Australia To Be Big
Post-War Purchaser
COIN
MACHINE
REVIEW
10
FOR
MARCH
J945
NEW YORK-Frank Goldberg, govern-
ing director of Goldberg Advertising
Agency, Australia and New Zealand, on his
recent visit here (his 12th to the United
States) said: "Australia has started to plan
for greatly increased postwar imports and
exports; for an increase through migration
of 13,000,000 in population, to a total of
20,000,000 and for expansion of tourist
trade.
"Australians copy American recipes and
fashions, like American fi lms and autos,
and think and feel as Americans do. The
bond of interest between them has been
strengthened by our joint fight in the Pa-
cific, and by the presence of as many as
1,000,000 members of the American armed
forces on Australian soil.
"Although nearly all trade between the
two countries, in the past three .years, has
been under Lend-Lease control, some
American advertisers 'invaded' Australia
for the first time in this period. Australia
is willing and able to buy American-made
products. The Australian price control pol-
icy will clear away any fears that Ameri-
can business men may have of sudden inAa-
tion or deflation. For at least six months
after the war ends, however, they will have
to operate through the government division
of import procurement. The Australian peo-
ple, whose living standards are similar to
the Americans, have piled up record sav-
ings. They have built up new i nterest and
respect for things American."
During his visit here, Goldberg answered
460 inquiries from United States companies
on Australian markets. The coin machine
business in the States will profit by the
Australian expansion, states Goldberg.
From Chicago comes the news that coin
machine men there are being con tacted by
Capt. Robert Cohn of the U.S. Army Air
Corps, now located somewhere in the South
Pacific. Cohn is an official of an operating
and distributing firm covering Australia
and New Zealand. This organization is now
making preparations for post war trade.
Their enterprises include two amusement
parks in Australia and one in New Zealand.
As soon as equipment can be acquired, the
firm will set up three new, large arcades.
Cohn is seeking used equipment from
American firms, and is inquiring far and
wide in this country, as to possible sources
of supply. Not only will his firm be in the
market when manufacturers begin to make
new machines, but it will also seek connec-
tions for distributing American-made equip-
ment in the South Pacific area.
Changemaker Coming
KANSAS CITY-The Vendo Co., five
times winner of the Army-Navy "E" Award
and currently engaged in the manufacture
of airborne radar equipment, has developed
a coin changer which will give nickels
PROFITS,
A Real Money-Maker
rOREIGN COLORS
•
Revamped from Mills Owl. This Game is classed
as a Pinball Game-NOT a Cjamlng device and
cCiln be operated o'n a $10.00 Federal Tax per
year.
•
REVAMPED
PAINTED
LOOKS LIKE
NEW
NEW
PLAYBOARD
RE-
NEW
PLAYING APPEAL. WESTERHAUS 9UALITY.
•
This will positively be the biggest money-making
revamp ever put on the market.
•
SEE YOUR DISTRIBUTOR TODAY OR WRITE
WESTERBAUS AMUSEMENT CO.
Cheviot 11. Ohio
3726 Kessen Ave.
Phones: MOntana 5000-1-2
when' a dime or quarter is inserted. The
production of this new ga~get is awaiting
only the end of the war.
Although the main developmental work
was done prior to the war, many improve-
ments and refinements have come about
through experience g'ained in laboratory re-
search on war projects, and Vendo believe5
the new coin changer will find a ready
acceptance with operators everywhere.
* * *
"If your motto was 'love 'em and leave
, em,' how come you got married?"
"I didn't leave soon enough."
OPERATORSI
I
Since we insure hundreds of your present and prospective loca-
tions as Insurance Supervisors for the Southern California Tavern Association, is it not
good business for you to insure with us? ,
.
Ask the Operators Wh'o Do So!
Zeigler Insurance Agency I 'Inc.
54J S. Spring St., MIchigan 096'J
Speclallsts-Coln Machine Industry
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVEL Yl
Los Angeles 13, Calif. '