CIGARETTE
Vending-1944 Style
NEW YORK CITY-With pickings here
the slimmest they've been in mon ths and
shortages seen likely to grow even more
acute, hoarding of popular brands has been
discovered as a major problem. Vending
machines, especially, are said to reflect th is
condition.
Albert Parascandola, Jr., manager of a
lunchroom at 567 Seventh Avenue, ex·
plained: "They fill her up ( the vending
machine) on Saturday, and people line up
wat9hing till the man finishes, then come
and take five packs of populars apiece.
Monday the machine is empty. Last Satur-
day a guy came with a paper bag and got
five dollars changed to pu t in the machine."
With other customers foraging from
store to store one drug establishment has
devised its own rationing system by divid-
ing the week's delivery into 14 parts, giv•
ing one portion to the day clerk, one to
the night clerk each day, and thus man-
aging-sometimes- to be "in" cigarettes
for a couple of hours each morning and
evening.
Undoubtedly some foundation will award
a prize to anyone who can make rationing
wo.r k in a vending machine, with a one-
pack-per-customer limit.
Cig. Foil Returns
NEW YORK-Aluminum foil for cigar-
ette packages will be available again after
January 1, and all of the major cigarette
compa nies are readopting it, according to
word from the Reynolds Metals Co., sup-
pliers.
One or two new packages are expected
and will be emphasized and used as sales
points in widespread advertising activities
of the firms using them.
* * *
Critic: A wet blanket that soaks every-
thing it touches.
* * *
Lawyer: One · who defends your estate
against an enemy, in order to appropri-
ate it to himself.
COIN
MACHINE
REVIEW
62
FOR
DECEMBER
1944
107
ADVERTISERS
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II
Will the Price of Cigarettes Be Raised?
That question is vitally important to all
vendors and because there is a substantial
movement on foot to induce OP A to grant
cigarette makers price relief, some of the
details may be of interest. Eight of the
smaller manufacturers have formed a sec-
tion of The Grocery Manufacturers of
America with their principal goal higher
prices for cigarettes.
Frankly, They Have Some Sound
Arguments
T he cigarette manufacturer is today get-
ting approximately Sc net per pack, which
is about le less than in 1932. On the other
hand, he is paying nearly four times as
much for leaf tobacco. In 1932 the farm-
er's price was lO½c per pound while in
1943 the average overall price was 40c.
The smaller makers say, in effect, that
maybe the big fellows can stand up to this
situation with their big inventories and
general financial strength, but the small
ones can not, at least not for long. They
point to Axton-Fisher, which folded last
June, as a typi'cal casualty.
OPA Has Already Granted Price Raises
On Chewing Tobacco
Scrap chewing took an OP A approved
10 per cent increase after careful survey
and plug tobacco as well as smoking to-
bacco is expected to follow.
Price of Cigarettes is a Horse of
a Different Color
First: cigarettes are the most important
of all tobacco products both in the eyes
of the publi c and in volume of sales. Sec-
ond: a price rise for the smaller cigarette
manufacturers alone would do them more
harm than -good. If the lesser known brands
which now sell for the same price as the
big five were to sell for more, it is very
apparent what would happen to their mar-
ket. So, if the smaller makers get relief for
themselves they will necessarily have to see
that the big fellows get it too. So you see,
it is a complex problem and with many
cross currents of opinion and interests.
A Survey Claims That Most Smokers
Favo r Higher Price
The survey is said to have been taken
carefully and by an impartial agency. In
taking the poll, interviewers pointed out
that leaf tobacco prices have more than
doubled since 1940, wh ile ceiling prices
have remained at pre-war level. Result:
four out of five smokers questioned said
they are willing to pay le per pack more
for their favorite brands.
INDUSTRY ON PARADE"
issue dated January, 1945, and going to
press ,on
DECEMBER 12th
CHOCOLATES
OPERATORS QUALITY ASSORTMENTS
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Cake ··············---·----- -·····-··········-····· 11.85
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1000-Sc Blank Boards 110-20 sections) .77
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24 Hole-le to 39, Card Grosses $8 .25
24 Hole•lc to 49, Card Grosses $10. 50
Sc
50 % DEPOSIT OR FULL REMITTANCE
DELUXE SALES CO.
BLUE EARTH, MINN.
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