eMI to Place Emphasis
on Vending Division
NICKEI.S
• • •
LOS ANGELES - CMI's forthcoming
public relations campaign will be directed
at its vending division, James A. Gilmore,
- With
secretary-treasurer of the organization, told
this city's jobbers and distributors at a
luncheon on March 3. (At the recent show
it was announced that CMI would set up
HI9hly poll.hed chrome finl.h - precl.lon mao
three principal divisions-music, vending,
clalned-wel9hted non·.llp ba._apaclty tIIlr.
and amusement-with a central means to
teen dollar. In nlckels-cli.pen.e. five coin. from
guide them.)
each tube.
The National Tax Council, which was
$17.50
formed at the convention, will likewise be
I Distributor Discounts)
heavily accented in the organization's pro-
gram.
"The most difficult part of the vending
campaign is hiring the right kind of help,"
Gilmore told the gathering. "As soon as
3144 Elliott Ave., Seattle 1, Washingtan
that is accomplished, we will launch a full·
scale program. The vending machine in·
dustry, which is still in its infancy, has
relations work. "When we decided to form
grown by leaps and bounds, and in the
Reveal Plans ' for
the Public Relations Bureau, we went all-
next few years thousands of additional
Mechanics' School
out. Our aim was to do a good job or none
products will be dispensed by coin."
"Curley" Robinson, mana-ging director of
at all. The manufacturers subscribed $150,-
NEW YORK-The State Boards 'of Edu-
000 a y.e ar for the campaign; associate
the Associated Operators of Los Angeles
cation and the Veteran's Administration
County, who sponsored the luncheon, - members, numbering 700, subscribe $25 a
have approved the arcade ' and amusement
year. Object of our program is to elevate
thanked the association's board of directors
machine mechanics school sponsored by the
for their excellent cooperation and pre-
the business to a higher level in the minds
National Association of Amusement Ma-
of the public."
sented Gilmore with a radio as a token of
chine Owners. The first school -will be
Torn Wall, former member of AOLAC's
.
appreciation.
set up in New York City with 20 veterans
board of directors, and a veteran operator, _ attending.
Gilmore, in turn, gave· Robinson a pur-
.
chase order for the 1947 Cadillac, awarded- said that if CMI had launched its program
F. McKim Smith, president of NAAMO,
years ago, the pres!!nt "wave" would not
him for doing the Industry's most out-
outlines the tentative program as follows:
be so in tense.
standing public relations job during 1946.
• -
I
"Veterans . will first undergo basic train-
"Curley didn't win it hands down," Gil-
"CMI's strongest point is that it -acts as
ing, which consists of a 50-week course
a central point of information and the in-
more said, in making the presentation.
in radio maintenance and repair, including
formation disseminated and circulated to
"From the briefs submitted, there were
a certain amount of electrical knowledge.
men in the bUSiness aids them in establish-
lots of people with notable records. The
They will then be eligible for the 12-week
award will be an annual event. The reason
ing a precedent which can be used as a
course on arcade and amusement machines.
for the ruling that no man can win it more
guide when similar situations arise .in their
"A work shop and special room will be
specific territories," Robinson said. "The set up at the school containing the leading
than once is to bring out ihe talent in the
Coin Machine Industry is still a babe in the
Industry imd give its members an incen-
arcade and amusement machines. Guest
tive to work that much harder.
-woods and is !llated to be one of the ten
instructors, provided by the manufacturers,
biggest industries in the country. In fact,
"I'm not here to talk about conditions
will lecture and teach on their own ma-
in the Industry," Gilmore continued. "You
a ci~?ulatory letter lists it in the Big Ten
chine in conjunction with a Board of Edu-
know what you have to contend with with-
now.
.
cation instructor.
_
Gilmore left for San Francisco on March
out my telling you. The reform wave now
"Upon graduation, the veteran will go
in progress always' follows wars. I predict
5. After speaking to coin men in Oakland
through a two week 'on the job' training
that after this period, an era of prosperity
and 'Frisco, he planned to visit Portland,
program. After satisfactory completion of
Ore., returning to Chicago March 17 to
will follow-similar to the one after War I
the above course; an Arcade Mechanics
--and after that will corne a depression."
clear the decks for expansion of the vend-
Certificate will be awarded, and such me-
Gilmore spoke ' briefly on CMI's public
ing division.
chanics will quickly be absorbed by the
Industry at better than average pay. Inci-
dentally, the government pays $65 monthly
to a single vet and $90 to a married veteran,
besides paying the school tuition."
NAAMO undertook sponsorship of the
program because of the scarcity of arcade
mechanics.
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Bally's Big Odd Games
Getting Repeat Play
CHICAGO-While there are many tried
and proved features in Bally's new multiple
garnes, it is the big odds feature which is
drawing so many repeat plays"according to
George Jenkins, vice-president and general
sales manager.
"Operators who have been closely watch-
ing public reaction to the Bally Entry auto-
matic multiple and the Special Entry replay
multiple report that the big odds attract
those 'Iet's-try-it' nickels; after that, re-
peat play comes natural."
Bally's new multiple games feature 3-1
and 5-1 odds.
"Bouncer" Clicks Big
BROOKL YN-Mter returning from a
West Coast business trip with enough or-
ders to keep the factory working around
the clock, Bob Scher of Skill Garnes Corp.,
manufacturers of Bouncer, took off for the
Eastern Seaboard on a similar jaunt.
Bouncer is the new skill counter game in-
vented by Irving Mitchell, Scher's associate.
•