Coin Machine Review (& Pacific ...)

Issue: 1946 May

LOS ANGELES
II.
iI
1
COIN
MACHINE
REVIEW
94
FOR
MAY
1946
(Continued from Page 92)
frequent flights from Vail Field to Arizona
and Central California.
Mollie Simon has established an "Ac·
commodation Center" at 2301 W. Pi co
Blvd. where visiting out·of·town operators
can receive telephone calls. As part of her
service, Mollie also is mailing out mime·
ographed schedules of cou.nty licenses and
Federal taxes, showing amounts due on
various types of equipment and dates pay·
able.
M. C. (Bill) Williams, Williams Dis·
tributing Co .• is all set up now in hi's brand
new, remodeled establishment at 2309·11
W. Pico Blvd., one of the handsomest
places along the Row. Glass brick and
birch paneling have been used throughout
with striking effect. The showroom and
main office are finished in mahogany, while
Bill's office is a rich walnut.
Jimmy Rutter, Operators Service, made
a quick flying trip to Chicago over a
recent week· end, picked up some spare
parts, and was back on the job Monday
a.m.
DeLoss Osborn, San Francisco, spent the
Easter week·end with his family here.
There's a better place than home to store
your receipts and L. B. Webb knows how
true that is. For on April 15th two masked
bandits visited his home and removed 10
canvas bags containing $1100, all proceeds
from his phonograph and scale operations.
Another loser was M. W. McBroom,
Phoenix, who decided to attend a newsreel
theater in Hollywood while here on Aireon
business. He left the theater $300.00 poorer
than when he entered for some one picked
Mac's pocket while he was engrossed in a
picturization of national events.
The usual parade of operators has been
in evidence at the Laymon jobbing and dis-
tributing emporium. The Laymor.s hope to
get underway on their new building as soon
as restrictions are lifted.
Sam Ayo, Standard Distributors of Hous-
ton, spent four days in town and a good
share of them with Jack Gutshall. Ayo han-
WITH
CHICAGO COIN'S
GOALEE
dIes Aireon and Jack's line of records. In·
cidentally, Jack has appointed Barney Sug-
arman, Runyon Sales in New York, to han-
dle New York state for his record lines.
Ray Smith, Barstow operator, is in the
Lorna Linda hospital in San Bernardino
with Penicillin poisoning.
Jack R. Moore has given up the lease on
the mansion he had at Palm Springs and
sojourned at the local Biltmore until head-
ing home on the 21st.
Shelby Longoria, Eldorado, Mexico, was
a recent visitor in these parts and was feted
by the Laymon,s.
Jerry Kaufman has arrived from New
York and intends to establish a local opera·
tion.
The Badger Sales building at Pico and
Arapahoe is nearing completion and a
swellegant layout it will be, too.
Ed Wisler, Aireon district manager in
Arizona, New Mexico territory, has just
purchased a new home in Phoenix.
Jack Gutshall has appointed Melody Mu-
sic Co. as San Francisco distributors for
his record lines. By the middle of May Jack
will have the entire country covered with
ample distributing outlets. All of which
means more carefree weekends for the Gut.
shalls at their cabin at Big Bear.
Highlights of Machines
At English Show
Reports in Tfie World's Fair, English
amusement journal, on the Amusement
Devices and Trades Exhibition held in
England recently give news of the auto·
matic phonographs, coin chute equipment,
pin games, and amusement games of
various types which were shown there.
Two new English-built automatic phono-
graphs are announced. The first, built by
Hawtins, Ltd. of Blackpool, is said to
feature an everlasting needle and an ultra
lightweight magnetic pick·up which re-
duces wear to an absolute minimum.
Automatic Music Purveyors also had
a new phonograph with a 24-record changer
and some innovations in tone control.
Many amusement games were shown-
new models as well as improved pre-war
models. Hawtins presented a new version
of Skee-Roll. According to report, an
extra winning cup has been placed above
the normal target area. This cup is opened
and closed intermittently so that the throw
must be timed, as well as aimed, accurately.
A ball placed in the cup doubles the
existing score.
Peerless Enterprises, Ltd., Paramount
Automatic, British·American Novelty Co.,
Ltd., Hawtins, Ltd., Original Machine
Manufacturers, Ltd., Walton of Blackpool
were among those showing games.
Favorites at the Exhibition were the
car· driving test amusement devices. No
details have been given about these ma-
chines however.
A rifle range, pin games, a console
model grip test, and new or improved
models of various other games were shown.
Essex Engineering Works is said to have
had an interesting display of coin chute
equipment and parts. New coin mechanism
shown reportedly handles one to six coins
at a time, is insulated from the cabinet
by special mountings, and slides out for
easy servicing.
The English journal sounds an optimistic
note in describing the new equipment. In
the automatic phonograph field they feel
that their new models will answer pre·war
American domination of the market.
Speakers at the opening of the Exhibition
mentioned shortages facing the amusement
industry in England. How extensive these
shortages are, and of what nature, is not
known. In all probability, British manu·
facturers are no better set for production
than are we. In fact, it is safe to assume
that they may be in a less favorable po-
sition. However, judging from the tone of
the speeches, Britain will put major em-
phasis on the 'making of machines for
export. Domestic trade will have to wait.
Superficially, at least, in the United States
we would seem to be following the oppo-
site policy.
Petrillo Wings CI'i pped
WASHINGTON-President Truman on
April 16th signed a bill to become effective
immediately and aimed at "cutting James
C. Petrillo down to his own size."
The pint·size bigwig of AFL Musicians
Union is the primary target of the new legis-
lation which levies heavy penalties on coer-
cion and limits the power of the so-called
czar of musif:-automatic and otherwise.
Said Representative Brown, of Ohio,
"This bill is specifically designed to put in
his place and cut down to his size a man
named James Caesar Petrillo."
Law provides penalties for the use of
force, threats or "other means" to compel
radio stations to hire more employees than
they want; pay money for services not per-
formed; pay unions for the use of phono-
graph records; etc.
"Mutoscope Newsreel"
NEW YORK - A publication entitled
"Mutoscope Newsreel" is being issued by
International Mutoscope Corp., Long Island
City, N. Y. Devoted to news of Mutoscope
employees, news of company activities, and
general articles concerning the coin ma-
chine industry as a whole, the "Newsreel"
is a four-page monthly published with the
assistance of The Howe Service. sales and
house organ specialists.
TAKES IN TWO
NICKELS WHERE ORDINARY
GAMES TAKE IN ONE

SUCH TREMENDOUS EARNING
POWER OPERATORS CAN'T
STOP PRAISING.

Produc:tlon is stili limited . • •
so order today for earliest
delivery.
-SEE-
(,
PAUL A. LAYMON
DISTRIBUTOR
TUBULAR WRAPPERS
MADE OF EXTRA HEAVY. SPECIAL
GENUINE KRAFT PAPER. GLUED
PERFECTLY AND CORRECT IN SIZE.
• A "STANDARD BRANDS" SPECIAL
1 000 to Box __ .. _ ... ____ .......................................... ea.
1 Case ........................••................................ per M
3 Cases ...............••................................•...... per M
6 Cases ...... _ ................................................ per M
.65
.60
.55
.53
Badger Sales Co.
Badger Novelty Co.
1612 W. Pico Blvd.
Los Angeles 15, Cal.
2546 N. 30th St.
Milwaukee 10, Wis.
Skill games also have an appeal thDugh
nDt to. the extent that they do. with us
because, on the whDle, the average citizen
dDes nDt have the amDunt Df IDDse change
Dur Mr. CDmmDn Man has to. spend on
nDn·essentials Dffering no. hDpe Df return.
So. we say that skill games, as well as
Dther arcade pieces, will b.ave a limited

market.
Chflmber of CDmmerce. To the third v. p.,
AIDng with leaders in Dther industries,
AutDmatic phDtDgraph machines, if they
therefDre, is delegated the jDb of activating
key men in the CDin Machine Industry
do nDt demand too. great an investment
the prDgram, .
are beginning to. IDDk at fDreign markets
by the Dperator, wDuld go well in many
The simplest way Dut fDr the third v. p.
with an appraising eye. ThDugh the United
places. Simplicity Df DperatiDn will be one
is to' hIre an expert, but that is much
States ' has never been as dependent Dn
determining factDr in success. This gDes
easier said than dDne. NDw the third v. p.
expDrt trade as SDme Dther CD un tries, fDr
fDr all types Df machines because the
has brains Dr he wDuldn't be where he
a number -of reaSDns we cannDt affDrd to.
average Latin American has nDt grDwn
is-we hDpe. He can tackle the prDblem ' up in a mechanical, gadget-filled environ-
neglect that field. One Df the are.as ~f
himself and becDme a fDreign trade expert
greatest impDrtance to. us as a natlDn IS
ment. We have always claimed that the
in the dDing thereDf!
Latin America.
reaSDn mDst Latin AmerIcans are such
The time may CDme when we shall
He calls on every Dfficial source Df in-
breath-taking, or shDuld we say hair-raising,
desire to. increase Dur foreign trade. To.
fDrmatiDn-the Pan American UniDn, the
drivers is that the Machine Age descended '
find that Dther natiDns have sewed up
various gDvernmental agencies, the U. S.
upDn them suddenly whereas the AnglD- .
the market cDuld be a bDdy blDw. We
Chamber Df CDmmerce and affiliated Drgan·
SaxDn sectiDn Df the hemisphere grew up
operate under a handicap anyhDw because, - izatiDns, etc. He dDes a bit of reading-
with machines. Some Latin American
thDugh Dur gDDds may be Df superiDr, there are a number of gDDd, up·tD·date
critics even suspect us Df beIng machine
quality and advanced design, Dur high
bDDks Dn Latin America frDm the econDmic
prDducts Durselves!
standard Df living wIth cDrrespDndingly
and fDreign trade angle. He talks with
Measured, wired, Dr "persDnal" music
high wages always puts us at a disad·
Dther business men and perhaps with SDme
systems might have a limited market in
vantage in the matter Df price.
of the experts in a nearby university. He
metrDpDlitan, and cosmDpDlitan, areas. Be·
ECDnDmic penetratiDn has been, and
talks with Latin Americans, when pDssible,
cause Df variatiDns in ways 0'£ life, IDca-
will cDntinue to. be, an Dpening wedge
Dr with peDple who. have lived in Latin
tiDns suitable by NDrth AmerIcan standards
fDr pDlitical and ideDIDgical penetratiDn.
America. Finally he makes his decisiDn as
are nDt suitable in a Latin American en-
ThIS presents a situatiDn frDm which we
to the cDuntry Dr cDuntries in ~hich he
virDnment.
I have
extricated Durselves twice by the
will launch the prDject and the type of
Definitely "Dut," in our DpiniDn, are the
skin Df Dur teeth. Our luck may nDt stand
merchandise to be purveyed.
automatic vendDrs. ShDe-shine machines,
a third testing. The risk is tDD great. We,
Right here let us pause a minute to'
gum, candy, and cigarette vendors, bev-
COIN
personally, are nDt given to. imagining things
cDnslder this matter Df the type Df mer-
erage dispensers, etc., wDuld upset the MACHINE
and we can see no. reaSDn why cDnflict
chandise. FDr which prDducts of the CDin
eCDnDmy of many cDuntrles. They wDuld REVllEW
with such-and·such a natiDn is Inevitable.
Machine Industry is there a pDssible mar-
deprive cDuntless human vendors of their
HDwever, we do. say we will be helping
ket in Latin America?
livelihDDd Dr the means with which to'
to. build a basis fDr future conflict if we
Latin Americans, even as YDU and I,
supplement the meagre earnings of the
allDw a repetitiDn Df past perfDrmances
are (l) fDnd Df music and (2) like to'
family. NDt only that-Latin Americans en-
even thDugh the rest Df the cast in the
play the IDng shots. That makes them
JDY the sDcial angle of business transac·
FOR
drama is changed.
gDDd custDmers for automatic phDnographs
tions. That is why quantity buying and
MAr
F Dr these reaSDns alDne, industry in gen-
and games of chance. HDwever, there is
set prIces fDr all merchandise are nDt
eral shDuld be encouraged to. examine
1946
one obstacle to' the success of the games.
always universal characteristics in their
expDrt possibilities with great attentiDn.
In some CD un tries, gambling machines will
system Df business.
What are the pDssibilities fDr the CDin
run into. DPPDsition frDm the IDttery. Usu·
Machine Industry in Latin America? We
Taking all these pDints into. cDnsideratiDn,
ally the lottery is government·run and
think a market exists there fDr SDme Df
Dur third v. p. decides to. sell autDmatic
proceeds go to' charitable prDjects. Every-
Dur prDducts. In develDping this market,
phDnDgraphs as a starter. He has picked
Dne buys IDttery tickets and a gDDd number
hDwever, a number Df things must be CDn·
his CDuntry, he has picked his product-
Df peDple eke out 'a bDrder·line existence
sidered. We must supply the prDducts
nDW fDr his choice Df a representative. In
frDm their earnings as vendDrs Df IDttery
suitable to. the individual cDuntries. We
reality, this is his biggest prDblem. He
tickets. A heartless machine cDuld spDil
must develDp business methDds which will
must have a gDDd salesman by Latin Ameri.
that.
prDduce results. And thDse methDds may
nDt necessarily be Dur DId familiar meth-
Dds-high pressure salesmanship, sign Dn
the dDtted line, have YDur check ready,
meet the deadline Dr else, etc.
Let us take a hypDthetical prDblem.
XYZ Manufacturing CD. decides to' estab·
lish an expDrt department and to' do. busi.
ness in Latin America. In all prDbability
no Dne Dn the staff Df XYZ knDws much
abDut Latin America except the stray bits
Df infDrmatiDn and misinfDrmatiDn picked
up via the mDvies, the press, the radio..
The third vice president Dnce made a
tWD-week trip to' Latin America with a
gDDd-will tDur spDnsored by the IDcal
The Coin Machine Industry
Looks -South
95
OPEBATOBS!
We Now Have Samples of
EXHIBIT'S
NEW ARCADE MACHINES
Come in and See the Many 'N ew
Available Again!
GOTTLIEB
Lines at Our- Showr-oom
GRIP SCALE
Deliveries Now Being Made
TRIED. TESTED AND PROVEN
OVER THE YEARS
MACSANDEBS
-SEE-
PAUl A. LAYMON
2845 W . PICO BLVD.
LOS ANGELES 6, CALIF.
ROchester 4848
Distributor for $0. California and Arizona
t

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