Coin Machine Review (& Pacific ...)

Issue: 1945 July

and the public has come to expect a scale
in every drug store. In fact, Shalda will tell
you, this type of location is excellent and
virtually every drug store does have a scale
-of the coin·operated variety that pays for
the floor space it takes up.
Outside locations generally are best, be·
cause scales in these spots are more likely
to be free from counter attractions and are
accessible to more people. Dressing rooms
and waiting rooms are the exception in this
instance, as well as ftertain locations in
large department stores.
Ticket Scale Most Popular
The novelty of the smaller scales-the
petite type-is wearing off and the larger
scales are gradually regaining their former
place in popular favor, Shalda believes. As
a basis for . this opinion, he cites the fact
that the larger machine and guesser-type
scale is more impressive and generates
more confidence in its accuracy. People
want to know exactly what they weigh, not
just approximately, and for some reason or
other they think the large scale will give
them a closer measurement than the small
one-even though the two devices be
equally acurate.
One of the most popular type of weighing
machine is that which registers weight on
a card. These cards give the patron a record
of his weight on a certain date and en-
courage frequent checks from day to day
because the printed card is a record and not
just a memory. The cards have stimulated
the use of scales to a great extent, and the
COIN
most popular have photographs of film stars
MACHINE on the back, with a fortune· telling para-
RIVIEW
graph above the weight figure. In the
larger locations, these cards are printed
with the firm's name and possibly an ad-
vertising· slogan to increase the scale's
value to that location.
FOR
Mirrors are an important part of the
JULY
modern scale because they improve the ap-
7945
pearance of the equipment and serve as a
natural lure to patrons. The mirror caters
to the vanity of the individual and also
provides an actual service.
Scale Operating Big Business
Regarding the operation of scales as a
business, Shalda frankly qualifies his opin-
ions as those of an operator and not of a
manufacturer or sales organization. He de·
clares that the problems confronting scale
operations make it difficult for the small
man to succeed, although he points out that
many are operating scales as a sideline to
other types of equipment.
In the first place, he states, the cost of
equipment is a factor that the operator
must take into consideration as profits are
judged by the return on the original invest-
ment plus maintenance and depreciation
charges. Licensing and commissions are
other significant items.
As in all branches of coin machine op-
eration, there is more to this bnsiness of
operating scales than merely placing rna·
chines and . making collections. Scales are
62
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New G. E. Changer Motors
For Mills Throne & Empress.
No Trade In Necessary.
Wri~e for Prices
Y.
Owl Mint Machine Co.
Columbus Ave., Kenmore
constantly being checked for accuracy by
the bureau of weights and measures. In-
surance must be carried to protect both the
public and himself from the many risks to
which the scale operator is subjected. Li-
censing varies in respective states and com-
munities but is a constant factor.
Legislation Is Factor
Shalda brings out a vital point in the
matter of taxation. He declares that "double
taxation" is a problem with. which all
operators of vending and service equipment
should be concerned. ' Scales and other
equipment in licensed places of business
should not be subject to furthur licensing,
for, as he contends, the mode of distribu-
tion of any goods cannot be licensed and no
premium should be paid on an article or
service merely because of its mechanical
means of distribution.
In his effort to secure equitable licensing
legislation, to which he devotes consider-
able portion of his time, Shalda has found
that in most instances timely intervention
can achieve favorable results for the indus·
try. After legislation has been enacted, the
problem is increasingly difficult and some-
times insurmountable. But if it is in the
formative stage, most city councils and
other bodies will gladly take into considera-
tion facts that are presented in a business·
like way. The trouble is that most people
not informed about the coin machine indus·
try believe that every cash box yields huge
sums and they want to slap on a tax with.
out studying the matter of its proper pro·
portion.
25 Per Cent Commission
Another problem which scale ' operating
has in common with other phases of coin
machine operating is "commission boost·
ing." When Shalda's organization, estab·
lished for 50 years, had little or no oom-
petition, 25 per cent' was a standard figure.
A location big enough to use more than
one machine got 30 per cent, and that
was "tops." Nowadays cOll).Illisslon boost·
ing has developed as a result of com-
petition but is largely self-regulating be·
cause there is a definite limit to the
margin on which scales can be op-
erated at a fair profit. The only justifiable
variation from a 25 per cent commission, in
Shalda's opinion, is for locations which have
a high rental. Store proprietors in these ex-
pensive locations contend that the machi'nes
should pay a proportionate share of the
more costly floor space they occupy, and in
these cases the commiSSIon may mount to as
much as 33 1/3 per cent. The operator is
able to pay this higher commission because
his machines take in more money in the
better spots. However, the scale usually
occupies space that is not utilized for any·
thing else.
As with other types of automatic equip-
ment, Shalda states that location ownership
simply does not work out satisfactorily.
Everything is fine as long as the scale is
new and accurate, but the location owner is
not able to repair or adjust the machine
and, more frequently than not, neglects it
until its attractiveness and earning power
are gone. Often location:owned scales are
out of use before they pay for themselves.
Further, the inspection by the bureau of
weights and measures is an added burden
for the individual whereas this factor is
handled efficiently through the systematic
arrangements o~ the operating organization.
Service Cost Consta nt
. Another point in scale. opetating, is the
fact that the cost of servicing and mainten·
ance is the same in good times or bad. A
service man can take care of about 20 ma-
chines a day, and he makes his rounds just
the same whether the collections are large
or small. The machines must be built to
stand hard outdoor usage and weather
c;onditions and still retain their accuracy,
but nevertheless the repair department must
be maintained. Machines are constantly be-
ing painted and overhauled to keep up their
earning power over a period of years.
Peerless keeps a record of each piece
of equipment. Each machine is serviced
every 30 to 60 days.
It is interesting to note Shalda's personal
analysis of trends in public attitude toward
coin-operated scales. He says that burglarIes
of coin boxes are not a major problem and
repeated cases usually are traceable to
organized gangs. Thumbing over pictures
from a "rogues' gallery" of persons con-
victed for robbing scales, he pointed out
that most of these had previous records. It's
not a case of hard times causing people to
break into scales to get pennies for food.
Mostly, it's a case of petty vandalism. There
have been more cases of damage to scales
since repeal-not to indicate there .a re more
drunks, necessarily but a slight increase
in the ' number of "strong men" who get a
little power under their belts and lilr- to
display their muscular ability on the pu IC
streets by bending lamp posts and playing
havoc with semi-movable things like scales.
"Strong Man" Nuisance
Mentioning this recalled to Shalda an
experience of pre-prohibition days. ·His firm
had a number of scales on location on the
amusement pier at Long Beach. It was only
a fair location at best, with amusement
concessions drawing from the scales, but he
withdrew the equipment rather quickly one
day after finding that a couple of "he-man"
sailors on a lark had playfully tossed two
weighing machines into the ocean.
These are the opinions of a man who
for years has been associated with the
operation of coin-controlled weighing ma-
chines, who has seen the business grow to
such an extent that the public now depends
on its service instead of regarding it as
a novelty, and who believes that competition
is the best stimulant to improvement.
NAMA Chicago Meet
CHICAGO-A lively meeting; the sixth
of a series of regional meetings, was held
by the National Automatic Merchandisers
Association at the Bismark hotel on June
13th.
Subjects of mutual interest were dis-
cussed including the selection of a suit-
able name for the vending machine branch
of the Coin Macl;1ine Industry which
would set it apart and not permit its in-
clusion with gaming and amusement de-
vices; the possibilities of high pressure
salesmanship in vending machines to re-
turning servicemen at exhorbitant prices
with resulting blemishes to established op-
erations; and the matter of special taxes.
In attendance from the West were R. A.
and A. F. Parina, of R. A. Parina & Co.,
San Francisco.
Small-compac:t--easy to c:arry and
use in those tight spots. Gun heats
in a few seconds and cools imme ..
diately. Trigger controls degree of
heat. Can be plugged into game or
phonograph. A mighty handy artic:le
for all operators.
-SEE-
PAUL A. LAYMON
Origin ond Acceptonce of
Tobacco Is Fascinating
Ever since the days of John Rolfe, to-
bacco has been one of America's greatest
industries. In 18 different States of the
Union, on more than 400,000 farms, em·
ploying over 1,000,000 men, tobacco is
grown. The manufacture of tobaqco gives
employment to 100,000 factory workers, in
addition to which there are many thousands
who work at tobacco warehouses, and in
the distribution of finished products. And
there are about a million retail outlets.
Magellan, the first m!m to sail around the
world, left the seeds of the tobacco plant
with the natives of the Philippine Islands,
who introduced it into China and Japan.
One of the most interesting stories in the
long history of tobacco concerns a young
French scientist, Jean Nicot, who was sent
as an Ambassador to Portugal. Nicot was
charged with the duty of arranging a
marriage between a French princess and
the King of Portugal, a boy of fifteen.
The youthful monarch was not inter·
ested in the marriage. Nicot, faced with
failure, looked around for something which
he could send back to France. He found
it in the tobacco plant, which at that time
was believed to be a marvelous medicine,
capable of curing almost any disease. It
was in honor of this young French Am·
bassador, Nicot, that the essential drug in
the tobacco plant has been named nico·
tine.
When Hernando Cortez entered the an·
cient city of Mexico, he found that the
Aztecs were using tobacco in every form,
in pipes, as cigars, or as snuff, and even
as cigarettes. Cortez attended a great ban·
quet which the Aztec Emperor, Montezuma
gave at his palace-a banquet at which
countless choice viands were served on
vessels of gold and silver. As a climax
to the feast, a group of Aztec maidens
appeared, bearing beautHully painted pipes,
filled with tobacco which had been ground
in rosewood mills to give added fragrance
to its aroma.
Among the ancient Mayans of Central
America where the tobacco plant originat·
ed, the leaves were first burned in an in·
cense to the gods. In the Far East, water
pipes or hookahs were invented, so that
the smoke would be cooled by passing
through water. And in France, among the
ladies and gentlemen at the court of Louis
XIV, the custom of taking snuff became
popular.
.
From France the snuff habit spread to
England, where among the aristocracy it
almost superseded smoking. Every English
dandy during the eighteenth century owned
dozens and even hundreds of snuff boxes.
, Snuff boxes made of silver and gold, marble
and carved wood were among the greatest
works of art of the time and are eagerly
sought by collectors today.
Light Machine Shop Work
Tool & Die Work
Model Making
R,pairing
Unobtainable Paris Manufactured
Bring In sketc:h or old part
for prec:lslon dupllc:atlon
Prompt Servlc:e • Reasonable Rates

Ha-Mal Machine Shop
1151 Venice Blvd .
Los Angele s 15, Cal.
DRexel 4044 or WAlnut 5452
And even to this day the snuff box is
not without official standing in this coun·
try. In the United States Senate stand tW\l
LOS ANGELES-M. S. Wolf, head of
snuff boxes, one on the Democratic side
California Amusement Co., has purchased
and· one on the Republican. One of the
the building at 1348 Venice Boulevard
regular duties of the Senate pages is to
which has housed the organi~ation for the
past two years.
fill these snuff boxes twice a week.
Building is modern in style and consists
In Spain, another way of using tobacco
became popular. The cigar, which the
of 8,000 square feet of floor . space which
Spanish conquerors had found in common
Wolf will devote to used equipment sales
and storage when the firm's new building is
use among the Aztecs, was soon brought
completed at Pico and Magnolia streets.
back to the other country, where the Eng·
New building will be constructed just as
lish soldiers acquired the cigar habit
soon as conditions permit and will be a two
during the Napoleonic Wars. Gradually
story modernistic structure to handle the
throughout England cigars began to take
general offices and new machines display
the place of snuff in polite society.
and sales.
Queen Victoria, however, never overcame
Wolf left Los Angeles on June 20th in
her prejudice against , tobacco in any form,
company with Ralph Orkin, California
and the story is that visitors to Windsor
Amusement sales executive, on a trip
Castle, where smoking was forbidden by
through the San Joaquin valley up to Stock-
the Queen, congregated late at night in
ton and Sacramento and then over to the
one of the guest rooms. This room was
firm's San Francisco office for a brief visit
equipped with an open fireplace, and here
before returning here the end of the month.
the leading statesmen of the day crouched
on hands and knees, carefully blowing
Packard Fifth Award
their smoke up the chimney.
In the early years of the nineteenth
INDIANAPOLIS-The Packard Manu-
century, smoking was becoming a habit
facturing Corp. has been notified by the
throughout all classes in Germany. But
Under Secretary of War Patterson that it
King William III was' violently opposed.
has won for the fifth time, the Army-
Defiantly, many Germans persisted in
Navy Production Award for excellence
.
in
war production.
smoking.
Among those who defied the King and
This fifth renewal is a symbol of
high achievement over a long period, and
were imprisoned was a young scientist
there are very few concerns in the nation
named Kammerer. One day he accosted
who have been so honored by the War
the Governor of the prison.
COIN
Department.
"Colonel, I have a favor to ask of you."
MACHINE
"Well, what is it?"
REYIEW
"Allow me to continue my chemical
About one and two-tenths percent of
researches here."
the total supply of paper and paperboard '
"Very well. I suppose no harm can come
is consumed by the federal government
of that."
'
excluding the Army and Navy.
The invention on which young Kam-
Penicillin production is steadily increas-
FOR
merer was working was a match which
ing. By the end of this year about nine
JULY
could be ignited by friction. During his
pounds will be produced a day, which will
1945
six months in jail, he perfected his dis-
treat 250,000 serious cases a month.
covery, and immediately upon his release
The bird commonly known as the robin
began the manufacture of friction matches.
is a true thrush. '
It was the start of a giant industry.
It would take the light of 385,000 full
moons to equal the light of the sun ac.
cording to Harvard's photoelectric ex'peri-
ments.
The smallest incorporated place in the
country, in 1940, was South Bend, Ar-
kansas. The population was one.
A street in London was paved with
rubber three years ago, another in north
England was paved with the same mate.
rial eleven years ago, both in good con-
dition still.
In Canada an alien must live in the
The word "autumn" was first used in
country five years before he may apply for
~,374 by Chaucer, the great English writer.
naturalization. His application is posted in
Fall" goes back to 1545.
the court for three months, then acted
New York is now the largest port in
upon by the judge who sends his recom-
the world, clearing 5 billion dollars worth
mendation to the secretary of state for
of shipping each year.
decision. They have no first and second
The softwoods, the cone-bearing ever-
papers such as we have in the United
greens, produce much more alcohol than
States.
the hardwoods.
Germany
American
investments in
amount to SI,290,000,000, according to a
recent treasury department census. About
one-third of all investments in foreign
MASTER UNIVERSAL
countries, which total 'SI3,300,OOO,OOO, is
invested in Axis area.
About 80,000,000 tons of nitric acid a
The mo.t complete amplifier ever of-
fered . Late.t de.lgn with advanced
year are produced all over the earth, by
engineering principle.. Volume and
electric storms. This is not a sufficient
tone centrol.. Proper circuit fu.lng.
supply required by living nature. Bacteria
Ab.olute clarity.
Model B, fits all phono • ...••......• $74.50
must provide the rest.
Moclel A, fits all exce pt
A whale cannot dive to the bottom of
HI·Tones ................................ 54 .50
the ocean at any great depth of water.
- - SEE--
Its maximum dive is 600 feet, for at any
greater depth the pressure would be too
great for the whale's safety.
The largest coal deposit in the United
States is in the F ort Union region of
Wyoming and the Dakotas.
Wolf Buys Building
63
Did You KNOW
..
tleat" ,
AMPl.lrlER
PAUL A. LAYMON

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