Coin Machine Review (& Pacific ...)

Issue: 1945 July

COIN
MACHINE
REVIEW
12
FOR
JULY
1945
Two of us were sitting at a small table at
lunch the other day, not talking much, but
thinking a lot of this business and its
future. The reason for our "silence was that
a few hours before we had received word
of a former operator who would not reo
turn from the war.
As we s~t, lost in unhappy reverie, a
mutual acquaintance took a seat at a table
across the room. We nodded to him casually,
distracted by the troubled thoughts that ran
through our minds, but, as lunch proceeded,
we glanced back, and gradually his person·
ality and the problem that he represents
in this world of ours began to seep through
to our consciousness. We kept looking at
this acquaintance, sizing him up and-
through him-shaping up some thoughts
of a difficulty that is facing all of us at
home.
'
It concerns that day when peace returns
and, with it, the thousands upon thousands
of men who will come back. We thought
more and more about this fellow across the
room and those others who have been reap·
ing a harvest of dollars while on the other
side of the world men have fought.
This fellow had on an expensive suit;
the style and the way the cloth sat looked
Well, he's riding the tide now, and with
a dismal record of handling his customers
on service and decent consideration, his
chance for a rough time in the future seems
pretty good.
Yet, how many of us, are like him today.
We've made money and it's given a lot
of us "air" that just shouldn't be there.
It has made some friends but it has made
more enemies. We've become, many of us,
successful entrepreuners or specialists.
What will happen when the world gets
back to normal? It's enough to make you
stop and think, and right now is the time
to have that little talk with yourself in the
mirror, weigh yourself and make future
plans. If you do, you'll view the future with
humility and ascribe the finanical advan·
tages you've had in these war years more
due to conditions than to your own ability.
Don't sell yourself short on the years
ahead.
good. His shirt was one of those soft, easy·
resting ones and the tie he wore had a lot
of colors and we could picture the price
tag above the rack it was on. When he left,
we remembered the times-in I93S-and
years thereafter, when he sat across from
us in our office and we talked to him about
his problems and tried to help him along.
ANOTHER MONTH NEARER
TOTAL VICTORY!
HELP BRING IT CLOSER -
MORE WAR BONDS
BUY
...-/. ~ J),.. L.L ...
- \...-L)= " ' - ~
INTERNATIONAL MDTOSCOPE CORPORATION
PENNY ARCADE HEADQUARTERS SINCE 1895
Manufacturer. of Photomatlc and Other Famous Coin Operated Equipment
44·01 ELEVENTH STREET, LONG ISLAND CITY I, NEW YORK
Oppc/'tuhit~
-----------------------ARCADE----------------------
12 Mutoscope Picture Machines ............ the lot
(Complete with reels and signs)
8 Rapid Fires ................................................ ea.
5 Air Raiders ,. ............................................... ea.
3 Tokio Guns ................................................. .ea.
2 Keeney Sub. Glins ........................................ ea.
1 Whee Gee Mystic, New..................................
$325.00
2
1
1
1
3
1
3
149.50
175.00
175.00
150.00
229.50
Seeburg Hockey ........................................ ea.
85.00
Mutoscope Tennis ........................................... .
85.00
Pollard Golf ................................................... .
75.00
Shoot A Bazooka ............................................. . 179.50
Jap Guns (Chicken SamL ......................... ea. 139.50
Seeburg Chute the Chutes ........................ ea. 149.50
Bowl A Bombs-Short Skee Ball ................ ea. 150.00
SLOTS----------------------
8
5
1
1
Mills
Mills
Mills
Mills
Original Chromes 5c .......................... ea. $325.00
Brown Fronts 5c .................................. ea. 275.00
BrowlI Front 10c .................................. ea. 345.00
Gold Chrome 25c ................................ ea. 425.00
·1
1 Mills Golf Ball 25c ...................................... _ea.
1 Mills Club Bell 5c .......................................... ea.
1 Mills Club Bell 25c ........................................ ea.
All the above equipment like new.
225.00
475.00
525.00
SPECIAL FOR A CLUB
3 Mills Extraordinarys 3/ 5 Pay
All like new 5c, 10c, 25c-Will Be Sold as a Set Only
PARTS - - - - - -
Rapid Fire Motors, New .................................... ea. $25.00
Rapid Fire Gun Casings .................................... ea. 17.50
Gun Cable .......................................................... ea.
2.75
Gun Lenses .......................................................... ea.
2.50
Mills Phono M.9tors, New .................................. ea. 30.00
$650.00
ACCESSORIE'S
Permo Points, 100 ................................................ _ .... $30.00
Title Strips, 1000 Sheets.......................................... 3.50
Pin Table G/ass-Genco, Chicago Coin, Bally, Gottlieb,
Exhibit. (Case of (8) Lites $10.00)
DEPOSIT REQUIRED
EASTERN
SAJ.ES ~COMPANY
John Bilotta
Fred Iverson
1824 East Main Street
(Culver 5278)
Rochester 9, New York
,
What does the outsider think of folks
in the Coin Machine Industry? This is
an ever pregnant question and the men and
women of the Industry who contribute so
faithfully to every worthwhile charity and
civic improvement program sometimes won-
der if their efforts are really appreciated_
Just recently we appointed a news cor-
respondent in one of the most important
key cities in the nation_ This new correspon-
dent was apparently very reluctant to take
on a "gangster" publication, but after mak-
ing the rounds of the jobber and distribu-
tor outlets and meeting the operators
therein, this report came through: "These
people are charmingly cooperative and
all around good fellows, civic spirited
and definitely an asset to the community.
I'm acquiring a tremendous respect for the
coin machine industry in all of its diversi-
fied branches.
"Could something be done to impress the
general public with the excellence of the
service and the integrity of the people
performing it? If you remember, I hesi-
tated to take on the magazine for the
simple reason that I had not the right
orientation about the industry_ Now, I'm
an extremely liberal person, have no
scruples about gambling, and was still
under the impression that there was some-
thing "off-color" about the set-up. Usually
converts become zealots. No wonder that
I've become especially anxious to correct
the misconception about coin machines ...
their reputation is high in business circles.
How could it be extended to the average
individual ?"
There is much to be done in a public
relations program for this industry. NAMA
has made a feeble start to seH the vending
end of this business. Other branches must
eventually admit the feasibility of a like
program and promote the cause of coin-
operated equipment to the general public.
We cannot rely on free features appearing
from time to time in periodicals. The
whole ' truth, and "right" truth must be
systematically told in a well organized
national advertising program.
* * * * *
During the past month we've received
firm but gentle knocks on the kind of pa-
per used in printing our June issue and we (
suppose we will get some more knocks
when this issue is circulated.
We do not believe apologies are necessary
as we all know the critical situation on
paper stock, and it is getting worse instead
of better.
We feel very fortunate in being able to
secure a substitute paper to continue the
publication of THE REVIEW. Our pressmen
are doing their best to produce a clean
printing job on paper available to us.
You may rest assured that as soon as
coated paper is again available your pub-
lication will revert to the same quality
of stock as used in past issues. For your
kind indulgence in these critical months
we are deeply grateful.
for
Bally THOROBREDS
Keeney SUPER BELLS
$12.50 each
-SEE-
PAUL A. LAYMON
DISTRIBUTOR
COIN
MACHINE
REVIEW
-
t· ~,.
\~iC~A "'\ -.
THERE'S NO SHORTAGE
of this type of ILeO hardware at the front. But
when o'ur boys stop th rowing · it at . Japan, the
ILeO Li ne will retu rn in full peacetime a rray.
SECURITY as furnished in 1945
This question was very important in 1938 ..• it will be ten
times as important in 194X, .when coin machines are e v ery-
where. For your business will boom after V ictory • • • and
we aim to work right along with you.
You'll need the protection of strong, honestly-made ILCO
Coin Machine Locks designed to resist picking, and forcing.
You'll need quick service, intelligent co-operation, fair prices.
You got them from us in 1938 and the other prewar years-
and we want you to know you'll get them again.
c -s
Ready for you after victory
13
FOR
JULY
1945

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