Mfgrs. Missing Boat
CHICAGO- In a recent issue, Advertis•
ing Age editorially expressed its critical
attitude towards the major tobacco com•
panies who have continued to exploit sales
of their product when shortages were preva-
lent in all parts of the nation.
" One shinin g exception to the general
rul e of ignorin g th e one thing smokers a re
most interested in, avail ability of supply, is
the Brown and Willi amson Tobacco Corp.,
whi ch both in its publ ication and ra dio
a dverti sing has not only explained ihe rea•
so ns for the shortage but has also taken
advantage of the o pportunity to sell th ose
who bought Raleighs as part of a fo rced
samplin g operation on th e qu ality and gen•
eral desirability of the produ ct," said th e
paper.
" We think B & W is making a lot of
fri ends by thi s sim ple, co mmon -sense pol•
icy of fac in g fac ts frankly, just as we are
convinced that th e constant com petitive
discuss ion of cigaret quality, without rec•
ognizi ng the condition whi ch has dep rived
consumers of th e opportunity to choose
amon g many b rands, is not doing a dvertis- .
ers in thi s ca tegory any good. Th e tobacco
industry should at least be sympa thetic to•
wa rd th eir customers. When th ey have .t he
chance to make fri ends of those who are
trying th eir brands as a stop gap, there is
an added argument fo r frankness."
1,000 Light Match
COIN
MACHINE
REVIEW
48
FO R
JANUARY
WAS HINGTON-A match th at ca n be
used over and over a gain fo r a thousand
times or more will soon be on th e market.
Invented by Dr. F erdinand Rin ger, the
match is a stone-like sti ck' about the size
of a cigarette. It fl ames up each time it is
struck and continues t o burn until th e
holder blows it out.
The "firestick" match was invented by
Dr. Ringer 16 years ago and the first match
was good for about 150 strikes. Manufac.
ture was started in Switzerland in 1928 and
by 1932 it was bein g turned out at the rate
of 100,0'00 a day. In the same year all pro•
duction suddenly ceased when a foreign
competitor, alarmed at the growing men•
ace to his match business, bought up the
basic pa tents and retired the idea.
Now production is resuming and the new
firestick is considerably improved over the
1928 model and is good for a thousand or
more lights. Match is two and a half inches
long, less than a quarter-inch in diam eter,
and will ignite when scratched on any
rough surface. It may also be manufac.
tured as a safety match a nd ignite only
wh en struck on a specially prepa red sur•
face. Chemical content remains a labora•
tory secr et.
Match Shortage Grows
NEW YORK- The current shortage of
ma tches may reach famin e proportions in
the months ahea d and sup pliers are warn •
ing dealers and operators to conserve sup•
plies and discourage hoarding. Already th e
lack of matches is running pa rall el to th e
cigarette shor tag·e and is rapidly getting
worse.
As explain ed by th e Wh olesale Tobacco
Distributors, th e full facilities of match
man ufac turers will be ti ed up fo r about
five months in fill ing Government orders.
Dur in g that period no matches will be
.made for civilian use, and the only matches
available will be the large wooden ones
that strike anywhere, and they must come
from accumulated in ventories. Th ese in•
ventor ies are said to be small and when
exhausted no more matches ca n be had
until Gove rnment orders have been com•
pl eted.
Small Mfgrs. Squawk
NEW YORK - Th e Smaller Tobacco
Manufacturers, affiliated with the Grocery
Manufacturers of America, has issued a
statement objecting to recent news re ports
about "popular" cigarette brands.
The group believes that newspaper and
radio reports that "when people cannot get
the popular brands of cigarettes from their
dealers or vendin g machin es, they are
forced to take the unpo pular brands" is
unfair because "to use the words popular
and unpopular in th is way is to contrast
quantity and quality. . . . Less famous
brands must r ely on quality and taste ap•
peal to overcome the overwh elming advan-
tage the big companies have as a result of
their excellent and effective national ad-
vertising."
A second obj ection cited is that "to say
th e less fa mous brands are unpopular is
completely in accurate .. . . For many years
. . . ou r brands have been extremely popu•
Jar with millions of Americans from coast
to coas t."
Members of th e organization include
Bloch Brothers Tobacco Co., Brown and
Williamson, A. A. ,Brugger and Son, Crim .
son Coach, Inc., Ind ependent Tobacco Co.,
Larus and Brother, John P. Li eberman and
Co., John Middleton, Inc., P enn Tobacco
Co., Scott and Dillon Co., Stephano Bros.,
and T aylor Bros.
Robinettes Entertain
SAN FRANCISCO- Fun is guaranteed
when you accept Mr. and Mrs. Ed Robin·
ette's invitations. Th ey braved the whole
gang from the J ack R. Moore San Fran•
cisco office and gave the best barbecue and
drinkin g party in a long, long whil e. Every•
one cla imed to be the best chef- tending
steaks and chops betwee n sips, but top
honors went to Mildred (Ed's wife).
1945
HOLIDAY liREETil\fliS
Our 'Best Wishes to 1Jou
and 1Jours /or a
flrrry CUI,ristmas
auh
i!;appy Nrw lrar
liROETC:HEN TOOL C:OMPANY
126 NORTH UNION AVENUE
CHICAGO 6, ILLINOIS
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