Coin Machine Review (& Pacific ...)

Issue: 1944 December

How would you like to have a fine new looking Blue
Front with light cabinet, club handle, single J.P.,
knee-action levers and other improvements? Here's
what to do: Take that old faithful Blue Front of yours.
You know what it has been and what it has done.
It can
do more and better. Send or bring it in and say "Give
this Blue Front a Graham Special - - - - Yes, Graham,
give it the works." You will have as good, or better,
machine as it is possible to buy in the market today!
By bringing your machine up-to-date you will be able
to meet competition, make more money and hold that good
spot. You can have gratifying results at a nominal cost.
B. B. GRAHAM
COIN
MACHINE
REVIEW
Phone: Citrus 1-1093
212 East Palmer Avenue
Glendale 5, California
61
FOR
way of equipment or saleable goods vend-
able in machines. Our record of achieve-
ment as distrib utors in the 11 weatern
states will stand us in good stead to do a
good job for any line we may take on.
Right now we are anx ious for merchandi,c
which may be offered for sale through vend-
ing machines. Suppliers will find us readv
to handle and stock their lines in hu;::~
quan ti ties."
* * *
. . . Smokers wonder why the OP A is
rationing unimportant commodities like su-
gar and butter and not bo theri ng its little
head about the distribution of cigarettes.
OH1arlrn JJrry
1860-1944
Charles Fey, the inventor of the Bell
type slot machine, passed away No-
vember 10 in San Francisco at the age
of 84. Death was not unexpected for the
grand old man of the slots had been in
failing health for some little time.
Back in 1887 Charlie, as he was affec-
tionately known by the trade, perfected
a device he called the "Liberty Bell."
Actually it was the first bell machine
and little did he realize then that he
had created a device which was to gain
international popularity . . . which was
lo become the foundation .. . the very
backbone . . . of a great industry.
Throughout his lifetime Charlie was
continuously busy at his workbench in-
venting, repairing, perfecting and just
tinkering for he loved to work with tools,
loved lo bring ideas lo a working real-
ity, loved lo create, and most of all ..
share the benefits of his work with his
fellow man. Although Charlie Fey in-
vented dozens of machines that would
have made almost any other inventor
a fairly well lo do man, Charlie was
content lo take a modest mite, live pru-
dently and glory in the knowledge he
was sharing ideas and inventions des-
tined to make life easier and more en-
joyable for others.
Yes . .. Charlie has gone but the me-
mories of him, his deeds. his inventions.
his accomplishments, and his all-around
generosity will live on and on in the
hearts of hundreds and hundreds of men
in this industry.
DECEMBER
1944
. . . Old Gold has tossed aside the dou-
ble wrapped for freshness idea and now the·
apple honey to guard 0. G.'s from dryness
is joining the list of other discards. New
advertising theme in newspaper copy is
based around the theme: "Why Be Irri-
tated?" Possibly th e ad writers haven't
tried to buy a pack at half a hundred cig
vendors.
A. F. PAR/NA
Parina In Harness
SAN FRANCISCO-A. F. Parina is back
in the harness again and in charge of the
management of R. A. Parina and Co. To-
gether with brother Dick; Tony is faying
plans for the post-war years and the time
when the Parina organization will be able
to distribute several lines to their many
operator-customers in the West.
"With the years ahead in mind," said
Tony, "when we will be able to cover the
trade extensively, we are building up our
orga niza tion and getting ready for the time
to come. We are open for anythin!! in the
ZINCO
Gets Locations-
Holds Locations!
WILLIAMS
MANUFACTURING COMPANY
161 W . Huron St., Chicago 10, Ill.
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVELY!
https://elibrary.arcade-museum.com
CIGARETTE
Vending-1944 Style
NEW YORK CITY-With pickings here
the slimmest they've been in mon ths and
shortages seen likely to grow even more
acute, hoarding of popular brands has been
discovered as a major problem. Vending
machines, especially, are said to reflect th is
condition.
Albert Parascandola, Jr., manager of a
lunchroom at 567 Seventh Avenue, ex·
plained: "They fill her up ( the vending
machine) on Saturday, and people line up
wat9hing till the man finishes, then come
and take five packs of populars apiece.
Monday the machine is empty. Last Satur-
day a guy came with a paper bag and got
five dollars changed to pu t in the machine."
With other customers foraging from
store to store one drug establishment has
devised its own rationing system by divid-
ing the week's delivery into 14 parts, giv•
ing one portion to the day clerk, one to
the night clerk each day, and thus man-
aging-sometimes- to be "in" cigarettes
for a couple of hours each morning and
evening.
Undoubtedly some foundation will award
a prize to anyone who can make rationing
wo.r k in a vending machine, with a one-
pack-per-customer limit.
Cig. Foil Returns
NEW YORK-Aluminum foil for cigar-
ette packages will be available again after
January 1, and all of the major cigarette
compa nies are readopting it, according to
word from the Reynolds Metals Co., sup-
pliers.
One or two new packages are expected
and will be emphasized and used as sales
points in widespread advertising activities
of the firms using them.
* * *
Critic: A wet blanket that soaks every-
thing it touches.
* * *
Lawyer: One · who defends your estate
against an enemy, in order to appropri-
ate it to himself.
COIN
MACHINE
REVIEW
62
FOR
DECEMBER
1944
107
ADVERTISERS
• • • • •
represented in this issue
· • are
prov-
ing conclusively that THE REVIEW is
the LEADING MONTHLY PUBLICATION
in the Industry. Advertising Stays Where
Advertising Pays. Prepare copy now
for the big
II
Will the Price of Cigarettes Be Raised?
That question is vitally important to all
vendors and because there is a substantial
movement on foot to induce OP A to grant
cigarette makers price relief, some of the
details may be of interest. Eight of the
smaller manufacturers have formed a sec-
tion of The Grocery Manufacturers of
America with their principal goal higher
prices for cigarettes.
Frankly, They Have Some Sound
Arguments
T he cigarette manufacturer is today get-
ting approximately Sc net per pack, which
is about le less than in 1932. On the other
hand, he is paying nearly four times as
much for leaf tobacco. In 1932 the farm-
er's price was lO½c per pound while in
1943 the average overall price was 40c.
The smaller makers say, in effect, that
maybe the big fellows can stand up to this
situation with their big inventories and
general financial strength, but the small
ones can not, at least not for long. They
point to Axton-Fisher, which folded last
June, as a typi'cal casualty.
OPA Has Already Granted Price Raises
On Chewing Tobacco
Scrap chewing took an OP A approved
10 per cent increase after careful survey
and plug tobacco as well as smoking to-
bacco is expected to follow.
Price of Cigarettes is a Horse of
a Different Color
First: cigarettes are the most important
of all tobacco products both in the eyes
of the publi c and in volume of sales. Sec-
ond: a price rise for the smaller cigarette
manufacturers alone would do them more
harm than -good. If the lesser known brands
which now sell for the same price as the
big five were to sell for more, it is very
apparent what would happen to their mar-
ket. So, if the smaller makers get relief for
themselves they will necessarily have to see
that the big fellows get it too. So you see,
it is a complex problem and with many
cross currents of opinion and interests.
A Survey Claims That Most Smokers
Favo r Higher Price
The survey is said to have been taken
carefully and by an impartial agency. In
taking the poll, interviewers pointed out
that leaf tobacco prices have more than
doubled since 1940, wh ile ceiling prices
have remained at pre-war level. Result:
four out of five smokers questioned said
they are willing to pay le per pack more
for their favorite brands.
INDUSTRY ON PARADE"
issue dated January, 1945, and going to
press ,on
DECEMBER 12th
CHOCOLATES
OPERATORS QUALITY ASSORTMENTS
# 59-Large Mirror Chest & 1 lb. Choe . $2.85
# 60-Large Mirror Chest & 1 lb . Choe.
& 14 lb. Boxes Choc .............. _ .... 11.75
# 500-Large Mirror Chest & 1 lb. Choe.
& 12 1 lb. High Quality Fruit
Cake ··············---·----- -·····-··········-····· 11.85
# 27-Musical Chest & 1 lb. Choe. and
24 1 lb. Boxes .............................. 24 .50
1000-Sc Blank Boards 110-20 sections) .77
3 Color Candy Heading•·······-···- ··········- 6½ c
Sc
24 Hole-le to 39, Card Grosses $8 .25
24 Hole•lc to 49, Card Grosses $10. 50
Sc
50 % DEPOSIT OR FULL REMITTANCE
DELUXE SALES CO.
BLUE EARTH, MINN.
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVELY!
https://elibrary.arcade-museum.com

Download Page 60: PDF File | Image

Download Page 61 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.