Coin Machine Review (& Pacific ...)

Issue: 1944 March

YOU CANNOT BUY SILK FOR
THE PRICE OF COTTON!
Theaters gauge their receipts by the quality of the pictures they exhibit. Panoram Operators
are in the same category for a good film means good income .
)
The trade is, at present, confronted with the problem of how to obtain good subjects suit·
able for use in the regular Panoram and those converted into Peep Shows alike. A quick look
behind the production curtains of the producers of "quickie·talkies" will invariably show why
this problem exists. A producer employs a nice looking girl for a flat f'ee of $15.00 per day .
During an 8-hour schedule she makes about six subjects to the accompaniment of phonograph
records . You can use your own judgment as to the quality of a picture produced under such
a set-up.
When I entered this field of amusement I established a policy of alw'1Ys endeavoring to give
the trade what they asked for--GOOD SU8JEClS produced in a showmanship fashion and
always employing talent of known repute. Therefore, stars like ISABELITO CASTRO, now under
contract to maior studios, will be starred on all films released by Qur Fine Art Films.
Space is limited. but you will be interested in the calibre of the personnel active in the
creation of Fine Art Films. Coaching our stars and rehearsing them for their appearance before
the cameras. is Leo Wolf. owner of one of Hollywood's vocal studios coaching some of the big-
gest stars for maior productions .
Chuy Castillon and Mario Santos of the Guadalajara Trio, famous artists from our friendly,
nei~hborin9 Republic of Mexico. are under contract to supervise music: on subiects featuring
Latin American artists.
Handling the actual production is TELEFILM, the number one studio in the Industry for
16 MM sound pictures . J . A. Thomas and Peter Comandini, Telefilm executives; Robert Finch,
sound technician. and Peter Gioga. sound engineer, are contributing their respective talents to
making our releases tops. No expense or time has been spared to produce pictures that will
please the public and MAKE MONEY for operators of sound equipment. It has been proven by
SOUNDIES that good subjects with good talent cost from $1500 to $2500 per subject.
The above will give you an idea of the subjects that will be
released by Fine Art Films.
AN UNUSUAL PICTURE SOLD UNDER
AN UNUSUAL GUARANTEE!
Here is our guarantee of satisfaction to operators and picture
exchanges: "After you have purchased our first release, 'RHUMBA
LATINA', starring Isabelita Castro, at our special rate of $7.50;
try it on your own sound machine . If in your opinion, it is not the
bes /,. subiect ever released, I will refund the purchase price. I I
I
LEO WOLF
Vocal and Dancing Coach
Additional releases are available-6 subjects to the reel, at
$6 . JO per subject.
COIN
MACHINE
REVIEW
33
FOR
MARCH
1944
A .... ph,f, .,",''";, Now Cbi,of,."
Mills Panorams operating for one evening prodl
Paralysis Fund.
War
0 N Backing the Attack!
Effort
WM.
2738 CINCINNATI STREET
OF TIlE INDUSTRY READ THE REVIEW EXCLUSIVELY I
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Nathanson Adds Space
LOS ANGELES - The tremendous de·
mand for Panoram Peep Show Conversions
since the first announcement in THE RE·
VIEW, and the addition of the Standard and
DeLuxe model, has made it necessary for
Wm. Nathanson to add additional quarters
at 2739% Brooklyn Avenue for manu·
facturing activities. The demand for units
continues brisk and more than 25 leading
jobbers and distributors across the country,
including International Mutoscope Cor·
pora tion, are handling the Conversions.
Nathanson has expanded and is now in·
vading the film producing field and has
already made his first film designed ex·
clusively for the coin·movie trade. Initial
announcement is in this issue.
At present Nathanson has one of the
largest stocks of used Panorams in the
country and undoubtedly the largest stock
on the Pacific Coast.
Webb Leaves Rock-Ola
COIN
MACHINE
REVIEW
34
FOR
MARCH
1944
CHICAGO-Following close on the heels
of the announcement that Jack Nelson had
left Rock.Ola Manufacturing Corp. as Vice
President and General Sales Manager,
comes the announcement that I. F. Webb
has also severed his connections with th e
organization. Webb had been with Rock·
Ola for a number of years and was active
in promoting the sales of automatic phono·
graphs.
His plans for the future were not reo
vealed.
Kearns Buying Big
LOS ANGELES-Tommy Kearns who
tarries a t a ranch in Chatsworth when in
the States, and maintains a big jobbing
and distributing establishment in the Ha·
waiian Islands, is making the rounds and
buying again for his Island outlets. Kearns
states the demand for merchandise from
the States is terrific in the Islands and
ample cash is waiting for anything that can
be shi pped from here.
* * *
Father-So your new boy friend is one
of the big guns in industry?
Daughter-Sure, he's been fired seven
times that I know of!
He Likes Us!
THE REVIEW:
Your "dun" is the most "come·on
dun" I ever received and you will
find my check enclosed.
Even though I am out of the Coin
Machine operating business. I am
still anxious to tell you that your
magazine is worth double the price
to anyone who wants to know what
really is going on with the folks that
are out in front helping to win the
freedom and future security that our
forefathers laid down in our Consti-
tution. (I'm talking about our kind
of folks.)
I may not ever re-enter the oper-
ating business, but I wish to take
this opportunity to tell you that I
think you are doing a great big job,
and as long as you are on the beam
like you have always been, I want
your magazine. And, if you feel jus-
tified in raising your charge, just
add it to the "dun" and don't let me
lose one issue. That's how I feel
about THE REVIEW.
A. W. B., San Antonio, Tex.
Doings At Badger
LOS ANGELES-An enlarged office crew
is now active at Badger Sales Co. helping
Bill Happel take care of the tremendous
volume of business the firm is en,ioying.
AI Griebahn, assistant sales manager,
made a trip during the month to Phoenix
and contacted several operators. Mrs. Grie·
bahn accompanied Al and they visited ·.vith
her brother who is in the Armv and · sta·
tioned near Phoenix.
.
Bill Happel's nephew, William E., was
heard from this month. He enlisted in the
Navy and is now in the South Pacific. Fe
specifically asked for the "dope from Pk)
Street."
In Milwaukee Bill's brother, Carl, is
rounding out another year with the Wis·
consin Home Guards. A handsome picture
of Carl in uniform is now gracing Bill's
desk.
PACKARD ADAPTERS - FOR SALE
5-Maple adapter-Single 16 Wurlitzer, ea ..................... $35.00
3-Willow adapter-Single 20 Seeburg ........................... 42.50
18-Chestnut adapter-Single 20 Mills ............................. 37.50
8-Cedar adapter-500-A Wurlitzer............................... 50.00
7-Juniper adapter-700-800 Wurlitzer ........................... 45.00
2-Emerald Steel Cabinet-Twin ..................................... 37.50
3-lr~s 500 SDeaker. comnlete ................................ " .......... 75.00
209.50
E~'~I'~'ete'-'~t~~'k.~tl~;.
" 'Utl
,s.uuu unm "'::" n ............ _
I Keeney Submarine
West. Baseball
109.50
Mini ature Bulbs .
Write
sls~or .for Chicken Sam,
Gottlieb Skeeballette
. 94.50
Jail Bord,
$2 25
Jumbo F. P. Late Head . 109.50
M'II MAIN C
Ch~~~~di~t~··D~liv .. ;y
Jumbo. P.O. Late Head 129.50
I S
LOCK
I
I
I
Seeburg Jap Gun
Seeb. Shoot Chutes
Jenn. Bobtail. P.O.
. 159.50
159.50
129.50
WRITE
GEAR,
$3 50
Complete........ . ·
L;~E~T
I
I- I
Panoram Projector
Ex~~le~s Lamp . . . .
PARTS LIST!
A Thousand and One Items on Our Simplified Forms!
$4:~~
I
I
I
I
I • 2200 ATI.AS
NOVEI.TY COMPANY I
N. Western Ave.
Chicago 47, Illinois I
Send Check in Full on Orders Under $10-1 / 3 Deposit on Orders Over $10
Home of Personal Service Since J93 J
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PARAGRAFACTS
• An extra pound in the weight of a com·
mercial airplane costs from $100. to $500.
in transportation alone during the normal
life of the plane.
• A new additive for lubricating oils
combines detergent properties which keep
the lubricated surfaces of automotive en·
gines cleaner and antioxidant properties
which minimize gumming of the oiL
• Synthetic rubber has so much less tack
(stickiness) than plantation rubber that
the Germans add the natural product to the
synthetic to make it work well, but in this
country many synthetic "tackifiers" have
been suggested to do the job better.
• Wood acquires enhanced values when
converted into a plastic by introducing
chemicals which react with its cellulose or
lignin content.
• Electric currents over the extreme ranges
of frequency now used require special in·
sulating materials .o f which polystyrene
made from the purest styrene is the best.
• High frequency electric fields heat ob·
jects from the inside out and are now used
in dehydrating foods to extremely low
moisture content and in faster molding of
syn thetic plastics. Future uses include
cooking in the home.
• A new suit· case size sound recorder·
reproducer makes a record of voice or music
extending over eight hours on a continuous
ribbon of cellophane 320 feet long.
• Plastic coated rayon and cotton yarns
make window screenings and other screen·
ings closely resembling wire screening but
completely free from corrosion troubles.
New Firms Formed
CHICAGO - Three new organizations
were formed during the past month in vari·
ous parts of the country and headed by
prominents of long standing in the industry.
Frank Swartz, former owner of the D.
and S. Novelty Co., Rockford, TIL, has
formed a new firm in Poplar Bluff, Mo., to
be known as the Broadway Sales Co. Firm
'supplants the former George Rowland
Sales Co.
In Baltimore, Md., Roy McGinnis and
Max Lesnick have formed a new organi.
zation to be known as the Baltimore Musi.
c·1 Sales Co. Firm will distribute phono.
~phs, records and allied lines. The former
~riole building on Mount Royal Avenue is
t.le home of the new firm.
f
The Norwood Music Co. is the name of
a new sales organization formed in Nor.
wood, Ga. by Ed Heath, owner and op·
erator of the Heath Music Co., Gainesville,
Ga. Norwood Music will buy and sell music
equipment and has a good stock to start
business with.
You Want
to Buy
One Bolls, FP &. Cosh
- - SEE--
PAUL A. LAYMON
DISTRIBUTOR
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIE':W EXCLUSIVELYl
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