Coin Machine Review (& Pacific ...)

JANUARY, 1946
OFFICE OF PUBLICATION: 1115 Venice Blvd., Los Angeles 15, Colif. Fitzroy 8269. CHICAGO
OFFICE (11: C. J. Anderson, 35 East Wacker Drive, CENtral 1112; NEW YORK OFFICE (171:
Ralph R. Mulligan, 441 Lexington Avenue, Murray Hill 2-5589. SUBSCRIPTION RATES: $2.00
for 3 years.--minimum term accepted; SOc per copy.
A.O.A. Expanding
NEW YORK-The Arcade Owners' As-
sociation of America, at its last meeting
on November 29th, announced the appoint-
ment of Mr. Barnett R. Berkens as its
Executive Secretary. Berkens gave the
meeting some general information regard-
ing the formulation of future plans that
will be of great benefit to all Arcade
Owners in the United States. He pointed
out that a comprehensive and careful study
will be made of the tax laws in each state,
city and community so that when tax hear-
ings are to be held, the Association will
be in a position to present all the facts
before any legislative body. The Associa-
tion will very shortly publish its own bul-
letin for circulation among Arcade Owners.
Complete details will be given concerning
Federal and State taxes, the advantages
that Arcade Owners can realize from re-
duced costs on fire and casualty insurance
and articles of vital interest.
The Arcade Owners Association of Amer-
ica is now accepting applications for mem-
bership from Arcade Owners in the United
States and also welcomes inquiries con-
cerning any phase of Arcade activity at its
offices, 1776 Broadway, New York 19, New
York.
Ash Appointed Head
DETROIT-Rex Jacobs, of F. L. Jacobs
Co., has appointed Edward A. Ash as
director of the firm's major appliance divi-
sion which includes Coca-Cola bottle vend-
ing machines.
On the Cover---
Credit for this month's striking model
falls on Orville Logan Snider, nationally
famous cover photographer whose work
q:ppears on some of the country's lead-
ing class publications. This study was
taken especially for THE REVIEW'S Jan-
uary cover. Like it?
Call
DR. 32.09
For Automatic: Equipment.
Parts and Supplies
PAUL A. LAYMON
DISTRIIIUTOR
50-Record Swedish Phono Playing
100 Tunes Offered Manufacturers
LOS ANGELES-What is claimed to be a "revolutionary new automatic
phonograph which virtually provides a complete music library on tap" is now
about to be introduced in the United States, according to Harry H. Berkson,
United States representative of the engineers and developers.
Phonograph is the result of four years experimentation by a group of
Swedish engineers who have evolved an entirely new principal in the handling
of records. Originally planned as a home instrument, the phonograph was
about ready for introduction at the outbreak of the war. During the war
years the Swedish interests have been in communication with principles in
this country and the feasibility of a coin-operated instrument developed.
Among the special features listed by
Berkson are: 1. Record-stack holds SO
records; 2. Machine will play either side
of any record; 3. Records may be assorted
10 or 12 inch; 4. Any record, either side,
can be selected at the touch of a button;
5. Machine gives approximately 7 hours
of continuous music; 6. A total selectivity
of 100 recordings; and, 7. Any number
of records can be pre-selected, and will
play without further attention.
Records are held in an upright position
and are played in the same position. Rec-
ords do not turn over. Two turntll)les,
revolving in opposite directions, are ,Jro-
vided for playing both sides of a disc,
and two tone arms are employed. Records
are held rigid and the over-all picture
is one of a mechanism playing records
while resting on its side. No distortion
is evidenced, according to the engineers,
and the amplification and tonal quality
equals the best of today. Operation is
extremely simple, it is stated, and Berk-
son believes that such a phonograph will
prove most profitable because of the wide
musical menu it provides.
Berkson is negotiating for the manu-
facture of the instrument in the United
States and expects to appoint one manu-
facturer to handle the home model and
one manufacturer to handle the coin-con-
trolled unit. Complete blueprints, sketches
and specifications are in his possession,
along with patent petitions and other doc-
uments.
Questioned as to the possible seIling
price of the machine, Berkson said he
believed ·.!te home model, with a radio
added, could be manufactured to sell
through the customary distributor-dealer
channels for around $1,000 and the coin-
operated job eould be manufactured and
sold through the prevalent practices in
this field, for around $850.00.
There is no doubt but what many new
coin-operated devices in various fields will
crop up from European inventors who
have been active during the war years.
At least, here is the first to come from
overseas.
Chi. Tax Stich
CHICAGO--City has decided to keep
the phono tax at its present fee of $50 but
regulatory measures will be dropped in ac-
cordance with a recent decision by the
lIIinois Supreme Court which held for the
second time within a year that the tax or-
dinance was not acceptable nnder the laws
of the state.
* * *
No one ever listens attentively to reason
unless there is a lot of flattery mixed with
it.
WANTED TO BUY
ALL TYPES
O~
SLOT MACHINES
REGARDLESS OF AGE OR
CONDITION
PARTS ALSO NEEDED. BRING
OR SHIP THEM IN.
G. B. SAM
541 E. 32nd Street, Los Angeles 11, Cal.
ADams 7688
THE REVIEW HAS NEVER MISSED AN ISSUE IN THE PAST TWELVE YEARS!!
NO OTHER COIN MACHINE MONTHLY CAN MAKE THAT STATEMENT!!
COIN
MACHINI!
REVIEW
11
FOR
JANUARY'
J94"6