APRIL. 1945
OFFICE OF PUBLICATION : 1115 Ven ice Blvd ., Los Angeles 15 Calif. Fitzroy 8269. CHICAGO OFFICE
( I) : C . J . Anderson, 35 East Wa c ker Drive, CENtral 1112; N'EW YORK OFFICE (17) : Ralph R. Mul-
ligan, 441 Lexi ngton Avenue , Mu rra y Hill 2-5589. SUBSCRIPTION RATES : $2.00 for 3 years- mi ni mum
term accepted ; SOc per copy.
Curfew Hits Operators
Williams Gets War Job
Bad Calif. Bill
CHICAGO- In compliance with th e
orders of the Director of War Mobilization
a nd Reconversion James F. Byrnes, the
hundreds of thousands of electrically op·
erated amusement machines throughout th e
nation fell under curfew regulations on
F ebruary 26th. Least hit by the order
were various types of ve nding and service
devices, but such machin es as automati c
phonographs, bowling games, movie rn a·
chi'nes and pin ball machin es were included
in tbe midn ight curfew r egulations.
First r eports from key cities indicated
that th e operators stood to lose a con-
siderable sli ce of the bonanza grosses
chalked up in the past wa r months but
two weeks later the picture started to
change. It was apparent that the popula-
tion was adju sting itself to the new scheme
of things and p atron age of devices started
on the upward swing again , and the be·
li ef is h eld that th e coin ma chin e oper·
a tors will barely feel th e monetary effects
of the curfew in anothe r two weeks. At
least, this is the optimistic opinion of som e.
of th e larger ope rators in sca ttered key
cities.
H owever, it stands to reason that som e
noticeable losses will be in evidence on
top spots where automatic phonogra phs
and amusement machin es get a normal
around -th e-clo ck play. Th e curfew ca nnot
help but clip a certain percenta ge of ea rn-
ings from th ese devi ces.
Compliance of operators has been al-
most perfect and various associations have
notified all memb ers to see that all equip -
ment is si lenced or di sconnected promptly
at midnight regardless of the statu s of th e
loca tion and its ability to remain open all
ni ght under certain curfew exceptions.
CHICAGO- The fifth major contract for
communica tions equipment in the past 16
month s was awarded the Will iams Ma nu -
fa cturing Co. the fi rst week of March, ac-
cording to an announcement by H a rry Wil·
Ii ams, president, and Al Silberman, head of
th e firm's radar and war production di -
vi sion.
The con tract calls for radar a nd com-
munications equipment for th e U. S. Signal
Corps and the Navy, and the firm is tool-
in g up now to meet an early dea dlin e
.
for initial shipm ents.
SACRAMENTO- Assemblyman Ki lpat-
ri ck, Los An geles, has introduced Assem·
bly Bill 1982 wh ich would add a section
to the Alcoholic Beverage Con trol Act, to
r ead : "No li censee shall conduct, or allow
to be conducted, upon hi s premises ' any
gam e of chance. Th e board shall forfeit
the license of every licensee who vi olates
the provisions of this section."
Passage would permit the Boa rd of
Equalization , as th e enforcement agency,
to decide wh at is, and what is not a game
of chance a nd virtually control the oper-
ation of . all types of amusement devices in
establ ish ments dispensing drinks.
Bill has bee n r eferred to Committee on
Public Morals.
Call
DR. 32.09
For Automatic Equipment.
Parts and Supplies
PAUL A. LAYMON
DISTRIBUTOR
Monopoly Bars New Match
WASHINGTON- Before the House Ap-
propriations Committee on March 13th,
Assistant Attorn ey General Wendell Berge,
in charge of the a nti-trust division, De-
partment of Justi ce, charged that an "ever-
lasting match" operated on th e principl e
of a pencil, has been k ept off the market
by the mat.ch monopoly. "It wou ld be
ca pable of a n umber of strikes," reported
Berge. "Th ey have held pa tents on that
for som e years and kept it off th e market."
(EDITOR'S NOTE : Following the first
news story con cernin g the 1,000 strike
match in THE R EV IEW two months ago, we
were beseiged with more than a hundred
requests for more informa tion . Many ex-
pressed a desire to become distributors
and put up substa ntial amounts to sew up
certain territori es. At th at time . TH E
R EVIEW wrote each enquirer informin g
them of th e exi stin g conditions. A report
is now bein g p repared with the cooper-
ation of governmental agencies in Wash-
in gton a nd it will appear in a future
issue.)
Mills Biz at J8 Million
CHICAGO- During 1944 the total sal es
volum e of Mills Industries, Inc., reached
$18,000,000, it was revealed at a meeting
of the stockholders at whi ch H erbert S.
Mills was re-elected president of th e co r-
poration. All three Chicago plants, and
th e pla nt in Lon g Island Ci ty, N. Y., are
devoted 100 perce nt to war production.
Other offi cers re-elected were : Hayden
Mills, treasurer ; D. W. Donohue, executi ve
vice presid ent ; Gordon Mills, vice presi-
dent ; George Kasten, secre tary and con-
troller. Ralph J. Mi ll s was elec ted chair-
man of th e boa rd.
* * *
Chivalry is the attitude of a man to -
wards a strange woma n.
Panoram Takes Picfures
LOS ANGELES- In addi tion to showin g
pictures the Mills P anoram also " takes"
pictures- at least on e install ed in the
Susan Baby Studios in the Los Angeles
a rea do es.
John E. Reed, youthful head of th e
cha in of studios spec iali zin g in photograph-
ing youn gsters, found th e Panora m a most
effective aid in gettin g his youn g subj ects
into a natural mood, or pose. H e ri gged
up a Panora m with a bui lt-in ca mera and
flood light attached; he sta rts a 3-minute
short subj ect of a comedy nature or a
Mickey Mouse subj ect, a nd when th e
youn gster beco mes co mpletely eng rossed in
th e pi cture bein g proj ected .. . WHAM,
Reed has a true-to-life natural pose of
th e child.
A recent issue of Life devoted several
pages to th e success of th e Susan Studi os
a nd two pi ctures showed Reed photogra ph -
in g a futur e taxpaye r with th e a id of a
P a noram.
REPAIR for SERVICE
Vest Pockets and all types of
Slots.
Repalrs--Refin /shlng-Converslons
Over 20 Years Shop Experience
All work g ua r a nteed .
PARTS FOR ALL SLOTS
SHATTER·PROOF GLASS FOR SALE
G. B. SAM
541 E. 32nd Street, Los Angeles 11 . Cal.
ADams 7688
/
THE REVIEW HAS NEVER MISSED AN ISSUE IN THE PAST ELEVEN YEARS!!
NO OTHER COIN MACHINE MONTHLY CAN MAKE THAT STATEMENT!!
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVEL Yl
COIN
MACHINE
REVIEW '
9
FOR
APRIL
1945