Big Beverage Market
COIN
MACHINE
.HYll!W
10
FOR
JANUARY
. , J945
CHICAGO- When the war is over the
~everage industry will enjoy the largest
market it has ever had, and hundreds of
thousands of women in war work who have
found in ca rbonated beverages a "lift" dur-
ing fati gue will join the custom er potential
alon g with millions of returning servicemen
who have become soft drink " minded," too,
the American Bottlers of Carbonated Bev-
erages believes.
' This deductio n resulted from th e 26th
annual convention of the association where
post-war plans were di sc ussed and distri-
bution programs outlined. Bottlers a re pre-
paring to concentrate post-war distribution
in the home market and will in clude the
following other new outlets : vending ma-
FOR GREATER
PROTECTION
Protect today's profi ts.
Replace locks on sec-
ond hand equ ipment
with Duo's. Be Safe (
THE
ILLINOIS
LOCK
COMPANY
Dept. C• 10, 73 7 W. Jackson Blvd . , Chicago
Inform~
chin e units, industrial plants, r estaurants,
school s and other centers. Th e ve ndin g
units loom important as a busin ess that
was just expandin g when ma nufacture was
curtail ed by th e war, it was pointed out.
According to John F . Lea ry, president
of tli e AB CB, th ere is little lik elihood of a
greater variety of flavors than there are
now, when practi cally eve ry "acceptab le"
fl avo r has been exploited.
Limited to capacity only by restrictions
on sugar, the industry produ ced 700,000,-
000 cases of carbona ted beverages in 1944
fo r civi lian purposes. With the additional
production for mili tary PX's, canteens a nd
for vital industrial centers, it is expected
th at produ ction will equ al or pass th e 1940
mark of 740,000,000 cases.
It was said that $50,000,000 will be s pent
by th e industry after the war for new con -
struction of plants and equip ment.
Postwar needs were estimated at 16,000
trucks immedi ately to maintain the normal
50,000 trucks necessa ry in the industry,
and hundreds of machinery units, includ-
in g automatic ca ppers, bottle washers, ca r-
bo nators, crowners, fi lters, mi xers, labelers,
con veyors, etc., in addition to many more
bottles and cases.
It was sa id that th e industry, com-
posed of over 6,000 individual manufa ctur-
ing pla nts loca ted in 3,000 cities a nd towns
in the country, norm ally employs 90,000
persons with an annual payroll of $180,.
000,000. Its products are on sale in over a
million a nd a quarter retail outlets.
During th e wa r, employment in the in-
dustry ·dropped to about 76,000, and post-
PBBB!
Write MILLS NOVELTY COMPANY 4100 Fullerton Avenue
Chicago, Illinois, for latest Coin Machine Information
wa r needs for manpower are estimated at
nea rly 100,000. Plans a re now being laid
to chann el many ex-servicemen into the in -
dustry through the various agencies to take
over positions in equipment maintenance,
plant supeI>vision, truck maintenan ce, ad-
verti sing and sign crews, sales and driver-
sal esmen groups, offi ce and cleri cal work
and tru ck driving.
* * *
Socra tes di ed from a n ove rdose of wed-
lock.
Now Available
One Bolls, FP i
LONG ACRES
THOROBRED
PIMLICO
CONTEST
Cush
FORTUNE
BLUE GRASS
CLUB TROPHY
ROCKINGHAM
SEE -
PAUL A. LAYMON
DISTRIBUTOR
MANUFACTURERS
AND JOBBERS
Do you need a representative in
the Ha111(_a iian Islands? We have
Specialty Sa lesmen covering cill
Islands. We can sell what you
have. We will sell it on an ex-
clusive territorial representa-
tion basis. We cooperate un-
conditionally.
PETERSON &. SMITH
Manufacture r 's Represent atives
and Commission Agents
P. 0 . Box 931
Honolulu 8, T.H.
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