Record PrQducers Pre-Selling
Tunes For Music Operators
CHICAGO-Remember 1932? That was
the year they were writing epitaphs on the
phonograph record business because of
radio. In 1932 the disc manufacturers sold
ten million records and netted $2,500,000.
This year Decca alone will press as many
records as the entire industry produced in
193? The Big Four (Decca, Victor, Colum-
bia and Capitol) will spend $2,500,000 for
promotion and advertising and will prob-
ably sell two hundred million platters.
But that's only the beginning. With ma-
terials flowing freely and bottlenecks ironed
out, it is expected that the steady upward
spiral will reach three hundred million in
1947 and millions more in succeeding years.
Music operators will cash in on the de·
mand created by national advertising of the
disceries. Here is a summary of tbe major
budgets: Capitol, a lusty yearling in 1942
CCfltih9
COIN
MACHINE
REVIEW
ANNIVERSARY NUMBER
in The July Review
94
FOR
J UN E
1946
FOR MEASUR·
• A ING YARDSTICK
LOCATION VALUES
J ust how d oes a n ope rator dete rmin,e ,
or pic k, prize winn ing locations with-
out usi ng the trial-and-error method?
This a rticle tells the ex periences of
o perato rs in various parts of th e
country.
•
FACTUAL STUDY ON COIN·
OPERATED RADIOS
when the company was formed by Singer
Johnny Mercer, Film Producer Buddy De·
Sylva and Glenn E. Wallichs, a record
shop proprietor, is planning to double the
$300,000 spent last year. Ad allotments for
Victor, Columbia and Decca call for 1946
expenditures of more than $700,000 each.
Several hundred independent firms, vying
for a generous portion of the ever-rising
market, will likewise spend thousands to
sell the public and the operators on the
qualities of their product.
Advertising outlets are the national gen-
eral·interest magazines, trade publications,
Sunday supplement sections, radio pro-
grams, direct mail, and counter and win-
dow displays through dealers.
The newcomers aren't wasting any time
plunging into the advertising stream. Vogue,
manufacturing a plastic record, each hav-
ing a four· color picture on the surface, is
working toward a 100,000 daily production
and is gearing their . national promotion
campaign accordingly. The four-year old
record division of Sonora Radio & Tele·
vision will launch a country-wide program
in the fall.
In New Building
LOS ANGELES-Ace Distributing Co.,
distributing firm for Coast and Peerless
labels, has moved into the new Charles E.
Washburn building at 2534 W. Pico Blvd.
The games division of the Washburn firm
will remain at the old address and Pla-
Mor Distributing Co., Packard representa-
tives, will share the new building with the
record firm.
Be+tleman Proud Daddy
LOS ANGELES-The huge black stogies
on Coin Row recently were provided by
Al Bettleman of the C. A. Robinson Co.
who treated the boys in celebration of the
arrival of a new son, Ira Rodney.
W hat ar,e t he possibi lities in this field,
Potter to Rebuild
how muc h do t hey cost, where are
FAIRMONT, Minn.-C. H. Potter has
t hey o btai na ble, what are t he best
announced his intention to rebuild after
locati ons, how much ca n I realize on
the town's biggest fire since 1914 destroyed
a modest investme nt ? Th ese a nd
the Potter Philco . and Fairmont Novelty
many oth e r q uestio ns will be answered ' Co. building at a loss of $150,000.
by t his thorough study.
Potter said only $11,000 in insurance was
•
KEEPING A POSITIVE CHECK
ON SERVICE MEN
This featu re will revea l some ways
and mea ns of stopping losses of rec-
ord s, tubes, and pa rts by se rvicem e n.
Tried , tested, proven met hods.
•
INCREASED COSTS JUSTIFY
PERCENTAGE CHANGES
A d isc ussion on comm ission c ha ng es
practical in fa ce of upped equipment
costs.
PLUS· ••••
Other fea tures, featu rettes, depa rt-
ments a nd news reports from pa id
corresp ond e nts in every section of
the country.
-
'.
T HEY'RE ALL YOURS IN THE BIG JULY
ANNIVERSARY ISSUE
Watch for it!
carried and nothing was sa1vaged. Loss in-
cluded around 500 pieces of equipment and
a stock of parts and supplies. Potter opera-
tion has secured temporary quarters until
the new building can be erected.
Wurlitzer Ads. Blanket Country
NORTH TONAWANDA-Sixty million
dollars can't be wrong. That was Wurlitzer's
sales volume during 1940, and they hope
to exceed that figure in the months ahead.
Hence their first national advertising cam-
paign, built around full-color pages in
Collier's, Liberty, Look and The Saturday
Evening Post, plus 11,000 coast· wide bill-
boards, and extensive space in business
journals.
Spearheading the drive to make operators,
locations, and customers Wurlitzer-conscious
is their new slogan: "America's favorite
nickel's worth of fun."
San Jose Wired Music
SAN JOSE-Ernest Gillott who formerly
owned the Phono-tel and Modern Music
Co. in Fresno is now operating the Wired
Telephone Music Studio here.
.
Did You KNOW
,.
~at,,,
The obelisk in New York's Central park
was the gift of Ismail Pasha, and the cost
of transportation-about $150,000-was de·
frayed by William K. Vanderbilt.
At the time of his death in 1935 it was
estimated that Billy Sunday had preached
to more than 80,000,000 people during his
platform life.
Army dogs are marked with a serial
number which is tattooed inside one ear.
The rattlesnake pilot is a large harm-
less snake of gleaming black color. The
name is also applied in some parts of the
country to the harmless black snake and
to the poisonous rattlesnake.
Approximately the number of English
words coined each year is 3,000. During
a period of war or great discovery and
invention, th e number increases.
War trophies cannot be taken from pris-
oners of war, or from the wounded or
dead. This is prohibited by international
law. Small objects found on the battle-
field may be kept, or items from war pris-
oners may be bought.
The color of fishes fades to a certain
extent when they are exposed to strong
light. If possible they should live in sur·
roundings as near like their natural habitat
as possible. Clear water, a well-planted
tank and dusky bottom are advised.
The largest number of foreign people
are in New York, according to the 1940
census.
A little less than 100 miles per hour is
the fastest throw by a baseball player re-
corded.
Two of the oddest names ever given to
children were given to babies born on the
Mayflower. They were Oceanus (ocean)
and P eregrine (wanderer).
The largest salt mine in the Western
Hemisphere is located in Retsof, N. Y.
The eyes of the Japanese do not really
slant. It is an illusion caused by the thick,
Aeshy fold at the inner end of the upper
eyelid.
Doctor's prescriptions are written in
Latin, because for many centuries Latin
was the language of learning. Due to that
fact, it is still the one language which is
universally studied by those who are in
legal, medical and many other professions.
In World War II twenty·eight countries
took part.
It takes a thousand years to form a bed
of coal one foot thick.
Occasionally a hen lays an egg with
three yolks.
A Aier who has to jump from a high
altitude carries "bail-out" bottles, contain-
ing oxygen, strapped to his legs.
*
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*
Two sailors were at the circus and as
they passed the menagerie section one
noticed a camel with twin humps and ex-
claimed:
"Boy, that would look good in a swea ter,
wouldn't it?"
*
*
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An old bachelor lived alone for years.
Finally he took a bride, but after a few
months she left him. The O. B. took it
philosophically. "Anyhow," he consoled
himself, "she was always getting in the
way while I was cooking."
I