Between your Money
.. . and THIEVES!
r·•
.
.R
COIN
MACHINE
REVIEW
8
FOR
APRIL
1944
ties with lac~" around the bottom and the
lace stockings of that day; same old
strength machines and wall punchers; all
scarred up or repainted in spots, walls
stained and /ly specked, and for music an
old Mil~s Violano or electric piano with
banjo attachment grinding away.
Yes, there are still some of these old
timers left, and strange as it may seem
they are still making money. I do not
mean to cast any reflection on the mod-
ern Arcade owner who has had to fill in
with some of this old equipment to fill
out his spot, as I am well aware that ev-
ery Arcade in the business today has one
or more of these venerable old money get-
ters on the /loor out of pure necessity for
variety. The startling thing is that these
old machines, given a new coat of paint
and a modern twist, often prove to me
GUNS
is a tough little cylinder lock, specially designed
to resist picking and forcing. ILCO specialized
in Coin Machine Locks before the war - and
will be ready f or your business after the war.
INDEPENDENT LOCK COMPANY
FITCHBURG, MASSACHUSETTS
. Branches in all Prhlcipal Cities
the most profitable items on the /loor.
Many of these old time machines went
into retirement with their former owners,
who, today, have gotten back more for
them than they paid for them in the be-
gin;ing.
And now they're cookin' again, and
they've started a new group of men ask-
ing, "What's Cookin' "?-men that are
looking forward to the future; men that
have learned that there is gold in them
thar hills; men that know what steady
progress and improvement of both loca-
tion and machines can mean in this f.ast
moving business. To these men, I feel
safe in saying that "what's cookin'" is
possibly the greatest array of amusement
devices for the postwar years that this
bjlsiness has ever seen-opportunities in
the Arcade business that were never
Repainted Red. White and Blue.
Army and Navy Decals.
LOOK AND OPERATE LIKE NEW
AX IS RATS (Seeburgl. ....................... $169. 50
PARACHUTE (Seeburg) ...............•.... $169 .50
JAP GUN (Shoots 20 Shots Like Rille.
RAPID FIRE (Bally!.. .......................... 249.50
Then 45 Like Machine Gun l. ..•.... _. 169.50
NEW TAIL GUNNER .................... _ ....... 295.00
KEENEY AIR RAIDER .......................... 249 .50
TANK GUN rShoots 20 Shots Like Rift .. .
KEENEY ANTI AIRCRAFT.................. 89.50
Then 45 Like Machine Gun ) ••....•..• 169. 50
NEW TOKYO GUN .....................•........ 330.00
NEW KEENEY SUBMAR INE .................. 229 . 50
IN OR IGINAL PAINT-NOT REPAINTED AS ABOV;!
KEENEY AIR RAIDER ............................ $225 .00 I RAPID FIRE _ ........ _ ......... _ ........ _ ........... $225 .00
SPECIALS FOR SALE-A· l
RECONDITIONED.
~.~.~~~ ... ~~~~.~.~ .. :~~~.~~~~.:$142.50
15 P:;cEhS ..
1
2
READY FOR LOCATION.
B~~~~e ~'X~!c;.~~.~_~.~.~.~ ... :.~~~~ ..... :$69 .50
dreamed of before! To those who keep
asking in the future "what's cookin'''?
will go the rich rewards of th~ postwar
era, and they will take their place in the
amusement world of the future, even as
those early progressives that have arisen
to the very peak of the amusement busi-
ness through the medium of the Penny
Arcade.
I presume that very few of you are
aware that our famed Hollywood in no
small measure was put on the map by for-
mer Penny Arcade owners, yet this is
nothing but the truth. Some of the names
of our top /light producers, names that are
almost household words, started toward
the top through the medium of the Ar-
cade. They were fellows that just kept
cookin'.
I would not wish to venture a predic-
tion of what the amusement field of the
future is going to be like, but I am cei'-
tain of one thing, and that is that the
Penny Arcade is going to take on a much
broader and bigger place in the amusement
field than it ever has before. It is going
to have much more to offer the adult pub-
lic. It is going to become a "must" on
the amusement list of many more people.
It's attractions are going to be of a nature
that will command heavy repeat play.
Yes, from what I know and have seen
cooked up for the postwar Arcade oper-
ator my only answer to "what's cookin'''?
is, PLENTY.
* * *
WANT TO BUY FOR CASH
We Will Pay the Following Prices for the Following Machines :
Zombie ...................... $30.00 I' West W!nd ................ $45 .00 Wurliher 24 ............ $110 .00
Double Play .............. 45.00 Do·Re·M • ...................• 45 .00 Chester·Pollard Foot·
Stars .. __ ...................... 45.00 Sunbeam ................... _ 45 .00
ball t;ame .............. 75 .00
State Quantity You Have and Best Price in First Letter
I
Teacher-Now, which boy can name five
things that contain milk?
Freckled-faced Jimmie - Butter cheese,
ice cream and two cows.
'
* * *
Terms: One· Third De posit, Balance C.O.D.
IDEAL NOVELTY CO.
p;Sn St. 23 t:~~I!t Mo.
~;~4
LOUIS,
Lawyer's son: "Paw, does bigamy mean
that a man has one wife too many?"
Lawyer: "Not necessarily, my son. A man
can have one wife too many and still not be
a bigamist."
OPE tions
BA a s TO
B S ! Since we insure hundreds of your present and prospective loca-
Insurance Supervisors for the Southern California Tavern Association. is it not
good business for you to insure with us?
Ask the Operators Who Do So!
Zeigler . Insuranc.e Agency I 'Inc.
54J S. Sprin g St •• Mlehlgan 096'
7
Spec1al1sts-Coin Maehlne Industry
Los Angeles 13. Calif.
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVELY l