CANDY OPERATORS
COIN
,M ACHINE
REVIEW
58
First and Second Choice of Candy Bar
Brands by Families
(Continued from Page 57)
wiped off the glass and metal parts in a
quick swish, finished his job of checking
the receipts, reporting to the location
owner, and was on his way.
That operator thought he was in proper
form, but he didn't give a thought to the
dozen or more patrons in the terminal who
were watching him and sizing up the purity
of the product he was inserting by the
very appearance he created while servicing
the devices.
It costs so little to be clean and neat
in this business-and the extra grosses are
so sure that it seems unbelievable that
operators will pass by these simple matters
which practically spell profit insurance for
vendors.
In various key cities vending machine
operating organizations have Icmg ago rec·
ognized the profit·value of a "clean front"
in their operating activities. Spotlessly
clean service trucks, neatly uniformed
service men, and immaculate handling of
merchandise, have .all paid dividends and
every operator can profit from the experi·
ence of these larger vendor firms. Even if
you have only a modest route, keep your
servicing truck or car clean and neat,
dress as you would want one of your food·
suppliers to dress, and keep your machines
immaculate.
All ' sorts of quick helps are available
to operators today to quickly clean the
metal, chrome and glass parts on vendors.
Carry plenty of wipes, or clean cloths,
and see that your hands are not greasy
and dirty when handling merchandise. It
only takes a moment, and a little Boraxo,
Lava or quick · dirt eraser, to make your
hands sparkle and it means a lot to a
prospective patron eyeing your servicing
activities from a distance.
Manufacturers of the various types of
candy devices have gone the limit to make
their vendors reflect cleanliness and win
the confidence of the public. It is for you
to keep them looking that way. And, un·
less you follow these precepts, the National
Confectioners Association has thrown two
million dollars down the drain insofar as
your vending machine grosses are con·
cerned. Work!ng together, these three can·
First Choice
Per Cent ' Number
Brand
Hershey's ........................................ 55.2
112,205
Ziegler's ... _..................................... 11.2
22,766
Milky Way......................................
7.8
15,855
Baby Ruth ........................................ 5.7
P,586
Oh Henry ............................. _ .. _....... 5.7
11,586
3,2
6,505
Mars ..................................................
Mounds ............................................ 2.2
4,472
1.0
2,033
Heaths .................................... :.........
Denver Sandwich ..........................
1.0
2,033
Chicken Dinner ..............................
1.0
2,033
Brach's ........................................... .
Butterfinger ' ..................... _ ........... .
Snirkles ........... _ .............................. .
Nestles ................. _ .......................... .
Clark's ......................... _ ................. _.
Powerhouse ..................................... .
*Miscellaneous ........... :. ................ _ .. . 7.7
15,652
* First Choice-Includes all brands used by less than 1 per cent (58 brands)'.
* Second Choice-Includes all brands used by less than 1 per cent (74 brands).
not lose and will ' build up handsome
grosses for you: 1) The two million dol·
lar program to sell candy as a food and
create an' untold number of customers for
you; 2) the sparkling new and modern
vending devices which will soon be avail·
able; and 3) cleanliness in servicing and
maintaining your equipment. The three
points make a fine milking stool for the
enterprisin/l: operator. If one point is miss·
ing; you Mr. Operator, will be left hold·
ing the bag.
Buy Army Surplus Bars ·
WASHINGTON-With the exception of
Hollywood Candy Co., Centralia, ' II!., the
"original vendors" repurchased the bu,lk
of the 1,250,000 candy bars offered for
sale recently by the War Food Administra·
tion as surplus.
Manufacturers re·purchasing their own
bars were informed they will not be
charged with any penalty against sugar
or chocolate quotas for the candy was
manufactured and sold as a quota·free
product originally. Candy was stored in
a warehouse in Bayonne, N. J., and was
in excellent condition.
CLean Machines and
PA 'N ' S
HARD SHELL CANDIES
-An UnbeatabLe Combination !
•
Women Buy Most Gigs
and Gandy
(Start This Article on Page 54)
also interestingly illustrated. According to
this showing, the smaller the income the
bigger the proportion of cigarette smokers.
Among the males, the $30·per·month rent
bracket has a smoking percentage of 74.8,
while the percentage of cigarette smokers
in the $50-and·up·per-month rent class is
only 57 per cent. Among the women 36.8
per cent of those In the $30·per·month rent
class smoke while only 32.3 per cent of the
ladies in the $50·and-up·per·month rent
class indulge in the habit. Undoubtedly
many males who do not smoke cigarettes
use cigars or pipes. The non· cigarette
smoking gals have no such solace.
When it comes to candy bars the per·
centages are strikingly different and it is
revealed that 89.3 per cent of the women
and children are regular buyers of candy
bars. The percentage of men customers
is a slightly lower figure.
,
In asking for candy bar preferences, re-
turns for more than half of the city's pop·
ulation showed the products of the follow.
ing listed in the order of preference: Her·
shey Chocolate Corp., George Ziegler Corp.,
Mars, Curtiss Candy Co., and George Wil·
liamson Co. (See Table Above.)
Greatest consumers of candy bars in
Milwaukee are families in the low· income
group, which proves the importance of the
candy bar In nutrition; 91.9 per cent of
the low· income bracket families are candy
purchasers.
Those returning the questionnaire indio
cated a first preference for 68 brands and
a second preference for 90 brands-the
leaders in both instances being candy bars
with a well·known "brand" name.
Manufacturing, distributing and operat·
ing factors in the Coin Machine Industry
can accept this study as fairly indicative
of the conditions in al\llost every part of
the country, and a thorough study of the
findings should prove an immeasurable aid
in future profitable operations .
New Packaging Coming
Pllh e,h(eeti'hJ
345 West Erie Street, Chicago 10, Illinois
•
Second Choice
Per Cent Number
31,304
15.4
30,693
15.1
29,068
14.3
9.6
19,514
9.6
19,514
7.0
14,229
4.6
9,350
3,252
1.6
2.0
4,065
2.5
5,082
6,505
3.2
2.0
4,065
1.9
3,862
1.8
3,659
1.6
3,252
2,236
1.1
16,668
8.2
•
NEW YORK-Sidney Musher has been
granted a patent covering a new process
for treating paper pulp to produce a
composition suitable for use in packaging
a wide variety of organic materials, candy
and food products.
Paper formed by the Musher process
has a marked degree of protection for
foods which tend to become rancid.