Coin Machine Review (& Pacific ...)

Issue: 1945 December

recovered from a long and severe illness.
Tom Bushby, still with the Navy, and
formerly a well known figure in local
operating circles, was another visitor.
We understand that Johnnie Welch has
difficulty in dividing his time between his
music business and his large and beautiful
ranch on the Deschutes River in Eastern
Oregon.
Percy Drake is reported still aggressive
in the music operating field with Tiny's
Tavern and card room in Kenton on the
side.
Visiting local jobbers this month were
Sam Policar, who has been discharged
from the Army; and Don Landis, formerly
with the Coast Guard. Al Brun, former
music operator with Coast Amusement, is
discharged from the Army but still an·
xiously awaiting transportation .home from
Europe, according to Bob Allen, of Coast.
Al must be pretty impatient, for he has
yet to see. for the first time his six months
old son.
Bob Allen, incidentally, just
returned from a pheasant hunting trip in
South Dakota.
At Northwest Amusement, it is reported
that Harry Arnsberg has returned from
a two week excursion to Chicago. Harry
has been at the old stand since April 1st,
when he was released from the Coast
Guard. His younger brother, Max Arns·
berg, just returned from three years over·
seas, and is managing the Arcade at Fourth
and Washington Streets.
Budge Wright of Western Distributors
is a fortunate man. Most of us have
d,eams, but seldom do they come true.
This is not true in Budge's case, however,
for one of his dreams, that of modernizing
his establishment in order to give better
service, has come true. Now completed
is a program of extensive alterations and
modernizing, which includes a new en-
larged front show room, new lighting fea-
tures, a modernistic new front to the
building and: to get back to Budge's dream,
a completely equipped and efficient "one-
stop" parts department. Budge came back
last week from a two week's trip to Den-
ver, Kansas City, and Chicago. He was
met in Kansas City by Clayton Ballard,
Genco's
"TOTAL ROLL"
High Score-Roll Down
-Legal Game
GENCO LEADS AGAIN
WITH THE FI RST POST·
WAR GAME!
IT'S COMPLETELY NEW
AND DIFFERENT-
NOT A REVAMP!
BE SMART-BE FIRST IN
YOUR TERRITORY!
"TOTAL ROLL" is the finest game
Genco has eve~ produced. Its ter-
rifically competitive, brand new type
of scoring gives it a player appeal
never before equalled in coin ma ..
chine history. It's been earning over ..
whelming profits on locat ion tests for
more than two months. Start your
post .. war era with a slam-bang win-
nerl
ORDER TODAYI
IMMEDIATE :DELIVERYI
PAUL A. LAYMON
DISTR IBUTOR
. OPERATORS-LARGE or SMALL
GOOD MAINTENANCE PAYS DIVIDENDS
"BOB YOONG'S SERVICE"
GUARANTEES PROMPT AND ALWAYS SATISFACTORY
REPAIRS.
CONTRACT OR CALL BASIS
LOS ANGELES PHONE
MUtual 2.161
24 HOUR SERVICE
and it is rumored, but not confirmed, tbat
he may be taking on the Aireon line lo-
cally. Walter Solomon, Seattle Manager
for Western, was also in Chicago with
Budge, and we hear that the country boys
saw the sights. At Budge's establishment,
Alice Ballengrud continues as office mana-
ger, George Trambitas as Service Manager,
with Bill Scales, Warren Conant and Bill
Harris under his supervision_
E. Roland Allen, General Manager of
Columbia Music and Schoen Enterprises,
Rockola Distributors, reports that they are
about to lose one of their most able assist-
ants in the bookkeeping department, Kay
Hugan, who is to be married Dec. 15th
to Don Lewis, Montgomery Ward execu-
tive. Roland also reports that the Army
will not need Roland (Chuck) Jackson
after the first of the year. (His old job
is awaiting him.) The same E. Roland
Allen was recently in a tizzy for two days,
and the business suffered for it. This was
occasioned by his difficulty in deciding
on one out of a number of photograph
proofs, (his picture to be used in the
current issue of THE REVIEW. They were
all so good, but only one could be used_)
Roland is also the possessor of a new pair
of glasses, "the better to scrutinize the
trade," in preparation for the grand rush
anticipated on the appearance of "The
Phonograph of Tomorrow."
At the Jack R. Moore headquarters,
Jack (Major Moore until not very long
"1(0) takes a very optimistic view on the
future of the coin machine business. He
believes that there is promise of a new
era in the industry which will he brought
about by applications of numerous inven-
tions resulting rrom and developed by the
war, and that this, in turn will put the
indllstry on a higher plane, more useful
to the community. That Jack's prediction
is already partially evident to this cor-
respondent as witnessed by the emergence
during the past few years of so many
jobbing and operating firms from the dark,
dirty side street hole-in-the-walls, from
which they used to operate, to modern
quarters and better conditions.
Continuing at the Jack R. Moore head-
quarters are Helen Cusson. office manager
'Illd her husband, J. E. "Eddie" Cusson,
Supt. of Sales and Service. Their son,
Arthur, is out of Boot Camp and now is
a Seaman 2nd Class. A recent addition
to the Moore staff is Daniel V. Hugenin
as Director of Sales, until recently an
Army Captain, and formerly in the adver-
tlSlll/! business_ In the shop are two sea-
soned Navy Veterans, the two "Dons",
Don Shepherd and Don McLain, both of
whom served in the Normandy Invasion.
Sigmund "Trigger" Tragesser is the new
Shop Foreman. Charles "Chuckie" Howe,
formerly in the accounting department and
more recently a German prisoner for twen-
ty-two months, is back in "civvies" but sti11
resting up and taking it easy. Helen
Cusson among her many letters from serv-
ice men has one from Al Fish, former
Albany, Oregon, operator, in which he
encloses a number of interesting pictures
of India, from where he is now returning.
During the war Eddie Cusson served as
Commander of Company G, U. S. Coast
Reserve, and under him were 137 men.
He was recently disenrolled after four
years service, and emerges with a perma-
ent commission; Ensign T-U. S. C. G. R.
Among the citations and let_ters hanging
in his office of which "Eddie" is justly
proud, is one from Rear Admiral F. A.
Zeusler of the 13th Naval District, Seattle,
Wash_, and from which we quote in part:
"I cannot speak too highly of the exten-
sive aid which you have given to the Coast
Guard and to your country in performance
of your assigned duties ... I trust that in a
sense this letter will provide a tangible re-
ward for your priceless willingness to give
rather than receive . . . You and the men
under you have served many a lonesome,
weary, tedious tour of duty. You have en-
countered evidences of carelessness and
have prevented great losses that might have
come about through fires of careless ori-
gin . .. Not a single serious loss has been
suffered in any facility that has been under
the protection of the Voluntary Temporary
Reserve of the U. S. Coast Guard . . . As
you are separated actively from the Serv-
ice, we, of the peacetime Coast Guard, sa-
lute you!" (Signed-Rear Admiral F. A.
Zeusler.)
Jack plans to leave soon for Aberdeen,
S. D., for pheasant shooting, probably fly-
ing his new Stinson. (South Dakota pheas-
ants seem to attract Oregon coin machine
men).
Fritz Hall
SORRY! !
A better offer than was advertised
in our November issue is given by
AMA LGAMATE D DISTRI BUTORS CO.
2000 de luxe metals are given with
each purchase of the Harvard
Metal Ty per. Cost of this metal
t y per is $3 25.00 F.O.B. Jamestown,
New Yo rk.
A MALGAMATED DI STRIBUTORS CO.
226 W . RANDOLPH ST.
CH ICAGO, ILL.
ANDover 3544
CO IN
MACHINE
REVI EW
77
FOR
'DECEMBEIt
7945
Denver
COIN
MACH/NI
REVIEW
78
H. E. Walker of the Walker Vending
Machine Co., reports that Clarence E. Berg
formerly in the employ of the company, i~
now back in his old job after three years
in military service.
In a former item concerning the Kings·
U·Select·It Service, your reporter stated
that this company, operated by Mr. and
Mrs. D. J. King were "representatives of
the Co an Stettland Co., Madison, Wis." The
machines operated by Mr. and Mrs. King
are owned exclusively by them outright
and operated as their own property. The
machines are installed in numerous loca·
tions and the task of servicing all of them
is a full·time job.
Wolf Reiwitz, of Wolf Sales Co., is vis·
iting his son, A. C. Roberts, who is gradu-
ating from OCS at Camp Lee, Va. Mrs.
Reiwitz is spending the winter in Califor·
nia with their daughter.
A. A. R oberts is out of the city selling
new merchandise for fu ture delivery and
making arrangements for -expansion of the
Wolf Sales organization. He will probably
return to Denver about December 1st.
The company's new salesman, Frank Ne-
gri is also on the road, visiting operators
and discussing new merchandise.
Modern Distributing Co. (formerly Mod-
ern Music Co. ) is now loca ted in new
quarters at 1810 Welton St. Remodeling
and decorating have not yet been com-
pleted, but we expect to have a full story
on this next month.
France8 Conrey
Seattle
It t akes two- to make a bargain and two
FOR.
DECEMBER. houses of the legislature to pass a bill. An
7945
announcement- that Congress intended to
reduce excise taxes to the 1942 level was
met with cheers from the pin-garners. The
House started the ball rolling by passing a
measure to cu t taxes on cabarets and bowl-
ing alleys but the Senate blocked passage.
That set the precedent, and the lel!;islators
never did get around to the pin tables.
The annual excise ante was raised from
$50 in 1942 to $100 in 1943 where it has
remained ever since. Never one to say die
while a s~ark of hope remains, Joe Ivers,
legal adVIser to the local associations,
<.:hecked with the Senate's Finance Com-
mittee while in Washington D. c., last
month and reports that a cut in the im-
mediate future is highly improbable.
Coin Row's one-time Sunshine Kid has
become Coin Row's Hard Luck Kid. Bob
Chamberlin, the happy-hearted lad who
spread smiles where scowls lurked, was
victimized by fate in the far Pacific and
again betrayed by the same fickle force in
Honolulu. Trained as a cook in the army
air force, Bob landed wi th his company on
Ok inawa during the bloodiest days of
I
UNOBTAINABLE PARTS
MANUFACTURED
Bring in sketch or old part
for precision duplication
LIGHT MACHINE SHOP WORK
TOOL & DIE MAKING
MODEL MAKING
Prompt Service • Reasonable Rates

Ra-Mal Machine Shop
1151 Venice Blvd.
Los Angeles 15, Cal.
DRellel 4044 or WAlnut 5452
fighting. So high were the casualties and
so desperate was the need for front-line
troops, that cooks were drafted as litter-
bearers. For days Bob dragged the wounded
to safety, but there came a time when a
Buddy dragged him out of the hellish fire
-with four bullet wounds criss-crossing
l;1i5 back. Evacuated from the island, Bob
headed for Honolulu-the first big jump
on the hop home. His wife eagerly traveled
to San Diego to meet him. And that's when
fate fickled. En route, his eyes began to
pain. Diagnosis showed tropical poisoning.
He's now in a hospital at Honolulu while
his wife waits in San Diego.
- Here's a gasper for Ripley : During the
days of our most acute cigarette shortage,
Earl Heroux sold one-half million dollars
worth of puff·puffs in eleven months ! Block-
long lines for two, five or ten packs were
every-day events at his White Center candy
and cigar store. Where this scarce stock
item was procured is a closed trade secret,
but Earl didn't operate arcades for fifteen
years without making a few jack-potty con-
nections. With the cigarette crisis nothing
but a sour memory, Earl is spending ten
thousand dollars rebuilding his establish-
ment into a sporting goods center. Arcade
pieces are in evidence and will continue
to be because there is no love like first
love.
If Bert Beutler receives an offer to ap-
pear on "Information Please" or any other
question-and-answer program, he will prob-
ably figure it's all in a day's work because
Bert is receiving Quiz Kid training each
and every day. "I've been kept busy an-
swering two questions," he says, "when
will new games arrive and what new games
will arrive."
When Joe Besk, the former Heberling
phono man, walk,ed into the separation cen-
ter, he wanted two things more than any
other: a job and reunion with his wife and
son. The first half was happily consum-
mated when Clark Distributing payrolled
him; reassemblage of the family takes place
the first of the year when the steamer from
- Australia casts anchor and the seed planted
Down Under takes root Up Yonder.
A dark shroud of mystery encompassed
Fred Fields' trip to Kansas City. Upon
reaching his destination, the former Wurl·
itzer representative rush-phone·called John-
ny Michael in Seattle. And just as mys-
teriously, Johnny left for Kansas City. The
enigma deepened when Fields returned and
decided to buy phono routes.
The bowling alley owner first thought a
miniature earthquake had struck, but on
clear inspection discovered it was just
Strong Man Rudy Peterson rolling a game.
Reinforced floors, strengthened pins and
shock-proof balls should be on the order
list unless the owners don't care about
having their' place debrised.
More for Moore : Two new employees
swelled the post-war fold last month-Sec·
retary Esther Erickson and Mechanic Loren
Kirkland. "This is my first job in the coin
machine business," said the new sec. "One
of the nice things about it is that I get to
hear music while I work. The other day
a woman vocalist was singing, "Let Me
Call You Sweetheart," when the needle
caught on "Sweetheart" and kept repeat-
ing. If it had been a male singer I would
have almost swooned." Kirkland returns to
the Northwest after a sojourn in Santa
Monica, where he worked in an Arcade.
The war's over and the boys are com-
ing home, but if you value retaining your
skin close to your bones, don't whisper a
word of it to Low-pointer Bob Bard. Owner
of a music company in Los Angeles by
the same name, he's now on furlough from
Fort Lewis preparatory to taking the long
ride across.
"It was wonderful educational training."
So enthused ex-Heberling operator Staf-
ford Lewis after navying it 39 months as
second-class radio technician. Back in pin
stripes and gabardine, Staff is close-eyeing
the field for an opportunity to make ,his
training unload a litter of green lettuce.
,Re-coin-versions-There must be gold in
these here hills; last month featured it
one-firm invasion by the Coin Machine Ac-
cep tance Corp. Robert M. Waggoner, presi-
dent, G. 1. Grady, traveling auditor, and
Howard W. Pretzel, sales representative,
blew in on the wings of a storm. . . .
Back from Chicago after a two-week-Iong-
lookie, Joe Hart says: "No new phono-
graphs till spring" . . . Everett-born Ed
Harrison made the hop from Sunny Cal
to Unsunny Wash and is on the make for
a service connection.
After an absence of several years, Yak-
ima,s top ops finally coaxed their war-worn
tires and panting motors into Elliott Aven-
nue for a long·delayed visit: Mike Kukay
and associate Fred Noel, B. T. Beason,
John Schuler, and Charley Eccleston . .•
Crisp, immaculate white service men's coats
are mushrooming out all over the row . .. .
Kenny Kemp is back at his work bench
after a month's hospitalization.
Nick Foisy of Prosser and about a hun-
dred other optimists have been on the prowl
for new games. . . . George Heberling's
brother-in-law, Othmer Towe, unkhakied
just in time to open the new Heberling
paint shop . . . . Puget Sound Novelty will
soon stretch the welcome mat for Lyle Ten-
ney, returning from a Minneapolis per-
sonal-affairs visit . . . . Owner of two music
routes, Tacoma's Dick Frayne will sell one
to the guy inking the most digits on a
check.
It's a hit! Off to a fast sales start goes
Chicago Coin's "Goalee". . . . Ex-Coast
Guardsman Walter Solomon, a pretty fair
carbon copy of Pop Solly, teamed up with
Curly Gohr in the Western Distributor's
shop about the same time Solly was Chi-
cago-and-new-game-bound . . .. Sum.up on
shortages: Difficulty in procuring cabinets
Is kayoing the production of Consoles, while
the printing strike in Chicago is delaying
descriptive literature on new equipment.
Representatives for Capitol Records, con-
templating opening a local branch, have
been scouting likely sites for a distributing
warehouse .. .. It must be wonderful being
a civilian again-but not all the boys want
out. Chet Heberling's son, Ensign Don, with
the Navy Supply Corps in the Pacific, is
seriously considering re·enlisting. . . .
Sybil Stark, who made the merchandising
grade with punch boards and novelties, now
specializes in toys for the retail trade in
her uptown emporium.
Puget Sound Novelty reached down a
thumb and pulled out the "Pre-Flight
Tiainers" plum. The firm exclusively dis-
tributes the game in Montana, Idaho, Brit-
"GOALEE"
NOW READY!
TWO CAN PLAY OR
ONE CAN PLAY
LOTS OF ACTION-LIGHTS
It's Red Hot
-SEE-
PAUL A. LAYMON

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