NOVEMBER, 1946
OFFICE OF PUBLICATION: 1115 Venice Blvd ., Los Angeles 15, Calif. Paul W. Blackford, Editor
and Publisher: Clarence G. Beardslee, Assistant to the Publisher. Flhroy 8269. CHICAGO
OFFICE 111: C . J. Anderson, 35 East Wacker Drive, CENtral 1112: NEW YORK OFFICE !171:
Ralph P. Mulligan, 441 Lexington Avenue, Murray HIii 2·5589. SUBSCRIPTION RATES: $2.00 for
3 years-minimum term accepted: SOc per copy.
Sugarman, Green, Blatt
Buy In At Firestone
NEW YORK-Barney Sugarman, Abe
Green, and Willie Blatt, prominent mem-
bers of New York's coin fraternity, have
purchased an interest in Firestone Games,
Inc. Henceforth, the firm will be known as
Firestone Enterprise, Inc. Jack Firestone
will continue as president, with Blatt v. p.,
Murray Goldberg secretary, and Green
treasurer. All three in-buyers will retain
their present affiliation. Sugarman and
Green with Runyon Sales, and Blatt with
his Florida distributing firm.
Firestone's present line of three games is
<'Xpected to be augmented by five new
ones. In a preparatory move, 10,000 square
feet have been added to the building now
being leased. Negotiations for purchase
of the structure are under way.
Cupid Clips Two
BUFFALO-The lad with the bow and
arrow has been busy in these parts. His
most recent bag was Phyllis Clark, Ben
Kulick's Girl Thursday (she's so sharp she's
a day ahead of the pack), whose engage-
ment to Morton Slesinger was officially
announced at a family dinner party on
October 13.
Number Two in the Hit Parade is San-
ford Kulick, who divides his time between
Fay San Distributing Corp., the University
of Buffalo, and Diana Ganson. He became
engaged to the latter.
On the Cover:
Vivacious Pat Hutto, one of the 60
beauties appearing nightly at the lavish
Earl Carroll Theater Restaurant in
Hollywood, is featured on this month'•
cover in a special photo study by
Hollywood's ace photographer, John
Reed.
Call
DR. 3209
For Automatic Equipment,
Parts and Supplies
PAUL A. LAYMON
DISTRIBUTOR
Mangan Named Chief of CMI's
Public Relations Bureau
CHICAGO-Two important meetings,
held here October 9 and 15, resulted in the
following developments:
1. James T. Mangan was named head
of the newly formed Public Relations
Bureau and will set up a complete staff
who will work in CMI's offices.
2. A Public Relations Committee was
appointed, composed of Walter Tratsch,
A. B. T.; Herb Jones, Bally; DeWitt
Eaton, AMI, Inc.; J. W. Coan, Coan Mfg.;
Grant Shay, Bell-O-Matic; Dave Gottlieb,
D. Gottlieb & Co.; James A. Gilmore,
secretary of CMI.
3. At a conference of advertising mana-
gers and agencies called by CMI to pro-
mulgate a code of ethics so that coin ma-
chine trade advertising would be placed on
a comparable plane with other industries,
the following points were agreed upon:
(a) Use of the word "take" should he
eliminated in coin machine advertis-
ing in connection with the profit
angle. It was suggested that any of
the following words he used instead :
earnings, profit, income, revenue.
( h) Slots. Slot machines will hereafter
he referred to as "Bell Machines" or
any variation thereof.
( c) Obscenity. Illustrations of nude
women or lewd or suggestive illustra-
tions or comments are to he avoided.
( d) Prices. It was suggested that the.
price of new machines he eliminated
in all publication advertising.
(e) Legal. Avoid the expression "legal
everywhere," inasmuch as it is impos-
sible to accurately assure such legal-
ity in every part of the country. In
contra, an advertisement carrying
copy "legal everywhere" would im-
ply that all other advertising which
does not carry such copy is illegal.
(f) Tax. Refrain from referring to tax
in all publication advertising. Wheth-
er or not any machine or game is
subject to tax can he more suitably
handled by means of correspondence
or direct mail literature.
( g) Publications. Publishers to discon-
tinue, or at least tone down, news
items covering closing of territory.
(h) Truth. Avoid undue exaggeration
in illustration or copy. While a
certain amount of "puffery" may
he considered permissible, extremes
must be eliminated. For example,
an illustration which actually ap-
peared, of an operator shoveling
coins out of a cash box into a
wheelbarrow is gross exaggeration,
and its connotation is such that it
reflects against the industry as a
whole. The axiom, "Truth In Ad-
vertising," is to he used substantial-
ly as a guide in the preparation of
all publication advertising.
It was announced at the October 9
session that sufficient funds had been sub-
scribed by manufacturers present-an
amount that will he augmented by manu-
facturers unable to attend hut who have
forwarded written approval of any program
concurred by the group-to launch an am-
bitious campaign.
Originally, July 1, 1946 had been set
as the opening day of the all-out drive
to create a better understanding of the
coin machine business by the public, but
unforeseen circumstances forced a delay.
The long-heralded, long-awaited program
will he inaugurated on or before the An-
nual Convention and Coin Machine Show
in February.
Funds already collected from distribu-
tors and operators throughout the country
will he held in separate hank accounts and
will he used solely for the Public Relations
Program.
The appointment of Mangan to the key
REPAIRS
PARTS
REFINISHING
SLOT MACH INES AND VEST POCKET
CASTINGS FOR SALE
G. B. SAM
541 E. 32nd Street, Las Angeles 11, Cal.
ADams 7688
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COIN
MACH/HE
REVIEW
11
FOR
NOVEMBER
1946