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th e interest these lads have in entering our
Did yo u eve r get a letter in your morn·
industry, and the bi ggest majority of them
ing mail th at sets yo ur mind to thinkin g.
enter subscri ptions to get a primary
a nd causes you to lay aside the rest of
schoolin g on just how we talk and act in
yo u r letters until you've re-rea d it a few
th e coin machin e fi eld. All of th eir spe-
times and reaso ned out the logic of th e
cifi c questions are promptl y answered by
argument ?
letter for we, as a publicati on servin g
Well, I got such a letter a couple of
every phase of this industry, have a vital
days ago. No , it wasn' t from a big name
stak e if} t he men who will carry its banner
in th e business. It was from the private
in the years after victory.
secretary and offi ce manager fo r one of th e
* * *
largest distributors in the business. It
Almost every month new app eals are .
wasn' t intended for publication. It was
forth coming for support of one or more
simply a fri endly confidential letter but it
drives. This month we ask your consider-
contain ed on e paragraph worthy of shar-
ation of the drive b eing made by the
ing. In due respect to th e writer we sh all
Am erican Cancer Society-a drive most
no t mention the name, b ut the views show
worthy of your support.
the result of thou ghtful study of our busi-
Never befo re have we been so aware of
ness, the men who are now a part of it,
th e life savin g power of scientific research.
and th e men who will consti tute it in th e
Out of tb e labora tories and on to the firin g
years ah ea d. R ead this:
line where millions of our young men are
" I feel b a dly, P a ul, th a t I h ave
riskin g their lives, have gone sulfa drugs,
not b een a ble to write for som e
penicillin, dried blood plasma. From the
time , but m y p e r sona l ana lysis of
past we can take th e na mes of k ill ers con-
this coin m achine business is tha t
quer ed by science-yellow fever, small pox
we will see a g r eat m a n y ch a n ges
diphtheria, typhoid.
'
in the operation o f coin m a -
Today research against cancer stands
chine e quipme nt during this wa r
on the threshold of new and great a'd -
p e riod , as well a s the post-wa r
vances. It has already given us ways of
period. Qu it e a numbe r of the
prod ucing and of controll ing the produc-
ope ra to rs have b enefite d b y th e
tion of the disease in laboratory animals.
f a ct tha t they have b een able to
It has begun to give us knowledge of how
continue u sin g the ir old equip-
can cer cells differ from normal cells.
m e nt a nd have accumulate d sums
B~t cancer r esearch needs finan cial sup-
of money a nd more o r less h ave
port. It must be given th e material aid
b een thro wn into an indepe ndent
and security to make it effi cient and in -
statu s which they have n e ver en-
creasi'ngly powerful. F ew as yet r ealize
j oyed b e fore . A g ood m an y o f
" the nature of the. emerge ncy wh ich cancer
the m h ave purch ased r e al esta te,
?resents. Th ere are 17 mill ion li ving Am er-
b o th in cities a nd rura l di stri cts,
Icans who will die of cancer unless some-
a nd I per sonally b elieve tha t
thing is don e. Th ere are at least five and a
the re will b e a good man y of th e
half million of them who can be saved
olde r faces missing wh e n the re is
from ca ncer by simple, direct mean s.
n e w m e r chandi se to se ll. In a ddi-
Edu cation alon e can save mill io ns of
ti on to this, quite a numbe r of
lives even if research does not advance.
the b oys now in the se rvice h a ve
N? one can afford ' to be too busy to 'neglect
writte n to u s evide n c ing the ir d e -
thIS challenge. It is a choi ce between in-
sire to get into the coin m achine
tell igent protection of yourself and those
business whe n it is a ll over. A lot
y.ou love on th e one hand, and ignorant
of thi s h as b een brou ght o n b y
risk of health, happin ess a nd perha ps life
the fac t tha t o ur b oys in the out·
~tself, on the other. Turn to th e message
lyin g b a ttle f ronts h ave h a d no
In a full page in this issue, eli p the coupon,
o ther form o f amusem ent tha n
send along what you feel you can and
the playin g o f c oin controlle d
make sure you identify yourself with our
e quipme nt. T a k e, for in s ta n ce,
industry.
the p o pula rity of the automatic
phon ogr a ph. "
This is the sort of industry " revolution"
which is in progress all over the nation.
Last month I talked to on e of the largest
music operators in th e West and when
the subj ec t drifted around to th e " days to
come" he qui ckly state9, " When this war
is over the young lads can have it: -There'll
be a mad scramble fo r spo ts a nd certain
privileged on es, fin anced by patern al j ob-
b ers and distributors, will connive to make
- - SEE--
it tough for some of us. I've m"i de mine.
I've invested wi sely in real estate. I ca n
sit back ,and enjoy th e fruits of my labors.
Wh y keep tryin g to plant new trees and
fi p:ht th e new crop of loc usts?"
. Isolated cases? No sir! Letters filt ering
mto our offi ces from men in service show
SLOTS
and CONSOLES
PAUL A. LAYMON
1'HE BLUE BLOODS OF TIIE INDUSTRY READ mE REVIEW EXCLUSIVEL Yl