Coin Machine Review (& Pacific ...)

Issue: 1944 March

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OPERATORS EXCHANGE
announces its removal to new quarters
at
369 Ellis Street. San Francisco 2; Calif.
PHONE: TUxedo 4976

WE INVITE OPERATORS TO VISIT US IN
OUR NEW ESTABLISHMENT
exclusive .on the Bethlehem-Fairchild Ship-
yards and has acquired the .operation .of
the Dublin and Standard Cigarette Services_
M I NNEAPOLIS - "Big J.oe" Hu-
ber, pr.om.oter .of many a c.oin machine sh.ow
at the Sherman, Chicag.o, is back in the
business and has .opened his .own place at
1607 University Avenue_ Firm will he
kn.own as the Aut.omatic Games Supply
C.o.
COIN
MACHINE
IIEVIEW
10
FOil
MAIICH
J944
N ASHVILLE, T e nn. -T.obacc.o
taxes c.ollected by the state .of Tennessee
increased alm.ost a half milli.on d.ollars in
1943 .over 1942. In 1942 the sta te realized
$2,289,080 while the figure s.oared t.o $2,-
726,106 in 1943.
B A LTIM ORE - Harry G.oldberg,
manager .of the l.ocal .operati.on .of Berl.o
Vending C.o., reveals that his firm n.ow has
no ABC candy venders in .operati.on in
theaters in this area_ Machines have sh.own
an increase in v.olume .of business since
m.ore ch.oc.olate bars have bec.ome avail-
able.
WIC HITA, K a n S. -Jerry Rice is
n.ow in the army and rep.orted t.o F.ort
Leavenw.orth .on February 10th. He was
f.ormerly ass.ociated with his father, A. N.
Rice, in the .operati.on .of three Arcades
here. F.oll.owing the war Jer ry intends t.o g.o
int.o the j.obbing and distributing business.
MEMPIDS, T e nn.-The S.outhern
Amusement C.o., presided .over by Clarence
A. Camp, has acquired their .own building
at 401-407 Madis.on Avenue in Memphis.
Structure is a tw.o-st.ory affair and S.outhern
will .occupy part .of the first fl.o.or and rent
the balance and sec.ond fl.o.or.
ROCHE S TER, N . Y. - Vict.ory
w.on't find H.oward Pe.o, .of Valley Specialty
C.o., napping. He intends t.o pick up right
where he left .off and will be ready wi th a
bank ball game in tw.o sizes; .one f.or .out-
.of-d.o.ors and .one suitable f.or Arcade .opera-
ti.on.
NEW YORK - Classic Rec.ords has
purchased General S.ound Studi.os in ew
Y.ork where future Hit rec.ords will be
rec.orded. Studi.o is large en.ougb to acc.om-
m.oda te a 40-piece .orchestra. Jan Garber
and his .orchestra made f.our m.ore sides f.or
Hit the fi rst week in February .on a single
date c.ontract.
Human Pin Ball
HOLLYWOOD-A human pin ball wi ll
sh.ortly make its appearance in the m.ovies
f.or .out .of the fertile brain .of Elean.or
P.owell has come a n.ovelty tap r.outine f.or
her new picture Sensations 0/ 1944.
This time Elean.or is the whirling ball in
a pin ball machine. The set is studded with
bumpers and, as Elean.or spins ar.ound and
ar.ound, her flying heels kick certain bump-
ers, causing them toO light up. Simultan-
e.ously, a number will be illuminated .on a
big sc.oreb.oard. On t.op .of the sc.oreb.oard
is W.o.ody Herman's .orchestra playing like
mad.
-
It t.o.ok six weeks t.o perfect this r.outine
with its c.omplicated lighting cues_ At the
end .of each series .of fast spins Elean.or ;s
breathless. "B.oy," she says, "N.o m.ore .of
this f.or me after the war is .over_ I'm g.oing
t.o sit back and be Mrs. Glenn F.ord. Let
s.omeb.ody else c.ount steps, steps, steps. I'll
be t.o.o busy c.ounting babies."
'"
REVIEW-Ite in England
LOS ANGELES-Henriette H.orak, wh.o
used t.o c.over the San Francisc.o news beat
f.or THE REVIEW is n.ow Captain H.orak .of
the WACS and is stati.oned in L.ond.on.
In a United Press st.ory fr.om L.ond.on .on
December 30th, Henriette-with a news-
n.ose if there ever was .one-stated that
WAC privates w.ould rather stay in Britain
as c.o.oks and clerks than bec.ome .officers if
it means a return t.o America. Statement
came after an ann.ouncement was p.osted
that applicati.ons w.ould be c.onsidered f.or
return t.o the States t.o study at Officers
Candidate Sch.o.ol. Out .of m.ore than tw.o
battali.ons, .only five girls filed applicati.ons.
"We can't assure them that they will re-
turn t.o Britain s.o they just d.on't want t.o
g.o," explained Captain H.orak.
Copper Pennies Back
WASHINGTON - New c.opper pennies
made fr.om shell cases that have hurled
their deadly missiles at the enemy are re-
turning t.o duty .on th e h.ome fr.ont and the
Treasury Department is issuing milli.ons
.of them.
The new pennies, made fr.om an amalga-
mati.on .of pure c.opper and brass shell
cases, c.ontain 5 per cent zinc. They will
replace the tin-c.oated steel c.oins minted
when the c.ountry faced an acute c.opper
sh.ortage.
The tin-c.oated pennies will n.ot be called
in fr.om circulati.on but will be retired as
they wear .out.
Noto in Carolina
SAN FRANCISCO-Carl N.ot.o, .of Op-
erators' Exchange, is still in the U. S. A.
and is stati.oned with the army at Camp
Mackaill, N.orth Car.olina.
During January the Operat.ors' Exchange
m.oved t.o new quarters in San Francisc.o
at 369 Ellis Street where brother J.oe is
maintaining the business during Carl's ab-
sence.
FOR GREATER
PROTECTION
Protect today's profits.
Re place locks o n se c-
ond hand equ ipm e nt
with Duo 's. Be Safe!
,.. ,..
"S.o y.ou c.omplain .of finding sand in y.our
s.oup?"
"Yes, sir."
COIN MACHINE
rll.MS
lor PANORAMS
and PANORAM
"PEEK SHOWS"
FULL LENGTH "A"
PICTURES ONLY
New Releases Weekly
Send for List
I.ES
1.0RDEN
FILM EXCHANGE
244 S. Western Ave.
Los Angeles 4. Calif.
"Did y.ou j.oin the Army t.o serve y.our
c.ountry, .or t.o c.omplain ab.out the s.oup?"
"T.o serve my c.ountry, sir-n.ot t.o eat it."
THE
ILLINOIS
LOCK
COMPANY
Dept. C·2. 737 W. Jackson Blvd . • Chicago
Well known Distributor of merchandise and merchandise vend-
ing machine equipment, sup 'plies and accessories, desires lines
for exclusive distribution in 11 Western States.
Set up in every way to handle trade requirements for the dura-
tion. Financially in a position to handle on extremely reliable
basis.
Interested in high grade lines only. All correspondence in strict-
est confidence. Reply to:
R. A. PARINA & COMPANY
156 9th St.
San Fr ancisco 3. Calif.
THE BLUE BLOODS OF TIlE INDUSTRY READ TIlE REVIEW EXCLUSIVELY!
. ..----------------~
Watch Your Answers Now!
by Leo J. Kelly
o f Illinois No velty Co., Ch icago
ow many times have you heard an op-
erator answer a location's complaint
H
with the cryptic phrase "Don't you know
there's a war on?"
Yes, I know there has been much said
in the trade press concerning this despic-
able answer but the fact remains that it is
just as prevalent today as when first orig-
inated months back and the sermon on not
using it cannot be preached too frequently
by our publications.
Maybe you have already warned your
routemen against using such a type of an-
swer to complaints, but have you checked
to see that your orders have been followed
out? It might pay you to do that little tri ck
without further delay if you have a genuine
interest in holding your locations when the
war is over.
Now, more than at any time in the his-
tory of our business, your help should be
more friendly, helpful and courteous_ It's
easy to make a lot of enemies now who will
very gleefully "get even" when conditions
again become normal and new operator,
coming into the business are going to find
000
Both Insu .. e VICTORY
Leo J. Ke lly
a lot of good locations happy to see them.
Time spent now in selling the location
on how hard it is to serve him and maintain
the type of service and consideration you'd
like, and what the operator is up against in
a war economy, will pay big dividends
later_ The operator cannot tell the location
this story too often.
Some operators have very successfully
used the mails to acquaint their locations
with their desire to be of maximum service
and the handicaps they are facing. The let-
ters have not been alibis for poor service
but rather frank talks on just what both
the location and operator have to contend
with at present and asking for a fair con-
sideration before making undue demands
on the operator.
Think it over, Mr. Operator!
Munves Settled
Invest in Both NOW!
For real viCtory a9ainst "Japism" and "Nazism" invest in U. S.
War Bonds and Stamps - Today - NOW! Yes . . . and for . ..
Real Protection A9ainst
DOUBLE BITTED
Cash Box Sabotage
No . 1901
Install the Famous
A ctual Size
Chica90
"ACE" LOCK
. . . for new replacements or new
equipment . . . Ace Locks, Single Bitted
Locks, Double Bitted Locks. Padlocks,
too . . . Also manufacturers of Cylinder
Key Operated Switch Locks for Air·
planes and Burglar Alarms . . . and re-
member - ALL CHICAGO Locks insure
" UTMOST SECURITY."
NEW YORK-Mike Munves, the "Ar-
cade King" and one of the real old timers
in jobbing and distributing circles, has
completed bis month long moving job to
his new home and invi'tes operators to come
in and visit them at 510-514 West 34th
Street.
In the new quarters Munves has 21,000
square feet of space on his two floors and
basement. Decorators are completing their
work and when finished there is no doubt
but what the establishment will be one of
the show spots in the industry in the East.
Munves is having a completely equipped
Arcade assembled in one part of the build-
ing so that operators can visit this model
Arcade and see ju t how a successful Ar-
cade should be arranged, the variety of
machines necessary for best results, and
thus study the Arcade business from the
proper perspective.
You Want
to Buy
COIN WRAPPERS, COIN
CHUTES ond SUPPLIES
- - SEE--
PAUL A. LAYMON
DISTRIBUTOR
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVELY!
COIN
MACHINE
REVIEW
11
FOR
MARCH
1944

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