Coin Machine Review (& Pacific ...)

Issue: 1946 December

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DECEMBER. 1946
OFFICE OF PUBLICATION: 1115 Venice Blvd., Los Angeles 15, Calif. Paul W. Blackford, Editor
and Publisher; Clarence G. B~rdsl . . , Assistant ta the Publisher. Fitzroy 8269. CHICAGO
OFFICE 11 I: C. J. Anderson, 35 East Wacker Drive, CENtral 1112; NEW YORK OFFICE (171:
Ralph P. Mulligan, 441 Lexington Avenue, Murray Hili 2-5589. SUBSCRIPTION RATES: $2.00 for
3 years-minlmum term accepted; 50c per copy.
Greene's Speech Brings
Brisk Mangan Retort
12,000 Expecled AI Show
All BoothS Sold: Sherman Hotel Booked Solid:
CHICAGO-A speech delivered by Rob-
ert Z. Greene, president of NAMA, at the
Interest in First Post-War Show Unprecedented
annual convention brought about a sharp
and indignant reply from James T. Man-
CHICAGO-Colossal ... gigantic ... splendiferous ... tremendous
gan, chirf of CMI's Public Relations Bu-
extraordinary.
reau.
In his convention talk, Greene declared
The high-sounding adjectives wafting from the Windy City with regard
that,vending machine manufacturers should
to the 1947 Coin Machine Show.are being matched, superlative for superla-
not take part in the annual conventions "of
tive, by preparations and plans, thus adding up to one irrevocable conclusion:
the gaming ' and amusement machine in-
dustry," but should exhibit equipment at a
the grandiose 1947 exhibit will out-shine all others in the past.
separate co-nvention only.
Equipment-hungry distributors and operators, whose eyes have not gazed
"We have no quarrel .with operators and
upon such a lavish display of new equipment "ince 1941, will enjoy four full
manufacturers of other equipment," Greene
said, "but their business and their prob-
days of awe-inspiring splendor on February 3, 4, 5, and 6 at the Sherman
lems differ greatly from ours." He also
Hotel.
stated that the Rowe Co., of which he is
The coin boys don't need to be coaxed,
president, is not going to display its ma-
Every booth has been sold, every
chines at the annual CMI show in February
Vets Administration Holds either.
room in the Sherman has been reserved,
and he appealed to all other manufacturers
Coin Mechanics' School
and 12,000 coinsters are expected to be on
to join in taking a similar stand.
hand.
NEWARK-Having received numerous
"This is a drastic step," Greene stated,
There have been no shows for five years,
requests throughout the country for courses
"but this is the time to take it."
but that doesn't mean the manufacturers
in coin machine servicing, the Veterans'
In his letter, Mangan fired this opening
and designers haven't been busy. Plans
Administration has instituted a test course,
volley: "I hereby accuse you of slurring
sidetracked at the advent of Pearl Harbor
encompassing practical vocational training.
one of the greatest businesses in America.
and plans germinated since then have over--
. . . You call the Coin Machine Industry - which combines theory with practice, and
flowed work benches and exhaustive tests
utilizes a trade association (Music Guild
'the gaming and amusement machine in-
and experimentation have led to revolu-
of America), a vocational school system
dustry.' What right have you to use these
tionary discoveries.
(New Jersey Board of Education), and
words? What right have you to try to dis-
In February these brainchildren will
trade distributors (Atlantic Distributing
color an industry in which there are hun-
crawl out of the confines of their cribs and
Corp., Emby Corp. of New York, Studio
dreds of millions of dollars of invested
tantalize a capacity gathering.
Equipment Co., Runyon Sales, and Sea-
capital with a phrase of your own mak-
There may be gold in them thar hills,
coast Distributors, Inc.)
ing?"
but there will also be nuggets galore in
The mechanics' school is being limited
in answer to Greene's statement urging
money-making products to be unveiled for
to 12 veterans; course will run for 12
NAMA members to refrain from exhibit-
the first time.
weeks. Theories of mechanics, electronics.
ing equipment at CMI shows, Mangan com-
The lavish exhibit will not be confined
electricity and amplification are followed
men ted: "There was a day when you were
solely to amusement devices. Eighteen vend-
by a practical application to physical
happy and proud to show your machines at
ing firms have contracted for booth space,
equipment.
(See GREENE'S SPEECH, Page 12)
which seems to prove that coinmen are
Upon completion of the course, certifi-
cates will be issued to those qualifying by
the Music Guild of America. Graduates
will then be eligible to go to work as
maintenance mechanics.
Call
DR. 32.09
For Automatic: Equipment.
Parts and Supplies
PAUL A. LAYMON
DISTRIBUTOR
Distributor Moves
NEWARK-Active Amusement Ma-
chines Co., with offices in Newark and
Philadelphia, has lock-stock-barrelled its
Newark branch from 417 Frelinghuysen
Ave. to the Industrial Building.
ON THE COVER
Earl Carroll picks Pamela Van Schoor and
Mary Walls from his "Russian Winter" spec-
tacle as featured at his Hollywood Theater
Restaurant to grace the Christmas coyer of
this month's issue. Taken especially for THE
REVIEW by John Reed, Hollywood's ace pho-
tographer of "Th. Most Beautiful Girls in the
World:'
,
COIN
MACHINE
R.EVIEW
11
FOR.
DECEMBER
1946
REPAIRS
PARTS
REFINISHING
SLOT MACHINES AND VEST POCKET
CASTINGS FOR SALE
G. B. SAM
541 E. 32nd Street, Los Angel"s 11, Cal.
ADams 7688
THE REVIEW HAS NEVER MISSED AN ISSUE IN THE PAST TIIIIIT££N YEARS!!
NO OTHER [DIN MA [HINE MONTHLY [AN MAKE THA T STATEMENT! !
j
COIN
MACHINE
REVIEW
12
fOR
DECEM8ER
1946
diversified in their scope of operation, ~nd
contrary to certain claims advanced, gener-
ally handle more than one type of equip-
ment and are good prospective purchasers
for more than one type.
Herb Jones, advertising manager for
Bally Mfg. Co. and chairman of the Show's
publicity committee, declares that Feb. 3-6
is the time and place for every operator,
distributor and manufacturer to sqnare
away for the big job ahead.
"First and foremost," Jones stated,
"there is th6 job of planning operations
during 1947, the year which will establish
the pattern of industry operations for sev-
eral years to come. Although the manl!-
facturers provide the raw material for this
particular job-the new equipment dis-
played and offered at the Show-the job
must be done by the operators and distribu-
tors. They must consider and select and
determine the equipment which will insure
healthy, profitable operation. And only by
attending the February Show' in Chicago,
by examining closely the offerings of the
manufacturers, by discussing equipment
with their fellow operators and distributors,
can they be sure that they are on the right
road to economic success.
"The February Show," Jones continued,
"is the time and place for inter-change of
ideas which will help operators solve prob-
lems which face the Industry in the period
of economic flux through which we are
passing.
"We will also be faced with the big job
of demonstrating the unity of our Industry.
Operators of all equipment, from every
section of the country, together with their
distributors and manufacture,s, can show
by mass attendance that the Coin Machine
Industry is truly one of America's big,
business-like industries, and can show by
unity of purpose that the Industry is re-
solved to continue as a great and ever-
growing industry. The February Show is the
time and place to show the world that we
are not merely a crowd of men scrambling
for the opportunity of the moment, but a
united, strong and sound Industry."
CMI's Public Relations Bureau, under
the dynamic leadership of Jim Mangan and
backed by a full-time staff of publicity
specialists, is plunging ahead at full speed
in a two-pronged drive : to insure industry·
wide participation in the Show and to re-
educate the consuming public as to the
aims, purposes and accomplishments of the
coin machine fraternity.
Recently, three new members were added
to CMI's staff: Gwendolyn Desplenter, pub-
licity and promotion expert for Mills
Novelty and Mills Industries, Inc., for a
decade and for the past two years asso-
ciated with the advertising-public relations
firm of Mangan & Eckland; Alice Carey,
ex-marine corps enlistee who performed
publicity duties for the Corps and worked
in Chicago advertising agencies liefore the
war; and Mrs. Dorothy Ellis, formerly
engaged by the steel and paper industry in
publicity functions.
"Greatest Show in History"
Jas. Gilmore Predicts
CHICAGO-"The coming Coin Machine
Show will not only be the greatest in his-
tory," declares CMI's secretary-manager,
"but will undoubtedly be one of the greatest
trade shows of any kind ever held in
America. All signs indicate that more oper-
ators will visit this convention than any
convention in the past."
Gilmore, a former amateur bicycle racer
with a flair for showmanship, has managed
CMI's shows since 1938 and his splendid
record in that capacity inspired the re-
writing of CMI by-laws to allow him to
hold the elective position of Secretary and
Director.
He has already handled the booth ar-
rangements for 104 exhibitors for this
year's event.
METAL TYPER DISCS
FOR GROETCHEN TYPERS
We Use Finest Aluminum
Standard Thickness • Satin Finish
PRECISION DIES
By America's Foremost Toolmakers
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$8 50
Samples On Request
PerlOOO
On ... Third Deposit With Order
MAX GLASS DISTR!BUTING CO.
914 Dlversey Blvd., Chicago 14, III.
A. B. T.. N:a tional Ready
With Coin Changers
CHICAGO-Both A. B. T. Mfg. Corp_
and National Slug Rejectors, Inc. now have
coin changers in production _
Some of the features of A. B. To's device
are: it has only one moving part; holds
three dollars worth of nickels; operates on
ten-cent coin insertion. The five-cent coin
change tube is loaded automatically; when
this tube is filled, the nickels make their
way to the cash box. When dime is de-
posited, it makes momentary contact, which
in tum, actuates the coin dispensing mech-
anism, at the same time making momentary
contaot leading to the merchandise dis-
pensing unit. If the coin change tube runs
empty, a coin return relay automatically
goes into action and returns the dime. If
the current on the machine should fail, all
coins deposited are returned.
National' Slug's changer gives out nickels
on insertion of both ten- and 25-cent pieces_
Only 60 'five-centers are needed to begin
operation. Nickels inserted feed directly
into the coin changing reservoir, while
dimes and quarters go into the cash box.
National's product is removable without
tools and is replaceable with its new inter-
changeabl~ coin handler.
Both A_ B. T. and National devices are
equipped with slug rejector mechanisms ;
they make change 'a nd dispense merchan-
dise in one automatic operation. The de-
vices are small and compact to fi,t any size
vending machine, and they have been ex-
tensively tested on location and proved
mechanically correct, accurate and de-
pendable.
GREENE'S SPEECH
(Continued from Page 11)
the annual Coin Machine Show . . . . Do
you recoil from seeing any of your ma-
chines standing along side a pin table, a
phonograph, a ray gun, a picture-taking
machine or any other kind of coin ma-
chine?"
Mangan flayed Greene for releasing his
speech to newspapers and general publi-
cations, and accused him of "calling in the
whole world to tell it about a family quar-
rel," instead of confining it to the coin
machine press.
Mangan also pointed out that exhibit
space at the CMI Show had been sold out
and that a number of vending machine
firms would display their equipment.
Celebrate 25 Years of Bliss
ATLANTA-Morris Hankin and wife
celebrated their 25th wedding anniversary
at a festive affair at the exclusive Mayfair
Club. Food, · champagne, and an orchestra,
plus a spiri,t of friendliness and camarad-
erie highlighted the enjoyable evening.
Hankin, one of the guiding lights of
H & L Distributors, has been a prominent
coinman for the past two decades.
GA'MES. CO'NSOLE
SLOT & VEST POCKET
REPAIRING and
REFINISHING
All Work Guaranteed
IrIng • Em In l
~SEE-
PAUL A. LAYMON.

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