Coin Machine Review (& Pacific ...)

Issue: 1946 May

good manufacturers who are well known
to the trade.
Bradshaw said that business was picking
up and as he is still short of help he
usually works around 18 hours a day in
order to catch up. He expects to overcome
this condition as soon as several of his
former employees get out of the Army. He
has been trying to hold the jobs open for
them. He said he was looking for lots of
new merchandise within the next few
weeks.
CORRECTION APRIL NEWS LETTER
In the April news letter published in the
COIN MACHINE REVIEW, I was in error in
referring to the Century Music Co. of
Denver as an "affiliate" of the Wolf Sales
Co. I now understand from A. A. Roberts
of Wolf Sales Co. that the Century Music
- Co. is in no way connected with their or·
ganization as they sold it more than three
years ago and now have no interest in the
Century Music Co.
'#'rance& Conrey
Portland
(The following malerial arrived foo Iale for
publication in the last issue, and is reproduced
herewith to bring coin men up-to-dale on do-
ings in and around Portland.)
The sun is beginning to shine again in
this area, along coin machine row, as it
probably is all over this butter shy nation.
Probably the most important local news of
the month is that the guy who is writing
this nonsense (Fritz Hall), having been
out of the operating business since shortly
after the start of the war, is now one of the
largest operators of brand new post war
phonographs in the state (as of this
writing.) He is the proud possessor of one
THE BRONZE CHIEF
••• with its everlasting beauty, spar-
kling chrome finish, burnished bronze,
hand-rubbed walnut case with artistic
trim. Quantities are limited-Demand is
overwhelming--:Order now for immediate
delivery.
-SEE-
PAUL A. LAYMON
DISTRIBUTOR
1503 West Pico
Los Angeles 15
STANDARD BRANDS
COMBINATION OILER AND SPRAYER
a must item for every serviceman. 1000 and one
uses· - •
', )
Each unit cpmes complete with 2 separate noz·
zles-one for oiling, one for spraying.
Hand.operated push button supplies pneumatic
pressure feed to nozzles, assuring steady ftow of
oil or liquid cleaner to oiling or spraying surface.
ORDER YOURS TODAY, $2.95 EACH
Badger Sales Co.
Badger Novelty CO.
1612 W. PICO BLVD.
LOS ANGELES 15. CALIFORNIA
All Phones: DR. 4326
2546' NORTH 30th STREET
MILWAUKEE 10, WISCONSIN
All Phones: KIL. 3030
(1) new Seeburg, thanks to Jack R. Moore,
who has made good his promise to operators
at his January party, that he would deliver
one (l) to each who placed an order, in
March. (Great oaks from little acorns
grow.) Anyhow, it is a swell elegant·look·
ing and sounding machine and probably
lots of guys, like the writer, are patting
Jack and J. P. Seeburg on the back, right
now. We understand he got a couple of
carloads of same, including a few wall
boxes, for rationing purposes, and that now
the steel strike is over they will probably
continue to be rolling unless the Russians
take over.
Dan Huguenin, Jack R. Moore Co. sales
manager, reports that their new Seattle
manager is George G. Goss. Dan reports
that games are coming in much better but
not quite fast enough. Helen and Eddie
Cusson, Jack's right hand man and woman,
have just returned from a two weeks' sec·
ond honeymoon, and Helen is looking fine.
Stopped in to see Keith Payne the other
day at his new Wurlitzer Clark Distribut-
ing Co. headquarters at N. W. 16th and
Lovejoy Streets, but his office girl advised
that he was out on the road diligently cover-
ing his territory, as usual. (Peeked in the
back room and saw several crates bearing
the name "Wurlitzer.") Keith, by the way,
has just about the first new Mercury out
here, in which to drive, covering his terri-
tory. Wish we knew the secret of his suc-
cess. From all reports he is working it,
overtime. H e recently returned from a
Hying trip to San Francisco for a confer-
ence with the Clark boys and found that
an automobile had torn out practically the
entire front of his new office, ending up
parked in the middle of his show room.
Discouraging, what?
Whal does it cost
to fall off the wagon ?
In fhis case it was a
thousand dollars for
Jack Gutshall , Los
Angeles, is handing
Bill Simmons a check
for that amount. Jack
had only two days to
go on the bet but a
bottle Rooted by and
Jack took a pot shot
at it. Wham! A thou-
sand dollar mistake!
Lou Dunis of Portland Amusement is, we
hear, making deliveries of new Packard
boxes.
Vern Raw, of Vern Raw Enterprises of
Seaside makes the statement that he is one
step ahead of the bill collectors, which
however we personally doubt_ Understand
that in addition to his other enterprises he
is the new owner of the large building at
the end of the Prom which houses a swim-
ming pool and bath houses as well as a
number of stores. An enterprising young
man, Vern is. One of these days Seaside
COIN'
will change its name to Rawtown.
MACHIHE
#'rit!5 Hall R~VIEW
Seattle
This is a strike story that never made
the headlines; in fact, it didn't even re-
ceive mention in any newspaper or maga-
zine. But it is a story that thrusts deep
into the very heart of the post-war operat-
ing era, and from this tale hangs a moral
as far-reaching as Jimmy Durante's sch noz-
zola.
A group of local operators, after exam-
ining the price tags of new games, banded
together and made an unsilent vow that
they ~ould not buy any new equipment.
"$600' to $800 for a new game?" they
berated the jobber. " Not us."
So they continued to operate their old
clunks and to make a fair margin of profit.
All was quiet on the Northwestern front.
Then in December, two ex-merchant
marinemen, H. A. Christensen, and Morrie
Dickinson, entered the picture. Morrie, who
owned a small route, sold to "Chris" and
then accepted Chris' offer to join him as
mechanic-servicer.
After surveying some of Seattle's anti-
89
FOR
MAr
1946
qua ted location equipment, Chris pulled
out a neat and heavily padded checkbook
and tried writing pretty figures for some
Victory Specials. But it seems that none
of the local jobbers could oblige because
the striking gamesters had shrunk the
demand so much that jobbers had lost
interest in ordering.
So Chris tore off a number of checks,
placed them in the mail, and ten bright
new Victory Specials soon arrived.
Thus was born Lucky Amusement. Birth·
pains were not noticed immediately; when
they did make theirappearanc~, loc~l
recalcitrants found them lodged III their
own abdomens.
After taking care of his own spots, Chris
made the rounds of the cream-covered
locations, passing out photographs, pamph-
lets and cards. When' the location owner
saw pictu~es of the new equipment 'a nd
compared with the tottering models in his
place, he started hollering for a trucking
company. Ere long Chris haq a nice lo-
cation.
To keep the record absolutely accurate,
Chris didn't offer higher commissions; in
one spot he lowered the location's per-
centage from 60 to 50 per cent.
Shortly thereafter, ten more bright and
shiny games arrived, to be followed by ten
more, and still another ten. The transfer
companies were doing a brisk business and
the sweetest spots in town were changing
operators with alacrity.
The strike-bound operators of Paragraph
COIN
One began to feel that oozy kind of per-
MACHIN. spirlltion that 'comes out warm and im-
..."IW
mediately turns to ice. They set up an
immediate clamor for Victory Specials,
and while the jobber was patiently trying
to get them, Chris made hay and the sun
shone all day and all night.
90
Fott
MAY
" .. ,
...
'" '"
Jerry Steffan returned from Fairbanks,
Alaska, with his lip hugging another now-
it's-here-now-it's-not facsimile of, a mus-
tache. Boasted Jerry: "Contrary to any
rumor, I went up there to vacation with
my sister. To prove that I'm a strictly on-
the-wagon guy, I didn't touch a drop of
hard stuff. And brother, that wasn't easy.
Know how many taverns and bars there
are in Fairbanks and vicinity? 43!"
That wasn't an F.B.I. man skulking
around those p1\cking cases looking for a
clue; it was Anacortes' Charlie Farrell
trying to find some purchasable music
models.
When Bert Beutler said "I do" for AMI,
the Moore headquarters underwent a
change-and quickly. George G. (Gardy)
Goss, formeily Moore major-donao at Salt
Lake City and assistant manager in San
Francisco, moved in to the top spot, with
Dick Robinson right behind him. Several
years ago Dick was the vital cog that
kept the Moore machine oiled. Then came
the war and with it a sudden illness that
staggered him against the ropes for a year.
Recovering, he personnel-managed at the
local shipyards and then hopped to Royal
Amusement. Do all birds come home to
roost? Here's one that came home to crow
-about the excellence of the new Seeburg.
Seeburg or no-welcome back, Richard.
He found that sales work ' made his blood
run just a trifle faster and that servicing
was just another job. That's why Lyle
Temiey, who started his Seattle coin career
with Puget Sound Novelty, resigned his
mechanicship at Wayne (Cle Elum) Odom's
to return to P.S.N. for whom he'll travel
the Pacific Northwest and Alaska.
Here's what's clickin'; cousin: Stage-Door
Canteen and Exhibit's Big Hit. The latter
is the first 5-ball game with a four multiple,
and judging from its reception, it won't be
the last, either.
Doug Brandt, 'a veteran row-ster, thought
he'd like to be a fireman; so he cut coin
ties and became a redco'at. Doug dreamed
of three-alarm calls. He could see himself
sliding down the pole, donning hat and
swinging a hatchet; he envisioned hun-
dreds of onlookers, with admiration and
hero-worship in their eyes as he assaulted
a furious blaze. He saw himself choking,
begrimed, but still smiling, carrying help-
less victims to safety and being encored
by the cheering mob. But Doug found that
one of the pre-requisites of the job was
knowing how to play checkers, chess and
handball-and Doug disliked all three. Fo'r
one year he sat around and waited. His
nerves were latched on their last string-
not from battling blazes but from waiting
for them to start. P.S.-Doug is the new
slot-repair expert at Seattle Coin Machine
Co.
WANTED TO BUY!
MILLS ESCALATOR SLOTS
ADVISE 9UANTITY. TYPE
AND CONDITION

OXNAIlO NOVELTY COMPANY
c,
---",JOBBERS AND
248 PALM DRIVE
The Row lost one of its oldtiiners when
Joe Schoen, a king of early slot days,
passed away in Vancouver, B.C. He was 62.
Jim Moore wanted to visit relatives in
Jacksonville, Fla., so he ,asked Boss George
Schnabel how about it. "Install those 100
Coinmasters for Intermountain Distributors
in Salt Lake City and then you can go,"
George told him. Houdini couldn't have
sleight-of-handed any faster than Jim in-
stalled. On March 28 he boarded a plane
for the Southland.
Those grunts and groans did not take
place at a wrestling match; that was Coin
Row painfully recovering from small· pox
vaccinations which caused more fuss than
a carload of new phonographs.
Things are definitely on the up-look for
Jack Roberts. Any day now he will receive
delivery of a new push-button-and·open-
the·window Lincoln. And that's not all. He
was seen on the Row triumphantly brand·
ishing five pounds of butter. Let me repeat
that for all you folks whose eye-balls
haven't returned to their sockets yet: five
pounds of butter-you know, the stuff that
spreads with a knife.
Aireon and expansion forced Solly Solo-
mon to double Western Distributors' exist-
ing floorage. "Upstairs you will find our
production and refurbishing departments,"
said Solly, while his secretary dove for a
dictionary and your one·syllabled corres·
pondent asked: "How do you spell 'refur-
bishing?' "
The Chamber of Commerce will run me
out of town for this, but inasmuch as I'm
planning to leave anyway, why not be
fearless about it? Well, Mrs. Harold Slater,
wife of Mechanic Harold at Puget Sound
Novelty, was in poor health, caused by the
excessive dampness of this part of the
country, 50 tae doctor said: "Go South,
young lady, go South." Harold is now
working for his Uncle Tom in San Mateo,
California, servicing routes. The Missus will
follow in a few weeks.
While everybody else was going around
grubbing for new games, buying available
models and worrying about prices and de-
liveries, Jack Howlett's electronic mind
was occupied with-The Boy Scout Circus!
Master Jack was in charge of the public
address system.
Heberling's faithful lIa Frazier, better
known as "Brownie," is recuperating nicely
from a back operation.
More round trips were made this month
than ever before. First it was Dick Robin-
son (Moore to shipyards to Royal Amuse·
ment to Moore); then it was Lyle Tenney
(Puget Sound Novelty to Wayne Odom
to Puget Sound Novelty). Once again:
Ralph Yost, Decca to Capitol to Decca.
Flash from the Jacobs Kennel: a new
addition to this dog· loving, prize-collecting
coinopping family is "Trinket," a ten·
month female poodle whose show-winning
monicker is ' "Miss Perfection of Rosbar,"
and who recently picked off awards at
CHEMICAL CLEANING COMPOUND
Clean. electric contacts, relays,
swltehe. and Intricate part. of elee·
tronle equipment. One drop of ftuld
and dirt disappears like magic. U.e
without any pr .. surfaelng. Will not
gum or harm. No other product like
It. A boon to operators.
1 OUNCE-SOc
DISTRIBUTOR~S---
-SEE-
OXNARD. CALIFORNIA
Tele.: 687R1
,"
PAUL A. LAYMON

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