DECEMBER , 1944
The COI N MACH I NE REVIEW for December, 1944. Vo l. 12. No. 5. Publ ished monthly at II 15
Venice Blvd ., Los A ngeles 15, Calif. Fitzroy 8269. Paul W . Blackford editor and publisher. N EW
YO RK O FFICE (17) : Ral ph P. Mulligan, 441 Lexington Ave ., Murray Hill 2-5589. CH ICAGO O F-
FI CE (I) ; C . J. A nderson, 35 East Wacker Drive, CENtral 1112. Entered as Second Class Matter
July 23, 1936, at t he Post Office at Los Angeles, Calif ., under t he Act of Ma rc h 3, 1879. SUBSCRIP-
TI ON RATES : $1.00 per year or $2.00 for 3 years. 25c per copy,
NAMA SETS 1945 PROGRAM
Mangan Forms Firm
CHICAGO- James T. Mangan, for 19
years director of advertising, merchandising
and public relations for Mills Industries,
has joined Ever ett B. Eckland, for 10 years
chief industrial designer of the same firm ,
in th e partnership of Mangan and Eckland.
New partnership will combine industrial
design and public relations and run the
gamut of all services involved, beginning
with the first concept of th e product and
continuing all through the advertising and
merchandising processes to the fin al reac-
tions of the public, not only to the product
but to the business which makes or sells it.
Mangan is well known in advertisin g
a nd has authored several books. He is• well
regarded as a public speaker and is writer
lf the famous advertisement, "Wri te a
Letter," said to be one of the four grea t-
est ads ever written.
Eckland has designed more than 300
automatic coin-operated machines, amon g
them the Coca-Cola bottle vender which
completely transform ed the merchandisin g
of soft drinks in bottles.
Under design the new firm classifies
product design, package design, stylizing of
adverti sing, sign design, archi tectural de-
sign, design in merchandising, sell ing and
promotion. Under public relations : propa-
ganda, publicity, public and social activi -
ties, legislation, government relations, la-
bor relations, employees welfare, speeches
and special writing. Offices have been
opened on the 43rd Aoor of the Board of
Trade Building in Chicago.
Association To Spend $25~000
In Public Relations Program
By C. J. ANDERSON
CHICAGO- More than 100 members of the National Automatic Mer-
chandising Association and manufacturers and suppliers met here in a two-
• day session at the Stevens Hotel on October 25th and 26th to discuss current
problems facing the vending and service industry and to lay plans for an
extensive public relations program for 1945.
Merchandise shortages were discussed and although a number of supp lieTS'"
were on hand to attempt to clarify the picture the general opinion was that
the fu ture is unpredictable as to the amount of merchandise that may be
available-for automatic vending. Group conferences of manufacturers, oper-
ators and product suppliers concerned themselves wi th the supply situation
in general.
COIN
MACHINE
REVIEW
s.
FOR
DECEMBER
1944
Most important accomplishment to come
· out of· 'the two-day confab was- tFie launch-
ing of a public relations program, under-
wri tten to the tune of $25,000:00; to be
carried over 1945 and to better. acquaint"
the pub lic with the a utomatic. vending in-
dustry.
The program, as presented, was pre-
pared by the NAMA Public Relations AJ-
visory Committee consisting of R. L.
Strain, chairman; a nd W. E. Bolen, J. B.
Lanagan, D. C. Letts, E. F. Pierson, and
G. M. Seedman. A 14-page bulletin, dis-
- - - - - - - - - TURN PAGE
Call
for
DR. 3209
Vest Pockets and all types of
Slots.
For Equipment, Parts
and Supplies
Over 20 Years Shop Experience
All work guaranteed. •
Repairs-Re finishing-Convers ions
PARTS FOR ALL SLOTS
PAUL A. LAYMON
SHATTER-PROOF GLASS FOR SALE
G. B. SAM
DISTRIBUTOR
DRIVE
THE REVIEW HJJ.S NEVER MISSED AN ISSUE IN THE PAST ELEVEN YEARS!!
NO OTHER COIN \MACHINE MONTHLY CAN MAKE THAT STATEMENT!!
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