Coin Machine Review (& Pacific ...)

Issue: 1947 April

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I
I
Executive Says Nickel
Cigar on Way Back
NEW YORK-Cigar machine venders
who are dispensing stogies for a dime better
have some nickel chutes and rejectors on
hand by year's end. According to Sol C.
Korn, president of Fleming-Hall Tobacco
Co., the nickel cigar will return to the
market at that time.
Korn's views are in sharp variance with
other cigar men who feel that manufac-
turers cannot lower prices, inasmuch as
they are carrying heavy inventories of raw
materials--purchased at high cost-and be-
cause there is a scarcity of new machinery
for producing low-priced cigars, in addition
to an inadequate labor supply.
Pre-war nickel cigars are now averaging
nine cents. A spokesman for the Cigar
Institute of America says that the four-cent
uppage was an "increase proportionately
less than most other articles man buys for
his own enjoyment."
In contending that the buffalo will romp
back to capture the cellophane wrapper,
Korn points to the demand by ex-servicemen
who learned to enjoy cigars while in uni-
form. These men, he said, are in the lower
and middle income brackets, and are among
the most audible clamorers for a good
nickel smoke. Fleming-Hall's president also
declares that improved blending methods
and a bumper Havana crop, which will
smooth the way to volume production, are
factors substantiating his prediction.
Based on a personal survey, Korn believes
that 1947 will be the greatest cigar seIling
year in history. The trend toward this
product in the Middle and Far West States
-stronghold of pipes and cigarettes--is
gaining headway and opening up new
markets, he states.
.
BOI.D .lr, DOC!
COIN
MACHINE
REVIEW
76
FOil
APRIL
L.aymon to Move
LOS ANGELES-On and after April
15th the offices and showrooms of Paul A.
Laymon, Inc., will be located in their new
quarters at 1429 West Pico Boulevard ••.
just a few doors east of the present offices..
New telephone number will be PRospect
7351.
In moving to the new spot the Laymon
organization will enjoy the convenience
and larger showrooms for the rapidly ex-
panding lines now arriving from various
manufacturers. "We believe our customers
will enjoy the added facilities our new
quarters will provide," declared Paul Lay-
mon. "We will still maintain the old spot
at 1503 West Pico and use these quarters
for our shipping and receiving department."
One-Man PR Team
mBBING, Minn.-This state's nominee
for the CM! Public Relations award of
1948: John M. Butorac, owner of Arrow-
head Amusement Co.
Due to untiring efforts on behalf of his
town's civic affairs, Butorac has won wide
recognition and a state award. President
of the Junior Chamber of Commerce dur-
ing the past year, he was also chairman of
the Youth Activities Program, which in-
cludes the Civic Air Patrol for boys and
girls, Youth Hostel Program, Future Farm-
ers of America, and the Teen-Age Canteen.
In the adult activities of his community,
he serves on the board of directors of three
fraternal organizations, is vice-president of
the local Rotary Club and Red Cross unit,
and has taken up the fight for more polio
ward equipment and veteran's housing.
Butorac has also donated phonographs
and records to schools, churches and hos-
pitals.
Robinson Expecting Big
Shipment of "Skill Thrills"
1947
ACTION
"be Maa Waals
.. . Nol Sedallves
PenIcillin will cure a cold, but It won't create buslne ..
Novacalne will ease paIn, but It won't raIse your sales volume.
Fill up that needle with EDITORIAL-ADVERTISING IMPACT
That's what gets REVIEW advertisers sure results
Give your business a shot of THE REVIEW'S tried and proved fonnula: top-Hight
news and editorial coverage of the nation's coin machine activities and dynamic
advertising by the leading manufacturers, jobbers and diltributors. There's no
substitute for the robust sales condition that THE REVIEW is bringing to its
advertisers day after day. Beware of imitations! Throw.away papers can claim a
big circulation, but it isn't circulation to the people who are interested in your sales
message and are capable of buying. REVIEW circulation is SELECTED circulation
••• PAID CIRCUIATION. THE REVIEW goes directly, and only, to the people
who are in the market for your products. REVIEW advertising hits the point-of-
purchase, stimulates the urge to buy, eliminates the red ink from your ledgers, gives
your business new pep and vigor. Try it TODAY! REVIEW advertising costs less
than practically any other trade publication advertising-and does a far better job.
REVIEW readership is pure unlldullerllled buying power. There's no rellson why you
,houldn', let ,hi, power build your business. The tremendous markel, lor 'Yendinc
machineJ dntl supplies, 4ulomalic music equipment tlnd records, tlmusemenl m4ChitU!s,
ser"ice "..chines, .mtI personal ser"ice, are wide open 10 you ,hrough OUT dyertising
columns.
Malee Your Reservatlon Now for Space In tlte Important MAY ISSUE.
AdvertisIng Form. Close April 12tlt.
-
COIN MACHINE REVIEW
1115 Venice Blvd.
Fitzroy 8269
New York: 441 LexIngton Ave.
Murray Hill 2·5589
Los Angeles 1 ~~ Calif.
ChIcago: 35 E. Wacker Dr.
CENtral 1112
LOS ANGELES - C. A. Robinson has
been advised that a big shipment of Daval's
counter pistol game, Skill Thrill, is on the .
way to Los Angeles.
"This is an extremely popular and profit-
able game," Robinson states, "and we are
very happy to be able to make delivery to
the many operators who have been in OUT
place recently and seen the great possibili-
ties of this latest Daval product."
Robinson has left for a trip by car through
California and Nevada and is expected back
by the first of ApriL Before he left, Charlie
declared that in spite of talk about a busi-
ness recession his company did more busi-
ness in the month of February than in any
month during the past year.
Electromaton Appoints One
Executive, Two Distribs.
HOBOKEN, N. J.-The trend toward
roll-down games is strong, and high on the
list of money-makers is Electromaton's
Rol-A-Score. In expanding its nation-wide
coverage, the firm has appointed Barnett
R. Berkens, former executive secretary of
the Arcade Owners Association of America,
as sales manager, and added two new dis-
tributors: Rex Coin Machine Co. of Syra-
cuse, who will handle upstate New York,
and United Coin Machine Co. of Milwau-
kee, whose territory encompasses the state
of Wisconsin and upper Michigan.
Rol-A-Score features a custom-built cabi-
net made of birch and maple. ornamented
with chrome. which measures six feet long,
six high and two wide.
RataiackNow Y.P.
CmCAGO-Coin Machine Acceptance
Corp. announces the election of Edward R.
Ratajack as vice-president. He will be
headquartered at the main office in
Chicago.

Special Events Call for Special
Merchandising by Phono Operator

The retail confectioner doesn't wait until
three days before Valentine's Day to pur-
chase a supply of candy, cards, etc. The toy
departments order their stock well in ad-
vance of Christmas. Long before Thanks-
giving, the meat dealer has arranged for a
full array of gobblers, and before November
is very far advanced, he is ready for exten-
sive sale of the winged birds.
Good merchandising means not only do-
ing a bang-up selling job but having the
foresight to order commodities sufficiently
in advance so that supplies will be on hand
when demand arises.
A phonograph operator is a merchandiser
too. He sells music, and the basis of his
busine88 is records. To many an operator
special events mean little. Except for Christ-
mas, he makes no particular effort to cap-
italize on his product. And if he does decide
to give the other holidays a needling whirl,
it is usually on impulse; he makes the
record-buying rounds several days prior to
the event when choice numbers have been
considerably whittled.
There are certain tunes which are peren-
nials for certain occasions. They will draw
good play in 1947 and in 1957. A stock of
these year-after-yesr repeaters, filed syste-
matically, will not only dissolve the oper-
ator's frantic last-minute efforts tOJrocure
them, but assure him of a substanti return
without additional investment.
What are the principal special events and
what records can be called "perennials?"
Let's start off with the first day of the
year: New Year's. A long-time favorite
which will groove out a stesdy play best
is Auld Lang Sme.
Next on the calendar is Lincoln's Birth·
day. The martial and patriotic take preC&-
dence, as they do on Washington's Birthday,
Decoration Day, Independence Day, and
Armistice Day. Listed below are some flat-
ter titles which are apropos for any 0 the
above days:
You're a Grand Old Flas.
Stars and Stripes Forever.
Anchors Aweigh.
Yankee Doodle Boy.
Semper Fid.elis.
On Parade.
Marching Through Georgia.
The Leathernecks March.
On the Alert.
U. S. Field ArtiUery March.
Any song with a love theme will rate
interest on Valentine's Day but there are
certain ditties which, on the basis of past
performance, have proved exceptionally
popular:
It Might as Well Be Spring.
Can't Help Lovin' That Man.
Linger in My Arms a Little Longer, Baby.
Who Do You Love, I Hope.
You Call It Madness But I Call It Love.
Pm Gettin' Sentimental Over You.
And Then It's Heaven.
You Keep Coming Back Like a Song.
Everybody Kiss Your Sweetheart.
I Love You (For Sentimental Reasons).
You Are Everything to Me.
Why Did I Have to Fall in Lovl! With
You.
,
1/ This Isn't Love.
The Saint who drove the snakes out of
Ireland can help drive coins into your
chutes on St. Patrick's Day. To the stand·
ard year·in year-out favorites has been
added a melodic newcomer, How Are
ThiTl.8s in Glocca Morra. Irish coin·catchers
include:
Peg 0' My Heart.
When Irish Eyes Are Smiling.
My Wild Irish Rose.
Mother M achree.
Where the River Shannon Flows.
Believe Me If AU Those Endearing
Young Charms.
Little Bit 0/ Heaven.
Easter Parade is synonymous with that
holiday. It's the Number One piece for
phonos with nary a close second. For cer-
tain type .locations Ave Maria will also
draw well.
Locations near labor organizations will
like Song of the Plains-especially if it is
done in the deep baritone of Paul Robeson
-on Labor Day.
Thanksgiving should bring forth hymns
and songs extolling our country. Two of
the ranking numbers are America the Beau· .
ti/ul and God Bless America. Frank Sina-
tra's rendition of The House I Live In is
especially appropriate.
Most operators have a pretty good reper-
toire of Christmas songs. The sensation of
the 1946 holiday, the King Cole version of
the Xmas Song, has won a place in the all-
time Hall of Fame and is an annual "must"
from here on out. Yuletide faves include:
White Christmas.
Silent Night.
The First Noel.
Ji1l8le Bells.
Santa Claus Is Comi~ to Town.
Winter Wonderland.
It Came Upon the Midnight Clear.
That Christmas Feeling.
Christmas Island.
Here is a suggestion for building up an
inventory of clicky winners: If you have
not already started • "special event" file,
the above listings can be employed as a
guide. Use your own good judgment to
add to these selections, checking your
play meter closely. By the time the same
holiday rolls around next year, you will
know which numbers will garner highest
gross and you can load your machines
accordingly.
$2,000,000 Loan to Aireon
KANSAS CITY-Following approval of
a two million dollar loan by the Reconstruc-
tion Finance Corp., Aireon Mfg. Co. has
opened its production facilities full blast to
unlog back-orders totaling eight million dol-
lars.
Newly elected president Harold L. Pear-
son, who succeeds R. C. Walker, is forl)ler
vice· president and treasurer of Montgomery
Ward & Co. Walker will remain on the
company's board of directors.
Circulating Cash
In Sharp Decline
WASHINGTON -A Federal Reserve
Board report reveals that money in circula-
tion has shrunk nearly $900,000,000 since
Christmas Eve. Considerable significance is
attached to this drop, the biggest ever to
occur in a similar period. Government
officials state ·that the decline may be merely
seasonal, but that it may also indicate that
people are drawing on the cash savings to
meet rising living costs.
The report also showed that the volume
of circulating bills and coins has declined
another $104,000,000.
Officials are said to be watching this
trend in order to learn its meaning.
Mangan in Florida
PALM BEACH - While in Florida,
where he called on local coinmen, JameS
T. Mangan, director of CMfs Public Re-
lations Bureau, W8S' invited to join the
Artists and Writers New York Club which'
was in conclave here.
Narrow Escape
MILWAUKEE-Lady Luck smiled her
benevolent best at Fred Pease when his
car tangled with another in Clintonville,
Wis. and he escaped without serious in-
jury.
CO/.H .
MACHIHI
1t1V11W
77
FOIt
A,.lt/L
1947

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