Candy Air' Promotions To ~olster
Vendor Sales' After the W ar
When the war is over and a semblance
of normalcy established in the candy in-
dustry, unprecedented sales promotions, via
the radio and printed word, will exploit the
sale of candy and tremendously bolster its
sale through automatic vending devices.
Before the war only a few candy manu-
facturers were interested in heavy national
promotion of their products, and a still
smaller number thought radio a potent
force in creating consumer demand. Mars,
Inc., found radio an excellent salesman to
introduce new bars and to keep old ones
popular and on the palates of the nation.
Sponsorship of Dr. I. Q. has been steadily
maintained despite the shortage of bars
for civilian consumption and now Mars,
Inc., comes through with a second air-
show over American Broadcasting Co. to
plug its candy bars.
Peter Paul has consistently used radio
sponsorshi p of news broadcasts to advertise
its products, as have Bunte and a number
of other national manufacturers. One firm
has even used television, in experimental
stages in the New York area, to put its
bars across to the public. These activities
will be augmented with enlarged programs
when merchandise is available again in
substantial quantities; and dozens of other
manufacturers will no doubt launch na-
tional advertising programs, via radio and
the press, to sell their candy products to
.
the public.
In the Your America program sponsored
by Union Pacific Railroad, Philip P. Gott,
president of National Candy Association,
had this to say about the growth of the
candy manufacturing industry:
"In the year 1850, only a few manu-
facturers were making candy in Amerfca.
They were located principally in the states
bordering on the Atlantic ocean and their
annual sales amounted to only two or three
million dollars.
"But in 1941, our latesf peacetime year,
there were more than 1,200 candy manu-
facturers in America, producing more than
two and a half billion pounds of candy in
a 'year, in more than 2,000 different types,
and with a wholesale value of $500,000,-
000.00. This will give you some idea of
how much the candy industry has grown."
That demand for candy will be greater
in the postwar years than it was in prewar
years is a foregone conclusion. The value
of candy as a wholesome, delicious, energiz-
ing food is being dramatically illustrated
by the Army and Navy for confections, in
some form, are included in all of the ra-
tions of our fighting men. These boys love
their candy and avid candy fans they will
remain after the war. As the late Ernie
P yle put it, "The only thing most soldiers
-----------------TURN PAGE
Sugar Short ITii 147
WASHINGTON-Even if production of
Cuban sugar was increased as a result of
Secretary of Agriculture Anderson's pro-
posal for the United States Government
to buy the next two crops, rationing would
be necessary to · insure equitable distribu-
tion, representatives of the sugar industry
believe.
The rationing of sugar will be on a more
liberal scale, perhaps, but will be COB-
tinued at least through 1947, giving in-
dustrial consumers an opportunity to build
up their stocks.
Pan Changes Set-Up
CHICAGO-The National Candy Co.,
-which has operated its two Chicago fac-
tories under separate management in the
past, has recently placed them under one
Chicago Division organization. E. R.
Wood, formerly manager of the company's
Pan Confection Factory, has been ap-
pointed division manager, and W. M.
Cribbs, formerly manager of the Veribrite
Factory, has been appointed general man-
ager.
It is stated that no change in sales
policy or in products manufactured by the
two factories will be made as a result of
this organization change.
OPA On Coast Nuts
W ASHINGTON-A schedule of ceiling
prices for tree nuts produced in California
and Oregon is now being worked out by
officials of OP A.
Because of the higher comparable parity
price, it was said, the new ceilings will
probably be higher than heretofore.
OP A is now analyzing the situation and
the new top prices will be ready for is-
suance in a short time.
"MANY ARE CALLED - - BUT FEW
ARE CHOSEN!"
•• • THE NAME THAT MEANS
THE BEST IN BULK VENDING
Veteran operato rs~m en
w ho know ~he business and
know machmes-.. -have long
under the stress of wartime
operating conditions. When
vending machines again be-
a choice that has proved it·
-·make sure of your invest.-
~~kt!s~i~b~l~w::~~ri'iag~~~ :d~i~e ~la;!~I:" {~l~~: fi~~d
self hundreds of times over ment with Northwesterns.
Write for our (1ft pltbli~tiolJ The Norlhwelterne,.
THE
NORTHWES~~
1 Lt.!>T AR M STRO N G STAHT
CORPORATION
MORRIS
I L LIN O I S
So goes the Biblical verse, but it doesn't ring exactly true
in our case. Right now we're calling operators to get their
names on our lists to be among those privileged members of
Vending Machine gentry who will choose the first new machines
to be delivered by us. If you haven't registered with us-send
in your name today! There is no obligation.
VIKINe
SPECIALTY COMPANY.
Inc
530 Golden Gate Ave., San Franc:isc:o 2, Calif.
COIN
MACHIN.
REVIEW
57
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FOR
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