Coin Machine Review (& Pacific ...)

TWIN PORTS GUARANTEED MERCBANDISE
Factory Reconditioned and Refinished-All with Knee Action-Club Handles-Drillproof
BLUE FRONTS
5e: LIKE NEW .........•........................ .... $250.00
10e: LIKE NEW ............... ....................... 300 .00
25e: LIKE NEW ...................................... 325.00
BlfoWN FRONTS
GOLD CHROMES
5e: LIKE NEW ...................................... $275 .00
10e: LIKE NEW ...................................... 300.00
25e: LIKE NEW ...................................... 3 25 .00
5e: LIKE NEW ...... ..................... : .......... $ 350. 00
10e: LIKE NEW .. ............................... ..... 400 .00
25e: LI KE NEW ................ ........... ,~ ......... 425 .00
5e: .................................... .................... $400.00
1 Oe: ........................................................ $450.00
CLUB
MIL LS
Ie:
Ie:
5e:
10e:
5e:
25e:
s
·
REFINISHED GOLD GLITTER Q .T •.................................... $ 39.50
ORIGINAL GOLD GLITTER Q.T. ...... .................... ............ 65.00
REFINISHED BLUE Q .T......... .............................................. 85 .00
LATE BLUE Q.T •.................................................................. 125.00
ORIGINAL MELON BELL K.A ., C .H. , D.P •...... .............. 250 .00
ORIGINAL MELON BELL ...... .......... .................................... 325.00
Ie:
Ie:
5e:
5e:
5e:
CLUB SPECIAL ..... ........... ............ : ...... ................... ............ $100.00
REDSKIN •............................................................................• 125.00
REDSKIN .................................................. ............................ 200. 00
SKY CHIEF ..... ..................................................................•.• 200.00
CENTURY 3-5 .....................................................•................ 100.00
B' ELLS
25e: ........................................ ............... $500.00
BUY S
5e:
10e:
25e:
5e:
10e:
25e:
ORIGINAL CHERRY BELL K.A .. C .H., D.P •........... _ ..... $250.00
ORIGINAL CHERRY BELL K.A., C .H., D.P ................. ...• 325.00
ORIGINAL CHERRY BELL K.A. , C . H. , D.P •..... ............... 325.00
BONUS BELL K.A., C.H ................................................... 250.00
BONUS BELL K.A., C . H •.................................................... 300.00
BONUS BELL 3-5 K.A., C .H .............. ........... ...................... 375.00
J EN NINGS ' C HIE F S
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: : : : : : : : : : : : : : :: : : ::: :: : : :: ::: : : ::: :: : : : l~g:gg
5e:
10e:
10e:
25e:
5e:
CLUB CONSOLE .......... ...................................................... $200 .00
SILVER CHIEF .................................................................... 250.00
SILVER CHIEF S.P ............................................................... 275.00
SILVER CHIEF .................................•...•........•........•............ 325.00
FOUR STAR CHIEF ...... .................... .................................... 150.00
~~ g~:g:Ji ~~II~~ ·i :"P:::::::·.:::::::::::::::::::·.:::::::::::::·.:::::::'.:'.::::: ~g~:gg
5e:-l0e:-25e: TRIPLEX ................ ................................................ 150.00
PACE SLOTS-GUARANTEED
5e: ALL STAR .................................... $100 .00
25e: ALL STAR ........ _ .......................... 200.00
5e: ROCKET S.J . .............................. $135 .00
10e: ROCKET S.J • .............................. 175.00
CAILLE
5e: D.J . 2-4 P.O ., RED ...•...•......•....... $ 50'. 00
10e: D.J. 3-5 PAyOUT........................ 60 .00
CON S O 'L E S -P A Y TAB L.E"S
Kentue:ky ...... ....................................... .$375.00
Long Shot ............... ............................... 350.00
Santa Anita .............. ............................ 250 .00
Rae:e King ............................................ 200.00
Saratoga Automatie: Payout............ .... 85:00
Royal Draw ........ .................................. 100.00
Lue:ky Lue:re, Late Head ...................... $275.00
Pae:es Reels-Rails ................ .............• 135.00
Jumbo Parade, Late Head, refinished 150. 00
Jenn. Fasttime, Aut. P.O •.................. 125.00
Silver Moon Free Play .............•.......... 125.00
War Eagle Gold Glitter Castings...... 17. 50
New Q.T. Box Stands ...............•.......... $ 19. 50
Steel Box Stands for Mills.................. 15.00
Mills Double Cabinet Stands.............. 85.00
Revolv-Around Single Stand................ 65.00
Revolv-Around Double Stand .............. 125.00
Columbia Gold Awa r d.................... .... 49 .50
Will Pay Top Price for Mills Escalator Type Slots-Consoles or Pintables. Rush your List Today
TWIN .POBTS SALES COMPANY
230 LAKE AVE. SO.
Telephone: Melrose 2889
DULUTH 2, MINN.
COIN
MACHIN.
REVIEW
61
Foa
JULY
Some Observations After 22 Years
of Operating Scales
as a source of
W amusement machines
are a thing of the past.
EIGHING
No longer are people curious to see how
close a scale will come to guessing their
correct weight; they want an accurate
measurement in return for their money.
The American public is very nervous-
~nxious to be "on the go;" the successful
operator of scales, therefore, must under·
stand this mob psychology in order to
provide weighing service where it is want·
ed and not merely set up a scale where
it looks well as an ornament.
Generally speaking, scales do the big·
gest business where people eat and in drug
stores. As a rule, outside locations are bet·
ter than indoors.
The 'l arger scales are regaining their
form
QPularity.
These are some of the observations of
J. 1. Shalda, of the Peerless Weighing Ma·
chine Corporation, a man who has been
affiliated with this organization for 22
years. His firm, a subsidiary of the only
national scale operating company in the
United States having service branches in
the key cities, operates more than 4000
pieces of equipment in five states, Califor·
nia, Oregon, Washlngton, Nevada and
Arizona.
Early Days Recalled
Shalda, educated to be a pharmacist, was
a ttracted to the scale business by chance.
Traveling West in his early twenties, he
became acquainted on the train with a
man who had shipped a carload of scales
to Los Angeles. Their partnership formed
the nucleus of the organization with which
Shalda is now an executive. During the in·
tervening years he has hauled equipment
to locations with a horse and buggy, carried
around heavy weights (or used his own
weight) to check the accuracy of his mao
chines, segregated pennies from filth in
the coin boxes of old·type equipment,
watched the business grow to become one
of the most important service branches in
the coin machine industry, and continually
has studied public reactions as concerned
with the use and abuse of coin·operated
scales.
He recalls the days when people con·
sidered scales as amusement devices, when
they were arcade equipment. These mao
chines operated on nickels and gave full
value in entertainment, if not in service!
Sometimes people would put in three or
four coins just to compare their varying
weights. This attitude was maintained duro
ing the pre·depression days when money
was plentiful and people actually were
looking for places to put their pennies. Scale
cash boxes in those times frequently yielded
nickels and dimes as well as pennies. But
alas, observes Shalda, the public is sharper
today. When a person puts a penny in a
scale, he rightfully expects one cent's value
-his accurately registered weight-in reo
turn.
Restlessness of the average American is
reflected in the fact, according to Shalda,
that scales get heavy use in locations where
people have leisure time on their hands and
naturally look for something to do while
waiting. A scale at a streetcar transfer point
will do well-because its presence suggests
something to pass the time. A person may
know how much he weighs but will put in a
coin, or maybe more, to see if the scale is
accurate. At a fair or amusement park, the
people are not weight conscious; there are
so· many other things to attract their atten·
tion that a person passes by a scale with
the thought: "Oh, I can get weighed any
time."
Diet Fad$ Affect Scale Use
After a meal, it is natural that a person
should be conscious of his weight-which
accounts for the popularity of restaurants
and similar establishments as locations for
scales. Women, especially, are frequent pa·
trons of scales in these places, but usually
weigh before they eat.
This point brought up the question of
fads and their effect upon the operation of
weighing machines. The I S·day diet of a
few years ago, you will recall, made the
feminine public (and you'll be surprised
how many men, too) extremely weight con·
scious. And what was the effect, as recorded
in scale collection reports? Shalda estimates
the jump in receipts during the IS·day diet '
fad at approximately 20 per cent!
Weight goes hand in hand with health,
--------------·---TURN PAGE
SAMSON, JR.
RUBBER WHEEL
HA'ND TRUCKS
Just the Thing for Moving Phonos ,
Consoles. Games. et c .
$14.95
-SEE-
PAUL A. LAYMO'N
' 945