Coin Machine Review (& Pacific ...)

Issue: 1946 May

celsior. Immediate plans include-acquir-
ing a good stock pile, expanding the staff,
compiling a direct mailing list and inviting
operators to drop in and get acquainted.
Johnny Ruggiero, manager of Jack R.
Moore Co., Seeburg distributor, said: "De-
liveries are gaining momentum. We have
sampled every established account and we
are making deliveries daily of the new See-
burg phonographs." Johnny further in-
formed us that two new consoles by Bally
are expected pretty -soon. New~st addition
to the Moore staff is Don Hess who is in
full charge of the parts department. Don
Hess was recently released from the Air
Corps where he held the rank of Captain.
Johnny is just back from a very nice va-
cation at Palm Springs where he was the
guest of Jack Moore who has leased a
sumptuous house there.
After spending several years with the
armed forces, Ed Heinle is back with
Golden Gate Novelty Co. He is in charge
of exports and outside sales.
E. M. (Prince) Dutton, Viking Specialty
Co., ,I nc., made a flying trip to Chicago to
attend the Northwestern conference.
Advance Automatic Sales Co., has on
display some of the new Keeney Super Bell
games, which is their franchised line for
the Northwest area. Al Meyers, manager,
stated that they have a "tremendous back-
log of orders." Keeping in step with the
general trend for expansion, Advance aug-
mented its staff with another shop me-
COIN
chanic, a shipping clerk and a salesman.
MACHINE Extensive improvement of the premises is
• E",EW also planned.
Howard Pretzel from Chicago, vice presi-
dent of C.M.A.C., in company with Bill
Moller, San Francisco manager, attended
the M. S. Wolf Distributing Co.'s AMI
FO.
showing.
88
Frank Marty, San Jose operator, and his
glamorous blonde bride, Dorothy, were in
the city. Dorothy takes an active interest
in the business, assisting in the office. The
Martys were quite elated, having just pur-
chased one of the new 1946 phonographs.
Frank Marty said: "It's in the back of our
car. We can hardly wait to get home with
it."
Roe M. Dodge, well known San Francisco
operator, passed away recently. His widow
sold the music route to Jack and Sam
Weiner, Jr. Mrs. Dodge also sold her home
and will move down the peninsula.
.
Gisela Ney
Denver
The Jones Distributing Co., exclusive dis-
tributors for J . P. Seeburg Corp., has
opened a new store at 1454 Welton St. and
will handle complete parts and service for
Seeburg. The company also distributes
Bally Manufacturing Co. and O. D. Jen-
nings Co. machines.
The Denver store is a branch of Jones
Distributing Co. with headquarters at Salt
Lake City, Utah. Jones operates the Salt
Lake office and W. H. Erskine is manager
of the Denver branch. Roger Taye is field
representative for the Denver territory.
Erskine said that the company was al-
ready doing a big business with the new
Seeburg Model "146." Since starting in
Denver the company has remodeled and
redecorated their store building and they
believe they have adequate space for their
operations .
Dan J. Donohue, District Manager for
Seeburg was in Denver in April. He has
the territory extendIng from Denver to
the West Coast.
Modern ' Distributing Co. had its showing
of the new model 1422 Rock-Ola Phono-
MAY
" .. ,
Immediate Delivery
,.
-on-
BRAND NEW EVANS
BANGTAII.S
1946 A. C. MODELS
Evans Bangtails-7 Coin-5c Straight Free Play ............ $596.50
Evans Bangtails-7 Coin-5c Comb. F.P. & P.O ............... 674.50
Evans Bangtails-7 Coin-25c Comb. F.P. & P.O ............. 764.50
I
(
\
~
Evans Bangtails-7 Coin-5c New 1941's F.P ................... 450.00
WILLIAMSON DISTRIBUTING ' CO.
EXCf USIVE EVANS DISTRIBUTOR FOR
NORTHEASTERN CALIFORNIA
1220 Kay Street. Sacramento. California
graph in its conference room at 1810 Wel-
ton St. during the week beginning March
12.
Both Lu Shulman and Leo Negri were
kept busy all week long explaining the
advantages of the Phonograph of Tomorrow
to operators who came from all parts of
Colorado, Wyoming and New Mexico.
Modern Distributing believes that it has
the most beautiful display room in the
entire West. It formerly was the private
banquet room of the Adams Hotel. The
walls are lavishly paneled with decorative
dark oak carved in uniform designs. Four
heavy carved oak beams across the ceiling
add to the general effect of strength and
permanence.
At the rear of the room is a stained
glass window, which occupies almost the
entire wall space, with Dutch landscape and
mill design in colors. A private bar is built
in one corner at the rear of the room.
The floor space is fully carpeted and fur-
nished with chairs and divan.
A striking stage effect is accomplished
by a raised dais, and a crimson satin cur-
tain affords a most effective background
for the Rock-Ola machine.
This sales room creates such a restful
atmosphere that all the local operators have
made .it their meeting room.
After the showing, Leo Negri left for a
two weeks' trip to contact all operators
who were unable to come to Denver to see
the new Rock-Ola Phonograph.
Wolf Reiwitz is out in California, spend-
ing two weeks on the Coast, in San Fran·
cisco and Los Angeles, visiting. En route
home he will stop several days at both of
the company's offices at Phoenix and EI
Paso. He spent several days at the Salt
Lake City office en route to California.
A. C. Rober1s, who has been in Salt Lake
City for several weeks, accompanied Rei-
witz to California.
A. A. Roberts went over to Omaha as a
guest of Central Distributing Co., to attend
a dinner which they were having for Wur-
litzer operators. He reports that the en-
thusiasm shown by operators in Central
Distributing's territory, for the new Wur-
litzer model 1015, was equal to that of
operators in the Denver territory.
Wolf Sales Co. has added a number of
new employees. Charles Y. Webb has joined
as a phonograph service instructor. Paul
Hamilton, Russell C. Fenton, Morton Ech-
stin and John Tribelborn have all been
added to the staff in various capacities.
Frank Negri has been very busy out
on the territory and has spent very little
time recently at the main office.
A. A. Roberts reports that all branch
offices of Wolf Sales Co., located at Phoe-
nix, Salt Lake City and EI Paso, have
been completed and are now open and
doing business.
W. R. Walker of the Walker Music Co.
is planning to take a trip next week to
the Southwest. He will visit Los Angeles,
San Francisco and Portland-a combined
pleasure and business trip-mainly for
pleasure. Mrs. Walker will accompany him.
However, Walker says he will make some
purchases while away-if anything is avail-
able.
During Walker's absence, his two able
assistants will carryon the business. One
of these has been with Walker some 13
years. The other, Neal Tait, has come in
since the war.
Gibson Bradshaw, of the Denver Dis-
tributing Co., recently returned from a
combined business and pleasure trip to
Chicago and New York. Mrs. Bradshaw
accompanied him, and Bradshaw says ther
were royally entertained by the various
companies, including a Broadway show in
New York. He also lined up with some
good manufacturers who are well known
to the trade.
Bradshaw said that business was picking
up and as he is still short of help he
usually works around 18 hours a day in
order to catch up. He expects to overcome
this condition as soon as several of his
former employees get out of the Army. He
has been trying to hold the jobs open for
them. He said he was looking for lots of
new merchandise within the next few
weeks.
CORRECTION APRIL NEWS LETTER
In the April news letter published in the
COIN MACHINE REVIEW, I was in error in
referring to the Century Music Co. of
Denver as an "affiliate" of the Wolf Sales
Co. I now understand from A. A. Roberts
of Wolf Sales Co. that the Century Music
- Co. is in no way connected with their or·
ganization as they sold it more than three
years ago and now have no interest in the
Century Music Co.
'#'rance& Conrey
Portland
(The following malerial arrived foo Iale for
publication in the last issue, and is reproduced
herewith to bring coin men up-to-dale on do-
ings in and around Portland.)
The sun is beginning to shine again in
this area, along coin machine row, as it
probably is all over this butter shy nation.
Probably the most important local news of
the month is that the guy who is writing
this nonsense (Fritz Hall), having been
out of the operating business since shortly
after the start of the war, is now one of the
largest operators of brand new post war
phonographs in the state (as of this
writing.) He is the proud possessor of one
THE BRONZE CHIEF
••• with its everlasting beauty, spar-
kling chrome finish, burnished bronze,
hand-rubbed walnut case with artistic
trim. Quantities are limited-Demand is
overwhelming--:Order now for immediate
delivery.
-SEE-
PAUL A. LAYMON
DISTRIBUTOR
1503 West Pico
Los Angeles 15
STANDARD BRANDS
COMBINATION OILER AND SPRAYER
a must item for every serviceman. 1000 and one
uses· - •
', )
Each unit cpmes complete with 2 separate noz·
zles-one for oiling, one for spraying.
Hand.operated push button supplies pneumatic
pressure feed to nozzles, assuring steady ftow of
oil or liquid cleaner to oiling or spraying surface.
ORDER YOURS TODAY, $2.95 EACH
Badger Sales Co.
Badger Novelty CO.
1612 W. PICO BLVD.
LOS ANGELES 15. CALIFORNIA
All Phones: DR. 4326
2546' NORTH 30th STREET
MILWAUKEE 10, WISCONSIN
All Phones: KIL. 3030
(1) new Seeburg, thanks to Jack R. Moore,
who has made good his promise to operators
at his January party, that he would deliver
one (l) to each who placed an order, in
March. (Great oaks from little acorns
grow.) Anyhow, it is a swell elegant·look·
ing and sounding machine and probably
lots of guys, like the writer, are patting
Jack and J. P. Seeburg on the back, right
now. We understand he got a couple of
carloads of same, including a few wall
boxes, for rationing purposes, and that now
the steel strike is over they will probably
continue to be rolling unless the Russians
take over.
Dan Huguenin, Jack R. Moore Co. sales
manager, reports that their new Seattle
manager is George G. Goss. Dan reports
that games are coming in much better but
not quite fast enough. Helen and Eddie
Cusson, Jack's right hand man and woman,
have just returned from a two weeks' sec·
ond honeymoon, and Helen is looking fine.
Stopped in to see Keith Payne the other
day at his new Wurlitzer Clark Distribut-
ing Co. headquarters at N. W. 16th and
Lovejoy Streets, but his office girl advised
that he was out on the road diligently cover-
ing his territory, as usual. (Peeked in the
back room and saw several crates bearing
the name "Wurlitzer.") Keith, by the way,
has just about the first new Mercury out
here, in which to drive, covering his terri-
tory. Wish we knew the secret of his suc-
cess. From all reports he is working it,
overtime. H e recently returned from a
Hying trip to San Francisco for a confer-
ence with the Clark boys and found that
an automobile had torn out practically the
entire front of his new office, ending up
parked in the middle of his show room.
Discouraging, what?
Whal does it cost
to fall off the wagon ?
In fhis case it was a
thousand dollars for
Jack Gutshall , Los
Angeles, is handing
Bill Simmons a check
for that amount. Jack
had only two days to
go on the bet but a
bottle Rooted by and
Jack took a pot shot
at it. Wham! A thou-
sand dollar mistake!
Lou Dunis of Portland Amusement is, we
hear, making deliveries of new Packard
boxes.
Vern Raw, of Vern Raw Enterprises of
Seaside makes the statement that he is one
step ahead of the bill collectors, which
however we personally doubt_ Understand
that in addition to his other enterprises he
is the new owner of the large building at
the end of the Prom which houses a swim-
ming pool and bath houses as well as a
number of stores. An enterprising young
man, Vern is. One of these days Seaside
COIN'
will change its name to Rawtown.
MACHIHE
#'rit!5 Hall R~VIEW
Seattle
This is a strike story that never made
the headlines; in fact, it didn't even re-
ceive mention in any newspaper or maga-
zine. But it is a story that thrusts deep
into the very heart of the post-war operat-
ing era, and from this tale hangs a moral
as far-reaching as Jimmy Durante's sch noz-
zola.
A group of local operators, after exam-
ining the price tags of new games, banded
together and made an unsilent vow that
they ~ould not buy any new equipment.
"$600' to $800 for a new game?" they
berated the jobber. " Not us."
So they continued to operate their old
clunks and to make a fair margin of profit.
All was quiet on the Northwestern front.
Then in December, two ex-merchant
marinemen, H. A. Christensen, and Morrie
Dickinson, entered the picture. Morrie, who
owned a small route, sold to "Chris" and
then accepted Chris' offer to join him as
mechanic-servicer.
After surveying some of Seattle's anti-
89
FOR
MAr
1946

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