Classic Mode

Coin Machine Review (& Pacific ...)

Issue: 1945 July

If you want to make I a lasting friend of a
location owner and a source of real profits
out of a location - just install a Modernized
WurJitzer. We have only a few cabinets left
to convert old Wurlitzers into these " brand
new" big earners. First come-first served-
so get busy NOW!
WOLF SALES
COMPANY
E~ WURLllzE~ Z:;~
FOR COLORADO, WYOMING, UTAH, ARIZONA, NEW MEXICO, EASTERN IDAHO
1932.4 Broadway
NEW HORIZONS
(Continued from Page 49)
processed, dehydrated and frozen foods.
There is no limit to the items in popular
use which can be sold by machines.
The probability of an entirely automatic
grocery, drug or 5-and-lOc store, tobacco
and candy store is certainly within sight.
N ew Post-War Types of Locations
Many new types of locations will be avail-
able after the war. Americans have learned
to travel and will want to travel more. It
won't be uncommon for a New Yorker to
spend weekends in Paris. Neighborhood air-
ports will be common. Automobile travel
will be greatly increased. Returning soldiers
will open thousands of new filling stations,
road stands, bars and places of amusement.
Almost every plant or office employing more
than several hundred people will have res-
taurants_ In fact, a percentage of them do
today and concessionaires are already en-
gaged in the business of operating restau-
rants in such plants. They all need and
want vending machines. Many new fields
will be open for vending machines that have
hitherto been unexplored.
.
Any crystal gazing as to the future possi-
bilities of vending machines is likely to be
far more conservative than the develop·
ments that will actually take place. Many
authorities have stated that although there
has been a ' great change in the methods of
production in this country in the last dec-
ade, there has been very little change in
the methods of distribution, and they pre-
dict that a great change will take place in
selling methods in the next few years. They
refer particularly to automatic merchandis-
ing.
Development fo Be Gradual
Perhaps you don't agree with all of my
hopes for the future. I grant that a little
time might elapse before all of these things
Denver 2, Colorado
COIN
MACHINE
IIEVIEW
59
FOil
come about, and there will be some tough
. times ahead. We're still very much in the
war and the predictions regarding its end
swing daily from optimism to pessimism and
back again, like a fever chart; however,
when the shooting stops, there will be a
period of readjustment which will precede
the era of prosperity to which I refer. We'll
have two periods of reconversion-the per-
iod after the German war which will pre-
cede the period after the laps are finished
off. Our industry is not likely to be seriously
affl)cted during either of these excepting,
perhaps, by a continuation of the shortage
of merchandise for a brief time after the
German war.
Most of us will acknowledge that what-
ever hardships the war has imposed, such
as shortage of merchandise, machines, gaso-
line rationing, and manpower problems, the
industry like most others has flourished. To
my knowledge there is scarcely a vending
machine operator today who owes any
money on his equipment.
Despite all the griping about high taxes
and the difficulty of earning money under
existing conditions, the vending machine
business as a whole has been conducted
with a minimum of headaches compared to
pre-war conditions. Resourceful operators,
knowing that present conditions cannot last,
are devoting considerable thought to the
future. They will find new competition stim-
ulating. They will look upon new problems
as an incentive to their business. They real-
ize that the war has educated people to self
service and accustomed them to the buying
of merchandise through machines. This has
paved the way for automatic selling of an
increased variety of articles. This, along
with the technological improvements in
machines, will also open new avenues of
profit to the wide-awake operator.
When the new machines are available, the
intelligent operator will place them in his
choice locations and improve secondary lo-
cations with previous models, thus keeping
the best machines in the best places. He
will continually broaden the base of his
operation and will rotate his older machines
down the line until his oldest machines are
ready for trade-in. No doubt he will antici-
pate a machine replacement schedule of
20% per year. In this way the operation is
kept up-to-date and the operator is pre-
pared to meet competition by having mod-
ern equipment for all locations. It is poor
economy to try to hang on to obsolete ma-
chines until they are only good to be
scrapped.
Th e Machine of Tomorrow
How different will the machine of tomor-
row be? Well, it will make the present ma-
chine as obsolete as the old covered wagon.
These radical changes certainly can't take
place overnight. They will be gradual.
Experiments in new vending machines are
being conducted now but it must be re-
membered that improvements require test-
ing. Tools and dies must be completed be-
fore production starts.
I predict the first post-war cigarette ma-
chine, like automobiles, will be similar to
the last pre-war models. There'll be im-
provements in mechanism and design, but
changes will not be radical. The Buick
Company is advertising this fact now. These
machines will be ready for delivery in about
90 days after production starts.
The smart operator will purchase the first
available models without waiting for dras-
tically improved machines which will not
be ready for at least a year or more after
the resumption of production.
The price of new machines after the war
will depend upon a variety of factors, such
as the continuation of price control and
wage stabilization. No doubt the operator
will pay more for his machine in the future
------------------TURN PAGE
JULY
1945
than he has in the past, but he'll get more
for his money. And that's saying a great
deal. When you compare the pre-war price
of vending machines with other mechanical
contrivances such as cash registers and add-
ing machines, the price was extremely low.
In fact, per pound of metal, vending ma-
chines have always been underpriced as
compared with other mechanical devices.
The pattern of business today will not fit
tomorrow's needs. Every business man who
looks to the future is now making a defin-
ite blueprint for his business expansion in
the next few years. While there may be
some tough problems ahead, they can all be
solved, for after all, we're Americans, and
again I say the vending machine business is
unlimited, provided the vision and fore-
sight of the men in the business remain un-
limited_ In our business, as in every other,
we must blate new trails, remembering
"beaten paths are for beaten men."
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LETTERS to the ,
EDITOR
~
1"",,1,111,11""
Milwaukee
Dear Mr. Blackford:
Will you please give me th e address of
the manufacturer of Nestle candy products?
COIN
R. V. Jones
MACHINE
REVIEW
60
FOR
JULY
IN5
(Lamont, Corliss and Co., 60 Hud-
son Street, New York 13, manufacture
the line of candies released under the
Nestle name.)
Cleveland
Dear Sir:
Please advise the name and address of
the manufacturer of Lion cigarettes.
S. L. O.
(Lion cigarettes are made by the
Royal Tobacco Corp., 327 East Twen-
ty-ninth Street, New York.)
Toledo
Dear Sir:
A recent issue made mention of a Mel-
ody cigarette. Will you please advise the
supplier?
L. D. C.
(Melody cigarettes are manufac-
tured in New York by John Surrey,
Ltd., 509 Fifth Avenue.)
Amarillo, Tex.
Gentlemen:
Since receiving THE R EVIEW I have pur-
chased considerable supplies and equip-
ment on the West Coast which was adver-
tised in your ·publication. Truck freight
service is just as good and as fast as from
Chicago.
J . Clyde Bell
Memphis, Tenn.
Gentlemen :.
We would appreciate the address of Her-
SLOT MeR. SPRING KIT
$9.75
Hi-Grade Spring Ass't
-. $2.50
- ' -
SEE--
PAUL'A. LAYMON
DISTRIBUTOR
Curtiss Candy Co. is the first organization in the nation to fly the new returned veterans
service flag authorized by the War Department. Inez Aronson, leff, holds the new flag which
signifies that 130 returned service men and women have been employed, or re-employed by
the company. Second flag honors those still in service.
man K. Hart, or the Hart Gum Co., of
Boston, Mass. This firm was mentioned in
a small write-up announcement in your
April il'sue,
.
Wade McBride
(Weare happy to supply the ad-
dress to McBride and the dozens of
others woo wrote concerning this item.
You may reach Mr. Hart at the Hart
Gum Co., 150 Orleans St., East Bos-
ton, Mass.)
10 YEARS AGO
THE HOT NEWS IN THE
REVIEW TEN YEARS AGO
July, 1935-Six years before Pearl H ar-
bpr and the issue was devoted to an ob-
servance of THE REVIEW'S Second Anni-
versary. There was a total of 106 pages
in that issue with over half of them in
two to four colors. New games of the
month included Pacific's "Chain-A-Light,"
"Hit or Miss" and "Big Leaguer"; Harry
Williams' "Indicator"; J immy Johnson's
"Do or Don't"; California Games' "Tally";
D. Gottlieb's "Liberty Bell" and "Fire
Chief"; Exhibit's "Rodeo" and "Play Ball";
Mills' "Equity"; Stoner's "Ball Fan" and
O. D. Jennings "Cross Country."
Automatic phonographs were just reach-
ing the point of "big business" and See-
burg carried two pages to tell of the
new high fidelity Selectophone. Wurlitzer
had four pages on P-12 and P-400 with
the emphasis on "We sell operators only."
Rock-Ola had a two-page spread to show
the new home of the company which had
just been taken over, and the Capehart
Corp. was proclaiming the many points of
interest on their Orchestrope:
Those were lusty days back in July,
1935. The industry in the West was pre-
paring for the second Pacific Coin Ma-
chine Exposition to be held 'at the· Ambas-
sador Hotel in September. ... Harry Drol- .
ling€r and Ralph Young had completed
arrangements for the meeting of the N a-
tional Association of Coin Machine Oper-
ators to be held in St. Louis the last of
the month to lay plans for a permanent
organization. It failed . . . . Diggers were
gettin g a big play and lot of attention on
the Illidway of America's Exposition in
San Diego .. .. Bill Rabkin of Mutoscope
wrote from Zurich, Switzerland, to report
on coin machines abroad . . . . National
Amusement Co., Los Angeles, signed for
16 booths at th e Coast Show . . . . Opera-
tors in Dallas were advocating a 25 per
cent split to locations on phonographs
that did not run $10 per week and one-
third on machines over. Yes, those were
lush days in 1935.
House Organ Resumes
NEW YORK-Predicting revOlutionary
new deve~opments i~ the field of "automatic
merchandlsmg, the Rowe-Gram, a maga-
zine devoted to th e interests of the vending
machine industry, has resumed publication.
A featured article in the current issue
by R. Z. Greene, President of Rowe Man-
'u facturing Company, Inc., visualizes the
greatest postwar progress occurring in "the
four A's Qf industry-automobiles, air-
planes, air conditioning and automatic
merchandising machines."
New Firm Member
CHICAGO-Norman P. Christiansen, ty-
pographic designer, has joined the indus·
trial design and public relations agency of
Mangan & Eckland. Christiansen, for the
past 14 years, worked in the Fine Design
Department of R. R. Donnelly & Sons Com-
pany, Chicago. He is a nationally known
designer of both limited editions and in-
dustrial printing.
* * *
A girl asked an old hachelor whether he
had been disappointed in love. "No, I
never was exactly disappointed in love," he
replied. "I was more what you might call
discouraged. You see, when I was very
young I became very much enamored of a
young lady of my acquaintance. I was mor-
tally afraid to tell her of my feeling, but
at last I got up my courage to the propos-
ing point. I said, 'Let's get married.' And
~he said, 'Good Lord! Who'd have us!'"
* * *
Grass stains may be removed from the
seat of a pair of white duck tennis trousers
with a bottle of ordinary bleach, a stiff
brusli and a good pair of scissors.

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