Coin Machine Review (& Pacific ...)

Issue: 1945 May

0/ 9nterest Jo
OPERATORS
ONLY!
g:{IGHT now there is a lot of talk about post-waf'" planning and various organiza-
tions are explaining the service and; facilities they intend to offer to operators
of various types of equipment, but few have come forth with a concrete program of
merchandise, service and equipment for the vending machine operator.
JHE plans of R. A. Parina & Company are definitely established for the post-war
years. An amplified program of cooperation will be launched that will eclipse any
past efforts of ourselves or our competitors. From strategically located service depots
. COIN
MACHINI
IIEVIEW
8
FOil
MAY
in the key buying centers of the West wei will maintain stocks of various types of vend-
ing devices for vending almost any imaginable type of merchandise; stocks of merchan-
dise applicable for use in such vendors; adequate repair and maintenance facilities and
a staff of experts to help you solve any problems pertaining to the automatic vending
field.
J945
711 J E are now lining up reputable manufacturers in all parts of the nation, and when
lJl.I the time comes R. A. Parina & Company will emerge as a service organization
for the vending machine operators of the West-with the finest and most impressive
line of equipment and merchandise ever offered by a distributing organization. Why
not place your name on our list now to receive advance information in the months
ahead? And, if you have any current problems, we'll consider it a privilege to help
you. Clip and mail this coupon today:
R. A. PARINA & COMPANY
156 9th Street,
San Francisco 3, California
Gentlemen : Please place the following name on your mailing list:
Name ........................................................................ Firm Name ................................................................. .
Street ........................................................ City ...................................... Zone ........ State ......................... .
Our operation consists of (type of equipment) ................................................................................... .
We will be interested in:
0
Cigarette
0
Candy
0
Gum
0
Bulk Vendors
R. A. PARINA Ii COMPANY
156 Ninth Street
San Franci's co 3, Calif.
MArket 6292
MAY, 1945
OFFICE OF PUBLICATION : 1115 Venice Blvd ., Los Angeles IS, Calif. Fitzroy 8269. CHICAGO OFFICE
(I): c. J _ Anderson, 35 East Wacker Drive, CENtral 1112; NEW YORK OFFICE (17) : Ralph R. Mul-
ligan, 441 Lexington Avenue, Murray Hill 2-5589. SUBSCRIPTION RATES: $2.00 for 3 years--minlmum
term accepted; SOc per copy. ADVERTISING RATES : $75.00 per page, $40.00 per half page, $27.50
per third page; $20.00 per quarter page, $13.75 per sixth page, $2.75 per column inch. No display
less than two inches accepted. Classified rates on Classified Page.
VETERANS BEHIRING PBOJECTS PBOBLEMS
C. of C. To D'i scuss
Coin Machine Future
LOS ANGELES-The part the coin ma-
chine industry of Los Angeles County will
play in postwar export shipments through
Los Angeles-Long Beach harbor will be
emphasized by speakers programmed for
the 19th annual Foreign Trade Week ob-
servance, Mey 20-26, Michael Harris, chair-
man of arrangements for the week, an-
nounced in a recent address.
"Handicapped by war for metals," he
sa id, "the export of pin ball games and
vending machines confidently may be ex-
pected to rise to higher than prewar levels,
once restrictions are removed after victory.
"This country has achieved a superiority
in coin machines which assures the indus-
try as a producer of revenue from foreign
lands, which will aid materially in stabil-
izing Los Angeles County payrolls and
in maintaining a high purchasing power.
"Southern California," Harris said, "will
be more dependent upon foreign trade aft·
er victory than many other industrial areas.
CountIes war plants will convert to con-
sumer item production. Markets in foreign
lands must be developed for locally pro-
duced merchandise in the hope of main-
tainin/! payrolls and local purchasing power
at high levels.
"A world at peace-united through world
trade is an ideal condition toward which
all of us, in the importing and exporting
business, are striving. International cooper-
ation founded upon this precept would con-
(See DISCUSS FUTURE, Page 16)
Call
DR. 3209
For Automatic Equipment,
Parts and Supplies
PAUL A. LAYMON
Vets. Want Share in "Moo-La"
Gov. Finance Spurned
The rehiring of veterans is one of the toughest personnel challenges you
have ever tackled. It calls for a type of judgment not ordinarily demanded of
the business executive, because it deals with psychological problems usually
foreign to business routine. At the same time, it involves a responsibility that
goes far beyond ordinary business considerations. A returned veteran will
look upon you not only as an employer, but as a representative of the country
from which he expects some payment for his personal sacrifices. Because of
the urgency of this responsibility, every employer must be thoroughly familiar
with his legal duties and rights, and with the over-all personnel adjustments
which the rehiring of veterans will require.
Formulate Your Policy Now
• Don't put off your planning for vet-
eran rehiring. Even though months may
pass before the war's end and the start
of large-scale demobilization, the exper-
ience gained in advance can be usefully
applied to the bigger problem. In this
respect, a top-flight personnel director
recently declared:
"It's crazy not to get your thinking
started now, even if you can't plan ex-
actly ... We went through the last war,
and when it ended the problems came
on us in a rush. We made hasty deci-
sions, and got into plenty of hot water.
Now is the time to look at the question
from all angles, and get policy agree-
ment at the top. Then when the time
comes we can handle things more
smoothly:·
Of necessity your first move in rehir-
ing the veteran is to develop a clear,
concrete, continuing program, designed
to cover every phase of your obliga-
tions to returning servicemen, to present
employees and to your company as a
whole.
On The Cover
It's Spring and the spritely miss on
this month's cover picks Lake Washing-
ton at Seattle to try the wind. Posed es-
pecially for THE REVIEW.
* * *
Women's styles have changed but their
designs are the same.
The employer's problem is complicated
by the attitudes which the veteran will
bring home. Thus, there is not only the
conviction that the nation owes him a good
living, but the belief that everyone who
stayed at home, no matter how critical
his task. is somehow less worthy of con-
sideration. Justified or not, this outlook
must be reckoned with. The government is
making every effort to assure the service-
man that he will find employment when
he returns. For instance, a recent hand-
book promi~es the veteran that the War
Manpower Commission has the function
of "placing in congenial employment
every veteran needing its servi'ce." G. I. Joe
is told that "trained counsellors . . . as-
sume your problems and you are assured
------------------TURN PAGE
REPAIR for SERVICE
Vest Pockets and all types of
Slots.
Repa'r_Reffn's"'ng-Convers'ons
Over 20 Years Shop bperlence
All work guaranteed .
PARTS FOR ALL SLOTS
SHATTER-PROOF GLASS FOR SALE
G. B. SAM
541 E. 32nd Street, Los Angele. 11" Cal.
ADam. 7688
THE REVIEW HAS NEVER MISSED AN ISSUE IN THE PAST ELEVEN YEARS!!
NO OTHER COIN MACHINE MONTHLY CAN MAKE THAT STATEMENT!!
COIN
MACHIN.
REVIEW
9
FOR
MAY
"45

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