Coin Machine Review (& Pacific ...)

C
IGARETTE
OMMUNIQUE'
by
ARCH C. RIDDELL
COIN
MACHINE
R.EVIEW
38
FOR.
JUNE
1944
Containers Tight-Majority of Make rs
No w W ant Th em Back
First it was Old Gold, then PhIlip Mor-
ris, then Chcsterfi eld and now it's Lucky
Strike, Pall Mall and Tareyton. All these
have requisitioned all used containers of
their origin. Only Camels, Kools and Ral-
eighs have not joined the parade as this is
written and they will probably do so be-
fore you read this Co mmunique.
Co ntai ner board is available now only
on a basis of preference ratings issued by
the WPB and hardly a day passes without
so me n ew regulation to insure that the
Army and Navy get priority on existing
shippin g materi al. Recently, for instance,
a directive was issued which provides that
manufacturers must fill all orders for "V-
boxes" for military shipments before they
can fill other orders.
So you can see that it's vitally import-
ant that every vendor cooperate 100 per
cen t with his suppli er. The jobber has
been put on th e spot and is responsible
to the cigarette manufacturers in returning
used cases in proportion to shipments to
him.
Not only is this return of cases to the
interests of the vendor but it is a necessary
war effort. Please cooperate carefully, fully
and wholeheartedly.
This column also suggests that you save
your Camel, Ralei gh and Kool cases too
against the tim e when these makers will
want them,
Raleigh & Kool Experiment ing with
Spot Glued Cases
J. C. Goodson of Brown & Williamson,
makers of Raleighs and Kools, says in a
recent letter to thi s column that in the
past their cigarette cases have been full
glued at each end for greater strength
which has prevented serviceable reclama-
tion in appreciable quantities but that now
they are chan ging to spot glued ends and
expect this will allow sa tisfactory re-use.
Jobbers Allowing About 3c per Case
Originally Old Gold offered 10c per case
but OP A stepped in and put a price ceil-
in g per pound on used cases which co mes
to around 3c per cigarette case. This, of
co urse, is less than you have been getting
in the past but it's the duty of everyone
to return every saveable case regardless of
the return in money.
Used Sh ipping Container Racket
One reason why OPA set the price on
used cases is the racket in such contain-
ers which J heir sleuths discovered. Under
the terms of a new OPA regulation (MPR-
529) exact price ceilings are set for thi s
commodity. An Eastern newspaper adver-
tisement recently offered at 20c each used
corrugated cases which would not hring
more than llc each, brand new. So the
OPA boys stepped in and put an end to
that racket.
Only One King Size C igarette
Has ' Red uced Its Size
Of the seven lon ger-than-normal cigar-
ettes among the 19 leaders, only Spuds
have been shortened, Evidently tobacco
stocks are not so low that a 20 per cent
saving on the long ciga rettes matters much
but do not be surprised if some of the
other "Iongfellows" shorten up a bit. It
would save in many ways-tobacco, pack-
aging, cartons, cases. And in our humble
opinion it would increase the sale on some
of the present king size brands. Axton-
Fisher, makers of Spuds, says the change
is because of tobacco shortage and also
requests of the trade.
Will FTC Object to the
LadY's Leg~ in Raleigh Ads ?
FTC (Federal Trade Commission) is
hecklin g Camel' and Philip Morris in what
a lot of folk s think is a childish manner.
We wonder if they will pass as "kosher"
the new series that Raleigh is using? One
of the first ads shows a court room scene,
the bespectacled judge gazin g intently and
intensely at more legs than any modest
gal would expose and not overlooking a
peek at an interesting low neck line, while
th e attorney for th e defe nse says: "We cer-
tainly cannot doubt th e veracity of a lady
who smokes Raleigh tipped cigarettes."
DUST walRLS
.
A NEW ONE BALL FREE PLAY
is now being converted from Club Trophys with all
the very latest features plus an additional hold-over
feature which makes this game another success.
Hundreds of Operators- are making big money with
WBIRLAWAY
converted from SPORT SPECIAL, DARK HORSE and
BLUE GRASS. Ship us these games prepaid.
No machines to sell outright.
ROY McGINNIS
CO~
OPA Sues Milwaukee C igarett e Jobbers
Widespread overcharges by both whole-
salers and retai lers in Milwaukee in the
sales of so-called "economy" cigarettes
were charged by OPA recently_ Results:
One suit for $5500 and eighteen announced
settlements_ "Economy" brand cigarettes
a re defined by OPA as Avalon, Beechnut,
Domino, Marvel, Paul Jones, Sensation_
Twenty Grand and Wings_
Quote and Unquote
W hich means that h ere comes something
someone else though t up_ Anyway, we think
it says a lot in few words: "The shortest
, distance between two points is an angle."
WPB Suggests Larger C igarette Carton s
They want to make cartons larger to
co ntain 20 packs (400 cigarettes) instead
of 10 packs as at present. Most of the
opposition to thi s paper saving move has
co me from the 30 states that impose cig-
arette taxes. It is claimed, and justly, th at
the larger cartons would render useless
meter machines and stamp affixing ma-
chines. It would also entail a lot of ma-
chinery changes by cigarette makers. Looks
like this would be a -move which would do
more harm' than good.
MISSISSIPPI
NATCHEZ, Miss.- With new locations
springing up like mushrooms all over the
state, Mississi'ppi is fa st becoming one of
the best machin e states in th e un io n. Whil e
most counties have laws forbidding opera-
tion of slots, all other types of machin es,
and some slots, are in operation- and all
are having a great play, especially audio -
phones, which are more popular than ever,
especially with service men who are legion
,in the Magnolia state th ese war times.
Although there is still a dearth of re-
pair men and service men, most of the
com panies mana ge to get enough men on
the job to keep th eir machines going, Re-
turning veterans_ with medical discharges
and the numerous 4Fs, who have been in
this sta te, supply the demand for service-
men , but more still are needed.
Most of the loca tions report that there
is a demand for "bl ues" records and
many of the old tu nes ar~ returning to
popularity at all of th e places_ Heavy in-
dustries an d th e recent discovery and de-
velopment of numerous oil fields in the
state, es pecially in Adams, K emper, New-
ton , J asper an d Clarke counties, makes
business hum. All in all, the operators of
the Magnolia state h ave no complai nts.
Corporal H enry J , Mascagni', form er op-
erator, now in th e U. S. Army Air Forces,
has returned to Alamagordo air base in
New Mexico, after a -visit h ere with his
famil y and fri ends. Cor poral Mascagni,
was inducted in July, 1942, and served
overseas for six month s.
Mario " P ete" Baroni, well known local
Do You Need
RAY GUNS
----SEE
~
PAUL A. LAYMON
DISTRIBUTOR
West Pieo
2011 MARYLAND AVE., BALTIMORE, MARYLAND
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