First With Hits By Popular Colored Artists!
NEW RELEASES
No. 367 ,
"OO'WEE BABY, OO'WEE"
"WIGGLE WIGGLE WOOGIE"
DUKE HENDERSON
with JACK McVEA & HIS ALL STARS
No. 368
"WISE WOMAN BLUES"
"NO VOOT, NO BOOT"
DINAH WASHINGTON
w ith LUCKY THOMPSON & HIS ALL STARS
No. 103
"HERE AM I, DO LORD SEND ME"
"SHADY GREEN PASTURES"
FAMOUS GEORGIA PEACH
with THE HARMON AIRES
COIN
MACHINE
REVIEW
92
fOR
Dealer-Operafor {
100 SERIES-49c
}
F.O .B. N.Y .•
Pri ce
300 & 700 SERIES-65c
DET. or CALIF.
APOLLO RECORDS DISTRIBUTING COMPANY
615 TENTH AVENUE, NEW YORK 19, N. Y.
2705 WEST PICO BLVD., LOS ANGELES, CALIF.
1450 BROADWAY, DETROIT 26, MICH.
LONGACRE 3·1758
REPUBLIC 0229
RANDOLPH 2824
MARCH
1946
Ideas, Anonymous
Have you ever been drifting off to sleep
when suddenly, out of nowhere, a bright
idea struck you? "Now, that really might
work," you told yourself. "I'll remember
that in the morning."
Or has some chance remark in a conver-
sation or something you read given you a
new idea? "Boy, I've got something there.
I must remember to try that," said you.
But you were always too busy and after a
while you forgot your marvelous idea. Few
of us have time to pursue an idea until we
have it nailed down, labeled, and ready for
use. In other words, few of us are geniuses.
But we can all improve our performance.
Some develop a technique for handling
stray ideas. We know one person who keeps
a memo pad on the night stand beside the
bed. Regardless of the hour, when an idea,
no matter how vague, arrives, it is jotted
down on the pad. Ideas striking during the
day are no ted in a pocket memo-surrepti-
tiously, if necessary. All ideas are filed in a
box devoted to that purpose. Then, when
time permits or circumstances demand, our
friend delves into the box, selects a de-
sired idea, and gives it critical inspection
and concentrated thought. It's a good sys-
tem-must remember to try it some time!
Gag-writers and comedians use the same
technique. In their business it becomes a
complicated net-work of card filing with in-
dices, cross-references, and so forth.
An article we read recently started us to
thinking about this idea business. We re-
called how many industrial plants have
fo und it profitable to encourage workers to
submit their ideas for improvements. The
amount of money and man hours saved by
the application of workers' ideas has never
haps none would exactly meet his situation
been computed, but the total, if calculable,
would be astounding. Why, we asked our-
but one might give him an idea which just
selves, can't this be applied to the coin ma-
fits 'the bill. It works and he reports it back
chine industry?
to the clearing house so that some other fel-
low may have the benefit of it.
First, take a look at the possibiIities-
manufacturers, jobbers, distrihutots, opera-
Yes, there is much to be gained from ex-
tors, servicemen, mechanics, salesmen, en-
changing ideas. Why not give it a try in
gineers, shopmen, office and factory work-
your organization?
ers and customers-all are potential sources
* * *
of ideas. If each worker in the industry all
Judge (to culprit caught moonshining):
along the line would jot down every idea
"All right you may present your case to
he or she had for the improvement of "the
the court now."
service rendered our consumers, we should
Moonshiner: "I'm sorry, Judge, I don't
have a veritable gold mine.
In an office or factory, 'a suggestion hox, . have a case. I just gave 12 bottles to the
jury."
placed in a convenient location, could re-
ceive these ideas. A very little clerical time
once a week could be given to filing ideas
and suggestions. Where ideas touched an-
other branch of the industry, they could be
passed on to the idea department of that
branch.
You r old machin es wi ll have to
For example, a customer says, "Why
hold yo ur locatio ns for a long
don't they put a gadget on that machine
t ime to come for only limited
that will do thus-and-so?" The location-
amounts of new e q uipment will
owner reports the idea to the serviceman.
be availa ble in the months
He passes it on to the operator and it pro-
ahead. W e ca n keep them in
ceeds up the "chain of command" until it
top worki ng condition. and
reaches the manufacturer. Perhaps the idea
give them the "shot in the in-
has value and he turns it over to his engi-
nards" that will give continuous
neers. Not only has the industry gained but,
uninterru pted play. Bring them
in the case of suggestions received from
in t oday f or prompt attention.
customers, customer reaction is being re-
corded to guide a public relations program.
Where national, state, or local organiza-
tions Qf operators, distributors, or manufac-
turers exist, the organization could serve as
(J im mie Rutter)
a clearing house for ideas. It would be well
worth the annual dues if a member could
2307 W. Pico, Los Angeles 6
call in and say, "I have a problem. What
do you have in your files about such-and-
DR. 5015
such?" Skeleton ideas or references to
sources would be sent to him at once. Per-
Keep 'Em
Playing
OPERATORS SERVICE