TIMES HAVE CHANGED
Old Dobbin .H as Had His
Day!
THE HORSE provided mighty good tran.sportation for a
long, long time. He was highly valued. An English king once
offered "My kingdom for a horse!" But Progress caught up
with' Old Dobbin at last-jtiss as Progress catches up with
all methods that in their time seem perfect. ' Take selling
. methods. You wouldn't use a sandwich board to advertise
your coin machine products or services-and you wouldn't
load tip your merchandise on a wagon and drive around
town trying to peddle the stuff. The smart coinman uses the
mos~ modern and efficient selling methods available. That
means that the successful coinman uses the COIN MACHINE
REVIEW for highest profit sales. The selling technique of
THE REVIEW is the most modern and streamlined medium
for seIling that exists in the Industry today.
ASK YOURSELF THIS:
CO'N
MACH'Nf
Are You Getting Positive Results '
RfY'EW
8
From Each Advertisi~g Dollar You Spend?
FOR
DfCfMlfR
IF lOT, MAYBE YOU ABE STIIJ. USIIG
" .. 6
BO~SE·AlD·BUGliY
METHODS
GO MODERN - USE THE REVIEW
THE REVIEW ;s profeHional! ••. Because it conducts its business
of promoting, buying and selling by professional methods. Circulation is
100 per cent genuine-no throw-aways, no free subscriptions. Every
subscriber is a coinman-every subscriber is a buyer and seller of coin-
controlled equipment, supplies and services.
THE REVIEW is concentrated! . . • Because every news item,
every inch of display ad\:'ertising is concerned exclusively with the Coin
Machine Industry. Unlike weekly trade publications, you won' t find
item. used conaecutively in several i.sue •. Each edition of THE REVIEW
i. a bright, sparkling package of brand-new ideas and sales-stimulators.
THE REVIEW ;s modern! • • • Because no time-worn method. go
into its preparation. THE REVIEW uses the best paper, the best colors,
the best printing, the best binding, the best editorial know-how available.
I
THE REVIEW i. expertly de igned to inform it. re.d.... and Mil it.
advertised products through f'mp[oyment of the most modem magazine
techniques.
THE REVIEW is read! ••• Because it provides complete, accurate
and up-to-the-minute coverage of all business activities in the I~dustry
and news of all coin machine products and supplies. Reporting is handled
by trained writers who have an intimate .knowledge of what's going oa
in the business, who have a long-standing acquaintance with practically
everyone in the Industry.
THE REVIEW;, bought! , ' • Becau.e coinmen know that no other
publication can J give them as many real facts, as much useful information,
as many essential business helps, as THE REVIEW. And because adver-
tisers know that through THE REVI~W they can sell -the most at the '
least cost.
REVIEW Readers Are the Industry's BUSINESS Leaders
Over-Haul Your Selling Methods-Use THE REVIEW for
More Sales Per Adve!tising Dollar!
Make Your Spac:e Reservation NOW for the BIG JANUARY luue
DEADLINE IS DECEMBER 12th. CONTACT OUR NEAREST OFFICE TODAY
EASTERN AND
MID·WESTERN OFFICES \
NEW YORK: 441 t,exington Avenue
Murr'ay Hill 2·5589
CHICAGO:
35 East Wacker Drive
Central 1112
The C01N MAC'HINE REVIEW
Serving Every Fador of the Coin Machine Industry
1115V·ENICE BOULEVARD
Telephone: Fitzroy 8269
Los Angeles 15, California
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