Coin Machine Review (& Pacific ...)

Issue: 1946 November

STATEMENT OF THE OWN ERSHIP MAN-
AGEMENT, CIRCULATION. ETC,,_ RB.
QUIRED BY THE ACTS OF CONuRESS
OF AUGUST 24, 1912, AND MARCH 3,
METAL TYPER DISCS
1933
Of The COIN MAO-UNE REVIEW published
monthly at Los Angeles·, California for October 1,
1946.
'
FOR GROETCHEN TYPERS
STATB OP CALIFORNIA
COUNTY OP
ss.
We Use Finest Aluminum
Standard Thickness • Satin Finish
PRECISION DIES
By
America's Foremost Toolmakers
Money Back Guarantee
$850
Samples On Request
P e rlOOO
One-Third Deposit With O rder
MAX GLASS DISTR!BUTING CO.
914 Dlversey Blvd., Chicago 14, Ill.
COIN
MACH INE
REVIEW
14
FOR
NOVEMBER
1946
tion, the per-game cost is about $500.
In selecting equipment, the novice should
pay heed to the following questions:
I. Is the runway of sufficient length? It
should be at least ten feet-anything less
means the player has no control of the ball,
which jeopardizes the skill element and
discourages repeat play.
2. Is the game fundamentally sound?
3. Do its scoring principles breed in-
feriority? The game should allow the
average player to attain two-thirds of the
total possible score. Anything less and his
ego simply cannot stand the gaff.
Choicest locations are residential bars
and taverns, and recreational zones. The
competitive challenge of the game is one
of its strongest drawing points. This is
especially apparent in neighborhood loca-
tions. Everybody knows everybody else and
everyone is sure he can beat everyone else.
So play is spirited and prolonged. And at
a nominal cost, a good time is had by all-
even the loser.
The skyrocketing popularity of bowling
alleys during the past decade has made it-
self felt in coin-operated games similarly
patterned. Bowling alleys are good loca-
tions because people waiting their crack
at the ten-pins can warm up and generally
entertain themselves during the interim.
Bowling games are ego-feeders. A per-
son who looks foolish on a regulation alley
can perform with aplomb on the miniature
device. Then, too, special shoes are not
needed, less time is required to play a
game, and the work-out is not as strenuous.
Bowling games are primarily mechanical
and not electrical, which means that re-
pairs are at a minimum and "out of order"
signs rarities. As they are skill games, the
operator need not worry that adverse legis-
lature will knock him out of business over-
night.
Jobbers are now offering immediate de-
livery of new equipment.
Following is a monthly balance sheet,
based on an average operation:
Receipts
Ten games @ $30 per week·-················Sl200
Less 50% location commission.·-··· 600
Net Gross ········-·······-·······-···-···S 600
Expenses
Car maintenance ········------S 30
Depreciation (over three years) .. ·-······· 125
Parts, etc. ········-··- - - - - - - - ·· 30
Insurance ( Public Liability)····-······-··· 5
Total Expenses ···- ···-·······--·······-····$190
Net Profit ·······-·····-····- · - - -···$410
• Nine months ago the roll.down type of
game began moving in on runway devices.
But because the basic appeal of the latter
is so much stronger, because it affords more
exercise and tests control and skill to the
utmost, the replacement pendulum swung
back. All indic4tions are that it will con•
tinue to swing as long as the thrill of com•
petitive sports remains an integral part of
the American scene.
Lo.s
ANGBLBS
Before me, a notary public in and for the Stat.e
and county aforesaid, personally appeared Paul W.
Blackford, who, having been duly sworn according
to law, deposes and says that he is the publisher of
the COIN MACHINE REVIEW and that the fot.
lowing is, to the best of his knowledge and belief,
a true statement of the ownership , management (and
if a daily paper, the circulation) , etc., of the afore•
said publication for the date shown in the above
caption, required by the Act of A ugust 24, 1912 ,
as amended by the Act of March 3, 1933, embodied
in section '.537, Postal Laws and Regulations, printed
on the reverse of this form , to wit:
1 . That the names and addresses of the publisher,
editor, managing editor, and business managen are :
Publisher--Paul W . Blackford, 1115 Venice
Blvd ., Los Angeles 15 . Editor-Paul W . Blaclcford ,
1115 Venice Blvd ., Los Angeles 15.
.2 . That the owner is: (If owned by a corpora-
tion, its name and address must be stated and also
immediately thereunder the names and addresses of
stodcholders owning or holding one per cent or more
of total amount of stock. If not owned by a cor•
poration, the names and addresses of the individual
owners must be given. If owned by a firm , company ,
or other unincorporated concern, its name and address,
as well as those of each individual member, m\l.\t be
given.
Paul W . Blackford, 1115 Venice Blvd. , Lo.
Angeles 15 .

3. That the known bondholders, mortgagees, and
other security holders owning or holding 1 per cent
or more of total amount of bonds, mortgages, or
other securities are: (If there are none, so state. )
None.
4. That the two paragraphs n ext above, giving the
names of the owners, stockholders , and securiry
holders, if any, contain not only the list of stock•
holders and security holders as they appear upon the
books of the company but also, in cases where the
stockholder or security holder appears upon the books
of the company as truste.e or in any other fiduciary
relation, the name of the person or corporation for
whom such trustee is acting, is given; also that the
said two paragraphs contain statements embracing
affiant' s full lcriowledge and belief as to the circum•
stances and conditions under which stockholders and
security holders who do not appear upon the books
of the company as trustees, hold stock and securities
in a capacity other than that of a bona fide owner ;
and this affi.ant has no reason to believe that any
other person, association, or corporation h as any
interest direct or indirect in the said stock, or other
securities than as so stated by him.
5 . That the average number of copies of each
issue of this publication sold or d istributed, through
the mails or otherwise, to paid subscribers during the
twelve montlu preceding the date shown above is
...................... H••···················· (This information is re•
quired from publishers of daily, weekly, semi•weekly
and tri•weekly publications only. )
PAUL W . BLACKFORD,
(Signature of editor, publisher,
business manager, or owner. )
Swom to and subscribed ,before me this 25th day
of September, 1946.
.
(SBAt)
JENNER S . WILSON .
Notary Public.
(My commission expires March 22 , 1949.)
Mercury Products Expand
DETROIT- •Mercury Products Co. has
purchased a new plant on the northeastern
suburb of Hamtramck. The new site con-
tains 30,000 square feet of floor space and
is expected to be in operation in less than
a month.
The firm specializes in penny.operated
machines.
OPERATOR'S FRIEND
011.
TH AT REALLY LUBRICATES
READ ALL ABOUT
IT!! .
SEE PAGE 19 ! !
·•.
Con't 9um. Especially for Coln Ma-
c hines. A fe w drops will save many
service coils.
1 OZ. BOTTLE 49c
- S E E-
PAUL A. LAYMON
DI STRIBUTOR
On Page 19 of this issue is the first an-
nouncement of a new copyrighted publica-
tion THE REVIEW will publish annually
from now on. To be known as "The
Source Book of the Coin Machin e Industry"
this new publication will become one of the
most important and valuable periodicals in
the entire Industry _ . . a veritable gold
mine of authentic, accurate and up-to-date
information concerning every branch and
phase of the Coin Machine field.
A tremendous edi torial program has been
in preparation for the past two years on
THE SOURCE BooK and for the past ten
months two editors have been busy at work
compiling the vast amount of data the
first edition will contain. As successive
annuals make their appearance more and
more factual information and services will
be added until within a five year period it
is expected th e yearly issues will exceed
600 pages and represent, in one complete
edition, all of the important and valuable
information available concerning the Coin
Machine Industry.
Twenty-five thousand copies of the first
issue will be published; paper has already
been reserved ; and the first issue will be
circulated before the close of the year.
We suggest you turn now to page 19 and
read the announcement. If you are a job-
ber, distributor or manufacturer-consider
the advertising value offered by this annual.
At a very moderate cost your advertising
will work for vou for twelve full months
on 25,000 fronts.
..
..
*
In recent weeks there has been consider-
able talk-and considerable condemnation
-of some manufacturers who have seen
fit to appoint distributors the country over
and then concentrate distribution on those
nearest their plants so as to provide for
a quick and rapid turnover.
In fact, so prevalent has the practice
become in respect to certain lin es of ven-
dors, that the whole affair is about to
hoomerang in the faces of the guilty and
deprive them of future business when manu-
fac turin g is on an even keel again. The
seed of discontent has been sown and the
jobbers and distributors who have felt
the brunt of this discrimination have wasted
no time in interesting new manufacturers
in our Industry and some surprising ideas
are on planning boards.
Some manufacturers seem to feel that
they can coyly slip a goodly portion of
their production into the lap of a jobber
or distributor near the plant without the
rest of the nation hearing about it. Don't
you believe it! There's still a "Ladies
Social Circle" in this business and rumors
and gossip travel faster than .the telegraph
from coast to coast. A lot of these evils
can be corrected NOW before additional
damage is done. If you are guilty of such
practices, isn't it better now to put your
house and practices in order, than to rent
the house out to someone else later? Think
it over, and if you want more pertinent
dope on the matter, a letter will bring addi-
tional data,
Miss. Coin Tax Receipts Up
JACKSON, Miss.- This state's Septem-
ber intake, $7,452, showed an increase of
$1,946 over the same month last year.
COIN
MACH/HE
REVIEW
15
FOR
NOVEMBER
1946
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--SEE-- -.
PAUL A. LAYMON
DISTRIBUTOR
'
.
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