Coin Machine Review (& Pacific ...)

tribu teil~t th e meeting, served to outline
the plan recom mended by the Committee.
Recom mendations of the Committee are
summed up as fo llows:
1. Es tablishment of a code of business
practices for the industry.
This code to be prin ted in booklet form .
I t shou ld con tain a statement of the
high ideals and objectives of the in-
dustry in serving the public. It should
be a booklet to serve th e dual purpose
of use within the industry, and with all
groups of the public.
2 . Adoption of a new name for the term
"merchandise and service ~ending ma-
chines."
3. Adoption of a new name for the com-
monly used term "operator."
4. Adoption of a new name for the Asso-
ciation.
5. Mon thly issue of a four-page, informa-
tive, good will publication. This pub-
lication to be sent to all members of the
Associa tion, and to all potential mem-
bers, including suppliers.
6. Employment of a public relations staff
member for the development and coor-
dination of a public relations program
and for the editing of the house organ.
7. Retaining of public relations counsel.
8. Adoption of an adequate public rela-
tions budget.
9. Approval of suitable plans for raising
money to meet budget.
I O.Creation of a permanent public rela-
tions committee.
In order that a start may be made to-
ward the defining and establishment of a
Code, the Committee submitted the fo l-
lowing suggested outline as a basis for
such a start:
0---0---0
Both Insure VICTOBY
COIN
MACHINE
REVIEW
6
BUY
FOR
DECEMBER
1944
Proposed ·c ode o f Business Prac tice
Prefa ce
Recognizing that the use of automatic
merchandising units for the distribution of
candy, cigarettes, cigars, gum, nu ts, soft
drinks, mi lk, crackers and other commodi-
ties, and the use of service units such as
scales, parcel checking lockers, and toilet
locks has become wide-spread throughout
the United States, and,
Recognizing that the members of this
association are fu lly aware of the respon-
sibility they have toward the 'general pub-
lic, and,
Recognizing that the public has not been
made fully aware of th e important services
rendered by merchandise and service units,
and,
Recognizing tha t it is the desire of the
industry, represented by the National Au to-
matic Merchandising Association, to coop-
erate fu lly with the public and local Cham-
bers of Commerce and Better Business Bu-
reaus, and other organ izations interested in
the promotion of good business, the follow-
ing Code of Business Practices is suggested
for consideration.
Code
To maintain the good will of the public
and to carry on a high standard of busi-
ness principles in accordance with the
American way of life, the members of the
National Automatic Merchandising Asso-
ciation pledge themselves as follows:
ARTICLE 1
That the members of this Association
will recognize at all times they are serving
the public and, therefore, they must a ]ways
have the public's welfare and well-being
first in mind.
( See NAMA, Page 8)
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Manufacturer's Representatives
and Commission Agents
P. 0 . Box 931
Honolulu 8, T.H.
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--SEE--
PAUL A. LAYMON
DISTRIBUTOR
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