Coin Machine Review (& Pacific ...)

Issue: 1944 March

He learned to be a Fighter
... working for YOUI
..
r . .1
-
COIN
MACHINE
,REVIEW
6
FOR
",ARCH
If"
which contains actually only a pint of
merchandise.
The importer will tell you all of these
things because he has had experience in
handling them before. In some countries
a charge is made for each package that is
handled at the docks Or by the transpor·
tation company. Therefore, you should have
as few packages as possible within the
limits of good shipping weights.
Some countries require that packages
shall not exceed a certain maximum weight.
In many of these countries the transporta·
tion systems are still quite primitive. Aside
from four or five of the major cities in
South America, the manner of handling a
shipmen t from the States is as follows:
The freighter anchors several miles off·
shore. The goods are taken over the side
in a sling and are dumped into an oversized
rOW boat, which proceeds to a small dock
on the shore where it unloads. The pack-
ages are now transferred to either a small
railway or a truck line, or even muleback
for inland transport.
And , even in large cities it is still quite
common to see a barefoot porter delivering
a huge packing case which is strapped to
:J~ere id no dutdtilute
/or QuaAt'J
Quality Products Will
Last for the Duration
D. GOTTLIEB & CO.
CmCAGO
He's gone to war-this ILCO COIN MACHINE LOCK-
but he learned to be a tough little fighter in the years he
stood guard over your coin machine profits. He'll be even
tougher and better when the war is over. Remember that!
OK before the war-even better after the war!
INDEPENDENT LOCK COMPANY
FITCHBURG, MASSACHUSETTS
Branches in all Principal Cities
8
Bally breaks ground for new addition to factory which will add 25,000 square
feet of productive floor space. New addition extends across the entire width' of the
present building.
his back by a small rope. Therefore, it is
usual to limit the size of the package to
what one man can reasonably handle, and
because there are not the facilities for tak-
ing care of great big boxes.
In order that the shipper should realize
how important these instructions are, let me
tell you that most of the countries impose
a very heavy fine on any infractions of
weights, contents or documents. In some
countries the custom official receives his
compensation from the fines which he im·
poses, and these fines range from a small
percentage to 100 per cent Or more of the
value of the entire shipment when some·
thing is wrong with any part of that ship·
ment. In many cases there is no appeal
from the decision of the inspector, except
under very unusual circumstances.
All of this may sound very difficult, but
actually it is not hard at all. If you mind
your P's and Q's and follow your instruc-
tions, it is no harder to make an export
shipment than a domestic one, and in many
cases it is even easier.
It is surprising how well known most of
our standard American brands are in for-
eign countries. To name only a few, Arrow
Shirts, Hickok Belts, Phoenix Hose, Cata-
lina Swim Suits. Our usual radios, electric
supplies, etc., are probably better known
by name in foreign markets than they are
even here at home.
These foreigners are real people. They
talk a different language than we do, but
they have the same interests. They are in
business to make a profit. They want to in·
crease their business. They want to increase
their distribution. And, they are just as
anxious to take on lines of goods which
have proved successful in their home market
as the manufacturer is to increase his
distribution.
To me, export business simmers down to
the answer to two simple questions:
1. Are you interested in doubling
your voluDle of business?
2. How hard would you work to
do that?
If you will put in half that necessary
effort on export work, the gratifying results
will astound you.
(SECOND ARTICLE IN THIS SERIES
WILL APPEAR IN THE NEXT ISSUE)
* * *
"Yo sho does look worried."
"Boy, Ise booked up solid on worrying.
Ise got so many worries on mah mind that
if sumpin happens to me today, Ah won't
get time to worry about it foh two weeks."
Since we insure hundreds of your present and prospective loca-
OPERATORS!
tions as Insurance Supervisors for the Southern California Tavern Association. is it not
good business for you to insure with us?
Asic: the Operators Who Do So!
Zeigler Insurance Agency I 'Inc •

54J S. Sprlllg St., MIchigan 096J
Specialists-Coin Machine Industry
Los Angeles 13, Ca'H.
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVEL YI
A Look At The Industry Picture
Today
by Carl Trippe
of Ideal Noyelty Co., Sf. Louis
this particular time it is good to pause
and examine the status of the Coin
II
Machine Industry as it is today-what lies
T
ahead and what the future holds for all
of us.
The employment situation looks very
favorable to us in more ways than one. First
of all, as we see it, all distributors and
jobbers are coasting because of the gas
rationing, tire shortages, loss of mechanics;
and many businesses have closed down.
After the war is over, which we hope will
be soon, all of us will need a lot of hel p,
such as mechanics, route men, salesmen,
chauffeurs, stenographers, shipping clerks,
porters and the like. You can visualize the
huge numbers that will be taken into our
industry in these brackets.
We are also aware of the fact that there
are a great many business locations vacant
in all parts of the country. This includes
restaurants, bars, cocktail lounges and all
types of locations suitable for coin-con-
trolled equipment. When the war is over
the demand will be very great for every
business location, which means the need
for a lot of help. When these business loca-
tions are again occupied it will mean thou-
sands and thousands of new locations for
the operators.
The manufacturers will build finer and
better equipment. With the experience the
manufacturers are deriving from building
implements of war for Uncle Sam they will
get ideas for the future that will be almost
unbelievable. We think the phonographs
and other coin-operated equipment will do
everything but talk. I honestly believe that
the Coin Machine business will be bigger
and better than it ever was. The same goes
for every other business.
The operators must, and will, buy this
new equipment as fast as it is manufac-
tured. Since there have been no new games
built since the war, the operators have a
lot of old games which are worn out. Even
in normal times operators were continually
in need of new equipment. I hope the day
is not far off when all the manufacturers
will be working night and day in order to
supply the demand.
Wins Production Award
MORRIS, III. - Announcements were
mailed out February 1st to the effect that
the Northwestern Corp. has been awarded
the Army-Navy "E" Production Award for
excellence in war production.
Northwestern Corp. is peacetime manu-
facturer of vending equipment.
If You Want
to Buy
One Ball Free Play
SPORTSMAN
- - SEE--
PAUL A. LAYMON
Carl Trippe
COIN
MACHINE
REVIEW
7
Foa
MARCH
7944
"Bolly" engineers and workers are proving, daily that their skill-developed in peace-time pro-
duction of coin-operated games and venders-is a valuable asset to America in time of war. And
"Bally's" performance in war production is a forecast of "Bally's" performance in the victorious
future. lion Manufacturing Corporation, Chicago, manufacturers of "Bally" games ond venders.
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVELYl

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