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JULY, 1945
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Game as Means of Expression
Five Times As Many Machines
In Next Ten Years Predicted
WASHINGTON, D. C.-What do the
men overseas think about? Blueberry pie
and new cars and all that sort of thing,
perhaps, and the girl friend (or the wife
and kids) and getting home, certainly_ But
at least one GI, a Southern California in-
fantryman with the First Army, thought
CHICAGO-Lifting the lid on coin-machine manufacturing has un-
about marble games as a means of express-
ing some of his philosophy of the war he'd
leashed a lot of predictions as to the future of the industry and what may
seen.
be expected in the years ahead.
Writing from deep in the Reich, not long
In a feature article in a recent issue, Advertising Ag.e devoted consider-
before V-E Day, he noted the increasing
able space to the prospects and quoted the opinions of several important
antagonism and resentment toward the Al-
lies as he moved east, reported the thorough
figures in the business. Said the article, in part:
indoctrillation of the German civilians as
"Prospects for expansion by the com-
1936 or 1937, the coin ;nachine industry
' evidenced by 'questioning of one young
paratively young I coin machine industry
is already one of the largest in the
school teacher who ignored the miles and
are considered great. James T. Mangan,
country. Vending machines alone are a
miles of sparsely populated, rich territory
of Mangan & Eckland, public relations
big industry. There are some 165,000 coin-
the Americans had crossed and whined of and industrial design firm here, and for
operated Coca-Cola beverage machines,
Germany's poverty of land and wealth and
a score of years advertising and merchan-
which are worth $30,000,000 and about
America's richness and greed for more ter-
dising manager of Mills Industries, pre-
25,000 other beverage machines in opera-
ritory: That, together with his impression
dicts that 10 years from now there will
tion. There are 250,000 candy bar ma-
of some of the atrocities and evilness that
be from three to five times as many coin
chines, 126,500 cigaret vending machines
had been spread out before him, left him
machines in operation as there are now.
about 3,000,000 penny machines of
almost dizzy with a sort of confusion; He'
"c. E. Vetterick, advertising manager and
the nut, gum and candy type.
wrote:
of O. D. Jennings & Co., one . of the lar-
"In a recent survey it was found that,
gest makers of slot machines and other
"Sometimes your head feels like a pin
in addition to the above, there are now be-
coin machines, expects that the industry
ball, bouncing from one impression to
will turn out $200,000,000 of equipment ing operated 250,000 pinball games and
another, lighting few lights and heading
600,000 coin-operated counter amusement
annually the first year of full production.
toward the bin at the· bottom, but fortu-
devices, 200,000 'console' and 100,000
nately never getting there, thanks to that
His own company alone expects to make
'miscellaneous' amusement games, and
great unseen table-tilter. A higher faith is
$10,000,000 of these machines a year as
300,000 juke boxes.
soon as it gets the material and . man-
the only answer."
"Operators of all types of coin ma-
power."
Anyhow the table was tilted on Ger-
chines, exclusive of Coca-Cola and pen-
many's last nickel!
The mere lifting of restrictions by the
ny machine operators, state that th~y
WPB does not mean the industry will at
have immediate need for 1,413,500 com
once resume fuIl production. Such mater-
ON
COVER - - -
machines, chiefly to replace machines re-
ials
as
copper,
lumber,
electronic
devices
The Sex-atious lass gracing the cover
tired in the past three years.
this month is Jean Trent of Universal Pic- -and transformers needed to ' turn out coin
"Manufacturers of this equipment have
not
available
machines
are,
of
course,
still
tures. who is now appearing in Walter
seen their plant capacity at least double,
in
large
quantities.
Several
plants
here
Wanger's Technicolor production: "A
on the average, during the war period.
have indicated they will turn out machines
Night in Paradise,"
in small quantities and during slack per- . -----------------TURN PAGE
iods for several months at least. Ninety
five per cent of the industry is still en-
gaged in war work.
Leaders in the Industry ascribe the
for
early authorization of manufacturing re-
Vest Poc:kets and all types of
sumption by WPB as recognition of their
Slots.
wartime record for turning out submarine
Repalr_Refinlshlng-Convers/ons
guns, radar equipment, precision instru-
Over 20 Years Shop Experience
For Automatic Equipment,
All work guaranteed.
ments, etc., and that. the Industry has
shown its ability to shift so rapidly from
Parts and Supplies
PARTS FOR ALL SLOTS
one type of production to another that
its plants are the most likely to absorb
SHATTER-PROOF GLASS FOR SALE
idle manpower rapidly in the reconversion
period.
DISTRIBUTOR
Explaining the growth and present
541 E. 32nd Street, Los Angeles 11, Cal .
magnitude of the Industry, the article
ADams 7688
said:
"A newcomer to business since about
nn:
Call
REPAIR SERVICE
DR. 32.09
PAUL A. LAYMON
G. B. SAM
C!
THE REVIEW HAS NEVER MISSED AN ISSUE IN THE PAST TWELVE YEARS!!
NO OTHER COIN MACHINE MONTHLY CAN MAKE THAT STATEMENT!!
COIN
MACH'HI
REVIew
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JULY
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