic Equlp ..... t.
ten years old-and that the need for both
new and used pieces is great. The only
Parts a •• Suppll ••
exception to the above statement is scales,
which are manufactured in Australia under
American license.
"Scales comprise the country's biggest
operation," Weymouth said. "They are well
handled, clean, well located, and well ser-
viced."
Penny arcades thrive from early morning,
Call
DR. 3209

Scales Most Popular Coin-Operated
Device in Australia, New Zealand
to late evening. "An Australian arcade is
just about the same as an American one,"
Weymouth said. "It consists of U.S. items
such as pin tables, Chicken Sams, fortune
telling machines, Panorams, iron claws,
etc."
The latest model phonograph Weymouth
viewed was a Seeburg Classic, which is
eight years old. "They are fairly up to date
an records. One of the reasons is that
Columbia has a big factory in Sydney."
American consoles, bells, and one-ball pin
tables are very much in evidence in private
clubs.
Cigarettes are rationed; therefore, there
are no vendors. American doughboys in-
troduced state brands and they are in
demand, but importation is not permitted.
Consequently; the black market in smokes
flourishes.
Because of a scarcity of chocolate, bar
vendors are practically non-existent. An
interesting sidelight is that while peanuts
are grown in that country, there are no
bulk vendors.
Sugar is more severely rationed than in
the United States, and that probably ex-
. plains why gum and candy machines are
not in the current coin picture.
Australians prefer sugar-coated gum to
the stick type, Weymouth discovered.
"I would like to sound optimistic," he
continued, "but the impression I received
was very much to the contrary. Because
the high protective tariffs in exporting wool
to the United States raises the price of the
(See SCALES POPULAR, Page 17)
REPAIRS
PARTS
REFINISHING
SLOT MACHINIS AND ¥1ST POCKIT
CASTINGS FOR SALI
G. B. SAM
541 I. 32.d S ....... Lo . . . . . 1 .. 11. CeI.
ADams 7681
Till: HEVU:W liAS NI:VJ:H MIS!iJ:lI l1N l~j~ilJl: IN Till: P;l!iT TIlIHT[t:~ \J: :1H~j!!
NlI lITIIEH r:UIN Mi\I:JIINJ: MIINTIII.Y [ [IN M;lfll: TIII\T ~jTI1TI:iHl:NT!!
COIN
MACHIN!
REYIEW
9
eMI to Place Emphasis
on Vending Division
NICKEI.S
• • •
LOS ANGELES - CMI's forthcoming
public relations campaign will be directed
at its vending division, James A. Gilmore,
- With
secretary-treasurer of the organization, told
this city's jobbers and distributors at a
luncheon on March 3. (At the recent show
it was announced that CMI would set up
HI9hly poll.hed chrome finl.h - precl.lon mao
three principal divisions-music, vending,
clalned-wel9hted non·.llp ba._apaclty tIIlr.
and amusement-with a central means to
teen dollar. In nlckels-cli.pen.e. five coin. from
guide them.)
each tube.
The National Tax Council, which was
$17.50
formed at the convention, will likewise be
I Distributor Discounts)
heavily accented in the organization's pro-
gram.
"The most difficult part of the vending
campaign is hiring the right kind of help,"
Gilmore told the gathering. "As soon as
3144 Elliott Ave., Seattle 1, Washingtan
that is accomplished, we will launch a full·
scale program. The vending machine in·
dustry, which is still in its infancy, has
relations work. "When we decided to form
grown by leaps and bounds, and in the
Reveal Plans ' for
the Public Relations Bureau, we went all-
next few years thousands of additional
Mechanics' School
out. Our aim was to do a good job or none
products will be dispensed by coin."
"Curley" Robinson, mana-ging director of
at all. The manufacturers subscribed $150,-
NEW YORK-The State Boards 'of Edu-
000 a y.e ar for the campaign; associate
the Associated Operators of Los Angeles
cation and the Veteran's Administration
County, who sponsored the luncheon, - members, numbering 700, subscribe $25 a
have approved the arcade ' and amusement
year. Object of our program is to elevate
thanked the association's board of directors
machine mechanics school sponsored by the
for their excellent cooperation and pre-
the business to a higher level in the minds
National Association of Amusement Ma-
of the public."
sented Gilmore with a radio as a token of
chine Owners. The first school -will be
Torn Wall, former member of AOLAC's
.
appreciation.
set up in New York City with 20 veterans
board of directors, and a veteran operator, _ attending.
Gilmore, in turn, gave· Robinson a pur-
.
chase order for the 1947 Cadillac, awarded- said that if CMI had launched its program
F. McKim Smith, president of NAAMO,
years ago, the pres!!nt "wave" would not
him for doing the Industry's most out-
outlines the tentative program as follows:
be so in tense.
standing public relations job during 1946.
• -
I
"Veterans . will first undergo basic train-
"Curley didn't win it hands down," Gil-
"CMI's strongest point is that it -acts as
ing, which consists of a 50-week course
a central point of information and the in-
more said, in making the presentation.
in radio maintenance and repair, including
formation disseminated and circulated to
"From the briefs submitted, there were
a certain amount of electrical knowledge.
men in the bUSiness aids them in establish-
lots of people with notable records. The
They will then be eligible for the 12-week
award will be an annual event. The reason
ing a precedent which can be used as a
course on arcade and amusement machines.
for the ruling that no man can win it more
guide when similar situations arise .in their
"A work shop and special room will be
specific territories," Robinson said. "The set up at the school containing the leading
than once is to bring out ihe talent in the
Coin Machine Industry is still a babe in the
Industry imd give its members an incen-
arcade and amusement machines. Guest
tive to work that much harder.
-woods and is !llated to be one of the ten
instructors, provided by the manufacturers,
biggest industries in the country. In fact,
"I'm not here to talk about conditions
will lecture and teach on their own ma-
in the Industry," Gilmore continued. "You
a ci~?ulatory letter lists it in the Big Ten
chine in conjunction with a Board of Edu-
know what you have to contend with with-
now.
.
cation instructor.
_
Gilmore left for San Francisco on March
out my telling you. The reform wave now
"Upon graduation, the veteran will go
in progress always' follows wars. I predict
5. After speaking to coin men in Oakland
through a two week 'on the job' training
that after this period, an era of prosperity
and 'Frisco, he planned to visit Portland,
program. After satisfactory completion of
Ore., returning to Chicago March 17 to
will follow-similar to the one after War I
the above course; an Arcade Mechanics
--and after that will corne a depression."
clear the decks for expansion of the vend-
Certificate will be awarded, and such me-
Gilmore spoke ' briefly on CMI's public
ing division.
chanics will quickly be absorbed by the
Industry at better than average pay. Inci-
dentally, the government pays $65 monthly
to a single vet and $90 to a married veteran,
besides paying the school tuition."
NAAMO undertook sponsorship of the
program because of the scarcity of arcade
mechanics.
Quick as a , FIGsh!
JUNIOB CIIIINGEBS
no,.l~wedl S~Ie:J
COIH
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REVIEW
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WHEN 'Y OIJ BIJY
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Full Cash Refund of Purchase Price Less the Transportation
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Bally's Big Odd Games
Getting Repeat Play
CHICAGO-While there are many tried
and proved features in Bally's new multiple
garnes, it is the big odds feature which is
drawing so many repeat plays"according to
George Jenkins, vice-president and general
sales manager.
"Operators who have been closely watch-
ing public reaction to the Bally Entry auto-
matic multiple and the Special Entry replay
multiple report that the big odds attract
those 'Iet's-try-it' nickels; after that, re-
peat play comes natural."
Bally's new multiple games feature 3-1
and 5-1 odds.
"Bouncer" Clicks Big
BROOKL YN-Mter returning from a
West Coast business trip with enough or-
ders to keep the factory working around
the clock, Bob Scher of Skill Garnes Corp.,
manufacturers of Bouncer, took off for the
Eastern Seaboard on a similar jaunt.
Bouncer is the new skill counter game in-
vented by Irving Mitchell, Scher's associate.

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